{"id":8268,"date":"2014-10-02T13:05:00","date_gmt":"2014-10-02T11:05:00","guid":{"rendered":"http:\/\/eu.veeva.com\/?post_type=resources&#038;p=8268"},"modified":"2026-03-11T21:52:18","modified_gmt":"2026-03-11T20:52:18","slug":"veeva-network-mdm-product-brief","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/veeva-network-mdm-product-brief\/","title":{"rendered":"Veeva Network MDM"},"content":{"rendered":"<style>\n.veeva-2024 .fa-ul li p {\nmargin-top:5px;\n}\n.veeva-2024 .content-block .fa-check-circle {\ncolor: #f7981d;\nfont-weight: 400;\nfont-size:20px;\n}\n@media (min-width:768px) {\n.veeva-2024 .hero-centered {\npadding: 100px 0;\n}\n}\n@media (min-width:992px) {\n.veeva-2024 .content-block {\nmargin-top: 6rem;\n}\n}\n.veeva-2024 .content-block__sidebar {\ndisplay:none;\n}<\/p>\n<p>.veeva-2024 .content-block__content .stat-box {\nbackground: #eef1f5;\ndisplay: inline-block;\npadding: 10px 30px;\nborder-radius: 16px;\nfont-size: 18px;\nmargin: 5px 5px 20px 5px;\nfont-weight: 500;\n}\n.veeva-2024 .content-block__content .stat-box span {\ncolor:#f5670e;\nfont-weight:600;\n}\n\/* to remove the mobile dropdown *\/\n.veeva-2024 .form-dropdown {\ndisplay: none;\n}\n<\/style>\n<p><img decoding=\"async\" class=\"img-right d-none d-lg-block\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Veeva-Network-FB-Img-1.png\"><\/p>\n<h2>Trusted Master Data for Commercial Teams<\/h2>\n<p>\nManaging customer master data can often be complex and risky, especially when using bespoke solutions that require<br \/>\ncustom integrations, leading to high maintenance costs and poor user experience. A global, multi-domain master data<br \/>\nmanagement platform and customer master application, specifically designed for life sciences can help simplify master<br \/>\ndata management.\n<\/p>\n<p>\n<strong style=\"color:orange\">Veeva Network MDM<\/strong> cleanses, standardizes, and de-duplicates HCP and HCO data from multiple systems and data sources to arrive at a single, consolidated customer master record with stored references to originating sources.\n<\/p>\n<p>\nThrough its native integrations with <strong style=\"color:orange\">Vault CRM<\/strong> and <strong style=\"color:orange\">Veeva OpenData<\/strong>, Veeva Network MDM allows for fast and easy master data delivery throughout your commercial organization.\n<\/p>\n<h3 style=\"color:orange\">Benefits<\/h3>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>More impactful field teams.<\/strong> Provide accurate, comprehensive data to your field teams for impactful HCP interactions.<\/li>\n<\/p>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Less wasted time.<\/strong> Reduce time spent fixing data quality issues and managing custom integrations.<\/li>\n<\/p>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Sharper insights.<\/strong> Increase the accuracy of reporting and analytics with correct master data.<\/li>\n<\/p>\n<\/ul>\n<p><img decoding=\"async\" class=\"img-responsive mw-700\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2016\/03\/Veeva-Network-FB-Img-2-2.png\"><\/p>\n<h3 style=\"color:orange\">Features<\/h3>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Centralized hub for customer data<\/strong><br \/>\nAccess a clean, standardized, and de-duplicated database of healthcare providers and organizations.\n<\/li>\n<\/p>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Data mastering beyond customer<\/strong><br \/>\nProvide an enterprise master data management solution for your organization by mastering all data domains,<br \/>\nsuch as product, payer, employee, and more.<\/li>\n<\/p>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Hierarchy management<\/strong><br \/>\nEffortlessly navigate complex health system hierarchies for key account management, market access, incentive<br \/>\ncompensation, and analytics.<\/li>\n<\/p>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Native integration with Veeva Commercial Cloud<\/strong><br \/>\nEmpower your commercial and field teams with real-time access to reliable master data while eliminating time spent<br \/>\nmanaging custom integrations by your IT teams.<\/li>\n<\/p>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Enhanced searching capabilities<\/strong><br \/>\nUse Key Network MDM and Data Attribute tagging to make searching through millions of HCPs and HCOs fast and easy.<\/li>\n<\/p>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A Global Customer Master Made Easy.<\/p>\n","protected":false},"featured_media":10354,"parent":0,"template":"","class_list":["post-8268","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-product-20-network-mdm","resource-type-product-briefs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A Global Customer Master Made Easy.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" 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