{"id":87065,"date":"2025-08-27T22:52:32","date_gmt":"2025-08-27T20:52:32","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=87065"},"modified":"2026-05-14T15:18:17","modified_gmt":"2026-05-14T13:18:17","slug":"veeva-pulse-field-trends-report-2q25","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/veeva-pulse-field-trends-report-2q25\/","title":{"rendered":"Veeva Pulse Field Trends Report"},"content":{"rendered":"<style>\n.veeva-2024 .orange {\ncolor:#f5670e;font-size:18px;\n}\n.veeva-2024 .content-block__content .h3, .veeva-2024 .content-block__content h3 {\n\tfont-size: 20px;\n\tline-height: 26px;\n\tmargin-top: 35px;\n\tmargin-bottom: 20px;\n\tfont-weight:500;\n}<\/p>\n<p>.veeva-2024 .content-block .img-responsive {\ndisplay: block;\nheight: auto;\nmargin-left: auto;\nmargin-right: auto;\nmax-width: 100%;\npadding: 0;\nmargin-bottom:30px!important;\n}<\/p>\n<p>ol.color li {color: #f46600;font-weight:700!important;}\nol.color li span {color: #01040b;font-weight:400;}<\/p>\n<p>.veeva-2024 .content-block__content p.pulse-sub {\n\tfont-size:17px;\n\tline-height:24px;\n}\n.veeva-2024 .content-block__content p.pulse-sub span {\n\tdisplay:block;\n\tfont-weight:600;\n}\n.veeva-2024 .content-block__content hr {\n\tmargin-top: 50px;\n\tmargin-bottom: 15px;\n\tborder: 0;\n\tborder-top: 2px solid #afafaf;\n}\n.veeva-2024 .content-block__content hr.divide {\n\tmargin-top: 50px;\n\tmargin-bottom: 40px;\n\tborder: 0;\n\tborder-top: 1px solid #ccc;\n}\n.veeva-2024 .content-block__content h2.h1 {\n\tmargin-bottom:30px;\n\tfont-weight:500;\n\tfont-size:26px;\n}\n.veeva-2024 .content-block__content h2 {\n\tmargin-bottom:30px;\n\tfont-weight:500;\n\tfont-size:22px;\n}<\/p>\n<p>@media (min-width: 767px) {\n.veeva-2024 .content-block__content h2.h1 {\n\t\tmargin-bottom:35px;\n\t\tfont-weight:400;\n\t\tfont-size:36px;\n\t}\n.veeva-2024 .content-block__content h2 {\n\t\tmargin-bottom:30px;\n\t\tfont-weight:500;\n\t\tfont-size:28px;\n\t}\n.veeva-2024 .content-block__content p.pulse-sub {\n\tfont-size:22px;\n\tline-height:30px;\n}\n}<\/p>\n<\/style>\n<h2 class=\"h1\" data-toc-hidden>It\u2019s Time to Set Shared Medical-Commercial Goals to Accelerate Treatment<\/h2>\n<h2>Measure and reward team collaboration to create a<br \/>\nconnected flow of information and resources<\/h2>\n<p>\nMedical and commercial teams working together are more successful in delivering the scientific<br \/>\ninformation healthcare professionals (HCPs) need to treat patients. <a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-2q24\/\" rel=\"noopener\" target=\"_blank\"><strong>Pulse data<\/strong><\/a> has shown that<br \/>\npre-launch field medical education improves adoption by 50% during the first six months of launch.<br \/>\nThe ability to connect deep, scientific dialogue with the resources and education that commercial<br \/>\npulls through is an impactful combination.\n<\/p>\n<p>\nBut most medical and commercial teams operate in silos. Executives surveyed from top 20<br \/>\nbiopharma organizations stated that the HCP experience across medical and commercial is<br \/>\ndisconnected, inconsistent, and not timely.<sup>1<\/sup>\n<\/p>\n<p>\nAmid shorter commercialization windows and more complex science, HCPs expect a connected flow<br \/>\nof information and resources. Medical and commercial alignment, with a shared set of objectives,<br \/>\nwill deliver an optimal customer experience, ultimately improving patient care.\n<\/p>\n<p>\n\u201cGoing beyond traditional KPIs for medical and commercial teams can release the superpower<br \/>\nthe functions have when working in full sync,\u201d says Andreas Gerloff, director, medical excellence<br \/>\noperations, Daiichi Sankyo Europe GmbH.\n<\/p>\n<p>\nExecutive sponsorship helps functional leaders and teams address silos and compliance concerns.<br \/>\nStart with shared KPIs and then pull through process and incentive changes. A collaborative<br \/>\norganizational structure with a connected data foundation better automates sequencing across<br \/>\nroles for a more cohesive approach that accelerates treatment adoption.\n<\/p>\n<div class=\"text-left\" style=\"margin-top:20px;\">\n<p><img decoding=\"async\"  src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/11\/signature.png\" alt=\"\"><\/p>\n<p>\n<strong>Dan Rizzo<\/strong><br \/>\nVP, Global Head of Business Consulting\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius:50%\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/04\/Headshot-Rizzo.png\" alt=\"\">\n<\/div>\n<p><footnotes><\/p>\n<hr>\n<p>   <sup>1<\/sup> Veeva focus group with biopharma executives, April 2025<br \/>\n<\/footnotes><\/p>\n<h2 class=\"mt-40\">Shared goals accelerate the customer journey;<br \/>\nAI strengthens teaming through connected insights<\/h2>\n<p>\nWhen medical and commercial teams work together to build stakeholder knowledge and trust,<br \/>\nthey accelerate the delivery of information and resources required to help patients (Figure 1).<br \/>\n<strong>Field medical education prior to launch improves treatment adoption by 50%<\/strong>. However, with the<br \/>\ngrowing number of industry challenges \u2014 such as increased therapeutic complexity and shorter<br \/>\nlaunch windows \u2014 most of the industry is struggling to create a connected flow of information for<br \/>\ncustomers across medical and commercial.\n<\/p>\n<h3 class=\"text-center\">Figure 1: Medical education significantly impacts launch success<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Top-Insights_Figure-2.png\"><\/p>\n<p>\nMisaligned incentives across medical and commercial functions are also a barrier \u2014 very few<br \/>\norganizations have established metrics for jointly serving stakeholders with aligned messages in<br \/>\na coordinated way. By tracking and rewarding compliant handoffs, teams can create shared KPIs<br \/>\nthat promote efficient communication and improve the customer experience.\n<\/p>\n<p>\nHCPs and patients have a better experience when teams align equally to metrics, encouraging<br \/>\ncollaboration and faster exchange of scientific information (Figure 2).\n<\/p>\n<p>\nCreating joint KPIs also sets up AI success to power connected engagement. The entrance of AI has<br \/>\nthe potential to deliver true customer centricity through more automated teaming, surfacing insights<br \/>\nand content where each interaction informs the next.\n<\/p>\n<h3 class=\"text-center\">Figure 2: Shared goals rewarding faster journey progression accelerates treatment<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Top-Insights-Figure-1-Pulse-Aug-27.png\"><\/p>\n<h2 class=\"mt-40\">71% of leaders say operating models are the main barrier<\/h2>\n<p>\nSeventy-one percent of top 20 biopharma executives say their operating model, not compliance,<br \/>\nprevents effective medical-commercial collaboration.<sup>2<\/sup>\n<\/p>\n<p>\nSetting shared medical-commercial goals to speed scientific exchange and ultimately patient<br \/>\ntreatment requires support from the top. Executive sponsorship is required to steer teams toward<br \/>\njoint goals and clear up misconceptions about compliance firewalls.\n<\/p>\n<p>\n\u201cThere\u2019s very little compliance disallows when measuring medical impact. Every company has<br \/>\npolicies and procedures \u2014 and this is where fear and grayness can creep in,\u201d says Rina Newton,<br \/>\ncompliance consultant and co-founder of Code Clarity. While compliance professionals can help<br \/>\nremove unnecessary hurdles to collaboration and advise on shared KPIs, establishing the culture<br \/>\nand operations that create common objectives falls to the executive level.\n<\/p>\n<h2 class=\"mt-40\">Start with shared goals, then pull through process and<br \/>\nincentive changes<\/h2>\n<p>\nA cultural and operational shift of this size requires time for larger organizations, while smaller<br \/>\nand pre-commercial biopharmas have an opportunity to set up connected models fast and early.<br \/>\nFor both segments, there are key steps to put this into practice.\n<\/p>\n<ol class=\"color\">\n<li><span><strong>Align teams around shared KPIs<\/strong> built around the rate of progression along the customer journey to ultimately benefit patients.<\/span><\/li>\n<li><span><strong>Invest in communication and change management.<\/strong> Place real effort behind helping medical and commercial teams buy into the vision: creating the most efficient customer experience to support patient treatment.<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"img-responsive mt-40\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Top-Insights_Figure-3-1.png\"><\/p>\n<ol start=\"3\" class=\"color\">\n<li><span><strong>Update legacy processes<\/strong> that hinder collaboration and involve compliance early. Ensure your AI<br \/>\ninvestments are supported by quality data and that teams are trained to use these tools properly<br \/>\nfor a customer-centric approach.<\/span><\/li>\n<li><span><strong>Regularly celebrate early successes<\/strong> with internal communication and meaningful rewards.<br \/>\nOver time, shift the incentive model from sales-based to one that measures customer journey<br \/>\nprogression. This new approach will align incentives with a better customer experience and<br \/>\nserve as a leading indicator of future success.<\/span><\/li>\n<\/ol>\n<p style=\"margin-bottom:25px\">\n<strong>Ensure your medical and commercial teams align to create the impact that<br \/>\nmatters most with <a href=\"\/eu\/services\/business-consulting-services\/\">Veeva Business Consulting&#8217;s<\/a> in-depth analysis.<\/strong>\n<\/p>\n<p><footnotes><br \/>\n<sup>2<\/sup>Veeva focus group with biopharma executives, April 2025<br \/>\n<\/footnotes><\/p>\n<hr class=\"divide\">\n<h2 class=\"mt-40\" style=\"text-align:center\">Global and Regional Trends<\/h2>\n<p>This report highlights global and regional field engagement trends from Veeva Pulse data gathered between July 2024 and June 2025. Veeva Pulse data is sourced from Veeva\u2019s aggregated CRM activity, including field engagement stats from all instances of Veeva CRM globally. <strong>In this report, comparisons in trending charts are year over year, Q2 2024 to Q2 2025, while non-trending charts contain quarter-over-quarter comparisons, Q1 2025 to Q2 2025.<\/strong><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Global\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">Global trends*<\/h2>\n<h3 class=\"text-center\">Figure 1: Channel mix evolution, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-1-Channel-Mix-Evolution-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 2: Channel mix, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-2-Channel-Mix-Global.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 3: Activity by region, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-3-Activity-by-Region-Global.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 4: Approved email volume, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-4-Approved-Email-Volume-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 5: Content usage by channel, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-5-Content-Usage-by-Channel-Global.png?v=1.0\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 6: Veeva CRM Engage meeting duration, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-6-Meeting-Duration-Global.png\" alt=\"\" \/><\/p>\n<p class=\"font-14\" style=\"margin-top:20px\">\n<em>*This quarter\u2019s global trends report omits data from China.<\/em>\n<\/p>\n<div style=\"position:relative;\">\n  <a id=\"US\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">U.S. market trends<\/h2>\n<h3 class=\"text-center\">Figure 7: Channel mix evolution, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-7-Channel-Mix-Evolution-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 8: Channel mix, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-8-Channel-Mix-US.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 9: Activity, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-9-Activity-US.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 10: Approved email volume, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-10-Approved-Email-Volume-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 11: Content usage by channel, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-11-Content-Usage-by-Channel-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 12: Veeva CRM Engage meeting duration, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-12-Meeting-Duration-US.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Europe\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">Europe market trends <\/h2>\n<h3 class=\"text-center\">Figure 13: Channel mix evolution, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-13-Channel-Mix-Evolution-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 14: Channel mix, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-14-Channel-Mix-Europe.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 15: Activity by country, EU5<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-15-Activity-by-Region-EU5.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 16: Approved email volume, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-16-Approved-Email-Volume-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 17: Content usage by channel, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-17-Content-Usage-by-Channel-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 18: Veeva CRM Engage meeting duration, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-18-Meeting-Duration-Europe.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Asia\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">Asia market trends<\/h2>\n<h3 class=\"text-center\">Figure 19: Channel mix evolution, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-19-Channel-Mix-Evolution-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 20: Channel mix, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-20-Channel-Mix-APAC.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 21: Activity by country, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-21-Activity-by-Region-APAC.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 22: Approved email volume, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-22-Approved-Email-Volume-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 23: Content usage by channel, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-23-Content-Usage-by-Channel-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 24: Veeva CRM Engage meeting duration, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-24-Meeting-Duration-APAC.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Latam\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">Latin America market trends<\/h2>\n<h3 class=\"text-center\">Figure 25: Channel mix evolution, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-25-Channel-Mix-Evolution-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 26: Channel mix, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-26-Channel-Mix-LATAM.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America field team activity <\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 27: Activity by country, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-27-Activity-by-Counry-LATAM.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America engagement quality <\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 28: Approved email volume, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-28-Approved-Email-Volume-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 29: Content usage by channel, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-29-Content-Usage-by-Channel-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 30: Veeva CRM Engage meeting duration, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Figure-30-Meeting-Duration-LATAM.png\" alt=\"\" \/><\/p>\n<hr class=\"mb-0\" style=\"border-top: 4px solid #444;\">\n<h2 class=\"mt-10\">Appendix: Data dictionary<\/h2>\n<p class=\"pulse-sub\">\n<span>Metric definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Channel mix evolution over time:<\/strong> Weekly Veeva CRM activity volume broken down by the channel of engagement (in-person, phone, video, email, chat or text)<\/li>\n<li><strong>Channel mix:<\/strong> Total Veeva CRM activity volume broken out by engagement channel percentage, calculated using percent change during the specified period<\/li>\n<li><strong>Weekly activities per user:<\/strong> The average weekly number of Veeva CRM activities submitted per number of users active in Veeva CRM<\/li>\n<li><strong>Approved email volume:<\/strong> The average weekly volume of approved emails sent via Veeva CRM, calculated using percent change during the specified period<\/li>\n<li><strong>Email open rate:<\/strong> Percentage of approved emails opened at least once out of all approved emails sent via Veeva CRM<\/li>\n<li><strong>Email click rate:<\/strong> Percentage of approved emails clicked at least once out of all approved emails sent via Veeva CRM<\/li>\n<li><strong>In-person % CLM usage:<\/strong> Percentage of in-person engagements that leveraged content in Veeva CRM<\/li>\n<li><strong>Video % CLM usage:<\/strong> Percentage of video engagements that leveraged content in Veeva CRM<\/li>\n<li><strong>Veeva CRM Engage meeting % CLM usage:<\/strong> Percentage of Veeva CRM Engage meetings that leveraged content in Veeva CRM<\/li>\n<li><strong>Veeva CRM Engage meeting duration:<\/strong> The average duration of Veeva CRM Engage meetings in minutes<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Engagement channel definitions<\/span>\n<\/p>\n<ul>\n<li><strong>In-person:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018in-person\u2019<\/li>\n<li><strong>Phone:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018phone\u2019<\/li>\n<li><strong>Video:<\/strong> Veeva CRM Engage calls and video calls via other platforms that are then recorded as calls in Veeva CRM with a Standard Metrics call channel value of \u2018video\u2019<\/li>\n<li><strong>Email:<\/strong> Approved emails and emails sent via other platforms that are then recorded as calls in Veeva CRM with a Standard Metrics call channel value of \u2018email\u2019<\/li>\n<li><strong>Chat or text:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018chat or text\u2019<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Region definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Global:<\/strong> All markets globally except China <\/li>\n<li><strong>Europe:<\/strong> Albania, Andorra, Armenia, Aruba, Austria, Azerbaijan, Belarus, Belgium, Bermuda, Bosnia and Herzegovina,<br \/>\nBulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Polynesia, Georgia, Germany,<br \/>\nGreece, Greenland, Guadeloupe, Guernsey, Hungary, Ireland, Italy, Jersey, Latvia, Lithuania, Luxembourg, Macedonia,<br \/>\nMalta, Martinique, Republic of Moldova, Monaco, Montenegro, Netherlands, New Caledonia, Norway, Poland, Portugal,<br \/>\nRomania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom<\/li>\n<li><strong>Asia:<\/strong> Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Cocos (Keeling) Islands, Indonesia, Japan,<br \/>\nKazakhstan, Republic of Korea, Kyrgyzstan, Malaysia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Philippines,<br \/>\nSamoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam<\/li>\n<li><strong>Latin America:<\/strong> Antigua and Barbuda, Argentina, Bahamas, Barbados, Belize, Bolivia, Brazil, Chile, Colombia, Costa<br \/>\nRica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico,<br \/>\nNicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela<\/li>\n<\/ul>\n<h2 class=\"mt-40\">Methodology<\/h2>\n<p>\nThe Veeva Pulse Field Trends Report is a quarterly industry benchmark for global and regional healthcare<br \/>\nprofessional (HCP) engagement across the life sciences industry. The findings are based on:<\/p>\n<ul>\n<li>Approximately 600 million annual global field activities captured in <a href=\"\/eu\/products\/crm-suite\/\">Veeva CRM<\/a> and <a href=\"\/eu\/products\/crm-suite\/engage\/\">Veeva CRM Engage<\/a>.<\/li>\n<li>Marketing effectiveness data from <a href=\"\/products\/marketing-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Veeva Crossix<\/a>. Crossix connects anonymized health data on 300+ million patients to media data to measure the impact of direct-to-consumer and HCP marketing investments in the U.S.<\/li>\n<li>Anonymous patient longitudinal claims data from <a href=\"\/products\/veeva-compass\/patient\/\" target=\"_blank\" rel=\"noopener noreferrer\">Veeva Compass Patient<\/a> covering dispensed prescriptions, procedures, and diagnoses from 300+ million patients.<\/li>\n<li>4+ million profiles containing publications, clinical trials, conferences, associations, guidelines, grants, payments, social media, news mentions, and patient mix by disease and drug class from <a href=\"\/eu\/products\/veeva-link\/\">Veeva Link Key People<\/a> in 85+ countries and all major therapeutic areas.<\/li>\n<li>Global reference data of HCPs, healthcare organizations, and affiliations from <a href=\"\/eu\/products\/opendata\/\">Veeva OpenData<\/a>, containing addresses, emails, specialties, demographics, and compliance data (license information and industry identifiers) in 100+ countries.<\/li>\n<\/ul>\n<p>\nThe Veeva Pulse Field Trends Report delivers insights that inform the industry and help field teams align their<br \/>\nstrategy to key market trends for improved commercial success. The global Veeva Business Consulting team also<br \/>\nhelps customers inform their strategies using industry benchmarking with Veeva Pulse data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Q2 2025 Pulse Field Trends Report focuses on measuring and rewarding team collaboration to create a connected flow of information and resources.<\/p>\n","protected":false},"featured_media":86867,"parent":0,"template":"","class_list":["post-87065","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-html-content-yes","resource-area-20-commercial","resource-area-20-data","resource-area-20-medical","resource-product-20-commercial-content-promomats","resource-type-report"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/87065"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/87065\/revisions"}],"predecessor-version":[{"id":94152,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/87065\/revisions\/94152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/86867"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=87065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}