Digital Asset Management for Life Sciences Forum

As digital transformation continues to influence how we consume information, life sciences organizations must evolve their content strategies to drive better, more personalized customer experiences. Hear from Mustache Agency on how digital-first companies outside our industry are using insights to craft more compelling content that adapts to customers’ changing needs.

Blue Earth Diagnostics outlines how they’re using social media to expand digital engagement and reach customers. You’ll also get advice on how a connected DAM system can help ease the review of compliant social media content that’s always on-brand.

Hear how Genentech has improved its agency model and empowered these partners with the right tools to maximize output while maintaining creative freedom. You’ll also learn best practices for organizing and preparing your agencies to adopt new DAM initiatives like modular content.

AbbVie, Mallinckrodt, and Merck share a behind-the-scenes look at how each company has launched and grown its DAM system. Get honest perspectives and practical tips on the DAM journey, from piloting the system to scaling global reuse with modular content.