{"id":35613,"date":"2026-06-01T01:33:52","date_gmt":"2026-06-01T05:33:52","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=customer-stories&#038;p=35613"},"modified":"2026-06-05T02:08:58","modified_gmt":"2026-06-05T06:08:58","slug":"transforming-cross-functional-engagement-planning","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/kr\/customer-stories\/transforming-cross-functional-engagement-planning\/","title":{"rendered":"Transforming Cross-Functional Engagement Planning"},"content":{"rendered":"<p>\nPascal Vande Gucht discusses how UCB uses <a href=\"\/products\/veeva-link\/workflow\/kol-engagement-planning\/\">Veeva Link Workflow for Congresses<\/a> to align cross-functionally on the right KOLs to engage and record interactions by non-CRM users. Hear how this data informs a well-balanced KOL engagement strategy across new and existing indications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pascal Vande Gucht discusses how UCB uses Veeva Link Workflow for Congresses to align cross-functionally on the right KOLs to engage and record interactions by non-CRM users. Hear how this data informs a well-balanced KOL engagement strategy across new and existing indications.<\/p>\n","protected":false},"featured_media":35566,"parent":0,"template":"","product-link-list":[],"class_list":["post-35613","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories\/35613"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories\/35613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/35566"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=35613"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/product-link-list?post=35613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}