{"id":53736,"date":"2026-10-21T16:30:02","date_gmt":"2026-10-21T07:30:02","guid":{"rendered":"https:\/\/www.veeva.com\/jp\/?post_type=veevablog&#038;p=53736"},"modified":"2026-10-21T16:30:02","modified_gmt":"2026-10-21T07:30:02","slug":"the-medical-information-ecosystem-in-the-ai-era","status":"publish","type":"veevablog","link":"https:\/\/www.veeva.com\/jp\/veevablog\/the-medical-information-ecosystem-in-the-ai-era\/","title":{"rendered":"AI \u6642\u4ee3\u306e\u30e1\u30c7\u30a3\u30ab\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0"},"content":{"rendered":"<h2>\u65e5\u672c\u306b\u304a\u3051\u308b Veeva MedInquiry \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7d4c\u9a13\u304b\u3089\u306e\u5b66\u3073\u3092\u901a\u3057\u3066\u4eca\u8003\u3048\u3066\u3044\u308b\u3053\u3068<\/h2>\n<figure><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/jp\/wp-content\/uploads\/2026\/10\/2026_ComMedSummit_Blog_B1_Medical_01.jpg\" alt=\"\" class=\"img-responsive border\" \/><\/figure>\n<p>7 \u6708 21 \u65e5\u304b\u3089 22 \u65e5\u306b\u304b\u3051\u3066\u958b\u50ac\u3055\u308c\u305f\u300cVeeva Japan Commercial &#038; Medical Summit 2026\u300d\u3002\u5348\u5f8c\u306e\u30e1\u30c7\u30a3\u30ab\u30eb\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u3001MSD \u682a\u5f0f\u4f1a\u793e \u30e1\u30c7\u30a3\u30ab\u30eb\u30a2\u30d5\u30a7\u30a2\u30fc\u30ba \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u6885\u7530 \u5fe0\u5fd7\u6c0f\u304c\u767b\u58c7\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001MSD \u793e\u306b\u304a\u3051\u308b Veeva MedInquiry \u5c0e\u5165\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7d4c\u9a13\u304b\u3089\u5f97\u3089\u308c\u305f\u30ea\u30a2\u30eb\u306a\u5b66\u3073\u3068\u3001AI \u6642\u4ee3\u306b\u304a\u3051\u308b\u300c\u6b21\u4e16\u4ee3\u306e\u30e1\u30c7\u30a3\u30ab\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MI\uff09\u300d\u306e\u5c06\u6765\u30d3\u30b8\u30e7\u30f3\u306b\u3064\u3044\u3066\u8a9e\u3089\u308c\u305f\u767a\u8868\u5185\u5bb9\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<h3>\u306a\u305c\u4eca\u3001\u30e1\u30c7\u30a3\u30ab\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5909\u9769\u304c\u5fc5\u8981\u306a\u306e\u304b<\/h3>\n<p>\u8fd1\u5e74\u3001\u533b\u7642\u5f93\u4e8b\u8005\u304b\u3089\u306e\u5b66\u8853\u554f\u3044\u5408\u308f\u305b\u306f\u591a\u69d8\u5316\u30fb\u9ad8\u5ea6\u5316\u3057\u3066\u304a\u308a\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u304b\u3064\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u8fc5\u901f\u3001\u6b63\u78ba\u3001\u305d\u3057\u3066\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u9075\u5b88\u3057\u305f\u60c5\u5831\u63d0\u4f9b\u3078\u306e\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5f93\u6765\u306e\u793e\u5185\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3084\u90e8\u9580\u9593\u9023\u643a\u304c\u5206\u65ad\u3055\u308c\u3066\u304a\u308a\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u308b\u9867\u5ba2\u4f53\u9a13\u306e\u5b9f\u8df5\u3067\u91cd\u8981\u306a\u30b7\u30fc\u30e0\u30ec\u30b9\u304b\u3064\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u9023\u643a\u3082\u5341\u5206\u3068\u306f\u3044\u3048\u306a\u3044\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3057\u305f\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u5171\u901a\u306e\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u306e\u6ce2\u306b\u8ffd\u968f\u3059\u308b\u5f62\u3067\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3057\u305f\u304c\u3001\u53d6\u308a\u7d44\u307f\u3092\u9032\u3081\u308b\u4e2d\u3067\u5927\u304d\u306a\u610f\u8b58\u306e\u5909\u5316\u304c\u751f\u307e\u308c\u305f\u3068\u6885\u7530\u6c0f\u306f\u632f\u308a\u8fd4\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\n\u300c\u30e1\u30c7\u30a3\u30ab\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u3082\u306f\u3084\u30d0\u30c3\u30af\u30aa\u30d5\u30a3\u30b9\u6a5f\u80fd\u3067\u306f\u306a\u304f\u3001\u6700\u524d\u7dda\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3067\u3042\u308b\u3068\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u901a\u3057\u3066\u975e\u5e38\u306b\u5f37\u304f\u5b9f\u611f\u3057\u307e\u3057\u305f\u300d\n<\/p><\/blockquote>\n<h3>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u76f4\u9762\u3057\u305f\u8ab2\u984c\u3068 3 \u3064\u306e\u5b66\u3073<\/h3>\n<p>\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u904e\u7a0b\u3067\u306f\u3001\u30de\u30b9\u30bf\u30fc\u30c7\u30fc\u30bf\u306e\u4e0d\u6574\u5408\u3084\u30b7\u30b9\u30c6\u30e0\u9593\u306e\u9023\u643a\u8abf\u6574\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u7bc4\u56f2\u3001\u30e6\u30fc\u30b6\u30fc\u6559\u80b2\u306e\u30ae\u30e3\u30c3\u30d7\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u300c\u65e5\u672c\u8a9e\u3067\u306e\u691c\u7d22\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3084\u5bfe\u5fdc\u3068\u3044\u3063\u305f\u8a00\u8a9e\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u6700\u5f8c\u307e\u3067\u82e6\u52b4\u3057\u305f\u300d\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u7d4c\u9a13\u3092\u7d4c\u3066\u5f97\u3089\u308c\u305f\u5b66\u3073\u3068\u3057\u3066\u3001\u6885\u7530\u6c0f\u306f\u6b21\u306e 3 \u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n<p><strong>1. \u8a2d\u8a08\uff1a\u30b0\u30ed\u30fc\u30d0\u30eb\u6a19\u6e96\u3068\u30ed\u30fc\u30ab\u30eb\u30cb\u30fc\u30ba\u306e\u30d0\u30e9\u30f3\u30b9<\/strong><br \/>\n\u30b0\u30ed\u30fc\u30d0\u30eb\u306e\u30b3\u30a2\u8a2d\u8a08\u3092\u57fa\u76e4\u3068\u3057\u3064\u3064\u3001\u5b8c\u5168\u306b\u56fa\u5b9a\u5316\uff08\u307e\u305f\u306f\u904e\u5ea6\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\uff09\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u65e5\u672c\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u67d4\u8edf\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u3044\u304b\u306b\u884c\u3046\u304b\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>2. \u5b9f\u88c5\uff1a\u30c6\u30b9\u30c8\u306e\u7e70\u308a\u8fd4\u3057\u3068\u5b9a\u7740\u5316<\/strong><br \/>\n\u300c\u3088\u30fc\u3044\u3069\u3093\u300d\u3067\u30b7\u30b9\u30c6\u30e0\u3092\u5207\u308a\u66ff\u3048\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002UAT\uff08\u30e6\u30fc\u30b6\u30fc\u53d7\u5165\u30c6\u30b9\u30c8\uff09\u306e\u7e70\u308a\u8fd4\u3057\u3084\u7d99\u7d9a\u7684\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001Go Live \u76f4\u5f8c\u306e\u300c\u30cf\u30a4\u30d1\u30fc\u30b1\u30a2\u4f53\u5236\u300d\u306b\u3088\u308b\u30c8\u30e9\u30d6\u30eb\u5bfe\u5fdc\u306a\u3069\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u5b9a\u7740\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>3. \u4eba\u3068\u30ab\u30eb\u30c1\u30e3\u30fc\uff1a\u30ef\u30f3\u30c1\u30fc\u30e0\u3067\u306e\u63a8\u9032<\/strong><br \/>\n\u30b7\u30b9\u30c6\u30e0\u3092\u5909\u9769\u3059\u308b\u306e\u306f\u6700\u7d42\u7684\u306b\u300c\u4eba\u300d\u3067\u3059\u3002\u90e8\u9580\u3092\u8d85\u3048\u3066\u4e00\u3064\u306e\u30b4\u30fc\u30eb\u3092\u76ee\u6307\u3059\u300cOne \u30c1\u30fc\u30e0\u300d\u306e\u9023\u643a\u3068\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u727d\u5f15\u3059\u308b\u71b1\u610f\u3092\u6301\u3063\u305f\u300c\u73fe\u5834\u306e\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\u300d\u306e\u5b58\u5728\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300cIT \u3084\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u3068\u306f\u3001\u5358\u306b\u30c4\u30fc\u30eb\u3092\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u518d\u69cb\u7bc9\u3057\u3001\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3092\u518d\u8a2d\u8a08\u3059\u308b\u3053\u3068\u305d\u306e\u3082\u306e\u3067\u3059\u300d\u3068\u6885\u7530\u6c0f\u306f\u5f37\u8abf\u3057\u307e\u3059\u3002<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/jp\/wp-content\/uploads\/2026\/10\/2026_ComMedSummit_Blog_B1_Medical_02.jpg\" alt=\"\" class=\"image w7\" \/><\/figure>\n<h3>AI \u6642\u4ee3\u306b\u304a\u3051\u308b\u300c\u6b21\u4e16\u4ee3 MI \u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u300d\u306e\u5c06\u6765\u30d3\u30b8\u30e7\u30f3<\/h3>\n<p>\u4eca\u5f8c\u3001AI \u306e\u9032\u5316\u304c\u3055\u3089\u306b\u52a0\u901f\u3059\u308b\u4e2d\u3067\u3001\u30e1\u30c7\u30a3\u30ab\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MI\uff09\u306e\u5f79\u5272\u306f\u3069\u3046\u5909\u5316\u3057\u3066\u3044\u304f\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u6885\u7530\u6c0f\u306f\u3001\u5c06\u6765\u306e MI \u7d44\u7e54\u306b\u306f\u300c\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30cf\u30d6\u300d\u3068\u300c\u5c02\u9580\u5224\u65ad\u9818\u57df\u300d\u3068\u3044\u3046 2 \u3064\u306e\u5f79\u5272\u304c\u4e21\u8f2a\u3068\u3057\u3066\u5b58\u5728\u3057\u3066\u3044\u304f\u3068\u63d0\u8a00\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30cf\u30d6\uff1a<\/strong>AI \u3092\u6d3b\u7528\u3057\u3001\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u533b\u7642\u5f93\u4e8b\u8005\u306e\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306b\u3042\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3084\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3046\u3002<\/li>\n<li><strong>\u5c02\u9580\u5224\u65ad\u9818\u57df\uff1a<\/strong>\u9ad8\u5ea6\u306a\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u5c02\u9580\u6027\u3092\u99c6\u4f7f\u3057\u3001AI \u304c\u51fa\u529b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u59a5\u5f53\u6027\u3084\u79d1\u5b66\u7684\u306a\u9069\u683c\u6027\u3092\u4eba\u306e\u76ee\u3067\u5224\u65ad\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u3055\u3089\u306b\u3001\u533b\u7642\u5f93\u4e8b\u8005\u3084\u60a3\u8005\u3055\u3093\u81ea\u8eab\u304c\u65e5\u5e38\u7684\u306b AI \u3092\u6d3b\u7528\u3057\u3066\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3046\u6642\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u60c5\u5831\u63d0\u4f9b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u81ea\u4f53\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>GEO\uff08Generative Engine Optimization\uff09\u3078\u306e\u5bfe\u5fdc\uff1a<\/strong>AI \u304c\u81ea\u793e\u306e\u6b63\u3057\u3044\u79d1\u5b66\u7684\u60c5\u5831\u3092\u9069\u5207\u306b\u53c2\u7167\u30fb\u51fa\u529b\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u4e0a\u6d41\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3002<\/li>\n<li><strong>\u4eba\u306a\u3089\u3067\u306f\u306e\u300c\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u306e\u4fa1\u5024\u300d\uff1a<\/strong><\/strong>\u793e\u5185\u306e\u975e\u516c\u958b\u60c5\u5831\u3084\u3001MR \u3084 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