{"id":98325,"date":"2026-06-04T22:53:59","date_gmt":"2026-06-04T20:53:59","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources_fr&#038;p=98325"},"modified":"2026-06-04T22:54:16","modified_gmt":"2026-06-04T20:54:16","slug":"veeva-promomats-essentials-batir-une-base-de-contenu-pour-lavenir","status":"publish","type":"resources_fr","link":"https:\/\/www.veeva.com\/eu\/fr\/ressources\/veeva-promomats-essentials-batir-une-base-de-contenu-pour-lavenir\/","title":{"rendered":"Veeva PromoMats Essentials: B\u00e2tir Une Base De Contenu Pour L\u2019avenir"},"content":{"rendered":"<style>\n.veeva-2024 .fa-ul li p {\nmargin-top:5px;\n}\n.veeva-2024 .content-block .fa-check-circle {\ncolor: #f7981d;\nfont-weight: 400;\nfont-size:20px;\n}\n@media (min-width:768px) {\n.veeva-2024 .hero-centered {\npadding: 100px 0;\n}\n}\n@media (min-width:992px) {\n.veeva-2024 .content-block {\nmargin-top: 6rem;\n}\n}\n.veeva-2024 .content-block__sidebar {\ndisplay:none;\n}<\/p>\n<p>.veeva-2024 .content-block__content .stat-box span {\ncolor:#f5670e;\nfont-weight:600;\n}\n\/* to remove the mobile dropdown *\/\n.veeva-2024 .form-dropdown {\ndisplay: none;\n}\n<\/style>\n<h2>Permettre aux entreprises biotech \u00e9mergentes de lancer, d\u2019optimiser et de d\u00e9velopper rapidement leur contenu<\/h2>\n<p>Plus de 350 entreprises de biotechnologie \u00e9mergentes font confiance \u00e0 Veeva PromoMats pour acc\u00e9l\u00e9rer la r\u00e9vision, l\u2019approbation et la distribution de leur contenu commercial de mani\u00e8re conforme. Ce logiciel bas\u00e9 sur le cloud optimise les flux de travail de conformit\u00e9 gr\u00e2ce \u00e0 des indicateurs int\u00e9gr\u00e9s qui permettent une collaboration m\u00e9dicale, l\u00e9gale et r\u00e9glementaire (MLR) en temps r\u00e9el et r\u00e9duisent les d\u00e9lais de mise sur le march\u00e9. PromoMats est un logiciel flexible et intuitif qui s\u2019adapte aux besoins de votre entreprise, et qui est nativement connect\u00e9 \u00e0 Veeva CRM.<\/p>\n<h2>D\u00e9marrer avec Veeva PromoMats Essentials<\/h2>\n<p>Le package Essentials permet aux biotechs \u00e9mergentes de d\u00e9ployer rapidement Veeva PromoMats au sein de leur organisation. D\u00e9velopp\u00e9 selon les meilleures pratiques de l\u2019industrie, ce package inclut des ressources d\u00e9di\u00e9es pour un d\u00e9marrage, une formation et un support continu sans accroc. Il offre une solution rapide et simple pour un lancement acc\u00e9l\u00e9r\u00e9, avec la flexibilit\u00e9 n\u00e9cessaire pour s\u2019adapter \u00e0 la croissance de l\u2019organisation au fil du temps.<\/p>\n<div class=\"veeva-stats-container\">\n<h2>Fort impact aupr\u00e8s des biotechs \u00e9mergentes<\/h2>\n<div class=\"veeva-stats-grid\">\n<div class=\"veeva-stat-card\">\n<div class=\"veeva-stat-number\">57%<\/div>\n<p class=\"veeva-stat-desc\">de r\u00e9duction du temps pass\u00e9 dans les cycles de r\u00e9vision<\/p>\n<\/p><\/div>\n<div class=\"veeva-stat-card\">\n<div class=\"veeva-stat-number\">55%<\/div>\n<p class=\"veeva-stat-desc\">de r\u00e9duction du temps pass\u00e9 dans les r\u00e9unions de r\u00e9vision et d\u2019approbation<\/p>\n<\/p><\/div>\n<div class=\"veeva-stat-card\">\n<div class=\"veeva-stat-number\">88%<\/div>\n<p class=\"veeva-stat-desc\">de r\u00e9duction du temps pass\u00e9 \u00e0 pr\u00e9parer les agences pour la r\u00e9vision<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n    .veeva-stats-container {\n        --text-color: #000000;\n        --accent-color: #e07a22; \n        --font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif;<\/p>\n<p>        max-width: 1200px;\n        width: 100%;\n        margin: 15px auto;  \n        padding: 20px 40px;  \n        font-family: var(--font-family);\n        text-align: center;\n        box-sizing: border-box;\n    }<\/p>\n<p>    .veeva-stats-container h2 {\n        font-size: 2.2rem;\n        font-weight: 800;\n        color: var(--text-color);\n        margin-top: 0;\n        margin-bottom: 25px; \/* Cut header bottom space in half *\/\n        letter-spacing: -0.02em;\n    }<\/p>\n<p>    .veeva-stats-grid {\n        display: grid;\n        grid-template-columns: repeat(3, 1fr); \n        gap: 30px;\n        align-items: start;\n    }<\/p>\n<p>    .veeva-stat-card {\n        display: flex;\n        flex-direction: column;\n        align-items: center;\n        padding: 5px 10px;\n    }<\/p>\n<p>    .veeva-stat-number {\n        font-size: 4.5rem; \n        font-weight: 700;\n        color: var(--accent-color);\n        line-height: 1;\n        margin-bottom: 10px; \/* Reduced spacing between number and text *\/\n        letter-spacing: -0.02em;\n    }<\/p>\n<p>    .veeva-stat-desc {\n        font-size: 1.25rem;\n        font-weight: 600;\n        color: var(--text-color);\n        line-height: 1.3;\n        margin: 0;\n    }<\/p>\n<p>    @media (max-width: 900px) {\n        .veeva-stats-container {\n            padding: 15px 20px;\n        }\n        .veeva-stat-number {\n            font-size: 3.8rem;\n        }\n        .veeva-stat-desc {\n            font-size: 1.1rem;\n        }\n    }<\/p>\n<p>    @media (max-width: 650px) {\n        .veeva-stats-grid {\n            grid-template-columns: 1fr; \n            gap: 30px;\n        }\n        .veeva-stats-container h2 {\n            margin-bottom: 20px;\n        }\n    }\n<\/style>\n<h2>B\u00e9n\u00e9fices commerciaux<\/h2>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Expertise m\u00e9tier approfondie.<\/strong><\/p>\n<p>Obtenez les meilleures pratiques, l\u2019optimisation des processus, des informations cl\u00e9s sur l\u2019industrie et un large r\u00e9seau de pairs.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>Impl\u00e9mentation en 2 semaines.<\/strong><\/p>\n<p>Atteignez vos objectifs de lancement rapide et d\u00e9ployez votre \u00e9cosyst\u00e8me de contenu commercial en aussi peu que 10 jours.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Commencez simplement, \u00e9voluez facilement.<\/strong><\/p>\n<p>Obtenez exactement ce dont vous avez besoin pour le lancement, avec la flexibilit\u00e9 d\u2019\u00e9voluer pour l\u2019avenir.<\/p>\n<\/li>\n<\/ul>\n<div class=\"veeva-feature-container\">\n<h2>Une solution flexible et \u00e9volutive<\/h2>\n<div class=\"veeva-content-wrapper\">\n<div class=\"veeva-grid-layout\">\n<div class=\"veeva-column\">\n<div class=\"veeva-feature-item\">\n<div class=\"veeva-checkmark-icon\"><\/div>\n<div class=\"veeva-feature-text\">IU simple et connect\u00e9e<\/div>\n<\/p><\/div>\n<div class=\"veeva-feature-item\">\n<div class=\"veeva-checkmark-icon\"><\/div>\n<div class=\"veeva-feature-text\">Mod\u00e8le de support \u00e9tendu<\/div>\n<\/p><\/div>\n<div class=\"veeva-feature-item\">\n<div class=\"veeva-checkmark-icon\"><\/div>\n<div class=\"veeva-feature-text\">Processus m\u00e9tier standards de l\u2019industrie<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"veeva-image-container\">\n                <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/promomats-figure-1.png\" alt=\"Veeva PromoMats Solution Interface\" class=\"veeva-center-img\">\n            <\/div>\n<div class=\"veeva-column\">\n<div class=\"veeva-feature-item\">\n<div class=\"veeva-checkmark-icon\"><\/div>\n<div class=\"veeva-feature-text\">Plus de 550 agences partenaires<\/div>\n<\/p><\/div>\n<div class=\"veeva-feature-item\">\n<div class=\"veeva-checkmark-icon\"><\/div>\n<div class=\"veeva-feature-text\">Une fondation omnicanale<\/div>\n<\/p><\/div>\n<div class=\"veeva-feature-item\">\n<div class=\"veeva-checkmark-icon\"><\/div>\n<div class=\"veeva-feature-text\">Rapidit\u00e9 et conformit\u00e9<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n    .veeva-feature-container {\n        --bg-color: #eef1f5;  \n        --text-color: #000000;\n        --accent-color: #e07a22; \n        --border-color: #cccccc;  \n        --font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif;<\/p>\n<p>        max-width: 1200px;\n        width: 100%;\n        margin: 35px 0 35px 0;\n        padding: 30px 40px;\n        background-color: var(--bg-color);\n        border-radius: 45px; \n        font-family: var(--font-family);\n        text-align: center;\n        box-sizing: border-box;\n    }<\/p>\n<p>    .veeva-feature-container h2 {\n        font-size: 2.2rem;\n        font-weight: 800;\n        color: var(--text-color);\n        margin-top: 0;\n        margin-bottom: 30px;\n    }<\/p>\n<p>    .veeva-content-wrapper {\n        position: relative;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }<\/p>\n<p>    .veeva-grid-layout {\n        display: grid;\n        grid-template-columns: 1fr 1.3fr 1fr;\n        align-items: center;\n        width: 100%;\n        gap: 30px;\n    }<\/p>\n<p>    .veeva-column {\n        display: flex;\n        flex-direction: column;\n    }<\/p>\n<p>    .veeva-feature-item {\n        display: flex;\n        align-items: center;\n        padding: 30px 0;\n        border-bottom: 1px solid var(--border-color);\n        text-align: left;\n    }<\/p>\n<p>    .veeva-column .veeva-feature-item:last-child {\n        border-bottom: none;\n    }<\/p>\n<p>    .veeva-checkmark-icon {\n        width: 30px; \/* Increased from 26px to match larger text *\/\n        height: 30px; \/* Increased from 26px to match larger text *\/\n        border: 2px solid var(--accent-color);\n        border-radius: 50%;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        margin-right: 18px;\n        flex-shrink: 0;\n    }<\/p>\n<p>    .veeva-checkmark-icon::after {\n        content: '';\n        width: 6px; \n        height: 12px; \n        border: solid var(--accent-color);\n        border-width: 0 2.5px 2.5px 0;\n        transform: rotate(45deg);\n        margin-bottom: 2px;\n    }<\/p>\n<p>    .veeva-feature-text {\n        font-size: 1.55rem; \n        font-weight: 700;\n        color: var(--text-color);\n        letter-spacing: -0.02em;\n        line-height: 1.2;\n    }<\/p>\n<p>    .veeva-image-container {\n        display: flex;\n        justify-content: center;\n        align-items: center;\n    }<\/p>\n<p>    .veeva-center-img {\n        width: 100%;\n        max-width: 520px;\n        height: auto;\n        display: block;\n    }<\/p>\n<p>    @media (max-width: 950px) {\n        .veeva-feature-container {\n            padding: 30px 20px;\n        }\n        .veeva-grid-layout {\n            grid-template-columns: 1fr;\n            gap: 20px;\n        }\n        .veeva-image-container {\n            grid-row: 1;\n            max-width: 420px;\n            margin: 0 auto;\n        }\n        .veeva-feature-item {\n            padding: 20px 0;\n            border-bottom: 1px solid var(--border-color);\n        }\n        .veeva-column .veeva-feature-item:last-child {\n            border-bottom: 1px solid var(--border-color);\n        }\n    }\n<\/style>\n<h2>Acc\u00e9der au logiciel Veeva PromoMats avec ses fonctionnalit\u00e9s cl\u00e9s:<\/h2>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   Acc\u00e9l\u00e9rez la r\u00e9vision MLR (M\u00e9dicale, L\u00e9gale, R\u00e9glementaire) gr\u00e2ce \u00e0 un workflow de pointe<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   Optimisez l\u2019efficacit\u00e9 des lancements avec une gestion moderne des all\u00e9gations<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   G\u00e9n\u00e9rez automatiquement les packages de soumission 2253<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   Organisez le contenu dans une \u201cvitrine\u201d pour votre marque avec le Brand Portal<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   Obtenez une visibilit\u00e9 sur la performance et les activit\u00e9s<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   Prenez en charge et stockez les fichiers d\u2019actifs num\u00e9riques natifs<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   Collaborez en temps r\u00e9el gr\u00e2ce \u00e0 la cr\u00e9ation collaborative<\/li>\n<\/ul>\n<blockquote><p>\n&#8220;En utilisant une solution technologique de base, nous disposons d\u2019une source unique de v\u00e9rit\u00e9 pour le contenu approuv\u00e9 et la capacit\u00e9 d\u2019adapter et d\u2019optimiser nos flux de travail MLR \u00e0 mesure que l\u2019entreprise \u00e9volue.&#8221;<br \/>\n    <span>Diirecteur Senior des Op\u00e9rations Terrain et Marketing<\/span>\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Permettre aux entreprises biotech \u00e9mergentes de lancer, d\u2019optimiser et de d\u00e9velopper rapidement leur contenu<\/p>\n","protected":false},"featured_media":98268,"parent":0,"template":"","class_list":["post-98325","resources_fr","type-resources_fr","status-publish","has-post-thumbnail","hentry","resource-fr-type-fiches-produits","resource-fr-area-commercial","resource-fr-product-commercial-content-promomats"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources_fr\/98325"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources_fr"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources_fr"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources_fr\/98325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/98268"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=98325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}