{"id":50497,"date":"2024-12-13T11:00:14","date_gmt":"2024-12-13T02:00:14","guid":{"rendered":"https:\/\/www.veeva.com\/jp\/?post_type=veevablog&#038;p=50497"},"modified":"2024-12-24T10:35:21","modified_gmt":"2024-12-24T01:35:21","slug":"2025-commercial-predictions-adapting-to-new-science-adopting-standards-and-ai","status":"publish","type":"veevablog","link":"https:\/\/www.veeva.com\/jp\/veevablog\/2025-commercial-predictions-adapting-to-new-science-adopting-standards-and-ai\/","title":{"rendered":"2025\u5e74\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u9818\u57df\u306e\u4e88\u6e2c\uff1a\u6a19\u6e96\u5316\u3068AI\u306e\u63a1\u7528\u3067\u3001\u65b0\u305f\u306a\u79d1\u5b66\u306b\u5bfe\u5fdc\u3059\u308b"},"content":{"rendered":"<style>\n.japan-blog-single-content hr { margin: 10px 0 15px 0; }\n.japan-blog-single-content img { padding: 0 20px; margin: 44px 0 0; }\n.japan-blog-single-content a { font-weight: bold; }\n.generic-container h2 { padding-top: 0; }\n<\/style>\n<div class=\"blog-wrap\" style=\"position: relative;\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<p class=\"hero-blog-copy\">\u79d1\u5b66\u306e\u9032\u5316\u306b\u4f34\u3044\u3001\u8fc5\u901f\u304b\u3064\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306b\u79d1\u5b66\u7684\u306a\u60c5\u5831\u3092\u5f97\u305f\u3044\u3068\u3044\u3046\u533b\u5e2b\u306e\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30b7\u30f3\u30d7\u30eb\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u5171\u901a\u306e\u30c7\u30fc\u30bf\u3092\u6301\u3064\u90e8\u7f72\u6a2a\u65ad\u306e\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30c1\u30fc\u30e0\u306f\u3001\u3088\u308a\u8fc5\u901f\u3067\u52b9\u7387\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u6226\u7565\u7684\u306a AI \u306e\u6d3b\u7528\u304c\u8d77\u7206\u5264\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002Veeva \u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306b\u3088\u308b 2025 \u5e74\u306e\u4e88\u6e2c\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\n<\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div id=\"1\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\"><img decoding=\"async\" style=\"border: none; max-width: 250px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/12\/matt-farrell-circle.png\" alt=\"Matt Farrell\"><\/p>\n<p><strong>\u2014 Matt Farrell, Executive Vice President, Commercial Strategy<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\u65b0\u3057\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30e2\u30c7\u30eb\u304c\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306e\u8907\u96d1\u6027\u306b\u904b\u7528\u306e\u7c21\u7d20\u5316\u3067\u5bfe\u5fdc\u3059\u308b<\/h2>\n<p>\u30d0\u30a4\u30aa\u88fd\u85ac\u4f01\u696d\u306f 20 \u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u3092\u8ffd\u6c42\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u3092\u9054\u6210\u3057\u305f\u3068\u8a00\u3048\u308b\u4f01\u696d\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u7d44\u7e54\u306e\u5185\u90e8\u306e\u6700\u9069\u5316\u304c\u9032\u3080\u306b\u3064\u308c\u3066\u3001\u30b7\u30b9\u30c6\u30e0\u3084\u30c7\u30fc\u30bf\u306f\u66f4\u306b\u5207\u308a\u96e2\u3055\u308c\u30011 \u3064\u306e\u4f01\u696d\u3068\u3057\u3066\u9867\u5ba2\u3068\u95a2\u308f\u308b\u3053\u3068\u304c\u3001\u4e00\u5c64\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u6cbb\u7642\u306e\u8907\u96d1\u5316\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u55dc\u597d\u306e\u9032\u5316\u3001\u533b\u5e2b\u3089 HCP \u3068\u306e\u63a5\u70b9\u306e\u5909\u5316\u306b\u3088\u308a\u3001<a href=\"https:\/\/www.veeva.com\/pharma-biotech-field-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7d71\u5408\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5fc5\u8981\u6027<\/a>\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u4e8b\u614b\u306e\u8907\u96d1\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u7d44\u7e54\u306f\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306b\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002\u8907\u96d1\u306a\u7d71\u5408\u3092\u6392\u9664\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u9593\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u306f\u3088\u308a\u8fc5\u901f\u306b\u3001\u304b\u3064\u52b9\u7387\u7684\u306b HCP \u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u7d44\u7e54\u5168\u4f53\u3067<a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9867\u5ba2\u3092\u4e00\u5143\u7684\u306b\u628a\u63e1\u3059\u308b<\/a>\u3053\u3068\u3067\u3001\u6469\u64e6\u3092\u6e1b\u3089\u3057\u3001\u5404\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u7d44\u7e54\u304c\u5358\u4e00\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u904b\u55b6\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u9001\u308b\u627f\u8a8d\u6e08\u307f\u30e1\u30fc\u30eb\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u6226\u8853\u306b\u7d44\u307f\u8fbc\u307f\u3001HCP \u306e\u597d\u3080\u30c1\u30e3\u30cd\u30eb\u3078\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u3001\u554f\u3044\u5408\u308f\u305b\u3092\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306b\u3064\u306a\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5373\u6642\u306e\u7d44\u7e54\u6a2a\u65ad\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u8fc5\u901f\u304b\u3064\u6b63\u78ba\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b7\u30f3\u30d7\u30eb\u3067\u7d71\u5408\u3055\u308c\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30e2\u30c7\u30eb\u306f\u3001\u771f\u306e\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u3001\u305d\u3057\u3066\u3088\u308a\u9769\u65b0\u7684\u306a\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u904b\u55b6\u306e\u57fa\u790e\u3092\u7bc9\u304f\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div id=\"2\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\"><img decoding=\"async\" style=\"border: none; max-width: 250px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/12\/Dan-Rizzo.png\" alt=\"Dan Rizzo\"><\/p>\n<p><strong>\u2014 Dan Rizzo, Vice President, Global Head of Business Consulting<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\u8907\u96d1\u306a\u533b\u85ac\u54c1\u63d0\u4f9b\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u90e8\u9580\u3068\u30e1\u30c7\u30a3\u30ab\u30eb\u90e8\u9580\u306e\u57a3\u6839\u304c\u4f4e\u304f\u306a\u308b<\/h2>\n<p>\u7814\u7a76\u958b\u767a\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u30b9\u30d4\u30fc\u30c9\u3068\u9769\u65b0\u306f\u60a3\u8005\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u6069\u6075\u3067\u3059\u304c\u3001\u540c\u6642\u306b\u65b0\u305f\u306a\u8ab2\u984c\u3082\u751f\u3093\u3067\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u83ab\u5927\u306a\u6570\u306e\u65b0\u3057\u304f\u8907\u96d1\u306a\u6cbb\u7642\u6cd5\u306b\u3064\u3044\u3066\u3001\u533b\u5e2b\u3089 HCP \u306b\u7d20\u65e9\u304f\u60c5\u5831\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3042\u308b\u5206\u6790\u306b\u3088\u308b\u3068\u3001\u958b\u767a\u4e2d\u306e<a href=\"https:\/\/www.mckinsey.com\/industries\/life-sciences\/our-insights\/accelerating-clinical-trials-to-improve-biopharma-r-and-d-productivity\" target=\"_blank\" rel=\"noopener noreferrer\">\u533b\u85ac\u54c1\u306e\u6570<\/a>\u306f2012\u5e74\u304b\u30892022\u5e74\u306e\u9593\u306b\u307b\u307c\u500d\u5897\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306b\u3042\u308b<a href=\"https:\/\/phrma.org\/resource-center\/Topics\/Innovation\/Innovation-in-the-Biopharmaceutical-Pipeline\" target=\"_blank\" rel=\"noopener noreferrer\">\u533b\u85ac\u54c1\u306e\u307b\u307c 70 %<\/a>\u306f\u3001\u6f5c\u5728\u7684\u306b\u5404\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30fb\u30a4\u30f3\u30fb\u30af\u30e9\u30b9\u300d\u3068\u306a\u308b\u6cbb\u7642\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30d0\u30a4\u30aa\u88fd\u85ac\u4f01\u696d\u306f\u3001\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u6cbb\u7642\u6cd5\u306e\u5c0e\u5165\u306b\u95a2\u9023\u3059\u308b HCP \u306e\u8907\u96d1\u306a\u60c5\u5831\u63d0\u4f9b\u3068\u30b5\u30dd\u30fc\u30c8\u30cb\u30fc\u30ba\u3078\u306e\u5bfe\u5fdc\u306b\u7126\u70b9\u3092\u79fb\u3059\u3067\u3057\u3087\u3046\u3002<a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-2q24\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u79d1\u5b66\u7684\u6839\u62e0\u3068\u30b5\u30fc\u30d3\u30b9<\/a>\u3067\u306e\u5dee\u5225\u5316\u304c\u6700\u3082\u91cd\u8981\u3068\u306a\u308a\u3001\u4f01\u696d\u306f\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u90e8\u9580\u3068\u30e1\u30c7\u30a3\u30ab\u30eb\u90e8\u9580\u3067\u3001\u5f93\u6765\u306e\u58c1\u3092\u8d8a\u3048\u305f\u5f79\u5272\u306e\u9023\u643a\u3092\u9032\u3081\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u3001\u60a3\u8005\u652f\u63f4\u3001HCP \u3078\u306e\u79d1\u5b66\u7684\u60c5\u5831\u306e\u63d0\u4f9b\u3001\u6cbb\u7642\u958b\u59cb\u306e\u969c\u58c1\u306e\u6392\u9664\u3092\u5bfe\u8c61\u3068\u3059\u308b\u5f62\u306b\u30b7\u30d5\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u90e8\u9580\u3068\u30e1\u30c7\u30a3\u30ab\u30eb\u90e8\u9580\u304c\u5171\u901a\u306e\u6210\u529f\u3092\u76ee\u6307\u3057\u3066\u9023\u643a\u3059\u308b\u30e2\u30c7\u30eb\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div id=\"3\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\"><img decoding=\"async\" style=\"border: none; max-width: 250px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/12\/Pete-Stark.png\" alt=\"Peter Stark\"><\/p>\n<p><strong>\u2014 Peter Stark, Executive Vice President and General Manager, Compass and OpenData<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30fc\u30bf\u306e\u65b0\u305f\u306a\u57fa\u6e96\u3067\u3001\u696d\u754c\u5168\u4f53\u306e\u52b9\u7387\u6027\u304c\u5411\u4e0a<\/h2>\n<p>\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u3067\u306f\u3001\u540c\u3058\u60c5\u5831\u3092\u8a18\u8ff0\u3059\u308b\u305f\u3081\u306b\u7570\u306a\u308b\u540d\u524d\u3084\u5f62\u5f0f\u304c\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u304c\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u52a0\u3059\u308b\u4e0a\u3067\u3001\u3053\u308c\u304c\u5927\u304d\u306a\u975e\u52b9\u7387\u6027\u3068\u7121\u99c4\u3092\u5f15\u304d\u8d77\u3053\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u305d\u306e\u5f8c\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3082\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b7\u30f3\u30d7\u30eb\u306a<a href=\"https:\/\/www.veeva.com\/cda\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30aa\u30fc\u30d7\u30f3\u30c7\u30fc\u30bf\u57fa\u6e96<\/a>\u306e\u30bb\u30c3\u30c8\u306e\u5c0e\u5165\u3067\u3001\u5171\u901a\u306e\u7406\u89e3\u3068\u76f8\u4e92\u904b\u7528\u6027\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u540d\u524d\u3001\u30c7\u30fc\u30bf\u5f62\u5f0f\u3001\u5b9a\u7fa9\u306b\u95a2\u3059\u308b\u4e00\u8cab\u3057\u305f\u69cb\u9020\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5206\u985e\u306e\u3042\u308a\u65b9\u3092\u8b70\u8ad6\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u3059\u3050\u306b\u4f5c\u696d\u3092\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30b7\u30b9\u30c6\u30e0\u9593\u3067\u8fc5\u901f\u306b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53d6\u5f97\u3057\u3066\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001AI \u3084\u9ad8\u5ea6\u306a\u5206\u6790\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5927\u898f\u6a21\u306b\u5c0e\u5165\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u7279\u306b\u91cd\u8981\u3067\u3059\u3002\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30fc\u30bf\u306e\u65b0\u3057\u3044\u57fa\u6e96\u304c\u5e83\u304f\u63a1\u7528\u3055\u308c\u308c\u3070\u3001\u7d71\u5408\u306e\u8fc5\u901f\u5316\u3084\u3001\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u306e\u7c21\u7d20\u5316\u3001\u6b63\u78ba\u6027\u306e\u5411\u4e0a\u3092\u901a\u3058\u3066\u3001\u696d\u754c\u5168\u4f53\u304c\u524d\u9032\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div id=\"5\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\"><img decoding=\"async\" style=\"border: none; max-width: 250px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/12\/Pooja-Ojala.png\" alt=\"Pooja Lal\"><\/p>\n<p><strong>\u2014 Pooja Lal, Vice President, Commercial Content<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>MLR\uff08\u30e1\u30c7\u30a3\u30ab\u30eb\u3001\u6cd5\u52d9\u3001\u898f\u5236\uff09\u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30d3\u30e5\u30fc\u306f\u3001AI \u306e\u521d\u671f\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u306a\u308b<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3001\u8a55\u4fa1\u3001\u54c1\u8cea\u30c1\u30a7\u30c3\u30af\u306b\u304a\u3051\u308bAI\u5229\u7528\u4e8b\u4f8b\u306e\u5897\u52a0\u306f\u3001<a href=\"https:\/\/www.veeva.com\/resources\/higher-content-volumes-make-benchmarking-vital\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf<\/a>\u3092\u904e\u53bb\u6700\u9ad8\u306b\u62bc\u3057\u4e0a\u3052\u308b\u4e00\u65b9\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u3078\u306e\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u767a\u4fe1\u3092\u4e00\u5c64\u96e3\u3057\u304f\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001AI \u3078\u306e\u6295\u8cc7\u3092 MLR\uff08\u30e1\u30c7\u30a3\u30ab\u30eb\u3001\u6cd5\u52d9\u3001\u898f\u5236\uff09\u30ec\u30d3\u30e5\u30fc\u306e\u6539\u5584\u306b\u96c6\u4e2d\u3055\u305b\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30c1\u30fc\u30e0\u3084\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3001\u6700\u521d\u306bROI\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>AI \u6d3b\u7528\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30af\u30eb\u306e\u77ed\u7e2e\u3001\u30b5\u30a4\u30af\u30eb\u6642\u9593\u306e\u524a\u6e1b\u306b\u3088\u3063\u3066\u3001MLR \u30c1\u30fc\u30e0\u306f\u5f37\u5316\u3055\u308c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u91cf\u304c\u5897\u52a0\u3057\u3066\u3082\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u6e96\u62e0\u3057\u305f\u6b63\u78ba\u306a\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8fc5\u901f\u306a\u63d0\u4f9b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u52b9\u7387\u5316\u306b\u3088\u308a\u3001MLR \u30ec\u30d3\u30e5\u30fc\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30b5\u30a4\u30af\u30eb\u306e\u6700\u7d42\u6bb5\u968e\u304b\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u30a8\u30f3\u30b8\u30f3\u3078\u306e\u3088\u308a\u7a4d\u6975\u7684\u306a\u95a2\u4e0e\u3068\u53ef\u8996\u6027\u3092\u6301\u3064\u5f79\u5272\u306b\u79fb\u884c\u3057\u3001\u518d\u4f5c\u696d\u306e\u524a\u6e1b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u6a19\u6e96\u7684\u306a\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u985e\u3084\u3001\u72ec\u81ea\u30b7\u30b9\u30c6\u30e0\u306e\u6392\u9664\u3001\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u306e\u6d3b\u7528\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f9b\u7d66\u30c1\u30a7\u30fc\u30f3\u306e\u8907\u96d1\u3055\u3092\u6392\u9664\u3059\u308b\u7d44\u7e54\u306f\u3001\u3088\u308a\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u52d5\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u91cf\u3088\u308a\u8cea\u3092\u512a\u5148\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304a\u3088\u3073 MLR \u30c1\u30fc\u30e0\u306f\u3001AI \u304b\u3089\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u3059\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u65e9\u671f\u306b\u53f0\u982d\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div id=\"6\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\"><img decoding=\"async\" style=\"border: none; max-width: 250px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/12\/Brian-Mahoney.png\" alt=\"Brian Mahoney\"><\/p>\n<p><strong>\u2014 Brian Mahoney, Vice President, Analytics, Business Consulting<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\u9ad8\u5ea6\u306a\u5206\u6790 AI \u5c0e\u5165\u306e\u6210\u529f\u306f\u3001\u4eba\u6750\u7b2c\u4e00\u304c\u9375<\/h2>\n<p>\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u7d44\u7e54\u304c\u9ad8\u5ea6\u306a\u5206\u6790\u306b AI \u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u4e2d\u3067\u3001AI\u306e\u9650\u754c\u306b\u3082\u76f4\u9762\u305b\u3056\u308b\u3092\u5f97\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001AI \u304c\u751f\u6210\u3059\u308b\u300c\u6b21\u306e\u30d9\u30b9\u30c8\u30a2\u30af\u30b7\u30e7\u30f3\u300d\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u8a2a\u554f\u8a08\u753b\u304b\u3089\u533b\u5e2b\u3089 <a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-1q24\/\" target=\"_blank\" rel=\"noopener noreferrer\">HCP \u3078\u306e\u30a2\u30af\u30bb\u30b9\u306e\u96e3\u3057\u3055<\/a>\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5831\u916c\u30d7\u30e9\u30f3\u307e\u3067\u3001\u7c21\u5358\u306b\u306f\u8003\u616e\u3067\u304d\u306a\u3044\u3055\u307e\u3056\u307e\u306a\u5909\u6570\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3057\u63a8\u5968\u3055\u308c\u305f\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u5b9f\u884c\u3067\u304d\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u5b9f\u884c\u3057\u306a\u3044\u3082\u306e\u3067\u3042\u308c\u3070\u3001AI \u306f\u3001\u30b7\u30b9\u30c6\u30e0\u306b\u7121\u99c4\u306a\u30ce\u30a4\u30ba\u3092\u52a0\u3048\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001AI \u5148\u9032\u4f01\u696d\u306f\u3001\u614e\u91cd\u306b\u9078\u3093\u3060\u53d6\u308a\u7d44\u307f\u306e\u4e2d\u304b\u3089\u6700\u9ad8\u306e ROI \u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u4eba\u6750\u3078\u306e\u6295\u8cc7\u306b\u6ce8\u529b\u3059\u308b\u3067\u3057\u3087\u3046\u3002<a href=\"https:\/\/www.veeva.com\/services\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9ad8\u5ea6\u306a\u5206\u6790<\/a>\u3078\u306eAI\u5c0e\u5165\u306f\u3001\u4f01\u696d\u304c\u4e8b\u524d\u306b\u8ab2\u984c\u306e\u5b9a\u7fa9\u3001\u30c7\u30fc\u30bf\u306e\u69cb\u9020\u5316\u3001\u305d\u3057\u3066\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u304f\u884c\u52d5\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\u6559\u80b2\u306b\u6642\u9593\u3092\u304b\u3051\u305f\u969b\u306b\u6700\u3082\u6210\u529f\u3057\u307e\u3059\u3002AI \u5148\u9032\u4f01\u696d\u306f\u3001\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u306e\u30ae\u30e3\u30c3\u30d7\u306b\u5bfe\u5fdc\u3059\u308b\u30c1\u30a7\u30f3\u30b8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u6587\u5316\u3082\u7bc9\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5206\u65ad\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u306b\u8ffd\u52a0\u3055\u308c\u308b AI \u30c4\u30fc\u30eb\u3084\u3001\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\uff08BI\uff09\u30c4\u30fc\u30eb\u3068\u306e\u8907\u96d1\u306a\u7d71\u5408\u304c\u5fc5\u8981\u306a AI \u30c4\u30fc\u30eb\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u63d0\u4f9b\u3092\u9045\u3089\u305b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53d7\u3051\u5165\u308c\u3092\u59a8\u3052\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u3092\u88dc\u5b8c\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305f AI \u306f\u3001\u307e\u308b\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u904b\u8ee2\u624b\u3092\u4ea4\u901a\u6e0b\u6ede\u304b\u3089\u6848\u5185\u3059\u308b\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u306e\u3088\u3046\u306b\u3001\u5e83\u304f\u5229\u7528\u3055\u308c\u3001\u9577\u671f\u7684\u306a ROI \u306e\u5b9f\u73fe\u3078\u306e\u9053\u3092\u958b\u304f\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div id=\"7\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\"><img decoding=\"async\" style=\"border: none; max-width: 250px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/12\/Christoph-Bug.png\" alt=\"Christoph Bug\"><\/p>\n<p><strong>\u2014 Christoph Bug, Vice President, Global Medical<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\u30e1\u30c7\u30a3\u30ab\u30eb\u90e8\u9580\u306f\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u306b\u3088\u308a\u6d3b\u52d5\u4e3b\u5c0e\u304b\u3089\u30a2\u30a6\u30c8\u30ab\u30e0\u4e3b\u5c0e\u3078\u3068\u9032\u5316\u3059\u308b<\/h2>\n<p>\u533b\u85ac\u54c1\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3084\u8907\u96d1\u5316\u306b\u3088\u3063\u3066\u79d1\u5b66\u7684\u4ea4\u6d41\u3078\u306e\u30cb\u30fc\u30ba\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30e1\u30c7\u30a3\u30ab\u30eb\u90e8\u9580\u304c\u533b\u5e2b\u3089 HCP \u3084\u3001KOL\uff08\u30ad\u30fc\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\uff09\u3068\u306e\u85ac\u5264\u4e0a\u5e02\u524d\u5f8c\u306b\u52b9\u679c\u7684\u306b\u4ea4\u6d41\u3059\u308b\u3068\u3001<a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-2q24\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6cbb\u7642\u3078\u306e\u63a1\u7528\u304c\u6539\u5584<\/a>\u3055\u308c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5897\u5927\u3059\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u6295\u8cc7\u3092\u30b7\u30d5\u30c8\u3057\u3001\u79d1\u5b66\u7684\u4ea4\u6d41\u306e\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5897\u52a0\u3055\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u6e96\u62e0\u3057\u305f\u660e\u77ad\u304b\u3064\u5b9a\u91cf\u7684\u306a\u6210\u529f\u306e\u5c3a\u5ea6\u304c\u306a\u3051\u308c\u3070\u3001\u30e1\u30c7\u30a3\u30ab\u30eb\u30fb\u30a2\u30d5\u30a7\u30a2\u30fc\u30ba\u306f\u305d\u306e\u6709\u52b9\u6027\u304c\u5236\u9650\u3055\u308c\u3001<a href=\"https:\/\/www.veeva.com\/resources\/measuring-the-impact-of-medical-affairs\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30c7\u30a3\u30ab\u30eb\u30fb\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u5b9f\u8a3c<\/a>\u306b\u82e6\u52b4\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7a4d\u6975\u7684\u306b\u53d6\u308a\u3001\u5f93\u6765\u578b\u306e\u30e2\u30c7\u30eb\u306b\u6311\u3080\u30e1\u30c7\u30a3\u30ab\u30eb\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u6d3b\u52d5\u4e3b\u5c0e\u304b\u3089\u30a2\u30a6\u30c8\u30ab\u30e0\u4e3b\u5c0e\u3078\u3068\u9032\u5316\u3059\u308b\u5148\u99c6\u8005\u3068\u306a\u308a\u307e\u3059\u3002\u6700\u521d\u306e\u91cd\u70b9\u5206\u91ce\u306f\u3001<a href=\"https:\/\/medicalaffairs.org\/identifying-quantifying-unmet-medical-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u60a3\u8005\u30cb\u30fc\u30ba\u306e\u7279\u5b9a\u3068\u5b9a\u91cf\u5316<\/a>\u3001\u81e8\u5e8a\u5b9f\u8df5\u306e\u5909\u5316\u3001\u60a3\u8005\u306e\u75c7\u72b6\u306e\u6539\u5584\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5909\u9769\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3092\u6301\u3063\u305f\u30e1\u30c7\u30a3\u30ab\u30eb\u30ea\u30fc\u30c0\u30fc\u3092\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u30e1\u30c7\u30a3\u30ab\u30eb\u30fb\u30a2\u30d5\u30a7\u30a2\u30fc\u30ba\u3078\u306e\u6295\u8cc7\u3092\u512a\u5148\u3057\u3001\u5148\u9032\u7684\u306a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306b\u5411\u3051\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u30a2\u30a6\u30c8\u30ab\u30e0\u4e3b\u5c0e\u578b\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u4e3b\u5c0e\u6a29\u3092\u63e1\u308a\u3001<a href=\"https:\/\/www.veeva.com\/resources\/measuring-the-impact-of-medical-affairs-operational-effectiveness\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u3089\u306e\u8a00\u8449\u3092\u6301\u3061<\/a>\u3001\u884c\u52d5\u3092\u8d77\u3053\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div id=\"7\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\"><img decoding=\"async\" style=\"border: none; max-width: 250px;\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/Chris-Moore.png\" alt=\"Chris Moore\"><\/p>\n<p><strong>\u2014 Chris Moore, President, Veeva Europe<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\u30af\u30ea\u30fc\u30f3\u30c7\u30fc\u30bf\u91cd\u8996\u304c\u3001EU \u306b\u304a\u3051\u308b\u898f\u5236\u6e96\u62e0\u578b AI \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032<\/h2>\n<p>\u6700\u8fd1\u306e AI \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u6ce2\u306f\u3001\u696d\u754c\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u90e8\u9580\u3092<a href=\"https:\/\/www.emcap.com\/thoughts\/ai-s-curve-plateau-proprietary-business-data-breakthrough\/\" target=\"_blank\" rel=\"noopener nofollow\">\u5909\u9769\u3059\u308b\u306b\u306f\u81f3\u3063\u3066\u3044\u307e\u305b\u3093<\/a>\u30022025 \u5e74\u306b\u306f\u3001\u6b27\u5dde\u306e\u30d0\u30a4\u30aa\u88fd\u85ac\u4f01\u696d\u306e\u3046\u3061\u3001\u793e\u5185\u5916\u306e\u30c7\u30fc\u30bf\u3092\u3046\u307e\u304f\u7d71\u5408\u3067\u304d\u308b\u4f01\u696d\u304c\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u90e8\u9580\u3067\u306e\u5229\u76ca\u3092\u898b\u51fa\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d0\u30a4\u30aa\u88fd\u85ac\u4f01\u696d\u306f\u3001\u65e2\u88fd\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u8cfc\u5165\u304b\u3089\u3001AI \u30a8\u30f3\u30b8\u30f3\u306b\u4f9b\u7d66\u3059\u308b\u30af\u30ea\u30fc\u30f3\u30c7\u30fc\u30bf\u306e\u78ba\u4fdd\u3078\u3068\u6226\u7565\u3092\u8ee2\u63db\u3055\u305b\u308b\u3067\u3057\u3087\u3046\u3002\u793e\u5185\u3067\u691c\u8a3c\u3055\u308c\u305f\u4fe1\u983c\u3067\u304d\u308b\u30bd\u30fc\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u3067\u3001AI \u304c\u751f\u6210\u3059\u308b\u7d50\u679c\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5358\u4e00\u5e02\u5834\u3001\u5358\u4e00\u30d6\u30e9\u30f3\u30c9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u4f01\u696d\u5168\u4f53\u3078\u3068\u30d1\u30a4\u30ed\u30c3\u30c8\u4e8b\u696d\u306e\u62e1\u5927\u304c\u5bb9\u6613\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>EU \u3067\u306f\u6700\u8fd1\u3001<a href=\"https:\/\/artificialintelligenceact.eu\/\" target=\"_blank\" rel=\"noopener nofollow\">\u4eba\u5de5\u77e5\u80fd\u6cd5\uff08Artificial Intelligence Act\uff09<\/a>\u304c\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u898f\u5236\u5f53\u5c40\u306b\u3088\u308b\u521d\u306e\u5305\u62ec\u7684\u306a AI \u898f\u5236\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5b89\u5168\u306b\u958b\u767a\u3055\u308c\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002\u65e2\u5b58\u306e\u6b27\u5dde\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5247\u3068\u3068\u3082\u306b\u3001\u6b27\u5dde\u306e\u30d0\u30a4\u30aa\u88fd\u85ac\u4f01\u696d\u306f\u5c06\u6765\u306e\u6295\u8cc7\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u652f\u3048\u308b\u305f\u3081\u306e\u660e\u78ba\u306a\u539f\u5247\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u65b0\u3057\u3044\u60c5\u5831\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3057\u3001\u3053\u306e\u898f\u5236\u306e\u67a0\u7d44\u307f\u306e\u4e2d\u3067\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308b\u4f01\u696d\u304c\u5546\u696d\u7684\u306a\u6210\u529f\u3092\u53ce\u3081\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u79d1\u5b66\u306e\u9032\u5316\u306b\u3001\u88fd\u85ac\u696d\u754c\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u90e8\u9580\u306f\u3069\u3046\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u90e8\u7f72\u6a2a\u65ad\u306e\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30c1\u30fc\u30e0\u306f\u3001\u6226\u7565\u7684\u306a AI \u6d3b\u7528\u3092\u8d77\u7206\u5264\u306b\u3001\u3088\u308a\u8fc5\u901f\u3067\u52b9\u7387\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002Veeva \u306e\u5c02\u9580\u5bb6\u306b\u3088\u308b 2025 \u5e74\u306e\u696d\u754c\u4e88\u6e2c\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","class_list":["post-50497","veevablog","type-veevablog","status-publish","hentry","veeva-blog-area-commercial","veeva-blog-product-content-management","veeva-blog-product-multichannel-crm"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/jp\/veevablog\/2025-commercial-predictions-adapting-to-new-science-adopting-standards-and-ai\/\" \/>\n\t<meta name=\"generator\" 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