{"id":75981,"date":"2024-02-13T20:13:27","date_gmt":"2024-02-13T19:13:27","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=75981"},"modified":"2026-07-31T01:07:48","modified_gmt":"2026-07-30T23:07:48","slug":"segmentation-and-targeting-lessons-from-novo-nordisk-and-takeda","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/segmentation-and-targeting-lessons-from-novo-nordisk-and-takeda\/","title":{"rendered":"Segmentation and Targeting Lessons from Novo Nordisk and Takeda"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Novo Nordisk and Takeda discuss how marketing segmentation and targeting using commercial analytics gives reps deep insight to reach HCPs<\/p>\n","protected":false},"featured_media":75982,"parent":0,"template":"","class_list":["post-75981","resources","type-resources","status-publish","has-post-thumbnail","hentry","search-do-not-search","resource-html-content-yes","resource-area-20-commercial","resource-product-20-crm","resource-type-customer-stories"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/75981"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/75981\/revisions"}],"predecessor-version":[{"id":100417,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/75981\/revisions\/100417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/75982"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=75981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}