{"id":27424,"date":"2019-07-01T22:23:14","date_gmt":"2019-07-02T02:23:14","guid":{"rendered":"http:\/\/www.veeva.com\/kr\/?p=27424"},"modified":"2021-02-21T20:22:45","modified_gmt":"2021-02-22T01:22:45","slug":"best-practices-in-life-sciences-content-marketing","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/best-practices-in-life-sciences-content-marketing\/","title":{"rendered":"\uc0dd\uba85\uacfc\ud559 \ucee8\ud150\uce20 \ub9c8\ucf00\ud305\uc758 \ubaa8\ubc94 \uc0ac\ub840"},"content":{"rendered":"<p>2011\ub144 <a href=\"https:\/\/www.veeva.com\/kr\/products\/content-management\/vault-promomats\/\">Vault PromoMats<\/a>\uc744 \ucd9c\uc2dc\ud55c \uc774\ud6c4\ub85c \ub2e4\uc591\ud55c \uace0\uac1d\uc0ac\ub840\ub97c \ud1b5\ud574 \ubaa8\ubc94\uc801\uc778 \ucee8\ud150\uce20(\ubc0f \uc6b0\uc218\ud55c \ucee8\ud150\uce20 \uad00\ub9ac)\ub780 \ubb34\uc5c7\uc778\uc9c0 \ubc30\uc6e0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0, Veeva\ub294 \ub514\uc9c0\ud138 \uc790\uc0b0 \uad00\ub9ac(DAM)\uc758 \uac1c\uc120\uc5d0\uc11c \ucee8\ud150\uce20 \ubc30\ud3ec \uac04\uc18c\ud654\uae4c\uc9c0, \uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\ub4e4\uc774 \uc81c\ud488 \ube0c\ub85c\uc154 (Promotional Material)\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc0c8\ub85c\uc6b4 \ud601\uc2e0\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\uacc4\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0dd\uba85\uacfc\ud559 \ucee8\ud150\uce20 \ub9c8\ucf00\ud305\uc758 4\uac00\uc9c0 \ubaa8\ubc94 \uc0ac\ub840\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>1. \ub514\uc9c0\ud138 \uc790\uc0b0 \uad00\ub9ac(DAM): <\/strong> \uc77c\uad00\ub41c \uba54\ud0c0\ub370\uc774\ud130 \ubc0f \ube0c\ub79c\ub4dc \ud3ec\ud138\uc744 \ud1b5\ud574 \ucee8\ud150\uce20\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad6c\uc131\ud558\uace0 \uc190\uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h4>\n<p>Vault PromoMats\uc758 \ubaa8\ub4e0 \uace0\uac1d \ud658\uacbd\uc5d0 450\ub9cc \uac74 \uc774\uc0c1\uc758 \uc2b9\uc778\ub41c \ubb38\uc11c\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ucee8\ud150\uce20\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc744 \uacbd\uc6b0 \uc801\uc808\ud55c \uc790\ub8cc\ub97c \ucc3e\uae30\uac00 \ubd88\uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. <\/p>\n<p>\ub300\ub2e4\uc218\uc758 \uace0\uac1d\uc774 \ubb38\uc11c\uc758 \ud2b9\uc131\uc744 \ub098\ud0c0\ub0b4\ub294 \uc138\ubd84\ud654\ub418\uace0 \uc77c\uad00\ub41c \uba54\ud0c0\ub370\uc774\ud130\ub97c \uc720\uc9c0 \uad00\ub9ac\ud558\uc5ec, \ucd5c\uc885 \uc0ac\uc6a9\uc790\uac00 \ubc30\ud3ec \ub610\ub294 \ud604\uc9c0\ud654\ub97c \uc704\ud574 \ucee8\ud150\uce20\uc5d0 \uc2e0\uc18d\ud558\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. <\/p>\n<p>\ub610\ud55c, \ucee8\ud150\uce20 \uad00\ub9ac\uc790(Librarian)\uc640 \uac19\uc740 DAM \ub2f4\ub2f9\uc790\ub97c \uc9c0\uc815\ud558\uc5ec \uba54\ud0c0\ub370\uc774\ud130\uc5d0 \ub300\ud55c \uaddc\uce59\uc744 \uc801\uc6a9\ud558\uace0 \uc2dc\uc2a4\ud15c \uac70\ubc84\ub10c\uc2a4\ub97c \uac10\ub3c5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.veeva.com\/blog\/why-you-need-a-dam-librarian\/\">DAM \uad00\ub9ac\uc790\uac00 \ud544\uc694\ud55c \uc774\uc720\uc5d0 \ub300\ud55c BioMarin\uc758 \ud301<\/a>\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<div class=\"blog-img\">\n<img decoding=\"async\" src=\"http:\/\/www.veeva.com\/wp-content\/uploads\/2019\/07\/Summit-Guide1.png\" alt=\"\" width=\"100%\"><br \/>\n<span><i>Vault PromoMats \ube0c\ub79c\ub4dc \ud3ec\ud138\uc740 \ube0c\ub79c\ub4dc \ud300\uc774 \ucd5c\uace0\uc758 \uc790\uc0b0\uc744 \ub4dc\ub7ec\ub0bc \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4<br \/>\n<\/i><\/span><i><br \/>\n<\/i>\n<\/div>\n<p>\ub610\ud55c, \ube0c\ub79c\ub4dc \ud300\uc740 \uc0ac\uc6a9\uc790\uac00 <a href=\"\/resources\/advance-your-digital-asset-management-with-vault-promomats-brand-portal\/\">Vault PromoMats \ube0c\ub79c\ub4dc \ud3ec\ud138<\/a>\uc744 \ud1b5\ud574 \uc8fc\uc694 \ub514\uc9c0\ud138 \ucee8\ud150\uce20\uc5d0 \uc27d\uac8c \uc561\uc138\uc2a4\ud558\uace0 \uc7ac\uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub85c \uc8fc\uc694 \uc790\uc0b0\uc744 \uc120\ubcc4\ud558\uace0 \uac8c\uc2dc\ud560\uc218 \uc788\ub294 \uc77c\uad00\ub41c \ud658\uacbd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud0d0\uc0c9\ud558\uae30 \uc26c\uc6b4 \ube0c\ub79c\ub4dc \ud3ec\ud138\uc744 \ud1b5\ud574 \uc804\uccb4 Vault \ub77c\uc774\ube0c\ub7ec\ub9ac\ub97c \uac80\uc0c9\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac\ub85c\uc11c\ub294 \ube0c\ub79c\ub4dc \ub610\ub294 \uce58\ub8cc \uc601\uc5ed\ubcc4\ub85c \uc911\uc694\ud55c \uc81c\ud488 \uc815\ubcf4\ub97c \uac15\uc870\ud558\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc \ud3ec\ud138\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc9c0\ub9cc \uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\ub4e4\uc740 \uc601\uc5c5\uc0ac\uc6d0 \uad50\uc721 \ud3ec\ud138\uacfc \uac19\uc740 \ub2e4\ub978 \ucc3d\uc758\uc801\uc778 \uc0ac\uc6a9 \uc0ac\ub840\ub3c4 \uc5f0\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>2. \ucee8\ud150\uce20 \uc7ac\uc0ac\uc6a9:<\/strong> \ucee8\ud150\uce20\ub97c \uc7ac\uc0ac\uc6a9\ud558\uba74 \ube44\uc6a9, \uc2dc\uac04 \ubc0f \uc911\ubcf5 \uc791\uc5c5\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h4>\n<p>DAM\uc5d0 \ub300\ud55c \ud22c\uc790\uc5d0\uc11c \uace0\uac1d\uc740 \ucee8\ud150\uce20 \uc7ac\uc0ac\uc6a9 \ubc0f \ud604\uc9c0\ud654\uc5d0 \uac00\uc7a5 \ud070 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc740 DAM \uc870\uc9c1 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc778\uc811 \ub3c4\uc2dc\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804 \uc138\uacc4 \uc5b4\ub514\uc5d0\uc11c\ub3c4 \uc2b9\uc778\ub41c \ucee8\ud150\uce20\ub97c \ud300\uc5d0\uac8c \uacf5\uc720\ud558\uace0 \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\ub8cc \uc7ac\uc0ac\uc6a9\uc73c\ub85c \ube0c\ub79c\ub4dc \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uace0 \ube44\uc6a9\uacfc \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \uc790\ub8cc\uc5d0 \ub300\ud55c \uc911\uc559 \uc800\uc7a5\uc18c\uac00 \uc788\uc73c\uba74 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc2b9\uc778\ub41c \ucee8\ud150\uce20\ub9cc \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.veeva.com\/wp-content\/uploads\/2019\/07\/Summit-Guide2.png\" alt=\"\" width=\"80%\" class=\"aligncenter size-medium wp-image-42355\"><\/p>\n<p>80\uac1c\uc758 \uae00\ub85c\ubc8c \ud300\uacfc 10\uac1c \uc774\uc0c1\uc758 \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\ub294 Veeva\uc758 \uc8fc\uc694 \uace0\uac1d\uc911 \ud55c \uacf3\uc5d0\uc11c\ub294 \ucee8\ud150\uce20\ub97c \uc81c\uc791\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc7ac\uc0ac\uc6a9\ud558\uc5ec \uc57d 4\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \uc790\uc6d0 \uc808\uac10 \ud6a8\uacfc\ub97c \uac70\ub454 \uac83\uc73c\ub85c \ucd94\uc815\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc5c5\uacfc \ub2e4\ub978 \uc131\uacf5\uc801\uc778 \uae30\uc5c5\uc744\uc5d0\uc11c \ud655\uc778\ub41c \ubc14\ub85c\ub294 \ud6a8\uacfc\uc801\uc778 \ucee8\ud150\uce20 \uc7ac\uc0ac\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \ub2e8\uacc4\ub85c \uc694\uc57d\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ud504\ub85c\uc138\uc2a4 \ud655\ub9bd: <\/strong> \ucee8\ud150\uce20 \uc5d0\uc774\uc804\uc2dc \ubc0f \ube0c\ub79c\ub4dc \ud300\uc744 \uc704\ud55c \uaddc\uce59\uc744 \ud3ec\ud568\ud558\uc5ec DAM \ud65c\uc6a9\ubc95\uc5d0 \ub300\ud55c \uc0c1\uc138\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uc815\ub9bd\ud569\ub2c8\ub2e4. \uc5d0\uc774\uc804\uc2dc\ub294 Vault PromoMats\uc5d0 \ub300\ud574 \ub0b4\ubd80 \ud300\ub9cc\ud07c \uc798 \uc54c\uace0 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \uacbd\uc6b0 \ucee8\ud150\uce20\ub97c \ucc3e\uace0 \uc7ac\uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uacc4\ud68d\uc744 \ubb38\uc11c\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad50\uc721 \ubc0f \uc7ac\uad50\uc721: <\/strong> \uc5d0\uc774\uc804\uc2dc\ub97c \ud3ec\ud568\ud55c \ubaa8\ub4e0 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc744 \ub300\uc0c1\uc73c\ub85c Vault PromoMats \uc0ac\uc6a9 \ubc29\ubc95, \ubc0f \uba54\ud0c0\ub370\uc774\ud130 \ubc0f \ubd84\ub958 \uccb4\uacc4\uc5d0 \ub300\ud55c \uc2dc\uc2a4\ud15c \uc9c0\uce68\uc744 \uc900\uc218\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uad50\uc721\ud569\ub2c8\ub2e4. \uc870\uc9c1\uc5d0\uc11c \uc0c8 \uae30\ub2a5\uc744 \uad6c\ud604\ud558\uac70\ub098 \ud504\ub85c\uc138\uc2a4\ub97c \uc5c5\ub370\uc774\ud2b8\ud560 \ub54c\ub9c8\ub2e4 \ud300\uc744 \uc7ac\uad50\uc721\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\n<strong>\uacb0\uacfc \uc815\uc758 \ubc0f \uce21\uc815: <\/strong> \ube44\uc6a9 \ubc0f \uc2dc\uac04 \uc808\uc57d, \uc7ac\uc0ac\uc6a9\ub41c \ucee8\ud150\uce20 \ube44\uc728 \ub4f1 \uc131\uacf5\uc744 \uc704\ud55c \uc8fc\uc694 \uc9c0\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4. \uc774\ud6c4 \ubaa9\ud45c\ubcc4 \uc9c4\ud589 \uc0c1\ud669\uc744 \uba85\ud655\ud788 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc815\uae30\uc801\uc73c\ub85c \uc9c0\ud45c\ub97c \uce21\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ucee8\ud150\uce20\uc758 \uc7ac\uc0ac\uc6a9 \uc218\uc900\uc5d0 \ub9cc\uc871\ud560 \ub54c\uae4c\uc9c0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><strong>3. \ucee8\ud150\uce20 \ud604\uc9c0\ud654: <\/strong> \uc9c0\uc5ed\ubcc4 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uae30 \uc704\ud574 \ud604\uc9c0 \ud504\ub85c\uc138\uc2a4\ub97c \uc774\ud574\ud558\uace0 \uc815\uc758\ud569\ub2c8\ub2e4.<\/h4>\n<p>\ud1b5\ud569\ub41c \uae00\ub85c\ubc8c DAM \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc2dc\uc791\ud558\ub294 \uac83\uc774 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\ub294 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc804\uc0ac\uc801\uc778 \uc77c\uad00\uc131\uc774 \uc5c6\uc73c\uba74 \uc2dc\uc2a4\ud15c\uc758 \uac80\uc0c9 \ub2a5\ub825\uc774 \ub5a8\uc5b4\uc9c0\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c0\uc5ed \uaddc\uc815\uc744 \uc900\uc218\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc57d\uac04\uc758 \uc720\uc5f0\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uc131\uc219\ub3c4\uac00 \ub192\uc740 \uace0\uac1d \uc911 \ub2e4\uc218\ub294 \uc9c0\uc5ed\ubcc4 \uc694\uad6c \uc0ac\ud56d\uc744 \uc790\uccb4 DAM \uad6c\uc870 \ubc0f \uac70\ubc84\ub10c\uc2a4\uc5d0 \ud1b5\ud569\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc758 \ud604\uc9c0 \ud300\uc740 \uc870\uc9c1 \ubcf8\ubd80\uc5d0 \ucd5c\uc2e0 \uc9c0\uc5ed \uaddc\uc815\uc744 \uc54c\ub9ac\uace0 \uc774\ub7ec\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uae30 \uc704\ud574 \ud504\ub85c\uc138\uc2a4 \uc218\uc815\uc744 \uacc4\ud68d\ud560 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.veeva.com\/wp-content\/uploads\/2019\/07\/Summit-Guide3.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.veeva.com\/wp-content\/uploads\/2019\/07\/Summit-Guide3-194x300.png\" alt=\"\" width=\"194\" height=\"300\" class=\"aligncenter size-medium wp-image-42355\"><\/a><\/p>\n<p>\uac01 \uc9c0\uc5ed\uc5d0\uc11c \uae00\ub85c\ubc8c DAM \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uba74 \ucee8\ud150\uce20\ub97c \uc7ac\uc0ac\uc6a9\ud558\uace0 \ud604\uc9c0\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud300\uc5d0\uc11c\ub294 \ucee8\ud150\uce20 \uac80\ud1a0, \uc2b9\uc778, \ubc30\ud3ec\uc5d0 \uad00\ud55c \ud604\uc9c0 \uc9c0\uce68\uc5d0 \ub9de\ucd94\uc5b4\ub530\ub77c \ucee8\ud150\uce20\ub97c \uc218\uc815\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>4. \ucc44\ub110 \uac04 \ubc30\ud3ec:<\/strong> <a href=\"\/kr\/products\/multichannel-crm\/\">Veeva CRM<\/a>\uacfc \uc9c1\uc811\uc801\uc73c\ub85c \ud1b5\ud569\ub418\uace0 \ud074\ub9ad \ud55c \ubc88\uc73c\ub85c \ub514\uc9c0\ud138 \ud37c\ube14\ub9ac\uc2f1\uc774 \uc774\ub8e8\uc5b4\uc9c0\ubbc0\ub85c \ube0c\ub79c\ub4dc \ud300\uc5d0\uc11c \uc2b9\uc778\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub2e4 \uc27d\uac8c \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h4>\n<p>\uc6b0\ub9ac\uc758 \uace0\uac1d\ub4e4\uc740 \ucee8\ud150\uce20\ub97c \uac80\ud1a0\ud558\uace0 \uc2b9\uc778\ud558\uae30 \uc704\ud55c \uac15\ub825\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uac16\ucd94\uace0 \uc788\uc9c0\ub9cc, \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\uac00 \uc2dc\uc7a5\uc5d0 \uc804\ub2ec\ub420 \ub54c\uae4c\uc9c0 \uac01 \uc791\uc5c5\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ud589\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2b9\uc778\ub41c \uc790\ub8cc\ub97c \ud604\uc7a5 \ub2f4\ub2f9\uc790 \ud300\uc5d0 \uacf5\uc720\ud558\ub294 \uacbd\uc6b0, \ub9c8\ucf00\ud305 \ud300\uc740 Vault PromoMats\uc640 Veeva CRM \uac04\uc758 \uc9c1\uc811 \uc5f0\ub3d9\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ub450 \uc81c\ud488\uc744 \ud558\ub098\uc758 \ud1b5\ud569\ub41c \uc2dc\uc2a4\ud15c\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \uc2b9\uc778\ub41c \uc790\ub8cc\ub9cc \ub2f4\ub2f9\uc790\uc5d0\uac8c \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.veeva.com\/wp-content\/uploads\/2019\/07\/Summit-Guide4.png\" alt=\"\" width=\"90%\" class=\"aligncenter size-medium wp-image-42355\"><\/p>\n<p>\uc601\uc5c5 \ubd80\uc11c\uc758 \uacbd\uc6b0, \ub514\ud14c\uc77c\ub9c1\uc744 \uc704\ud55c \uc790\ub8cc\uc640 \uac19\uc740 \uc790\uc0b0\uc5d0 \uc27d\uace0 \ube60\ub974\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Veeva CRM\uc758 \ucee8\ud150\uce20 \ub77c\uc774\ube0c\ub7ec\ub9ac\ub294 Vault\uc5d0\uc11c \uc9c1\uc811 \uc18c\uc2a4 \uc790\ub8cc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd80\uc11c\uc758 \uacbd\uc6b0 \ud558\ub098\uc758 \ucee8\ud150\uce20 \uc18c\uc2a4\ub97c \uc720\uc9c0 \uad00\ub9ac\ud558\uace0 \uacf5\uc720\ud558\uba74 \ubc30\ud3ec\uac00 \uac04\ub2e8\ud574\uc9d1\ub2c8\ub2e4. \ub2e8\uc77c \ubb38\uc11c \ud37c\ube14\ub9ac\uc2f1\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uad00\ub9ac\uc790\ub294 Vault PromoMats\uc5d0 \ub300\ud55c \ub514\ud14c\uc77c \uc790\ub8cc\ub97c \uc2b9\uc778\ud560 \uc218 \uc788\uc73c\uba70 \ub3d9\uc2dc\uc5d0 \uc774 \uc790\uc0b0\uc744 Veeva CRM\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \ud300\uc5d0\uc11c \ud575\uc2ec \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc81c\uc5b4\ud558\uace0 Vault \ubc0f CRM\uc758 \ub3d9\uc77c \ud30c\uc77c\ub4e4\uc5d0 \ubcc0\uacbd \ub0b4\uc6a9\uc744 \uc77c\uc77c\uc774 \uc5c5\ub370\uc774\ud2b8 \ud574\ub450\ub294 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c Vault PromoMats\ub97c \uc0ac\uc6a9\ud558\uc5ec \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ucee8\ud150\uce20\ub97c \uc6f9\uc5d0 \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"\/products\/content-management\/vault-promomats\/#demo\">Vault PromoMats\uc758 \ub514\uc9c0\ud138 \ud37c\ube14\ub9ac\uc2f1<\/a> \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uba74 \ube0c\ub79c\ub4dc \ud300\uc774 Vault PromoMats \ub0b4\uc5d0\uc11c \uc2b9\uc778\ub41c \ucee8\ud150\uce20\ub97c \ud074\ub9ad \ud55c \ubc88\uc73c\ub85c \ud68c\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9 \ucee8\ud150\uce20\ub97c \uc911\uc559 \uc9d1\uc911\uc2dd\uc73c\ub85c \uad00\ub9ac\ud558\uba74 \uac00\uc7a5 \ucd5c\uc2e0\uc758 \ud004\ub9ac\ud2f0 \uc88b\uc740 \ucee8\ud150\uce20\ub9cc \uac8c\uc2dc\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ub2e4\ub354 \ub2e4\uc591\ud55c\ub9ce\uc740 \uace0\uac1d \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc0b4\ud3b4 \ubcf4\ub824\uba74 <a href=\"https:\/\/www.veeva.com\/resources\/gsk-strengthening-global-brands-with-dam\/\">GSK\uc758 \uae00\ub85c\ubc8c \ud300 \uac04 DAM \ucd9c\uc2dc \ud301<\/a>\uc744 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veeva\ub294 \ub514\uc9c0\ud138 \uc790\uc0b0 \uad00\ub9ac(DAM)\uc758 \uac1c\uc120\uc5d0\uc11c \ucee8\ud150\uce20 \ubc30\ud3ec \uac04\uc18c\ud654\uae4c\uc9c0, \uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\ub4e4\uc774 \uc81c\ud488 \ube0c\ub85c\uc154 (Promotional Material)\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc0c8\ub85c\uc6b4 \ud601\uc2e0\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\uacc4\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":225,"featured_media":27425,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-commercial","blog-product-content-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/27424"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=27424"}],"version-history":[{"count":4,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/27424\/revisions"}],"predecessor-version":[{"id":28426,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/27424\/revisions\/28426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/27425"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=27424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=27424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=27424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}