{"id":49629,"date":"2024-05-30T10:00:59","date_gmt":"2024-05-30T01:00:59","guid":{"rendered":"https:\/\/www.veeva.com\/jp\/?post_type=veevablog&#038;p=49629"},"modified":"2025-10-28T17:26:24","modified_gmt":"2025-10-28T08:26:24","slug":"content-creation-for-pharmaceutical-companies","status":"publish","type":"veevablog","link":"https:\/\/www.veeva.com\/jp\/veevablog\/content-creation-for-pharmaceutical-companies\/","title":{"rendered":"\u533b\u5e2b\u30cb\u30fc\u30ba\u7406\u89e3\u306f\u300c\u30de\u30c3\u30d4\u30f3\u30b0\u300d\u304c\u9375\u3000\u88fd\u85ac\u4f1a\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c"},"content":{"rendered":"<h2>\u533b\u5e2b\u306e\u60c5\u5831\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30c3\u30d4\u30f3\u30b0<\/h2>\n<p>\u533b\u5e2b\u3054\u3068\u306e\u60c5\u5831\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u306e\u3088\u3046\u306b\u6574\u5099\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u5f0a\u793e\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u306e\u30da\u30eb\u30bd\u30ca\uff08\u52b9\u679c\u91cd\u8996\u3001\u5b89\u5168\u6027\u91cd\u8996\u3001\u5148\u9032\u7684\u3001\u4fdd\u5b88\u7684\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u95a2\u5fc3\u4e8b\u9805\u30fb\u6027\u8cea\u306e\u30bf\u30a4\u30d7\uff09\u3068\u884c\u52d5\u5909\u5bb9\u306e\u30b9\u30c6\u30fc\u30b8\u3054\u3068\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u57fa\u790e\u306b\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u9806\u3092\u8ffd\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u6700\u521d\u306b\u3001\u533b\u5e2b\u306e\u30da\u30eb\u30bd\u30ca\u3054\u3068\u3001\u884c\u52d5\u5909\u5bb9\u306e\u30b9\u30c6\u30fc\u30b8\uff08\u8a8d\u77e5\u3001\u8208\u5473\u306a\u3069\uff09\u3054\u3068\u306b\u4f1d\u3048\u308b\u3079\u304d\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u52b9\u679c\u91cd\u8996\u30bf\u30a4\u30d7\u306e\u30c9\u30af\u30bf\u30fc\u304c\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u7406\u89e3\u30fb\u7d4c\u9a13\u306b\u304a\u3044\u3066\u3001Unaware\uff08\u77e5\u3089\u306a\u3044\uff09\u304b\u3089Advocate\uff08\u652f\u63f4\u8005\uff09\u306e\u30ec\u30d9\u30eb\u306b\u5411\u304b\u3063\u3066\u9032\u3080\u305f\u3081\u306b\u306f\u3001\u30b9\u30c6\u30fc\u30b8\u3054\u3068\u306b\u4e57\u308a\u8d8a\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u58c1\u304c\u3042\u308a\u3001\u305d\u308c\u3089\u306b\u5bfe\u5fdc\u3057\u305f\u8a34\u6c42\u3059\u3079\u304d\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3042\u308a\u307e\u3059\uff08\u56f31\uff09\u3002\u305d\u308c\u3089\u306f\u3001\u5b89\u5168\u6027\u91cd\u8996\u30bf\u30a4\u30d7\u306e\u30c9\u30af\u30bf\u30fc\u5411\u3051\u306e\u3082\u306e\u3068\u306f\u7570\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<figure>\n<h5>\u56f31\uff1a\u30da\u30eb\u30bd\u30ca\u5225\u30a2\u30c0\u30d7\u30b7\u30e7\u30f3\u30e9\u30c0\u30fc\u306b\u6cbf\u3063\u305f\u30ad\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6574\u7406<\/h5>\n<div><img decoding=\"async\" class=\"image w8\" src=\"https:\/\/www.veeva.com\/jp\/wp-content\/uploads\/2024\/05\/fig1.png\" alt=\"fig1\" \/><\/div>\n<\/figure>\n<p>\u6b21\u306b\u3001\u4e0a\u8a18\u306e\u5404\u8a34\u6c42\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u5bfe\u5fdc\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ad6\u7406\u7684\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\uff08\u56f32\uff09\u3002\u3053\u306e\u6574\u7406\u3092\u901a\u3058\u3066\u3001\u5404\u533b\u5e2b\u30bf\u30a4\u30d7\u306b\u5bfe\u3057\u3066\u5404\u30b9\u30c6\u30fc\u30b8\u3067\u6d3b\u7528\u3059\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3068\u3068\u3082\u306b\u3001\u4e0d\u8db3\u3057\u3066\u3044\u305f\u65b0\u305f\u306b\u4f5c\u6210\u3059\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure>\n<h5>\u56f32\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30c3\u30d4\u30f3\u30b0\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f7f\u3044\u5206\u3051\u306e\u660e\u78ba\u5316<\/h5>\n<div><img decoding=\"async\" class=\"image w8\" src=\"https:\/\/www.veeva.com\/jp\/wp-content\/uploads\/2024\/05\/fig2.png\" alt=\"fig2\" \/><\/div>\n<\/figure>\n<p>\u6700\u5f8c\u306b\u3001\u30a2\u30c0\u30d7\u30b7\u30e7\u30f3\u30e9\u30c0\u30fc\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u9806\u756a\u3067\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u9867\u5ba2\u306e\u884c\u52d5\u5909\u5bb9\u3092\u76ee\u6307\u3059\u306e\u304b\u3092\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u3057\u3066\u6574\u7406\u3057\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3092\u901a\u3058\u3066\u3001\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u76ee\u7684\u3067\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u5411\u3051\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff08\u56f33\uff09\u3002<\/p>\n<figure>\n<h5>\u56f33\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u76ee\u7684\u30fb\u30c1\u30e3\u30cd\u30eb\u306e\u6574\u7406<\/h5>\n<div><img decoding=\"async\" class=\"image w8\" src=\"https:\/\/www.veeva.com\/jp\/wp-content\/uploads\/2024\/05\/fig3.png\" alt=\"fig3\" \/><\/div>\n<\/figure>\n<h2>\u500b\u5225\u5316\u3092\u53ef\u80fd\u306b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306e\u4ed5\u7d44\u307f\u3065\u304f\u308a<\/h2>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u533b\u5e2b\u306e\u30da\u30eb\u30bd\u30ca\u3054\u3068\u3001\u884c\u52d5\u5909\u5bb9\u306e\u30b9\u30c6\u30fc\u30b8\u3054\u3068\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u6574\u7406\u3055\u308c\u305f\u3046\u3048\u3067\u3001\u73fe\u5834\u306eMR\u304c\u305d\u308c\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u306b\u5408\u308f\u305b\u3066\u6d3b\u7528\u3067\u304d\u308c\u3070\u3001\u7406\u5c48\u306e\u3046\u3048\u3067\u306f\u3001\u5404\u533b\u5e2b\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u304a\u3088\u3073\u30e1\u30c3\u30bb\u30fc\u30b8\u8a34\u6c42\u304c\u63a8\u9032\u3055\u308c\u308b\u306f\u305a\u3067\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u5b9f\u73fe\u3059\u308b\u306e\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002MR\u304c\u5404\u533b\u5e2b\u306e\u30da\u30eb\u30bd\u30ca\u30fb\u884c\u52d5\u5909\u5bb9\u306e\u30b9\u30c6\u30fc\u30b8\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u57fa\u3065\u304d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u3066\u3001\u6d3b\u7528\u3059\u308b\u3068\u3044\u3046\u306e\u306f\u6975\u3081\u3066\u8907\u96d1\u3067\u3042\u308a\u3001\u304d\u308c\u3044\u306b\u6574\u7406\u3055\u308c\u305f\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u8cc7\u6599\u304c\u3042\u308b\u3060\u3051\u3067\u306f\u3001\u5927\u534a\u306eMR\u306b\u3068\u3063\u3066\u306f\u982d\u306e\u4e2d\u3067\u51e6\u7406\u3092\u3057\u3066\u5b9f\u884c\u3059\u308b\u306e\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5b9f\u969b\u306f\u7406\u5c48\u901a\u308a\u306b\u9032\u3080\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u500b\u5225\u306e\u72b6\u6cc1\u306b\u3042\u308f\u305b\u305f\u67d4\u8edf\u306a\u8abf\u6574\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u5f0a\u793e\u3068\u3057\u3066\u306f\u5b9f\u884c\u3092\u53ef\u80fd\u306b\u3059\u308b\u4ed5\u7d44\u307f\u3065\u304f\u308a\u304c\u91cd\u8981\u3060\u3068\u8003\u3048\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5f0a\u793e\u306b\u3088\u308b\u652f\u63f4\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001Veeva CRM MyInsights\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u6d3b\u52d5\u306e\u9032\u6357\u3068\u63a8\u5968\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30c3\u30d4\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u8a34\u6c42\u3092MR\u304c\u8a08\u753b\u3057\u3001\u5b9f\u884c\u3059\u308b\u306e\u3092\u30ac\u30a4\u30c9\u3059\u308b\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059\uff08\u56f34\uff09\u3002\u500b\u5225\u5316\u3059\u308b\u533b\u5e2b\u306e\u60c5\u5831\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30c3\u30d4\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6574\u7406\u3068\u3042\u308f\u305b\u3066\u3001\u305d\u308c\u3089\u3092\u73fe\u5834\u3067\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3092\u6e96\u5099\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<figure>\n<h5>\u56f34\uff1aMyInsights\u3092\u7528\u3044\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u6d3b\u52d5\u63a8\u9032\u306e\u4f8b<\/h5>\n<div><img decoding=\"async\" class=\"image w8\" src=\"https:\/\/www.veeva.com\/jp\/wp-content\/uploads\/2024\/05\/fig4.png\" alt=\"fig4\" \/><\/div>\n<\/figure>\n<p>\u3053\u306e\u30da\u30fc\u30b8\u3067\u306f\u3001\u8ab2\u984c\u89e3\u6c7a\u306e\u30d2\u30f3\u30c8\u3068\u306a\u308b\u30c8\u30d4\u30c3\u30af\u3092\u3001\u9023\u8f09\u5f62\u5f0f\u3067\u304a\u5c4a\u3051\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol start=\"0\">\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/what-approach-should-pharmaceutical-companies-take\/\">Overview\u3001\u500b\u5225\u5316\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30cb\u30fc\u30ba\u306b\u3069\u3046\u5bfe\u5fdc\uff1f<\/a><\/li>\n<li style=\"font-weight: bold;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30c3\u30d4\u30f3\u30b0<\/li>\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/what-are-some-ways-to-improve-productivity-with-regard-to-content-creation\/\">\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u6539\u5584<\/a><\/li>\n<li><a 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href=\"https:\/\/www.veeva.com\/jp\/veevablog\/what-is-tagging-which-is-essential-for-the-utilization-and-validation-of-pharmaceutical-content\/\">\u30bf\u30ae\u30f3\u30b0<\/a><\/li>\n<\/ol>\n<hr \/>\n<p>Veeva\u306e<a href=\"https:\/\/www.veeva.com\/jp\/services\/business-consulting-services\/\">\u30d3\u30b8\u30cd\u30b9\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0<\/a>\u306f\u3001\u6226\u7565\u304b\u3089\u5b9f\u884c\u306b\u81f3\u308b\u307e\u3067\u304a\u5ba2\u69d8\u3068\u5354\u50cd\u3057\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u5909\u9769\u306e\u52a0\u901f\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u8a73\u7d30\u306f<a 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