{"id":29045,"date":"2021-08-02T00:00:25","date_gmt":"2021-08-02T04:00:25","guid":{"rendered":"http:\/\/www.veeva.com\/kr\/?p=29045"},"modified":"2022-01-18T20:17:15","modified_gmt":"2022-01-19T01:17:15","slug":"new-veeva-pulse-data-shows-digital-engagement-continues-to-soar-in-apacs-pharma-industry","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/new-veeva-pulse-data-shows-digital-engagement-continues-to-soar-in-apacs-pharma-industry\/","title":{"rendered":"\ucd5c\uc2e0 Veeva Pulse \ub370\uc774\ud130\ub85c \uc0b4\ud3b4\ubcf4\ub294 APAC \uc81c\uc57d \uc0b0\uc5c5\uc758 \ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<p>\uc5c5\uacc4 \uc804\ubc18\uc744 \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ud55c Veeva Pulse Report \uc758 \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf8 \uacb0\uacfc, COVID-19\uac00 2020\ub144 1\uc6d4 \uc774\ud6c4\ub85c \uc5c5\uacc4\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc74c\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ubaa8\ud2b8 \ubbf8\ud305 \ubc0f \uc774\uba54\uc77c \ubc1c\uc1a1\uc758 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc138\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \uc81c\uc57d\uc0ac \ub2f4\ub2f9\uc790\ub4e4\uacfc \uc18c\ud1b5 \ubc29\ubc95\uc5d0 \ub300\ud55c HCP\uc758 \uc694\uad6c\uc0ac\ud56d\uacfc \uc120\ud638\ub3c4\ub294 \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc774\uc5d0 \ub530\ub77c \ub2f4\ub2f9\uc790\ub294 \ub9ac\ubaa8\ud2b8 \ubbf8\ud305\uc774\ub098 \uc774\uba54\uc77c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc18c\ud1b5 \ubc29\ubc95\uc744 \uc2b5\ub4dd\ud558\uace0 \uc9c4\ud589\ud558\ub294 \uac83\uc744 \ud655\uc778\ud558\uc600\uc2b5\ub2c8\ub2e4. \ubc31\uc2e0\uc774 \ub110\ub9ac \ubcf4\uae09\ub418\uace0 \uc77c\ubd80 \uc2dc\uc7a5\uc5d0\uc11c \ub2e4\uc2dc \ub300\uba74 \ud68c\uc758\uac00 \uc7ac\uac1c\ub418\ub354\ub77c\ub3c4 HCP\uc640\uc758 \uacac\uace0\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub514\uc9c0\ud138 \ucc44\ub110\uc740 \uc5ec\uc804\ud788 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. <\/p>\n<p>\ud6cc\ub96d\ud55c \uace0\uac1d \uacbd\ud5d8\uc740 \uace0\uac1d\uc774 \uc5ec\ub7ec\ubd84\ub4e4 (\uc81c\uc57d\uc0ac \ub2f4\ub2f9\uc790\ub4e4)\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub354 \ub9ce\uc740 \uc120\ud0dd\uad8c\uc744 \uc81c\uacf5\ud558\uace0 \ub514\uc9c0\ud138 \ucc44\ub110\ub4e4\uc744 \ud65c\uc6a9\ud558\uc5ec \ubcf4\ub2e4 \ud3b8\ub9ac\ud558\uace0, \uac04\ub2e8\ud558\uba70, \uc2dc\uc758 \uc801\uc808\ud558\uac8c \uc6d0\ud65c\ud55c \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d \uc5ec\uc815\uc744 \uac1c\uc778\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n<p><strong>\uc5c5\uacc4 \uc804\ubc18\uc5d0 \uac78\uce5c &#8220;\ub514\uc9c0\ud138 \ud53c\ub85c&#8221;\uc5d0 \ub300\ud55c \ud604\uc2e4\uc744 \ubc1d\ud788\ub2e4.<\/strong><br \/>\n\uc5c5\uacc4 \uc804\ubc18\uc801\uc73c\ub85c 2021\ub144\uc5d0 \ub4e4\uc5b4\uc11c \uc628\ub77c\uc778 \ubbf8\ud305 \ubc0f \uc774\uba54\uc77c\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \ucc44\ub110\uc774 COVID-19\uac00 \ubc1c\ubc1c\ud588\uc744 \ucd08\ucc3d\uae30 \ub54c\ub9cc\ud07c \ub9ac\ubaa8\ud2b8 \ubbf8\ud305\uc5d0 \ub300\ud55c \ucc38\uc5ec\ub3c4\ub098 \ud639\uc740 \uc774\uba54\uc77c \uc5f4\ub78c \ube44\uc728\uc744 \uae30\ub85d\ud558\uace0 \uc788\uc9c0 \ubabb\ud55c\ub2e4\ub294, \ub2e4\uc2dc\ub9d0\ud574 \u201c\ub514\uc9c0\ud138 \ud53c\ub85c&#8221;\uc5d0 \ub300\ud55c \ub17c\uc758\uac00 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p>\uadf8\ub7ec\ub098 APAC \uc9c0\uc5ed \ub0b4 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5 \uc804\ubc18\uc758 \ub514\uc9c0\ud138 \ucc38\uc5ec \uc218\uce58\ub97c \ubcf4\uc5ec\uc8fc\ub294 Veeva Pulse \ub370\uc774\ud130\ub97c \ubcf4\uba74 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \ub300\ud55c \ucc38\uc5ec\uac00 \uacc4\uc18d\ud574\uc11c \uc99d\uac00\ud558\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4. \uc774\ub294 COVID19 \uc774\uc804 \uc218\uce58\uc5d0 \ube44\ud574 \uc774\ubbf8 \ub9ce\uc740 \uc591\uc758 \ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc788\uc5c8\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/ap\/wp-content\/uploads\/2021\/07\/First-image.png\" width=\"100%\" alt=\"veeva pulse data shows digital engagement is growing in apac*\"><br \/>\n* Excluding India<\/p>\n<p><strong>\uc774\uba54\uc77c \ubc1c\uc1a1 \uc218\uce58\uac00 \uc810\ucc28 \uc99d\uac00\ud558\uace0 \uc788\ub354\ub77c\ub3c4, \uc5ec\uc804\ud788 \ub192\uc740 \uc774\uba54\uc77c \uc5f4\ub78c \ube44\uc728 (Email Open Rates)<\/strong><br \/>\nVeeva Pulse \ub370\uc774\ud130\ub294 \ub514\uc9c0\ud138 \uc561\ud2f0\ube44\ud2f0 \ud65c\ub3d9\ub7c9 \ubc0f \uc774\uba54\uc77c \uc5f4\ub78c \ube44\uc728\uacfc \uac19\uc740 \uc218\uce58\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec APAC \uc81c\uc57d \uc0b0\uc5c5 \uc804\ubc18\uc758 \ub514\uc9c0\ud138 \ucc38\uc5ec\ub97c \uce21\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc218\uc2e0\uc790\uc5d0\uac8c \uc804\ub2ec\ub41c \uc774\uba54\uc77c\uc740 2020\ub144 1\ubd84\uae30\uc5d0\uc11c 2\ubd84\uae30\uae4c\uc9c0 312% \uc99d\uac00\ud558\uc5ec COVID 19 \ubc1c\ubcd1 \ub2f9\uc2dc \uac00\uc7a5 \ud070 \uc99d\uac00\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc804\ub2ec\ub41c \uc774\uba54\uc77c\uc758 \uc591\uc740 2020\ub144 2\ubd84\uae30 \uc774\ud6c4 \ubd84\uae30 \ub300\ube44 \ube44\uc2b7\ud55c \uc218\uce58\ub85c \uc720\uc9c0\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc774\uba54\uc77c \uc5f4\ub78c \ube44\uc728\uc740 2020\ub144 1\ubd84\uae30 45%\uc5d0\uc11c 2021\ub144 1\ubd84\uae30 47%\ub85c \ubd84\uae30 \ub300\ube44 \uc9c0\uc18d\uc801\uc73c\ub85c \ub192\uc740 \uc218\uce58\ub97c \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>2020\ub144 1\ubd84\uae30\ubd80\ud130 2021\ub144 1\ubd84\uae30\uae4c\uc9c0 \uc774\uba54\uc77c\uc744 \ud1b5\ud55c \uc561\ud2f0\ube44\ud2f0\uac00 (\uc774\uba54\uc77c\uc774 \uc5f4\ub78c\ub41c \uae30\uc900) \uc804\uccb4 \ucc44\ub110 \uc0c1\ud638\uc791\uc6a9\uc758 7%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4 (2020\ub144 1\ubd84\uae30 2.3%\uc5d0\uc11c \uc99d\uac00).<\/li>\n<\/ul>\n<p>\uc81c\uc57d \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \uac78\uccd0 Veeva \uace0\uac1d\uacfc \uc774\uc57c\uae30\ub97c \ub098\ub204\uace0 \ubc1c\uacac\ud55c \uac83\uc740, \uc774\uba54\uc77c \uc5f4\ub78c \ube44\uc728\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ub192\uc544\uc9c0\ub294 \ub370 \uae30\uc5ec\ud558\ub294 \uc694\uc778 \uc911 \ud558\ub098\uac00 \ucee8\ud150\uce20\uc758 \ud488\uc9c8\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ud575\uc2ec\uc801\uc774\uace0 \uc720\uc6a9\ud55c \uc815\ubcf4\uac00 \ubc30\ud3ec\ub418\uc5b4 \ucee8\ud150\uce20\uc5d0 \ub300\ud55c \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \uc788\uc73c\uba70 \uc774\ub7ec\ud55c \uc218\uc900\uc758 \ub514\uc9c0\ud138 \ucc38\uc5ec\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \ub192\uc740 \uc218\uc900\uc5d0 \uba38\ubb34\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/ap\/wp-content\/uploads\/2021\/07\/APAC_By-Geography-Area_Top-5_v1.png\" width=\"100%\" alt=\"apac* by geography\"><\/p>\n<p><strong>\ub9ac\ubaa8\ud2b8 \ubbf8\ud305\uc740 2020\ub144 1\ubd84\uae30\uc5d0 \uae09\uc99d\ud55c \uc774\ud6c4 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ub418\ub294 \uc911<\/strong><br \/>\nVeeva Pulse \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ucf54\ub85c\ub098 \ubc31\uc2e0\uc774 \ucd9c\uc2dc\ub418\uace0 \uc77c\ubd80 \uc2dc\uc7a5\uc774 \ub2e4\uc2dc \ub300\uba74 \ubbf8\ud305\uc744 \ub3c4\uc785\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ac\ubaa8\ud2b8 \ubbf8\ud305\uc774 \uc77c\uad00\ub418\uac8c \uc9c4\ud589\ub418\uace0 \ub514\uc9c0\ud138 \ucc38\uc5ec\uac00 \uc9c0\uc18d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ud655\uc778\ub429\ub2c8\ub2e4. <\/p>\n<ul>\n<li>2020\ub144 1\ubd84\uae30\uc5d0\ub294 APAC \uc804\uc5ed\uc5d0\uc11c 7,730 \uac74\uc758 \ub9ac\ubaa8\ud2b8 \ubbf8\ud305\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li>2020\ub144 2\ubd84\uae30\uc5d0\ub294 \uc774\ub7ec\ud55c \ub9ac\ubaa8\ud2b8 \ubbf8\ud305\uc774 \ucd5c\ub300 132,750 \uac74\uc73c\ub85c \uc99d\uac00\ud588\uc73c\uba70 2020\ub144 3\ubd84\uae30\uae4c\uc9c0\uc758 \ub370\uc774\ud130\ub294 265,680 \uac74\uc758 \ub9ac\ubaa8\ud2b8 \ubbf8\ud305\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>2021\ub144 1\ubd84\uae30\uc5d0 \ub3d9\uc77c \uc9c0\uc5ed\uc758 \ub9ac\ubaa8\ud2b8 \ubbf8\ud305 \ud68c\uc218\ub294 237,470\uac74\uc73c\ub85c COVID-19 \uc774\uc804 \uc218\uce58\uc778 7,730 \uac74\uc5d0 \uacac\uc8fc\uc5c8\uc744 \ub54c \ub180\ub77c\uc6b8 \ub9cc\ud07c \uc99d\uac00\ud55c \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/ap\/wp-content\/uploads\/2021\/07\/APA_By-Therapy-Area_Top-5_v2.png\" width=\"100%\" alt=\"apac* by therapy area\"><\/p>\n<p>\uc804\ubc29\uc704\uc801\uc778 \ub514\uc9c0\ud138 \uc804\ud658\uc740 \ubb3c\ub860 \ucc44\ub110 \ud601\uc2e0\uc73c\ub85c \uae30\uc220 \ubc0f \uc2dc\uc7a5 \uc694\uad6c \uc0ac\ud56d\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc18\uc601\ud560 \uc218 \uc788\ub2e4\uba74 \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \ucc28\ubcc4\ud654 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc5d0\ub294 \ub9ac\ubaa8\ud2b8 \ubbf8\ud305\uacfc \uac19\uc740 \uace0\uac1d \uacbd\ud5d8 \ubfd0\ub9cc \uc544\ub2c8\ub77c Pull \uc804\ub7b5\ub3c4 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ube60\ub978 \ucc44\ud305 \uae30\ub2a5\ub9cc\ud07c \uac04\ub2e8\ud560 \uc218\ub3c4 \uc788\uace0, \uc81c\ud488 \uc815\ubcf4 \ubc0f \ud658\uc790 \uc9c0\uc6d0 \uc790\ub8cc, \uc5c5\uacc4 \uc804\ubb38\uac00 \ub124\ud2b8\uc6cc\ud0b9 \ub4f1\uacfc \uac19\uc774 \uc758\uc0ac\uac00 \ud544\uc694\ub85c \ud558\ub294 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \ube60\ub974\uace0 \uc548\uc804\ud558\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc0b0\uc5c5 \ud3ec\ud138\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ucc44\ub110 \ud6a8\uc728\uc131\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ud22c\uc790\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \ucc44\ub110\uc744 \ub3c4\uc785 \ud639\uc740 \ud65c\uc131\ud654\ud55c \ub4a4 \ud558\ub8fb\ubc24 \uc0ac\uc774\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4e4 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ub9ac\ubaa8\ud2b8 \ucc38\uc5ec \ucc44\ub110\uc5d0\uc11c \uc0b4\ud3b4\ubcfc \uc218 \uc788\ub4ef\uc774, \ub514\uc9c0\ud138 \ucc44\ub110\uc774 \uc131\uc219\uae30\uc5d0 \ub3c4\ub2ec\ud558\uace0 \uc804\uccb4\uc801\uc778 \ucc44\ub110 \ubbf9\uc2a4\uc5d0 \ud3ec\ud568\ub418\uae30\uae4c\uc9c0\ub294 \uc77c\uc815 \uc2dc\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. <\/p>\n<p><strong>\ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \ub514\uc9c0\ud138 \ud601\uc2e0\uc73c\ub85c<\/strong><br \/>\nVeeva Pulse \ub514\uc9c0\ud138 \ucc38\uc5ec \uc218\uce58\ub294 \uc0c8\ub85c\uc6b4 \ucc44\ub110\ub4e4\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub824\ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \uc804\uc138\uacc4\uc801\uc73c\ub85c \uc5b4\ub5a0\ud55c \uc77c\ub4e4\uc774 \ubc8c\uc5b4\uc9c0\uace0 \uc788\ub354\ub77c\ub3c4, \ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \ub9e4\uc6b0 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud601\uc2e0\uc740 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc774 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uc5ec\uae30\ub294 \uace0\uac1d \uacbd\ud5d8\uc5d0 \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\uc744 \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\uc11c \uace0\uac1d \uacbd\ud5d8\uc744 \uc120\ub3c4\ud558\ub294 \uae30\uc5c5\uc774 \uace0\uac1d \ub9cc\uc871\ub3c4, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4 \ubc0f \ub9e4\ucd9c \uc131\uc7a5\uacfc \uac19\uc740 \uc601\uc5ed\uc5d0\uc11c \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uc6b0\uc218\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc0dd\uba85\uacfc\ud559 \ubd84\uc57c\uc5d0\uc11c \uc6b0\uc218\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ud658\uc790\uac00 \ucd5c\uc0c1\uc758 \uce58\ub8cc\ub97c \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub370 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\uc774 HCP\uc758 \uc77c\uc0c1 \uc5c5\ubb34, \ubaa9\ud45c \ubc0f \uc0ac\uba85\uc744 \uc9c0\uc6d0\ud558\uace0 \uc774\uc5d0 \ub354\ud558\uc5ec \uac00\uce58\ub97c \ucd94\uac00\ud560 \ub54c \ucd5c\uace0\uc758 \uace0\uac1d \uacbd\ud5d8\uc774 \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4. \ud558\ub8e8 \uc77c\uacfc\ub97c \ub3cc\uc544\ubcfc \ub54c, \uc5b4\ub5a4 \uc5c5\ubb34\ub4e4\uc740 \ub354 \uc2dc\uae09\ud558\uac70\ub098 \uc911\uc694\ud558\uba70 \ub2e4\ub978 \uac83\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \ub3c4\uc6c0\uc774 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\uac83\uc744 \uc6b0\ub9ac\ub294 &#8216;\uc758\ubbf8\uc788\ub294 \uc21c\uac04 (Signature Moment)&#8217; \uc774\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \uc911\uc694\ud55c \uc2dc\uc810\uc5d0 \ub9de\ucd94\uc5b4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\uba74 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d \uacbd\ud5d8\uc740 \ubcc0\ud654\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ud615\uc131\ub418\uc9c0\ub9cc \ube60\ub974\uac8c \ud30c\uad34\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ucee4\uba38\uc15c \ubc0f \uba54\ub514\uceec \ud300\uc740 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4, \uc194\ub8e8\uc158 \ub610\ub294 \uc9c0\uc6d0\uc744 \uc18c\ube44\ud558\uae30 \uc27d\uace0 \uac1c\uc778\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8\ub4e4\uc740 \uadf8\uac83\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc18\ubcf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0\uc5d0\ub294 \ub514\uc9c0\ud138 \uc6b0\uc218\uc131\uc758 \ud1a0\ub300\ub97c \ud1b5\ud574\uc11c\ub9cc \uae30\uc5c5\uc774 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 HCP\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub354 \uc54c\uc544\ubcf4\uae30<\/strong><br \/>\n<a href=\"https:\/\/www.veeva.com\/ap\/services\/business-consulting-services\/\" rel=\"noopener\" target=\"_blank\">Veeva Pulse \ub370\uc774\ud130<\/a> \ubc0f \uc870\uc9c1\uc774 \uc5c5\uacc4\ub97c \ubca4\uce58\ub9c8\ud0b9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74, Veeva \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \ud300\uc758 <a href=\"mailto:david.ledger@veeva.com\">David Ledger<\/a> \ub610\ub294 <a href=\"mailto:ansh.juneja@veeva.com\">Ansh Juneja<\/a> \uc5d0\uac8c \ubb38\uc758\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><strong>References:<\/strong><br \/>\n<sup><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/?sh=537058a64ef2\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/?sh=537058a64ef2<\/a><br \/>\n<a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.prnewswire.com\/news-releases\/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html<\/a><br \/>\n<a href=\"https:\/\/www.bain.com\/insights\/are-you-experienced-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.bain.com\/insights\/are-you-experienced-infographic\/<\/a><br \/>\n<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc5c5\uacc4 \uc804\ubc18\uc5d0 \uac78\uce5c &#8220;\ub514\uc9c0\ud138 \ud53c\ub85c&#8221;\uc5d0 \ub300\ud55c \uadfc\uac70\uc5c6\ub294 \ubbff\uc74c\uc744 \ud3ed\ub85c\ud558\uace0 HCP\uc640\uc758 \uacac\uace0\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub514\uc9c0\ud138 \ucc44\ub110\uc740 \uc5ec\uc804\ud788 \uc911\uc694\ud55c \uc774\uc720\ub97c \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":251,"featured_media":29050,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-canonical-make-unique","blog-area-commercial","blog-product-data"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/29045"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/251"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=29045"}],"version-history":[{"count":12,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/29045\/revisions"}],"predecessor-version":[{"id":29061,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/29045\/revisions\/29061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/29050"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=29045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=29045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=29045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}