{"id":50198,"date":"2024-09-20T16:00:18","date_gmt":"2024-09-20T07:00:18","guid":{"rendered":"https:\/\/www.veeva.com\/jp\/?post_type=veevablog&#038;p=50198"},"modified":"2025-10-28T17:46:49","modified_gmt":"2025-10-28T08:46:49","slug":"what-are-the-keys-to-promoting-the-utilization-of-pharmaceutical-content-that-are-not-actually-being-used","status":"publish","type":"veevablog","link":"https:\/\/www.veeva.com\/jp\/veevablog\/what-are-the-keys-to-promoting-the-utilization-of-pharmaceutical-content-that-are-not-actually-being-used\/","title":{"rendered":"\u5b9f\u306f\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u88fd\u85ac\u30b3\u30f3\u30c6\u30f3\u30c4\u3000\u6d3b\u7528\u63a8\u9032\u306e\u9375\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u533b\u5e2b\u306e\u60c5\u5831\u30cb\u30fc\u30ba\u306e\u500b\u5225\u5316\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u306e\u591a\u69d8\u5316\u306b\u5bfe\u5fdc\u3059\u3079\u304f\u3001\u88fd\u85ac\u4f1a\u793e\u304c\u5236\u4f5c\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4<sup>\uff0a<\/sup>\u306e\u91cf\u306f\u5f15\u304d\u7d9a\u304d\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u591a\u5927\u306a\u52b4\u529b\u3068\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3066\u5236\u4f5c\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5341\u5206\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>\n<p>Veeva\u306e<a 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decoding=\"async\" class=\"image w8\" src=\"https:\/\/www.veeva.com\/jp\/wp-content\/uploads\/2024\/09\/fig1.webp\" alt=\"fig1\" \/><\/div>\n<\/figure>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u8981\u56e0\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u4f7f\u3044\u305f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u3057\u3070\u3057\u3070\u898b\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u4ee5\u524d\u306b<a 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\/>\n\u4e00\u65b9\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528\u63a8\u9032\u3092\u7126\u308b\u3042\u307e\u308a\u3001\u6d3b\u7528\u72b6\u6cc1\u3092KPI\u3068\u3057\u3066\u30c8\u30e9\u30c3\u30af\u3059\u308b\u306e\u306f\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u3059\u308b\u3068\u865a\u507d\u306e\u5165\u529b\u306b\u3088\u308a\u30c7\u30fc\u30bf\u304c\u6b6a\u3093\u3067\u3057\u307e\u3044\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8ab0\u3082\u4fe1\u3058\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4f7f\u308f\u308c\u306a\u3044\u80cc\u666f\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30ad\u30eb\u3084\u30de\u30a4\u30f3\u30c9\u306b\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u3082\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30b9\u30ad\u30eb\u306b\u3064\u3044\u3066\u306f\u3001\u7d19\u8cc7\u6750\u3092\u7528\u3044\u3066\u3044\u308b\u5834\u5408\u3068\u540c\u69d8\u3001\u30ed\u30fc\u30eb\u30d7\u30ec\u30a4\u306a\u3069\u306e\u7e70\u308a\u8fd4\u3057\u306e\u7df4\u7fd2\u306f\u5fc5\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3044\u3066\u306f\u3001\u6b63\u3057\u3044\u64cd\u4f5c\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3067\u3001\u696d\u52d9\u306e\u52b9\u7387\u304c\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9762\u8ac7\u4e2d\u306b\u533b\u5e2b\u304b\u3089\u8cea\u554f\u3092\u53d7\u3051\u305f\u969b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u7387\u7684\u306b\u691c\u7d22\u3059\u308b\u624b\u9806\u3092\u7406\u89e3\u3057\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u5834\u3067\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u3046\u969b\u3001\u3042\u3089\u304b\u3058\u3081\u5165\u529b\u3057\u305f\u8a2a\u554f\u4e88\u5b9a\u304b\u3089\u7acb\u3061\u4e0a\u3052\u308b\u3068\u3001\u305d\u306e\u5f8c\u306e\u30b3\u30fc\u30eb\u30ce\u30fc\u30c8\u306e\u5165\u529b\u304c\u697d\u306b\u304b\u3064\u78ba\u5b9f\u306b\u884c\u3048\u308b\u306a\u3069\u3001\u30c4\u30fc\u30eb\u6d3b\u7528\u306e\u69d8\u3005\u306aTips\u3092\u5b9a\u671f\u7684\u306b\u5171\u6709\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30de\u30a4\u30f3\u30c9\u306e\u9762\u3067\u306f\u3001\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3001\u30c8\u30c3\u30d7\u304c\u7d99\u7d9a\u7684\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\uff08\u56f3\uff12\uff09\u3002\u3053\u308c\u307e\u3067\u6163\u308c\u89aa\u3057\u3093\u3067\u304d\u305f\u3084\u308a\u65b9\u3092\u5909\u3048\u308b\u5834\u5408\u3001\u3069\u3046\u3057\u3066\u3082\u62b5\u6297\u611f\u304c\u3042\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u6d3b\u7528\u304c\u9032\u3093\u3067\u3044\u308b\u4f01\u696d\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u533b\u5e2b\u306b\u3068\u3063\u3066\u81ea\u5206\u305f\u3061\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u4e16\u754c\u3092\u5b9f\u73fe\u3057\u305f\u3044\u306e\u304b\u3001\u30c8\u30c3\u30d7\u3084\u672c\u793e\u306e\u63a8\u9032\u30ea\u30fc\u30c0\u30fc\u304c\u7d99\u7d9a\u7684\u306b\u73fe\u5834\u306b\u8d74\u304d\u3001\u8a9e\u308a\u304b\u3051\u3066\u3044\u307e\u3059\u3002\u3044\u3064\u306e\u9593\u306b\u304b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306e\u63a8\u9032\u3092\u3055\u308c\u308b\u969b\u306b\u306f\u3001\u4eca\u4e00\u5ea6\u3001\u305d\u306e\u76ee\u7684\u3092\u6574\u7406\u3057\u3066\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u9593\u3067\u76ee\u7dda\u3092\u5408\u308f\u305b\u3089\u308c\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<figure>\n<h5>\u56f32\uff1a\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528\u306b\u53d6\u308a\u7d44\u3080\u4e3b\u306a\u7406\u7531<\/h5>\n<div><img decoding=\"async\" class=\"image w8\" src=\"https:\/\/www.veeva.com\/jp\/wp-content\/uploads\/2024\/09\/fig2.webp\" alt=\"fig2\" \/><\/div>\n<\/figure>\n<p>\u3053\u3053\u307e\u3067\u8ff0\u3079\u3066\u304d\u305f\u3088\u3046\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528\u63a8\u9032\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u793e\u3068\u73fe\u5834\u306e\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u30bf\u30c3\u30b0\u3092\u7d44\u307f\u3001\u5c11\u3057\u305a\u3064\u6210\u529f\u4f53\u9a13\u3092\u7a4d\u307f\u91cd\u306d\u306a\u304c\u3089\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306e\u6587\u5316\u3092\u80b2\u3093\u3067\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u6b21\u56de\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30a2\u30bb\u30c3\u30c8\u7ba1\u7406\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n<hr \/>\n<p>\u3053\u306e\u30da\u30fc\u30b8\u3067\u306f\u3001\u8ab2\u984c\u89e3\u6c7a\u306e\u30d2\u30f3\u30c8\u3068\u306a\u308b\u30c8\u30d4\u30c3\u30af\u3092\u3001\u9023\u8f09\u5f62\u5f0f\u3067\u304a\u5c4a\u3051\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol start=\"0\">\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/what-approach-should-pharmaceutical-companies-take\/\">Overview\u3001\u500b\u5225\u5316\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30cb\u30fc\u30ba\u306b\u3069\u3046\u5bfe\u5fdc\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/content-creation-for-pharmaceutical-companies\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30c3\u30d4\u30f3\u30b0<\/a><\/li>\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/what-are-some-ways-to-improve-productivity-with-regard-to-content-creation\/\">\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u6539\u5584<\/a><\/li>\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/how-to-efficiently-review-diverse-pharmaceutical-content\/\">\u30ec\u30d3\u30e5\u30fc\u30d7\u30ed\u30bb\u30b9\u6539\u5584<\/a><\/li>\n<li style=\"font-weight: bold;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u63a8\u9032<\/li>\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/what-is-digital-asset-management-to-streamline-content-production\/\">\u30c7\u30b8\u30bf\u30eb\u30a2\u30bb\u30c3\u30c8\u7ba1\u7406\uff08DAM\uff09<\/a><\/li>\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/the-current-status-and-future-of-modular-content-in-japan\/\">\u30e2\u30b8\u30e5\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4<\/a><\/li>\n<li><a href=\"https:\/\/www.veeva.com\/jp\/veevablog\/what-is-tagging-which-is-essential-for-the-utilization-and-validation-of-pharmaceutical-content\/\">\u30bf\u30ae\u30f3\u30b0<\/a><\/li>\n<\/ol>\n<p>Veeva\u306e<a href=\"https:\/\/www.veeva.com\/jp\/services\/business-consulting-services\/\">\u30d3\u30b8\u30cd\u30b9\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0<\/a>\u306f\u3001\u6226\u7565\u304b\u3089\u5b9f\u884c\u306b\u81f3\u308b\u307e\u3067\u304a\u5ba2\u69d8\u3068\u5354\u50cd\u3057\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u5909\u9769\u306e\u52a0\u901f\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u8a73\u7d30\u306f<a 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