{"id":90582,"date":"2025-11-19T22:07:21","date_gmt":"2025-11-19T21:07:21","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=90582"},"modified":"2026-05-20T11:25:01","modified_gmt":"2026-05-20T09:25:01","slug":"ai-in-mlr-insights-from-101-content-professionals","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/","title":{"rendered":"AI in MLR: Insights from 101 Content Professionals"},"content":{"rendered":"\n\t\t<div id=\"wppdfemb-frame-container-0\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/www.veeva.com\/eu\/?url=https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_EU.pdf?&#038;zoom=page-width&#038;mobilewidth=0&#038;index=1&#038;pdfID=0\"\n\t\t\t\tid=\"wppdf-emb-iframe-0\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Where will AI deliver the most value in the MLR process? How much of the workload will AI take on by 2028? Biopharma content stakeholders offer ideas on what to watch for as AI\u2019s impact grows.<\/p>\n","protected":false},"featured_media":90585,"parent":0,"template":"","class_list":["post-90582","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-product-20-commercial-content-promomats","resource-type-infographic"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"AI in MLR: Insights from 101 Content Professionals | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_1200x1200.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_1200x1200.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t\t<meta property=\"og:image:height\" content=\"2400\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-11-19T21:07:21+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T09:25:01+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"AI in MLR: Insights from 101 Content Professionals | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_1200x1200.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/ai-in-mlr-insights-from-101-content-professionals\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/#listItem\",\"name\":\"Resources\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/#listItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resource-area-20\\\/commercial\\\/#listItem\",\"name\":\"Commercial\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resource-area-20\\\/commercial\\\/#listItem\",\"position\":3,\"name\":\"Commercial\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resource-area-20\\\/commercial\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/ai-in-mlr-insights-from-101-content-professionals\\\/#listItem\",\"name\":\"AI in MLR: Insights from 101 Content Professionals\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/#listItem\",\"name\":\"Resources\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/ai-in-mlr-insights-from-101-content-professionals\\\/#listItem\",\"position\":4,\"name\":\"AI in MLR: Insights from 101 Content Professionals\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resource-area-20\\\/commercial\\\/#listItem\",\"name\":\"Commercial\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/ai-in-mlr-insights-from-101-content-professionals\\\/#webpage\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/ai-in-mlr-insights-from-101-content-professionals\\\/\",\"name\":\"AI in MLR: Insights from 101 Content Professionals | Veeva Systems Europe\",\"description\":\"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/ai-in-mlr-insights-from-101-content-professionals\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AI-in-MLR.png\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/ai-in-mlr-insights-from-101-content-professionals\\\/#mainImage\",\"width\":680,\"height\":480},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/resources\\\/ai-in-mlr-insights-from-101-content-professionals\\\/#mainImage\"},\"datePublished\":\"2025-11-19T22:07:21+01:00\",\"dateModified\":\"2026-05-20T11:25:01+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>AI in MLR: Insights from 101 Content Professionals | Veeva Systems Europe<\/title>\n\n","aioseo_head_json":{"title":"AI in MLR: Insights from 101 Content Professionals | Veeva Systems Europe","description":"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.","canonical_url":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","position":1,"name":"Home","item":"https:\/\/www.veeva.com\/eu","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/resources\/#listItem","name":"Resources"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/resources\/#listItem","position":2,"name":"Resources","item":"https:\/\/www.veeva.com\/eu\/resources\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/resource-area-20\/commercial\/#listItem","name":"Commercial"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/resource-area-20\/commercial\/#listItem","position":3,"name":"Commercial","item":"https:\/\/www.veeva.com\/eu\/resource-area-20\/commercial\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/#listItem","name":"AI in MLR: Insights from 101 Content Professionals"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/resources\/#listItem","name":"Resources"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/#listItem","position":4,"name":"AI in MLR: Insights from 101 Content Professionals","previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/resource-area-20\/commercial\/#listItem","name":"Commercial"}}]},{"@type":"Organization","@id":"https:\/\/www.veeva.com\/eu\/#organization","name":"Veeva Systems Europe","description":"EU Site","url":"https:\/\/www.veeva.com\/eu\/"},{"@type":"WebPage","@id":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/#webpage","url":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/","name":"AI in MLR: Insights from 101 Content Professionals | Veeva Systems Europe","description":"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.veeva.com\/eu\/#website"},"breadcrumb":{"@id":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/AI-in-MLR.png","@id":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/#mainImage","width":680,"height":480},"primaryImageOfPage":{"@id":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/#mainImage"},"datePublished":"2025-11-19T22:07:21+01:00","dateModified":"2026-05-20T11:25:01+02:00"},{"@type":"WebSite","@id":"https:\/\/www.veeva.com\/eu\/#website","url":"https:\/\/www.veeva.com\/eu\/","name":"Veeva Systems Europe","description":"EU Site","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.veeva.com\/eu\/#organization"}}]},"og:locale":"en_US","og:site_name":"Veeva Systems Europe","og:type":"article","og:title":"AI in MLR: Insights from 101 Content Professionals | Veeva Systems Europe","og:description":"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.","og:url":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/","og:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_1200x1200.png","og:image:secure_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_1200x1200.png","og:image:width":2400,"og:image:height":2400,"article:published_time":"2025-11-19T21:07:21+00:00","article:modified_time":"2026-05-20T09:25:01+00:00","twitter:card":"summary_large_image","twitter:title":"AI in MLR: Insights from 101 Content Professionals | Veeva Systems Europe","twitter:description":"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.","twitter:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_1200x1200.png"},"aioseo_meta_data":{"post_id":"90582","title":null,"description":"We asked 101 biopharma content stakeholders how AI is impacting MLR. Read their ideas on what to watch for and where they expect AI to deliver the most value.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_1200x1200.png","og_image_width":"2400","og_image_height":"2400","og_image_custom_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/11\/PromoMats_AI-in-MLR_infographic_1200x1200.png","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","created":"2025-11-19 21:07:12","updated":"2026-08-26 06:15:26","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":"2026-08-26 06:15:26"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\/resources\/\" title=\"Resources\">Resources<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\/resource-area-20\/commercial\/\" title=\"Commercial\">Commercial<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tAI in MLR: Insights from 101 Content Professionals\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.veeva.com\/eu"},{"label":"Resources","link":"https:\/\/www.veeva.com\/eu\/resources\/"},{"label":"Commercial","link":"https:\/\/www.veeva.com\/eu\/resource-area-20\/commercial\/"},{"label":"AI in MLR: Insights from 101 Content Professionals","link":"https:\/\/www.veeva.com\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/"}],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/90582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/90582\/revisions"}],"predecessor-version":[{"id":90583,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/90582\/revisions\/90583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/90585"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=90582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}