{"id":63225,"date":"2022-03-14T09:55:28","date_gmt":"2022-03-14T08:55:28","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?post_type=resources&p=63225"},"modified":"2022-03-14T09:55:33","modified_gmt":"2022-03-14T08:55:33","slug":"four-ways-crm-standard-metrics-can-add-value-to-your-organization","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/four-ways-crm-standard-metrics-can-add-value-to-your-organization\/","title":{"rendered":"Four Ways CRM Standard Metrics Can Add Value to Your Organization"},"content":{"rendered":"

Mar 14, 2022 | Nicki Chappell<\/em><\/p>\n

Over the last two years, we’ve seen virtual meetings and rep-triggered emails grow by over 300%. Although the uptake in digital has been impressive, the challenge is in taking the interaction insights to the next level, gaining a detailed understanding of what good looks like to help to shape a better field strategy.<\/p>\n

Introducing CRM Standard Metrics on Veeva CRM<\/h2>\n

CRM Standard Metrics is a set of values that Veeva measures consistently across the industry to establish benchmarks that all life sciences companies can use to evaluate their performance.<\/p>\n

Here are four ways CRM Standard Metrics can add value to your organization: <\/p>\n

Get granular visibility of your field teams\u2019 channel mix<\/h3>\n

Depending on their activated channels, every company has a different definition of what a “call” is. Is it an in-person call, a video call, a chat, or a phone call? Veeva Pulse only considers calls from Veeva CRM Engage Meeting, and emails sent by Veeva CRM Approved Email. With CRM Standard Metrics, teams can get more granularity on which channels reps use to understand in greater detail which channels are performing, and which require more fine-tuning in terms of the strategy. <\/p>\n