{"id":28844,"date":"2021-06-18T03:40:08","date_gmt":"2021-06-18T07:40:08","guid":{"rendered":"http:\/\/www.veeva.com\/kr\/?p=28844"},"modified":"2024-11-28T01:53:56","modified_gmt":"2024-11-28T06:53:56","slug":"connecting-sales-and-marketing-for-effective-omnichannel-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/connecting-sales-and-marketing-for-effective-omnichannel-customer-engagement\/","title":{"rendered":"\ud6a8\uacfc\uc801\uc778 \uc634\ub2c8\ucc44\ub110 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud55c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305"},"content":{"rendered":"<p>\uc804\uccb4 \ubcf4\uac74\uc758\ub8cc \uc804\ubb38\uac00(Healthcare provider, HCP)\uc758 70%\uac00\ub7c9\uc740 \ub514\uc9c0\ud138 \uae30\uc220\uc5d0 \ub9e4\uc6b0 \uc775\uc219\ud569\ub2c8\ub2e4.<sup>1<\/sup> HCP\uac00 \uac1c\uc778 \uc0dd\ud65c\uc5d0\uc11c \ubaa8\ubc14\uc77c, \uc18c\uc15c, \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uacbd\ud5d8\ud558\uba74\uc11c \u201c\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\u201d\uc758 \ud615\ud0dc\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub3c4 \ubc14\ub00c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc5b4\ub514\uc11c\ub4e0 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uc6d0\ud65c\ud55c \ub9de\ucda4\ud615 \uc815\ubcf4\ub97c\uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\uc740 \uc774\ub807\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uae30\uc874\ubaa8\ub378\uc744 \ubc1c\uc804\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \uc601\uc5c5, \uc758\ub8cc, \ub9c8\ucf00\ud305 \uc804\ubc18\uc5d0 \uac78\uccd0 \uae30\uc220, \ucee8\ud150\uce20, \ub370\uc774\ud130\ub97c \uc5f0\uacc4 \ubc0f \ud1b5\ud569\ud558\uc5ec \ubaa8\ub4e0 \ucc44\ub110\uc5d0 \uac78\uccd0 \uc77c\uad00\uc131 \uc788\ub294 \ub9de\ucda4\ud615 \ud658\uacbd\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Veeva CRM, Vault PromoMats, Salesforce Marketing Cloud\uc758 \ud1b5\ud569\uc744 \ud1b5\ud574 HCP \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uc804\ub7b5\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h4>\ubaa8\ub4e0 \uc8fc\uc694 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uace0\uac1d \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5<\/h4>\n<p>\ubaa8\ub4e0 \uc811\uc810(touchpoint)\uc5d0\uc11c \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\uc640 \ud65c\ub3d9\uc744 \ucd94\uc801\ud558\uba74 \uc601\uc5c5, \uc758\ub8cc, \ub9c8\ucf00\ud305 \ud300\uc774 \ubcf4\ub2e4 \uc815\ud655\ud55c \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ub9c8\ucf00\ud305 \ud300\uc740 Salesforce \ucee4\ubba4\ub2c8\ud2f0\ub97c \ud1b5\ud574 \uad6c\ucd95\ud55c \uc0c8\ub85c\uc6b4 \uc758\ub8cc\uad50\uc721 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \ub300\uc0c1 \uace0\uac1d\uc740 \uc774\uba54\uc77c\uc744 \uc77d\uace0 \ud3ec\ud138\uc744 \ubc29\ubb38\ud558\uc5ec \ubcf8\uc778\uc758 \ud504\ub85c\ud544\uacfc \uad00\ub828\ub41c \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uc9c4\ud589\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc2ec\ud654\ud560 \uc218 \uc788\uc73c\uba70, \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ub2e4\uc74c \ubc29\ubb38 \uc2dc \ub17c\uc758\ud560 \ub0b4\uc6a9\uc758 \ubaa9\uc801\uacfc \ud65c\uc6a9\ud560 \ucee8\ud150\uce20\ub97c \ub9de\ucd94\uc5b4 \uc900\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Veeva Europe\uc758 \ucee4\uba38\uc15c \uc804\ub7b5 \ub2f4\ub2f9 \uc2dc\ub2c8\uc5b4 VP\uc778 David Logue\ub294 \u201cVeeva\uc640 Salesforce\ub97c \ud1b5\ud574 \uc81c\uc57d\ud68c\uc0ac\ub4e4\uc774 \ub354\uc6b1 \ub9e4\ub825\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \uad6c\uc131\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc740 \ud604\uc7a5 \ud65c\ub3d9\uacfc \uacb0\uacfc\ub97c \uc644\ubcbd\ud558\uac8c \ud30c\uc545\ud558\uc5ec \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uc0c1\ud638\uc791\uc6a9\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7a5 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uce5c \uace0\uac1d \ud65c\ub3d9\uc5d0 \ub300\ud574 \uc885\ud569\uc801\uc778 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 Veeva CRM\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uae30\uc874\uc5d0\ub294 \uc774 \uc815\ubcf4\ub97c \ud655\uc7a5\ud558\uc5ec CRM \uc678\ubd80\uc758 \ucc44\ub110\uae4c\uc9c0\ub97c \ud1b5\ud569\ud558\ub294 \uacfc\uc815\uc774 \ub9e4\uc6b0 \ubcf5\uc7a1\ud588\uace0 \ube44\uc6a9\ub3c4 \ub9ce\uc774 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Veeva CRM\uacfc\uc758 \uac04\ud3b8\ud558\uace0 \uc2e0\uc18d\ud55c \ud1b5\ud569\uc744 \ubc14\ud0d5\uc73c\ub85c Salesforce Marketing Cloud\ub97c \uc0ac\uc6a9\ud55c\ub2e4\uba74 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud65c\uc6a9\ud558\ub294 \ucea0\ud398\uc778 \ubc0f \uace0\uac1d\uacbd\ud5d8\uc744 \uc27d\uac8c \uacc4\ud68d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4>\uc2b9\uc778 \ucee8\ud150\uce20\ub85c \uaddc\uc81c\ub97c \uc900\uc218\ud558\uba70 \uace0\uac1d \uacbd\ud5d8\uc744 \uad6c\ucd95<\/h4>\n<p>\uc601\uc5c5, \uc758\ub8cc, \ub9c8\ucf00\ud305 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \ud65c\ub3d9\uc744 \uacc4\ud68d\ud558\uace0 \uc2e4\ud589\ud558\ub294 \uac83\uc740 \uace0\uac1d \uacbd\ud5d8\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc HCP\uc5d0\uac8c \uc815\ubcf4\uac00 \ud544\uc694\ud55c \ud0c0\uc774\ubc0d\uc740 \uae30\uc5c5\uacfc \uc9c4\ud589\ud558\ub294 \ucea0\ud398\uc778, \ud68c\uc758, \ud1b5\ud654 \uc77c\uc815\ubcf4\ub2e4\ub294 \uc870\uc5b8\uc744 \uad6c\ud558\ub294 \ud658\uc790\ub4e4\uc5d0 \uc758\ud574 \uc8fc\ub85c \uc88c\uc6b0\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7a5 \ubc0f \ub514\uc9c0\ud138 \ucc44\ub110 \uc804\ubc18\uc758 \ud65c\ub3d9\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc124\uacc4\ud558\uba74\uc11c\ub3c4, \uac01 \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud574 \uac00\uc7a5 \uc801\uc808\ud558\uace0 \uc815\ud655\ud55c \ucee8\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. Vault PromoMats\uacfc Salesforce Marketing<br \/>\nCloud\ub97c \ud1b5\ud569\ud558\uba74 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc801\uc808\ud55c \ucc44\ub110\uc5d0\uc11c \uc801\ud569\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ubd80\uc751\ud560 \uc218 \uc788\ub294 \ucea0\ud398\uc778 \uc124\uacc4\uae30\ubc18\uc774 \ub9c8\ub828\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc774 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\uae30 \uc704\ud574\uc11c\ub294 \uae30\ubbfc\ud558\uace0 \uaddc\uc81c\ub97c \uc900\uc218\ud558\ub294 \ucda9\uc2e4\ud55c \ub300\uc751\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. Salesforce Marketing Cloud\ub294 <a href=\"https:\/\/www.veeva.com\/kr\/products\/content-management\/vault-promomats\/\">Veeva\u00a0CRM<\/a>\uc758 \ucee8\ud150\uce20\uc640 \ub3d9\uc77c\ud55c <a href=\"https:\/\/www.veeva.com\/kr\/products\/content-management\/vault-promomats\/\">Vault\u00a0PromoMats<\/a>\uc758 \uc2b9\uc778 \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc634\ub2c8\ucc44\ub110 \uac00\uc6a9\uc131\uc744 \uc190\uc27d\uac8c \ud655\ubcf4\ud560 \uc218 \uc788\uc73c\uba70 \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc758 \uaddc\uc81c \uc704\ubc18 \ub9ac\uc2a4\ud06c\ub97c \ub0ae\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \ud1b5\ud569\uc744 \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uc740 \uc5b8\uc81c\ub098 \uc2b9\uc778\ub41c \ucd5c\uc2e0 \ucee8\ud150\uce20\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4>\ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ubc1c\uc804<\/h4>\n<p>\ub354 \ub9ce\uc740 \uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\uc774 \uc758\uc0ac\uacb0\uc815\uacfc \uae30\ub2a5\uc131\uc744 \ubaa8\ub450 \uc9c0\uc6d0\ud558\ub294 \uc778\uacf5\uc9c0\ub2a5(AI) \ubc0f \ub370\uc774\ud130\uc0ac\uc774\uc5b8\uc2a4\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Veeva Commercial Cloud\uc640 Salesforce Marketing Cloud\uc758 \ucca8\ub2e8 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud1b5\ud574 \ub2e4\uc74c\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uac1c\uc778\ud654\ub41c HCP \uc0c1\ud638\uc791\uc6a9:<\/strong> Veeva CRM\uacfc \uacb0\ud569\ub41c AI \uae30\ub2a5\uc73c\ub85c \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \ud589\ub3d9, \uace0\uac1d \uc120\ud638\ub3c4, \uc601\uc5c5 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec \ub2f4\ub2f9\uc790\uc758 \uae30\ubcf8\uc801\uc778 \uc5c5\ubb34 \ubc94\uc704 \ub0b4\uc5d0\uc11c \u2018\ucd5c\uc801\uc758 \ub2e4\uc74c \uc5c5\ubb34\u2019\ub97c \ucd94\ucc9c\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5b4\ub5a4 HCP\uc5d0\uac8c \uc5f0\ub77d\ud560\uc9c0, \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc9c0\uc6d0 \ucc44\ub110\uc774 \ubb34\uc5c7\uc77c\uc9c0, \uc801\uc808\ud55c \ucee8\ud150\uce20\uc640 \uba54\uc2dc\uc9c0\uac00 \ubb34\uc5c7\uc778\uc9c0\ub97c \ucd94\ucc9c\ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uad6d\uac00, \ucc44\ub110, \uc790\uc0b0 \uc804\ubc18\uc5d0 \uac78\uce5c \ud45c\uc2dc\uad11\uace0 \uc704\ubc18 \uc790\ub3d9\uac10\uc9c0:<\/strong> Vault\u00a0PromoMats\uc5d0\ub294 <a href=\"https:\/\/www.veeva.com\/kr\/resources\/vault-promomats-auto-claims-linking-demo\/\">\ud45c\uc2dc\uad11\uace0 \uc704\ubc18 \uc0ac\ud56d\uacfc \ucc38\uace0\uc790\ub8cc \uc5f0\uacb0<\/a>\uc744 \uc9c0\uc6d0\ud558\ub294 \uc778\ud154\ub9ac\uc804\uc2a4 \uae30\ub2a5\uc774 \ud3ec\ud568\ub418\uc5b4 \ucee8\ud150\uce20 \uac1c\ubc1c \uc18d\ub3c4\uc640 \uaddc\uc81c\uc900\uc218\uc758 \uc218\uc900\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<\/li>\n<li><strong>\ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ub178\ud2b8\ub97c \ud1b5\ud55c \uace0\uac1d \uad00\uacc4 \uac15\ud654:<\/strong> Veeva\u00a0CRM\uc740 <a href=\"https:\/\/www.veeva.com\/kr\/resources\/advanced-intelligence-in-veeva-commercial-cloud-applications-powers-next-generation-customer-engagement\/\">\uc0ac\uc6a9\ud560 \uc218 \uc5c6\ub294 \uba54\uc2dc\uc9c0\uc640 \ubd80\uc801\uc808\ud55c \ub2e8\uc5b4<\/a> \ub4f1\uc744 \uac10\uc9c0\ud558\uc5ec \ud604\uc7a5 \ud300\uc758 \uae34\ubc00\ud55c \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.\n<\/li>\n<\/ul>\n<h4>\uc601\uc5c5\uacfc \ub9c8\ucf00\ud305\uc758 \ud611\uc5c5<\/h4>\n<p>\uc81c\uc57d\ud68c\uc0ac\uac00 \uc77c\uad00\uc131 \uc788\uace0 \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc124\uacc4 \ubc0f \uc81c\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ubd80\ubb38\uc774 \ud558\ub098\uac00 \ub418\uc5b4 \uc0dd\uac01\ud558\uace0 \uacc4\ud68d\ud558\uba70 \ud589\ub3d9\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. CRM \ubc0f \ucee8\ud150\uce20 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uacfc \uae34\ubc00\ud558\uac8c \ud1b5\ud569\ub41c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c\uc0ac\uc6a9\ud558\uba74, \uba74\ubc00\ud55c \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \uc870\uc815\ud558\uace0 \ub9de\ucda4\ud654\ud615 \uc5f0\uacc4\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\n<a href=\"http:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2021\/06\/VE304_Commerical-Blog-Graphic_1511x515px_V5_Graphic-1.png\"><img decoding=\"async\" src=\"http:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2021\/06\/VE304_Commerical-Blog-Graphic_1511x515px_V5_Graphic-1.png\" alt=\"\" width=\"100%\" class=\"alignnone size-full wp-image-28845\" \/><\/a>\n<\/p>\n<p>\n<a href=\"\/kr\/resources\/leo-pharma-building-an-automated-customer-journey\/\">3\ubd84 \uc601\uc0c1<\/a>\uc744 \ud1b5\ud574 LEO Pharma\uc0ac\uac00 Veeva CRM, Vault PromoMats, Salesforce Marketing Cloud\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc815\ubcf4\ub97c \uac1c\uc778\ud654\ud558\uace0 \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uae30\ub2a5\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uacfc\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc804\ub7b5\uc744 \ud601\uc2e0\ud55c \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<hr>\n<div style=\"font-size:14px;\">\n<sup>1<\/sup> Across Health and Veeva: Intelligent HCP Engagement\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc804\uccb4 HCP \uc758 70% \uac00\ub7c9\uc740 \ub514\uc9c0\ud138 \uae30\uc220\uc5d0 \ub9e4\uc6b0 \uc775\uc219\ud569\ub2c8\ub2e4. HCP\uc640 \uc9c4\ubcf4\ub41c \ub514\uc9c0\ud138 \uae30\uc220\uacfc Veeva CRM, Vault PromomMats, Salesforce Marketing Clould \uc758 \ud1b5\ud569\uc744 \ud65c\uc6a9\ud558\uc5ec \ud6a8\uc728\uc801 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uac15\ud654 \ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":73,"featured_media":28846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-commercial","blog-product-clincal","blog-product-data","blog-product-content-management","blog-product-master-data-management","blog-product-omnichannel-crm","blog-product-quality","blog-product-regulatory"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/28844"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=28844"}],"version-history":[{"count":9,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/28844\/revisions"}],"predecessor-version":[{"id":32375,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/28844\/revisions\/32375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/28846"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=28844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=28844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=28844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}