{"id":36914,"date":"2026-08-06T22:41:33","date_gmt":"2026-08-07T02:41:33","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?page_id=36914"},"modified":"2026-08-11T00:31:31","modified_gmt":"2026-08-11T04:31:31","slug":"commercial-evidence","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/kr\/commercial-evidence\/","title":{"rendered":"Commercial Evidence"},"content":{"rendered":"<style>\n.veeva-2024 {\nword-break: keep-all;\n}\n<\/style>\n<p><main class=\"\" role=\"main\"><\/p>\n<p><script>\n$(document).ready(function() {\n    function navActive(navClass) {\n        var activeClass = '.navbar-nav .menu-' + navClass;\n        $(activeClass + ' a').addClass('active');\n    }\n    \/\/ \"products\", \"services\", \"customers\", \"resources\", \"events\", \"about-veeva\"\n    navActive(\"none\");\n});\n<\/script><\/p>\n<p><!-- needed to scrap AP --><\/p>\n<section>\n<\/section>\n<p><!-- end needed to scrap AP --><\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/4.7.0\/css\/font-awesome.min.css\">\n<div class=\"veeva-2024\">\n<\/div>\n<style>\n.veeva-2024 .full-page-nav-spacing {\n\tpadding-top: 20px !important;\n}\n@media (min-width:768px) {\n\t.veeva-2024 .full-page-nav-spacing {\n\t\tpadding-top: 30px !important;\n\t}\n}\n<\/style>\n<style type='text\/css'>\n  .copy-container__buttons .wistia_embed {\n    cursor: pointer;\n  }\n<\/style>\n<div  ><\/div>\n<style>\nbody {\nbackground-color:#1A172F;\n}\n.veeva-2024 .wistia_responsive_wrapper {\nz-index:2;\n}\n.veeva-2024 .top-sub-box-container {\nmax-width: 1440px;\npadding: 50px;\npadding-bottom:130px;\npadding-top:160px;\nalign-items: flex-start;\ngap: 46px;\nborder-radius: 40px;\nbackground: #FFF;\nmargin:auto;\nmargin-top:-110px;\nmargin-bottom:-70px;\nz-index:0;\n}\n.veeva-2024 .top-sub-box-container .container {\nmax-width: 1225px;<\/p>\n<p>}\n@media (min-width:767px) {\n.veeva-2024 .top-sub-box-container {\nmargin-top:-110px;\n}\n}\n.veeva-2024 .top-sub-box-container ul  {\npadding-top:10px;\npadding-bottom:10px;\n}\n.veeva-2024 .top-sub-box-container ul li {\npadding-bottom: 8px;\nfont-size:18px;\n}\n.veeva-2024 .top-sub-box-container .orange-container {\nborder-radius: 20px;\nbackground: linear-gradient(142deg, #F5670E 40.07%, #480674 299.99%);display: flex;\npadding: 40px 50px;\njustify-content: center;\nalign-items: center;\ntext-align:center;\ncolor: #FFF;\nfont-size: 20px;\nline-height: 140%;\n}<\/p>\n<p>.veeva-2024 .dark-purple-wrapper {\nborder-radius:40px;\nbackground: linear-gradient(161deg, #1C133A 3.25%, #150F2A 94.92%);\nmax-width:1440px;\nmargin:auto;\npadding:30px;\npadding-bottom:70px;\ncolor:white;\npadding-top:80px;\n\/* padding-top:220px; *\/\nz-index:1;\nmargin-bottom:80px;\n}\n@media (min-width:992px) {\n.veeva-2024 .dark-purple-wrapper {\npadding:50px;\n\/* padding-top:220px; *\/\npadding-bottom:70px;\npadding-top:100px;\n}\n}\n@media (min-width:1400px) {\n.veeva-2024 .dark-purple-wrapper {\npadding:120px;\n\/* padding-top:220px; *\/\npadding-top:100px;\n}\n}<\/p>\n<p>@media (min-width:992px) {\n.veeva-2024 .z-pattern-products .z-pattern__wrapper {\ngrid-template-columns: 1fr 1fr;\n}\n}\n@media (min-width:1200px) {\n.veeva-2024 .z-pattern--dark {\npadding: 80px 0;\n}\n}\n.veeva-2024 .statistic-3-up-wrapper {\ngrid-template-columns: 1fr;\n}\n.veeva-2024 .statistic-tool:before {\nheight: 0;\nwidth: 0;\n}\n.veeva-2024\t.statistic-3-up-wrapper  {\n\tmax-width:450px;\n\twidth:100%;\n}<\/p>\n<p>@media (min-width:850px) {\n\t.veeva-2024\t.statistic-3-up-wrapper  {\n\tmax-width:500px;\n\tmargin:unset;\n\t}\n}\n\/* \n@media (min-width:992px) {\n\t.veeva-2024\t.statistic-3-up-wrapper  {\n\tmax-width:300px;\n\tmargin:unset;\n\t}\n}\n *\/\n.veeva-2024\t.statistic-tool h3 {\n\tpadding-left:20px;\n\tborder-left:2px solid #F46700;\n\tfont-size:56px;\n\twidth:110px;\n}\n.veeva-2024\t.statistic-tool p {\n\tfont-size: 16px;\n\tfont-weight: normal;\n\tmargin-bottom:0!important;\n\ttext-align:left;\n\tcolor:#BAC0CB;\n\tmargin-left:0;\n}\t\n@media (min-width:992px) {\n\t.veeva-2024\t.statistic-tool h3 {\n\t\tfont-size:66px;\n\t\twidth:120px;\n\t}\n\t.veeva-2024\t.statistic-tool p {\n\t\tfont-size: 20px;\n\t}\n}<\/p>\n<p>.veeva-2024 .three-blocks-container .col-lg-4 {\npadding:10px 10px;\n}\n.veeva-2024 .three-blocks {\npadding: 32px 28px;border-radius: 20px;background: #EEF1F5;color:black;\nheight:100%;\n}\n.veeva-2024 .three-blocks h4 {\nfont-size:22px;margin-bottom:10px;\n}\n.veeva-2024 .three-blocks p {\nfont-size:14px;margin-bottom:0;\n}\n@media (min-width:650px) {\n.veeva-2024 .card-block-3-up__cards {\ngap: 24px;\ngrid-template-columns: 1fr 1fr;\n}\n}\n@media (min-width: 992px) {\n.veeva-2024 .card-block-3-up__cards {\ngrid-template-columns: 1fr 1fr 1fr;\n}\n}\n@media (min-width:1200px) {\n.veeva-2024 .card-block-3-up__cards {\ngrid-template-columns: repeat(3,1fr);\n}\n}<\/p>\n<p>.veeva-2024 .icon-card {\npadding: 0;\nbox-shadow: 0 5px 8px 0 rgba(0,0,0,.15);<\/p>\n<p>}\n.veeva-2024 .card-block-3-up__cards .icon-card h5 {\npadding:30px 30px 30px 20px;\ncolor: #01040B;\nfont-size: 22px;\nfont-style: normal;\nfont-weight: 600;\nline-height: 130%; \/* 28.6px *\/\nletter-spacing: -0.54px;\nmargin-bottom:80px;\n}<\/p>\n<p>.veeva-2024 .card-block-3-up__cards .icon-card p {\npadding:0 20px;\ncolor: #01040B;\nfont-family: Poppins;\nfont-size: 14px;\nfont-style: normal;<\/p>\n<p>line-height: 19.6px; \/* 140% *\/\nposition:absolute;\nbottom:10px;\n}<\/p>\n<p>.veeva-2024 .icon-card .top-icon {\nbackground-color: #dbdde0;\n    border-radius: 50%;\n    margin-left: 10px;\n    width: 45px;\n    top:10px;\n    position: absolute;\n}\n@media screen and (min-width: 650px) and (max-width: 992px) {\n.veeva-2024 .item {\n  grid-column: span 2;\n  padding: 20px;\n   max-width:400px;\n   margin:auto;\n}\n}\n.veeva-2024 .resource-block-cards.resource-block-cards--dark .resource-card {\nbackground: #222859;\n}\n.veeva-2024 .wistia_click_to_play {\nheight:100%;\n}\n@media (max-width:767px) {\n.veeva-2024 .top-background-mobile {\nbackground: radial-gradient(circle,rgba(255, 193, 128, 0.42) 21%, rgba(162, 69, 121, 0.41) 63%, rgba(26, 23, 47, 1) 85%);\n}\n}\n@media (min-width:767px) {\n.veeva-2024 .top-background-desktop {\npadding-bottom:220px;background: radial-gradient(circle,rgba(255, 193, 128, 0.52) 51%, rgba(162, 69, 121, 0.41) 73%, rgba(26, 23, 47, 1) 85%);\n}\n}<\/p>\n<p>.veeva-2024 .wave {\nbackground-image: url('https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/07\/Wave-Hilltest.png');\nbackground-size: fixed;\nbackground-size: 200%;\nbackground-position: center center;\n}<\/p>\n<p>@media (min-width:767px) {\n.veeva-2024 .wave {\nbackground-image: url('https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/07\/Wave-Hilltest.png');\nbackground-size: cover;<\/p>\n<p>background-position: top center;\n}\n}\n.veeva-2024 .hero-contained sup {\ntop: -1.3em;\nfont-size: 20px;\n}\n.veeva-2024 .resource-block__cards {\ndisplay: grid;\ngap: 16px;\ngrid-template-columns: repeat(1,1fr);\n}<\/p>\n<p>@media (min-width:650px) {\n.veeva-2024 .resource-block__cards {\ndisplay: grid;\ngap: 16px;\ngrid-template-columns: repeat(2,1fr);\n}\n}\n<\/style>\n<div class=\"veeva-2024\">\n<div class=\"top-background-desktop\">\n<div class=\"top-background-mobile\">\n<!-- Hero Contained, Image --><\/p>\n<section class=\"hero-contained hero-contained--image pb-0 mb-0\">\n<div class=\"container copy-container copy-container--center pb-8\">\n<h6>Agentic Commercial<\/h6>\n<h1><span style=\"color:#F46700\">Commercial Evidence<sup>&trade;<\/sup>(\ucee4\uba38\uc15c \uc5d0\ube44\ub358\uc2a4)\uc758<\/span> <br \/>\ud601\uc2e0\uc801\uc778 \ub3c4\uc57d<\/h1>\n<p>\ud544\ub4dc \ubc0f \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc744 \ud655\uc7a5 \uac00\ub2a5\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \uc804\ud658\ud569\ub2c8\ub2e4<\/p>\n<\/p><\/div>\n<div class=\"wave\">\n<div class=\"video-player-stacked__video container\" style=\"z-index:2\">\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/cxs9zzev4d.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_cxs9zzev4d videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/cxs9zzev4d\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"cxs9zzev4d\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions-v1\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container__buttons d-none\">\n            <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/resources\/agentic-commercial-trends-report\/\" target=\"_self\" rel=\"noopener\">See How AI Detects Intent Signals and Barriers<\/a><br \/>\n            <!-- <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/resources\/uncovering-treatment-barriers-at-scale-through-commercial-evidence\/\" target=\"_self\" rel=\"noopener\"> Uncover Treatment Barriers at Scale with Commercial Evidence<\/a> -->\n        <\/div>\n<\/section>\n<section class=\"top-sub-box-container\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\">\n<div class=\"copy-container container copy-container--left\">\n<h4>\ub193\uce58\uace0 \uc788\ub358 \uc2e4\uc9c8\uc801\uc778 \ub9e5\ub77d\uc744 \ud655\uc778\ud558\uc138\uc694<\/h4>\n<ul>\n<li>\ud544\ub4dc \ud300\uc774 \uc9c1\uba74\ud558\uace0 \uc788\ub294 \ub3c4\uc785 \uc7a5\ubcbd\uc740 \ubb34\uc5c7\uc778\uac00?<\/li>\n<li>\ud658\uc790\uc640 HCP\ub294 \uc5b4\ub5a4 \uc9c8\ubb38\uc744 \ud558\uace0 \uc788\ub294\uac00?<\/li>\n<li>HCP\uac00 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uad00\uc2ec\uc0ac\ub294 \ubb34\uc5c7\uc778\uac00?<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<div class=\"col-md-6 orange-container\">\n<div>\n\t\t\t<strong>Commercial Evidence<\/strong>\ub294 \ud658\uc790\uc640 HCP\uac00 \ub9c8\uc8fc\ud558\ub294 \uce58\ub8cc \uc7a5\ubcbd\uc744 \uba85\ud655\ud788 \ud30c\uc545\ud569\ub2c8\ub2e4. Agentic AI\ub294 \ub300\ud654\uc640 \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc744 \uc815\uc81c\ub418\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<section class=\"dark-purple-wrapper\" style=\"padding-bottom:100px;\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc704\ud574 \uc124\uacc4\ub41c AI<\/h6>\n<h2>Veeva Commercial Cloud\ub85c<br \/>\n\t\tCommercial Evidence \ud655\ubcf4<\/h2>\n<\/p><\/div>\n<div class=\"z-pattern z-pattern-products z-pattern--dark\" style=\"background:transparent\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\"  style=\"order:1\">\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\" >\n\t\t\t\t\t\t<img decoding=\"async\"  style=\"height: auto;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/commercial-evidence-image-1-595x420-1.jpg\" alt=\"Agentic Call Report in Vault CRM\" \/>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h3>Vault CRM \ub0b4<br \/>Agentic Call Report<sup style=\"top: -.7em;font-size: 20px;\">&trade;<\/sup><\/h3>\n<p style=\"font-size:18px;color:#BAC0CB;\">\n\t\t\t\t\t\uc5d0\uc774\uc804\ud2b8 \uae30\ubc18\uc758 \uc74c\uc131 \ubc0f \uc790\uc720 \ud14d\uc2a4\ud2b8 \uc785\ub825 \uae30\ub2a5\uc73c\ub85c  \ud544\ub4dc \uc0c1\ud638\uc791\uc6a9 \uc138\ubd80 \uc815\ubcf4\ub97c \uaddc\uc815\uc5d0 \ub9de\uac8c \uc218\uc9d1\ud558\uc138\uc694.\n\t\t\t\t\t<\/p>\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--dark  py-0\">\n<h3>65<sup>%<\/sup><\/h3>\n<p> <strong>\ud544\ub4dc \ucf5c\uc758<\/strong> 65%\uc5d0\uc11c \uc2e4\ud589 \uac00\ub2a5\ud55c \uce58\ub8cc \uc7a5\ubcbd \ud655\uc778<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container__buttons pt-4\">\n<div style=\"cursor:pointer\" class=\"button-outline button-outline--white wistia_embed wistia_async_ldzlfwnp2t popover=true popoverContent=link\" >\ub370\ubaa8 \uc2dc\uccad\ud558\uae30<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"z-pattern z-pattern-products z-pattern--dark pt-4\" style=\"background:transparent\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\" >\n\t\t\t\t\t\t<img decoding=\"async\"  style=\"height: auto;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/commercial-evidence-image-2-595x420-1.jpg\" alt=\"Conversational AI with Veeva Ostro\" \/>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h3>Veeva Ostro\ub97c \ud65c\uc6a9\ud55c \ub300\ud654\ud615 AI<\/h3>\n<p style=\"font-size:18px;color:#BAC0CB;\">\n\t\t\t\t\t\ud658\uc790\uc640 HCP\uc5d0\uac8c \uaddc\uc815\uc5d0 \ubd80\ud569\ud558\ub294 \ub2f5\ubcc0\uc744 \uc989\uc2dc \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ucee8\ud150\uce20\uc758 \uacf5\ubc31\uacfc \ubbf8\ucda9\uc871 \uc218\uc694(unmet needs)\ub97c \ud30c\uc545\ud558\uc138\uc694.\n\t\t\t\t\t<\/p>\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--dark py-2 py-lg-0\">\n<h3>7x<\/h3>\n<p> \uace0\uac00\uce58 \uc561\uc158 <strong>\uc99d\uac00\u200b<\/strong><\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--dark py-2 py-lg-0\">\n<h3>6x<\/h3>\n<p> \ub9ac\uc18c\uc2a4\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4 <strong>\uac00\uc18d\ud654<\/strong><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container__buttons pt-4\">\n<div style=\"cursor:pointer\" class=\"button-outline button-outline--white wistia_embed wistia_async_y8dwtqv63y popover=true popoverContent=link\" >\uc601\uc0c1 \uc2dc\uccad\ud558\uae30<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient mb-8 mt-5\">\n<h6>\uc815\ubc00\ud55c \uc778\uac8c\uc774\uba3c\ud2b8<\/h6>\n<h3>\uc804\uccb4\uc801\uc778 \ud604\ud669\uc744 \ud30c\uc545\ud558\uace0, \ud575\uc2ec\uc5d0 \uc9d1\uc911\ud558\uc2ed\uc2dc\uc624.\u200b<\/h3>\n<\/p><\/div>\n<div class=\"row three-blocks-container\">\n<div class=\"col-lg-4\">\n<div class=\"three-blocks\">\n<h4>\uace0\uac1d \ud0c0\uac9f\ud305 \uc815\ubc00\ud654<\/h4>\n<p>\uc138\uadf8\uba3c\ud14c\uc774\uc158\uc744 \ub354\uc6b1 \uc815\uad50\ud558\uac8c \uc218\ud589\ud558\uace0, \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc2ec\ub9ac\ub97c \uce21\uc815\ud558\uba70, \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \ucd94\uc801\ud558\uc138\uc694.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-4\">\n<div class=\"three-blocks\">\n<h4>\ud544\ub4dc \ud65c\ub3d9 \uc6b0\uc120\uc21c\uc704 \uc9c0\uc815<\/h4>\n<p>\uc815\ud655\ud55c \uc2e4\uc2dc\uac04 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \ucd5c\uc801\uc758 HCP\ub97c \ud0c0\uac9f\ud305\ud558\uc138\uc694.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-4\">\n<div class=\"three-blocks\">\n<h4>\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \ub9de\ucda4\ud654<\/h4>\n<p>\uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uc81c\uc2dc\ud558\ub294 \uc9c8\ubb38\uc5d0 \ub2f5\ubcc0\ud560 \uc218 \uc788\ub3c4\ub85d \ucee8\ud150\uce20\uc640 \ube0c\ub79c\ub4dc \uc0c1\ud638\uc791\uc6a9\uc744 \uad6c\ud604\ud558\uc138\uc694.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p> <!-- end gradiant --><\/p>\n<section class=\"card-block-3-up pb-0 mb-0\" style=\"background:transparent;margin-top:-180px;\" >\n<div class=\"container\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient mb-8\">\n<h6>\uace0\uac1d \uc131\uacf5 \uc0ac\ub840<\/h6>\n<h3 style=\"color:white\">Commercial Evidence \ud65c\uc6a9 \uc0ac\ub840<\/h3>\n<\/p><\/div>\n<p>       <!-- content --><\/p>\n<div class=\"card-block-3-up__cards\">\n<div style=\"position:relative\" class=\"icon-card icon-card--light icon-card--medium\">\n<!-- \n            \n\n<div style=\"position:relative\" class=\"icon-card icon-card--light icon-card--medium wistia_embed wistia_async_lu6u192lbf popover=true popoverContent=link\">\n\t\t\t\t<img decoding=\"async\" class=\"top-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-play~~black.svg\" alt=\"\">\n --><br \/>\n\t\t\t\t<img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/Kavitha-Parthasarathy-445x230-1.jpg\"><\/p>\n<h5>&#8220;Commercial Evidence\ub97c \ud65c\uc6a9\ud558\uba74 \uac1c\uac1c\uc778\uc758 HCP\uac00 \ubb34\uc5c7\uc744 \uc8fc\uc800\ud558\uace0 \ubb34\uc5c7\uc5d0 \ub04c\ub9ac\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ucc98\ubc29 \uc131\ud5a5\uc744 \ubcf4\uc774\ub294\uc9c0 \uba85\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc138\uc77c\uc988 \ub2f4\ub2f9\uc790\ub294 \ub2e4\uc74c \ubbf8\ud305\uc744 \uace0\uac1d \ub9de\ucda4\ud615\uc73c\ub85c \uc900\ube44\ud558\uace0, \uc758\uc57d\ud488 \ucc44\ud0dd \uacfc\uc815\uc744 \ud55c\uce35 \ub354 \uac00\uc18d\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/h5>\n<p>\n                \t<strong>Kavitha Parthasarathy<\/strong><br \/> <br \/>\n\t\t\t\t\tVice President, Market Intelligence and Decision Sciences (MINDS),<br \/>\n\t\t\t\t\tCorcept Therapeutics\n                <\/p>\n<\/p><\/div>\n<div style=\"position:relative\" class=\"icon-card icon-card--light icon-card--medium\">\n<!-- \n        \t\t<img decoding=\"async\" class=\"top-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-play~~black.svg\" alt=\"\">\n --><br \/>\n              \t<img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/Stacey-Stone-445x230-1.jpg\"><\/p>\n<h5>\u201cVeeva Ostro\ub294 \uae30\uc874 \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c\ub294 \ub193\ucce4\uc744 \uc228\uaca8\uc9c4 \ub9c8\ucc30 \uc694\uc778\uacfc \ubbf8\ucda9\uc871 \uc218\uc694\ub97c \ubc1c\uad74\ud558\ub294 \ub370 \ud544\uc694\ud55c Commercial Evidence\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\u201d<\/h5>\n<p>\n                \t<strong>Stacy Stone<\/strong> <br \/>\n\t\t\t\t\tExecutive Director of Omnichannel Marketing,<br \/>\n\t\t\t\t\tPacira Biosciences\n                <\/p>\n<\/p><\/div>\n<div style=\"position:relative\" class=\"item icon-card icon-card--light icon-card--medium\">\n              \t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/Jeannie-Sanchez-445x230-1.jpg\"><\/p>\n<h5>\u201cAgentic Call Reporting(\uc5d0\uc774\uc804\ud2f1 \ucf5c \ub9ac\ud3ec\ud305)\uc740 \ub2e8\uc21c\ud55c \uc0c1\uc138 \ucf5c \ub178\ud2b8 \uc218\uc9d1\uc744 \ub118\uc5b4\uc120 \uac00\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc138\uadf8\uba3c\ud14c\uc774\uc158, \ucea0\ud398\uc778 \ubc38\ub9ac\ub370\uc774\uc158 \ub4f1\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub294 \ub2f9\uc0ac\uc758 \ucee4\uba38\uc15c \uc804\ub7b5\uc5d0 \ubc29\ud5a5\uc131\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.\u201d<\/h5>\n<p>\n                \t<strong>Jeannie Sanchez<\/strong><br \/>\n                \tSenior Director, IT Commercial Business Partner\u2028Crinetics Pharmaceuticals\n                <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div style=\"margin-top:-50px;padding-top:50px;background-image: url('https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/bottom-gradient.png');background-size: cover;background-position: top -190px center;\">\n<section class=\"resource-block-cards resource-block-cards--dark  mb-4\" style=\"background:none;padding-top:120px;\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\ub9ac\uc18c\uc2a4<\/h6>\n<h3>Commercial Evidence \uc218\uc9d1 \uc2dc\uc791\ud558\uae30<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/resources\/commercial-evidence-from-conversational-ai-for-patients-and-hcps-with-ostro\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>\uc601\uc0c1 \ubcf4\uae30<\/h6>\n<h5>Ostro\ub97c \ud1b5\ud574 \ud658\uc790 \ubc0f HCP\uc6a9 \ub300\ud654\ud615 AI\ub85c \ud655\ubcf4\ud558\ub294 Commercial Evidence<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/resource-tile-commercial-evidence-stage-340x240-1.jpg\" alt=\"Commercial Evidence from Conversational AI for Patients and HCPs with Ostro\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/resources\/agentic-commercial-trends-report\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>\ub9ac\ud3ec\ud2b8 \ubcf4\uae30<\/h6>\n<h5>Agentic Call Report\uc758 65%\uc5d0\uc11c \uc2e4\ud589 \uac00\ub2a5\ud55c \uce58\ub8cc \uc7a5\ubcbd \ud655\uc778<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/05\/340x240@2x-100.jpg\" alt=\"65% of Agentic Call Reports Reveal Actionable Treatment Barriers\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/resources\/saying-yes-to-commercial-evidence-in-vault-crm-a-guide-for-legal-and-compliance-stakeholders-in-life-sciences\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>\uae30\ub2a5 \uc18c\uac1c\uc11c<\/h6>\n<h5>Vault CRM \ub0b4 Commercial Evidence \uc0b4\ud3b4\ubcf4\uae30<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/resource-tile-free-text-in-vault-crm-340x240-1.jpg\" alt=\"Free Text in Vault CRM: A Guide for Legal and Compliance\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.fiercepharma.com\/sponsored\/why-commercial-evidence-next-breakthrough-pharma-intelligence\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>\uae30\uc0ac \ubcf4\uae30\u200b<\/h6>\n<h5>Commercial Evidence\uac00 \uc81c\uc57d \uc778\ud154\ub9ac\uc804\uc2a4\uc758 \ucc28\uc138\ub300 \uc5ed\ud560\uc778 \uc774\uc720\u200b<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/07\/resource-tile-fierce-pharma-why-commercial-evidence-340x240@2x.png\" alt=\"Why Commercial Evidence is the Next Breakthrough in Pharma Intelligence\"><\/div>\n<p><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"padding:100px auto;min-height:auto;\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Veeva\uc640 \ud568\uaed8 \ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/kr\/contact-us\/\">\ubb38\uc758\ud558\uae30<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<\/div>\n<p><!-- https:\/\/www.veeva.com\/products\/veeva-site-connect\/ --><\/p>\n<p><!--https:\/\/www.veeva.com\/products\/vault-medical\/vault-medinquiry\/response-automation\/ --><\/p>\n<p><!--https:\/\/www.veeva.com\/life-science-digital-engagement-strategy\/ --><\/p>\n<p><!-- https:\/\/www.veeva.com\/launch-excellence-pharma\/ --><\/p>\n<p><!-- https:\/\/www.veeva.com\/modern-pharmacovigilance-system-master-file-management\/ --><\/p>\n<p><!-- https:\/\/www.veeva.com\/modern-pharmacovigilance-system-master-file-management\/ --><\/p>\n<p><!-- https:\/\/www.veeva.com\/clinical-operations-strategies-for-faster-trials-and-better-oversight\/ --><\/p>\n<p><!-- https:\/\/www.veeva.com\/products\/veeva-compass\/projecteddata --><\/p>\n<p><!-- https:\/\/www.veeva.com\/clinical-site-engagement-solutions\/ --><\/p>\n<p><!-- https:\/\/www.veeva.com\/products\/crm-suite\/crm\/ --><\/p>\n<p><!-- https:\/\/www.veeva.com\/products\/veeva-validation-management\/product\/  --><\/p>\n<p><!-- https:\/\/www.veeva.com\/safety-for-emerging-and-small-biotechs\/ --><\/p>\n<p><!-- https:\/\/www.veeva.com\/accelerate-submission-delivery-with-continuous-publishing\/ --><br \/>\n      <\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agentic Commercial Commercial Evidence&trade;(\ucee4\uba38\uc15c \uc5d0\ube44\ub358\uc2a4)\uc758 \ud601\uc2e0\uc801\uc778 \ub3c4\uc57d \ud544\ub4dc \ubc0f \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc744 \ud655\uc7a5 \uac00\ub2a5\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \uc804\ud658\ud569\ub2c8\ub2e4 See How AI Detects Intent Signals and Barriers \ub193\uce58\uace0 \uc788\ub358 \uc2e4\uc9c8\uc801\uc778 \ub9e5\ub77d\uc744 \ud655\uc778\ud558\uc138\uc694 \ud544\ub4dc \ud300\uc774 \uc9c1\uba74\ud558\uace0 \uc788\ub294 \ub3c4\uc785 \uc7a5\ubcbd\uc740 \ubb34\uc5c7\uc778\uac00? \ud658\uc790\uc640 HCP\ub294 \uc5b4\ub5a4 \uc9c8\ubb38\uc744 \ud558\uace0 \uc788\ub294\uac00? HCP\uac00 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uad00\uc2ec\uc0ac\ub294 \ubb34\uc5c7\uc778\uac00? Commercial Evidence\ub294 \ud658\uc790\uc640 HCP\uac00 \ub9c8\uc8fc\ud558\ub294 \uce58\ub8cc&hellip;<\/p>\n","protected":false},"author":298,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"class_list":["post-36914","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/pages\/36914"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/298"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=36914"}],"version-history":[{"count":10,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/pages\/36914\/revisions"}],"predecessor-version":[{"id":36962,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/pages\/36914\/revisions\/36962"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=36914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}