{"id":41931,"date":"2016-11-30T18:00:37","date_gmt":"2016-11-30T09:00:37","guid":{"rendered":"http:\/\/www.veeva.com\/jp\/?post_type=veevablog&#038;p=41931"},"modified":"2026-04-03T04:14:01","modified_gmt":"2026-04-02T19:14:01","slug":"making-the-move-from-software-as-a-barrier","status":"publish","type":"veevablog","link":"https:\/\/www.veeva.com\/jp\/veevablog\/making-the-move-from-software-as-a-barrier\/","title":{"rendered":"Software as a Barrire\uff08SaaB\uff09\u304b\u3089\u306e\u8131\u51fa"},"content":{"rendered":"<p>\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u306f\u30c7\u30b8\u30bf\u30eb\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8ee2\u63db\u70b9\u306b\u6765\u3066\u3044\u307e\u3059\u3002\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u533b\u7642\u5f93\u4e8b\u8005\uff08HCP\uff09\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u3092\u6c42\u3081\u3066\u304a\u308a\u30013\u5206\u306e2\u306eHCP\u304c\u533b\u85ac\u54c1\u60c5\u5831\u3078\u306e\u30c7\u30b8\u30bf\u30eb\u30a2\u30af\u30bb\u30b9\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002<sup><a href=\"#comment1\">1\uff09<\/a><\/sup><\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u9032\u5316\u3055\u305b\u3066\u65b0\u898f\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3001HCP\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9032\u3081\u308b\u4f01\u696d\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u306e\u8ab2\u984c\u306f\u3001\u6280\u8853\u7684\u306a\u9650\u754c\u3084\u85ac\u4e8b\u898f\u5236\u8981\u4ef6\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u9032\u307f\u304c\u9045\u3044\u3053\u3068\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3092\u79c1\u306f\u300cSoftware as a Barrier\uff08SaaB\uff09\u300d\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u4ed6\u306e\u591a\u304f\u306e\u4f01\u696d\u3067\u3082\u3088\u304f\u898b\u304b\u3051\u308b\u4e8b\u8c61\u3067\u3059\u3002\u4f55\u304b\u3092\u5b9f\u73fe\u3057\u3066\u304f\u308c\u308b\u306f\u305a\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u3046\u307e\u304f\u6a5f\u80fd\u305b\u305a\u3001\u7c21\u5358\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3082\u8cea\u306e\u60aa\u3044\u6280\u8853\u306e\u305b\u3044\u3067\u505c\u6ede\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u300cSaaB\u300d\u306f\u3001\u300c\u30b5\u30a1\u30d6\uff08sob\uff1a\u6ce3\u304d\u305f\u304f\u306a\u308b\uff09\u300d\u3068\u767a\u97f3\u3057\u307e\u3059\u3002\u6ce3\u304d\u305f\u304f\u306a\u308b\u307b\u3069\u60e8\u3081\u306a\u72b6\u6cc1\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>Veeva\u306e\u65b0\u3057\u3044\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u958b\u653e\u3057\u3066\u3001\u3053\u306e\u300cSaaB\u300d\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u3092\u304a\u7d04\u675f\u3057\u307e\u3059\u3002\u696d\u754c\u521d\u3068\u306a\u308b\u5358\u4e00\u7d71\u5408\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<a href=\"\/jp\/products\/multichannel-crm\/engage-meeting\">Veeva CRM Engage Meeting<\/a>\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001HCP\u3068\u306eWeb\u4f1a\u8b70\u3084\u30d3\u30c7\u30aa\u4f1a\u8b70\u3092\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u9075\u5b88\u3057\u306a\u304c\u3089\u7c21\u5358\u306b\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f<a href=\"\/jp\/products\/multichannel-crm\/clm\/\">Veeva CLM<\/a>\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u9023\u643a\u3059\u308b\u3088\u3046\u306b\u69cb\u7bc9\u3055\u308c\u3066\u304a\u308a\u3001\u627f\u8a8d\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u518d\u5229\u7528\u304c\u5bb9\u6613\u3067\u3059\u3002<\/p>\n<p>Engage Meeting\u306e\u76ee\u6a19\u306f\u3001\u300cSoftware as a Barrier (SaaB)\u300d\u3092\u3001\u5f79\u306b\u7acb\u3064\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u771f\u306e\u300cSaaS\u300d\u306b\u5909\u3048\u308b\u3053\u3068\u3067\u3057\u305f\u3002\u30af\u30e9\u30a6\u30c9\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u8a18\u8ff0\u3059\u308b\u306e\u306b\u300cSoftware as a Service\uff08SaaS\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u3046\u307e\u304f\u52d5\u4f5c\u3057\u3066\u3059\u3070\u3089\u3057\u3044\u5229\u70b9\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u76f4\u63a5\u7684\u30fb\u5373\u6642\u7684\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5bb9\u6613\u306b\u5f97\u308b\u4e8b\u304c\u3067\u304d\u3001\u79c1\u305f\u3061\u304c\u6bce\u65e5\u3084\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u5b9f\u73fe\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u300cSaaB\u300d\u306e\u5bfe\u6975\u3067\u3059\u3002<\/p>\n<p>\u300cSaaB\u300d\u306f\u79c1\u305f\u3061\u306e\u90aa\u9b54\u3092\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u554f\u984c\u3092\u8907\u96d1\u306b\u3057\u3066\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u884c\u52d5\u3067\u304d\u306a\u304f\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4eca\u65e5\u3067\u306f\u69d8\u3005\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u767a\u9054\u3057\u4e00\u822c\u5316\u3057\u3066\u304a\u308a\u3001\u65e5\u3005\u306e\u751f\u6d3b\u306e\u4e2d\u3067\u300cSaaB\u300d\u306e\u69d8\u306a\u5931\u6557\u3092\u7d4c\u9a13\u3059\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u79c1\u305f\u3061\u304c\u6d88\u8cbb\u8005\u3068\u3057\u3066\u5f53\u305f\u308a\u524d\u306b\u3067\u304d\u308b\u5185\u5bb9\u3068\u30d3\u30b8\u30cd\u30b9\u3067\u9054\u6210\u3067\u304d\u308b\u5185\u5bb9\u306e\u9593\u306b\u306f\u3001\u307e\u3060\u307e\u3060\u9a5a\u304f\u307b\u3069\u306e\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u4f8b\u3067\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u696d\u754c\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001MR\u304c\u533b\u5e2b\u3068\u9023\u7d61\u3092\u3068\u308b\u306e\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306f\u500b\u4eba\u7684\u306b\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u3067\u3042\u308a\u3001HCP\u304c\u61c7\u610f\u306aMR\u304b\u3089\u306e\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u958b\u304f\u7387\u306f\u3001\u4f01\u696d\u304b\u3089\u306e\u5e83\u544a\u30e1\u30fc\u30eb\u306b\u6bd4\u3079\u306635\uff05\u9ad8\u3044\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<sup><a href=\"#comment2\">2\uff09<\/a><\/sup>\u3000\u3057\u304b\u3057\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u3067\u306f\u3001MR\u304b\u3089\u533b\u5e2b\u5b9b\u306b\u500b\u4eba\u7684\u306b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u306f\u3001\u9577\u5e74\u306b\u308f\u305f\u308b\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u4e0a\u306e\u61f8\u5ff5\u304b\u3089\u3001\u88fd\u85ac\u4f1a\u793e\u3067\u306f\u4e00\u822c\u7684\u306a\u96fb\u5b50\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u7981\u6b62\u3055\u308c\u3066\u3044\u3066\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u30c1\u30e3\u30cd\u30eb\u306f\u4e8b\u5b9f\u4e0a\u9589\u3058\u3089\u308c\u3066\u304d\u305f\u306e\u3067\u3059\u3002\u304a\u5ba2\u69d8\u3067\u3042\u308b\u88fd\u85ac\u4f01\u696d\u306e\u300cSaaB\u300d\u306b\u3088\u308b\u9650\u754c\u3092\u53d6\u308a\u6255\u3046\u305f\u3081\u3001\u79c1\u305f\u3061\u306f\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u9075\u5b88\u3057\u306a\u304c\u3089MR\u3068HCP\u9593\u306e\u96fb\u5b50\u30e1\u30fc\u30eb\u901a\u4fe1\u3092\u53ef\u80fd\u3068\u3059\u308b<a href=\"\/jp\/products\/multichannel-crm\/approved-email\/\">Veeva CRM Approved Email<\/a>\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30ebVeeva CRM\u306e\u4e00\u90e8\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u533b\u5e2b\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u3001\u5bfe\u9762\/\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\/Web\u3001\u305d\u3057\u3066\u73fe\u5728\u3067\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3067\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3068\u7d71\u5408\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u79c1\u305f\u3061\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u8b70\u306b\u3082\u540c\u3058\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9069\u7528\u3057\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u3068HCP\u306e\u305f\u3081\u306b\u300cSaaB\u300d\u3092\u53d6\u308a\u9664\u304d\u3001\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u5b8c\u5168\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u30026\u6708\u306b\u7c73\u56fd\u3067\u958b\u50ac\u3057\u305fCommercial Summit\u3067\u3001\u79c1\u306fVeeva CRM Engage Meeting\u306b\u3064\u3044\u3066\u3051\u7d39\u4ecb\u3057\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4eca\u5f8c\u306b\u3064\u3044\u3066\u3044\u304f\u3064\u304b\u306e\u5c55\u671b\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u304a\u5ba2\u69d8\u306e\u6210\u529f\u3092\u963b\u3080\u30d0\u30ea\u30a2\u3092Veeva\u304c\u3069\u306e\u3088\u3046\u306b\u53d6\u308a\u9664\u3044\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30d3\u30c7\u30aa\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001Veeva CRM Engage Meeting\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u5f0a\u793e\u306e<a href=\"\/jp\/new-veeva-crm-engage-meeting-available-to-transform-digital-engagement-between-life-sciences-companies-and-healthcare-professionals\/\">\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a>\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div><iframe loading=\"lazy\" id=\"vimeo-player-1\" src=\"https:\/\/player.vimeo.com\/video\/184428743?dnt=1\" width=\"940\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-ot-ignore=\"\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<p><sup id=\"comment1\">1\uff09<\/sup><a href=\"https:\/\/www.capgemini-consulting.com\/blog\/accelerating-life-sciences-transformation\/2013\/11\/the-digital-dynamic-changing-the-pharma\" target=\"_blank\" rel=\"noopener\">\u300c\u30c7\u30b8\u30bf\u30eb\u30c0\u30a4\u30ca\u30df\u30c3\u30af\uff1a\u533b\u85ac\u4f1a\u793e\u3068\u533b\u5e2b\u306e\u95a2\u4fc2\u3092\u5909\u3048\u308b\u300d\u3001\u30ad\u30e3\u30c3\u30d7\u30b8\u30a7\u30df\u30cb\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30012013\u3002<\/a><br \/>\n<sup id=\"comment2\">2\uff09<\/sup><a href=\"http:\/\/www.zsassociates.com\/publications\/videos\/~\/media\/Files\/Publications\/Public\/ZS-Exec-Summary-Access-Monitor-2013-Final.ashx\" target=\"_blank\" rel=\"noopener\">ZS\u30a2\u30bd\u30b7\u30a8\u30fc\u30c4\u3001\u300c\u30a2\u30af\u30bb\u30b9\u30e2\u30cb\u30bf\u30fc2013 \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc \u2013 \u533b\u85ac\u4f1a\u793eMR\u306e\u533b\u5e2b\u3078\u306e\u30a2\u30af\u30bb\u30b9\uff1a\u30a2\u30af\u30bb\u30b9\u6570\u306e\u6e1b\u5c11\u306f\u65b0\u898f\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u3092\u793a\u5506\u3059\u308b\u300d\u3001Pratap 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