{"id":7677,"date":"2014-04-07T12:33:22","date_gmt":"2014-04-07T19:33:22","guid":{"rendered":"http:\/\/eu.veeva.com\/?post_type=resources&p=7677"},"modified":"2022-07-15T16:29:31","modified_gmt":"2022-07-15T14:29:31","slug":"nestle-launches-cloud-based-veeva-crm-with-veeva-irep","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/nestle-launches-cloud-based-veeva-crm-with-veeva-irep\/","title":{"rendered":"Nestl\u00e9 Nutrition and Health Science Divisions Launch Cloud-Based Veeva CRM with Veeva iRep to Optimise Effectiveness of Medical Field Force"},"content":{"rendered":"

BARCELONA, SP \u2014 8 April, 2014 \u2013<\/strong> As the global life sciences industry continues to rapidly evolve, Nestl\u00e9 remains focused on staying ahead of the curve. In a move to modernise its medical field force, the company searched for an advanced CRM solution that would enhance the quality and efficiency of its interactions with healthcare professionals (HCPs). Nestl\u00e9 selected cloud-based Veeva CRM with iRep, Veeva Systems\u2019 integrated CRM and closed loop marketing (CLM) solution on the Apple iPad, for its Nutrition and Health Science Divisions, which encompass more than 4,000 users worldwide.<\/p>\n

\u201cOne of the reasons why Veeva CRM is such a strong fit is that the solution is specific to life sciences, with functionality that meets all of our needs right out-of-the-box,\u201d said Dirk Abeel, global performance development and field force effectiveness manager at Nestl\u00e9 Nutrition. \u201cAdditionally, Veeva\u2019s multitenant architecture provides maximum flexibility so we can keep up with frequent changes in the regulatory and healthcare environment.\u201d<\/p>\n

With Veeva CRM and iRep, part of Veeva\u2019s growing Commercial Suite of cloud-based life sciences applications, Nestl\u00e9 is able to mobilise the global medical field force, marketing, and communications teams to efficiently interact in the field and connect with HCPs through multiple channels, including digital. The solution also provides comprehensive visibility of field representatives\u2019 interactions with HCPs, delivering all groups valuable customer insights. In addition, Nestl\u00e9 is leveraging Veeva CRM and iRep to track the detailing content presented to each HCP and measure its effectiveness.<\/p>\n

Veeva iRep streamlines the user experience for high medical rep adoption compared with traditional standalone systems. The tight coupling of rich customer information with interactive content enables a real-time feedback loop between medical field operations and marketing. Commercial teams can immediately gauge HCP response to messages and quickly adapt communications, leading to increasingly relevant and engaging customer interactions.<\/p>\n

By 2015, approximately 4,000 Nestl\u00e9 users are expected to be using Veeva CRM and iRep globally. Today, close to 1,500 users are leveraging Veeva CRM with another 600 users expected to go live by the end of April 2014, extending the benefits of Veeva CRM to more than 20 Nestl\u00e9 markets including the U.S., U.K., China, and the Philippines.<\/p>\n

\u201cVeeva CRM is the most innovative and comprehensive CRM solution for the life sciences industry today,\u201d concluded Anthony Aves, business integration manager at Nestl\u00e9. \u201cIt\u2019s fast and easy to deploy, intuitive to use, and highly flexible.\u201d<\/p>\n

About Veeva Systems<\/strong>
\nVeeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 190 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva
\nis headquartered in the San Francisco Bay Area, with offices in Europe, Asia, and Latin America. For more information, visit www.veeva.com.<\/p>\n

####<\/p>\n

Contact:
\nPublic Relations
\nVeeva Systems Inc.
\npr@veeva.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Optimize effectiveness of medical field force.<\/p>\n","protected":false},"featured_media":10300,"parent":0,"template":"","class_list":["post-7677","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-canonical-unique","resource-area-20-commercial","resource-product-20-crm","resource-type-news-press-release"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/7677"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/7677\/revisions"}],"predecessor-version":[{"id":10299,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/7677\/revisions\/10299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/10300"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=7677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}