{"id":30735,"date":"2023-01-18T01:28:15","date_gmt":"2023-01-18T06:28:15","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?p=30735"},"modified":"2024-12-02T00:13:10","modified_gmt":"2024-12-02T05:13:10","slug":"how-to-eliminate-5-friction-points-in-hcp-engagement","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/how-to-eliminate-5-friction-points-in-hcp-engagement\/","title":{"rendered":"\uc758\ub8cc \uc804\ubb38\uac00(HCP) \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0\uc11c 5\uac00\uc9c0 \ubb38\uc81c\uc810\uc744 \uc81c\uac70\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<style>\n.scrolldown {\n    position:absolute;\n    margin-top:-150px;\n}\n.blog-single-content img {\n    border:0;\n}\n<\/style>\n<p>\ud55c \ubc88\uc740 \uc758\uc0ac\uc640 \ucd08\uae30 \uc9c4\ub8cc\ub97c \uc0c1\ub2f4\ud55c \uc801\uc774 \uc788\ub294\ub370, \uc774 \uc758\uc0ac\ub294 \uc81c\uc57d\uc0ac\uac00 \uc99d\uac70\uc5d0 \uae30\ubc18\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\uc2dd\uc774 \uc815\ub9d0 \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc758\uc0ac\uc5d0\uac8c \uc774 \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc5f0\ub77d\ud574 \ubcf8 \uc801\uc774 \uc788\ub294\uc9c0 \ubb3b\uc790 \uc758\uc0ac\ub294 \u201c\uc544\ub2c8\uc694\u201d\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u201c\uc5b4\ub514\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uc9c0 \uc54c \uc218 \uc788\uc744\uae4c\uc694?\u201d \uadf8\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc5f0\ub77d\ud558\ub294 \uac83\uc774 \ub354 \uc27d\ub2e4\uba74 \uc2dc\ub3c4\ud574\ubcf4\uaca0\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"\/products\/multichannel-crm\/engage\/\">Veeva CRM Engage<\/a>\uc758 \uc81c\ud488 \ub2f4\ub2f9\uc790\ub85c\uc11c \uc774 \ubb38\uc81c\ub294 \ubc14\ub85c \uc6b0\ub9ac \ud300\uc774 \ud574\uacb0\ud558\uace0\uc790 \ud558\ub294 \ubb38\uc81c\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \ub2e4\uc591\ud55c \uc77c\uc815\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \ub2f4\ub2f9\uc790\uac00 \ub2f5\ubcc0\ud560 \uc218 \uc5c6\ub294 \uc9c8\ubb38\uc774 \ubc1c\uc0dd\ud560 \ub54c\ub9c8\ub2e4 \ud658\uc790\uc5d0 \ub300\ud55c \uc801\uc808\ud55c \uce58\ub8cc\ub97c \uc9c0\uc5f0\uc2dc\ud0a4\ub294 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p class=\"mb-20\">\uc544\ub798\uc5d0 \uc18c\uac1c\ud558\ub294 \ub0b4\uc6a9\uc740, \uc704\uc640 \uac19\uc740 \uc7a5\ubcbd \uc911 \uc77c\ubd80\ub97c \uadf9\ubcf5\ud558\uace0 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \ucc98\ubc29\uc804 \ubc1c\uae09 \uacfc\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc644\uc804\ud788 \uc9c0\uc6d0\ubc1b\uace0 \uc788\ub2e4\ub294 \ub290\ub08c\uc744 \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \uac1c\ubc1c\ud55c \ucd5c\uc2e0 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n<p><a id=\"Digital-Business-Card\" class=\"scrolldown\"><\/a><\/p>\n<h2>1. \ub514\uc9c0\ud138 \uba85\ud568<\/h2>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uba85\ud568\uc744 \uc0ac\uc6a9\ud588\ub358 \ub54c\ub97c \uae30\uc5b5\ud558\uc2ed\ub2c8\uae4c?<\/p>\n<p> \uc5c5\uacc4 \ucee8\ud37c\ub7f0\uc2a4\uc5d0\uc11c \ub204\uad70\uac00\ub97c \ub9cc\ub098\uba74 \uc800\ub294 LinkedIn \uc5d0\uc11c \uc778\ub9e5\uc744 \ub9fa\uace4 \ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \ube60\ub974\uace0 \ud3b8\ub9ac\ud558\uba70 \uba85\ud568\uacfc\ub294 \ub2ec\ub9ac \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \uc5f0\ub77d\ucc98\ub97c \ud55c\uacf3\uc5d0 \ubcf4\uad00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc0ac\ub78c\ub4e4\uc774 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \ubcc0\uacbd\ud560 \ub54c\ub9c8\ub2e4 \uc989\uc2dc \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \uc758\ub8cc \uc804\ubb38\uac00(HCP) \uc790\ubb38 \uc704\uc6d0\ud68c\uc640\uc758 \uc124\uacc4 \uc778\ud130\ubdf0 \uc911\uc5d0\uc11c \uc5b4\ub5a4 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\ub294 \ub864\ub85c\ub371\uc2a4(Rolodex, \uc6d0\ud1b5\ud615\uc758 \uba85\ud568 \ubcf4\uad00\ud568)\ub85c \ubaa8\ub4e0 \uc0ac\ub78c\uc758 \uba85\ud568\uc744 \ubcf4\uad00\ud558\uc5ec \uc81c\uc57d\uc0ac \ub2f4\ub2f9\uc790\uc758 \uc5f0\ub77d\ucc98\ub97c \uad00\ub9ac\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uba85\ud568\uc740 \uc27d\uac8c \uc190\uc0c1\ub418\uac70\ub098 \ubd84\uc2e4\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uae30 \ub54c\ubb38\uc5d0 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \ud544\uc694\ud55c \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub9e4\uc6b0 \uc57d\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p> \uc2e4\ubb3c \uba85\ud568 \uc5c6\uc774\ub3c4 \uc5f0\uacb0 \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud574\uc57c \ud558\ub294 \ud544\uc694\uc131\uc740 CRM Engage \uc758 \ub514\uc9c0\ud138 \uba85\ud568 \uae30\ub2a5\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790\uc640 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 CRM Engage \uc758 \ube44\ub300\uba74 \ubbf8\ud305\uc744 \uc644\ub8cc\ud558\uba74 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc758 \uc5f0\ub77d \uc815\ubcf4\uac00 \ub2f4\ub2f9\uc790\uc758 \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc73c\ub85c \uc790\ub3d9 \uc5c5\ub370\uc774\ud2b8\ub429\ub2c8\ub2e4.<\/p>\n<p> \ub2f4\ub2f9\uc790\uc758 \uc815\ubcf4\uac00 \ubcc0\uacbd\ub418\uba74 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \uc989\uc2dc \ud655\uc778\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \uc5b8\uc81c\ub4e0\uc9c0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc9c0\uc18d\uc801\uc778 \uc5f0\uacb0\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/01\/How-to-Eliminate-5-Friction-Points-in-HCP-Engagement_Blog-Graphics-1.png\" alt=\"\" class=\"mb-20\" style=\"max-width: 100%;\" \/><\/p>\n<div class=\"clearfix\"><\/div>\n<p><a id=\"Integrated-Scheduling\" class=\"scrolldown\"><\/a><\/p>\n<h2>2. \ud1b5\ud569 \uc2a4\ucf00\uc974\ub9c1(Integrated Scheduling) \uae30\ub2a5<\/h2>\n<p> \uce5c\uad6c\uc640 \ud568\uaed8 \uc800\ub141 \uc2dd\uc0ac\ub97c \uc608\uc57d\ud574\uc57c \ud55c\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uc5ec\ub7ec\ubd84\uc740 \uce5c\uad6c\uc5d0\uac8c \uc5b8\uc81c \uc2dc\uac04\uc774 \ub098\ub294\uc9c0 \ubb3c\uc5b4\ubd05\ub2c8\ub2e4. \u201c\uc0c1\ud669\uc5d0 \ub530\ub77c\uc11c \ub2e4\ub978\ub370\u201d \uce5c\uad6c\ub294 \ub9d0\ud569\ub2c8\ub2e4. \u201c\ub124\uac00 5\uc2dc\uc5d0 \ud1f4\uadfc\ud574\uc11c 6\uc2dc\uc5d0 \uc9d1\uc5d0 \ub3c4\ucc29\ud55c \ub4a4, 10\uc2dc\uacbd\uc5d0 \uc7a0\uc790\ub9ac\uc5d0 \ub4dc\ub294 \uac78 \uc54c\uace0 \uc788\uc5b4. \uadf8\ub7ec\ub2c8\uae4c 6~10\uc2dc \uc0ac\uc774\uc5d0 \uc7a0\uc2dc \ub4e4\ub97c\uac8c. \uad1c\ucc2e\ub2c8?\u201d<\/p>\n<p> \ub9ce\uc740 \uc758\uc0ac\ub4e4\uc774 \uc81c\uc57d\uc0ac \ub2f4\ub2f9\uc790\uc640 \ub9cc\ub098\ub824\uace0 \ud560 \ub54c \uc774\ub7ec\ud55c \uc0c1\ud669\uc744 \uacaa\uc2b5\ub2c8\ub2e4. \uc758\uc0ac\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uc77c\uc815\uc744 \ud30c\uc545\ud560 \uc218 \uc5c6\uace0 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc5b8\uc81c \uc0ac\ubb34\uc2e4\uc5d0 \uc788\ub294\uc9c0 \uc54c\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc73c\uba70, \uc57d\uc18d\uc744 \uc815\ud558\uae30 \uc804 \uc5ec\ub7ec \ucc28\ub840 \uc774\uba54\uc77c\uc774\ub098 \uc804\ud654 \ud1b5\ud654\ub97c \ud574\uc57c \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \uc774\ub9ac\uc800\ub9ac \uc2dc\uac04 \uc18c\ubaa8\uc801\uc778 \uc791\uc5c5\uc744 \uc5c6\uc560\uae30 \uc704\ud574 CRM Engage \uc5d0 \uc758\uc0ac\uc640 \ub2f4\ub2f9\uc790\uac00 \ubbf8\ud305 \uac00\ub2a5 \uc5ec\ubd80\ub97c \uc27d\uac8c \uc54c\ub9b4 \uc218 \uc788\ub294 <a target=\"_blank\" href=\"https:\/\/crmhelp.veeva.com\/doc\/Content\/CRM_topics\/Multichannel\/Engage\/EngageMeeting\/Schedule.htm\" rel=\"noopener noreferrer\">\ud1b5\ud569 \uc2a4\ucf00\uc974\ub9c1 \uae30\ub2a5<\/a>\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n<p> \ub2f4\ub2f9\uc790\ub294 \uce98\ub9b0\ub354\uc5d0 \ubbf8\ud305\uc774 \uac00\ub2a5\ud55c \uc77c\uc815 \uc5ec\ubd80\ub97c \uc9c0\uc815\ud558\uba74 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\ub294 \uc608\uc57d \ud3ec\ud138\uc5d0\uc11c \uc774\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc758\ub8cc \uc804\ubb38\uac00(HCP)\ub294 \uc120\ud638\ud558\ub294 \uc2dc\uac04\uacfc \ucc44\ub110(\ub300\uba74, \uc601\uc0c1 \ud1b5\ud654 \ub610\ub294 \uc804\ud654)\uc744 \uc120\ud0dd\ud558\uace0 \ubbf8\ud305 \uc694\uccad\uc744 \uc81c\ucd9c\ud569\ub2c8\ub2e4. \uc774\ud6c4 <a href=\"https:\/\/www.veeva.com\/products\/multichannel-crm\/\">Veeva CRM<\/a> \uc758 \ub2f4\ub2f9\uc790 \uce98\ub9b0\ub354\ub85c \uc694\uccad\uc774 \uc790\ub3d9\uc73c\ub85c \uc804\uc1a1\ub429\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \ub2f4\ub2f9\uc790\ub294 \ubbf8\ud305 \uc694\uccad\uc744 \uc218\ub77d\ud558\uac70\ub098 \uac70\uc808\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc5d0\uac8c \ud655\uc778 \uc774\uba54\uc77c\uc774 \ub2e4\uc2dc \uc804\uc1a1\ub429\ub2c8\ub2e4.<\/p>\n<p> \ub2e4\ub978 \uc77c\uc815 \uad00\ub9ac \uc571\uacfc \ub2ec\ub9ac \ubaa8\ub4e0 \uc77c\uc815 \uad00\ub9ac \ubcc0\uacbd \uc0ac\ud56d\uc774 \ucd94\uc801 \ubc0f \uc800\uc7a5\ub418\ubbc0\ub85c, \uc77c\uc815 \uc138\ubd80 \uc815\ubcf4\ub97c \ubcf4\uace0\ud558\uc5ec \uaddc\uc815\uc744 \uc900\uc218\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/01\/How-to-Eliminate-5-Friction-Points-in-HCP-Engagement_Blog-Graphics-2.png\" alt=\"\" class=\"mb-20\" style=\"max-width: 100%;\" \/><\/p>\n<div class=\"clearfix\"><\/div>\n<p><a id=\"Sharing-Content\" class=\"scrolldown\"><\/a><\/p>\n<h2>3. \uc6f9 \ub9c1\ud06c\ub97c \ud1b5\ud55c \ucee8\ud150\uce20 \uacf5\uc720<\/h2>\n<p> 2022\ub144, <a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-2q22\/\">Veeva Pulse Field Trends Report<\/a> \uc5d0 \ub530\ub974\uba74 CRM Engage \uc5d0\uc11c \uc9c4\ud589\ub41c \uc758\ub8cc \uc804\ubb38\uac00(HCP) \ube44\ub300\uba74 \ubbf8\ud305\uc758 85%\uac00 \ubbf8\ud305 \uc911 \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud558\ub294 \ub4f1 \uc804\ubc18\uc801\uc778 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9\uc774 \uc99d\uac00\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubbf8\ud305 \uac04\uc5d0 \ub3d9\uae30\ud654\ub418\uc9c0 \uc54a\uc740 \ucee8\ud150\uce20\ub97c \uacf5\uc720\ud558\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ub2f4\ub2f9\uc790\uac00 \ud2b8\ub9ac\uac70\ud55c \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc758 \uc694\uccad\uc5d0 \ub530\ub77c \ucee8\ud150\uce20\ub97c \uc27d\uac8c \ubcf4\ub0bc \uc218 \uc788\uc9c0\ub9cc, \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \uc774\uba54\uc77c\uc744 \ud655\uc778\ud558\uace0 \ucee8\ud150\uce20\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uae30\uae4c\uc9c0 \uc2dc\uac04\uc774 \uc9c0\uc5f0\ub418\ub294 \uacbd\uc6b0\uac00 \uc885\uc885 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \ud604\uc7a5 \ud300\uc740 \ub354 \ub9ce\uc740 \ucc44\ub110\uc744 \ud1b5\ud574 \ucee8\ud150\uce20\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \ud544\uc694\ud558\uba70, \uc758\ub8cc \uc804\ubb38\uac00(HCP)\ub294 \ucd5c\uc2e0\uc758 \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc6b0\ub9ac\ub294 <a href=\"https:\/\/crmhelp.veeva.com\/doc\/Content\/CRM_topics\/Multichannel\/Engage\/EngageMeeting\/Share\/SendWebLink.htm\" target=\"_blank\" rel=\"noopener noreferrer\">\uc6f9 \ub9c1\ud06c\ub97c \ud1b5\ud55c \ucee8\ud150\uce20 \uacf5\uc720<\/a> \uae30\ub2a5\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n<p> \uc774 \uae30\ub2a5\uc744 \ud1b5\ud574 Veeva CRM \uad00\ub9ac\uc790\ub294 \ucd94\uc801 \uac00\ub2a5\ud55c \ub9c1\ud06c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uc778\uc2a4\ud134\ud2b8 \uba54\uc2dc\uc9d5 \ucc44\ub110\ub85c \uacf5\uc720 \uac00\ub2a5\ud55c \ud2b9\uc815 \ucee8\ud150\uce20 \ub610\ub294 \uc6f9 \uc0ac\uc774\ud2b8\ub97c \uad6c\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub9c1\ud06c\ub294 \ucee8\ud150\uce20\uac00 \uc804\uc1a1\ub41c \uc2dc\uae30\uc640 \ubc29\ubc95\uc744 \uae30\ub85d\ud558\uace0 \uc2dc\uccad\uc790\uac00 \ucee8\ud150\uce20\uc640 \uc0c1\ud638 \uad50\ub958\ud558\ub294 \uc2dc\uae30\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/p>\n<p> \ub530\ub77c\uc11c \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc640 \ub2f4\ub2f9\uc790\ub294 \uae30\ubcf8 CRM Engage \ucc44\ud305 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\ub4e0 \ub2e4\ub978 \ucc44\ud305 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub4e0, \ub3d9\uc77c\ud55c \uaddc\uc815 \uc900\uc218 \ud45c\uc900\uc744 \uac00\uc9c4 \ucc44\ub110\uc744 \ud1b5\ud574 \ucee8\ud150\uce20\ub97c \uad50\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/01\/How-to-Eliminate-5-Friction-Points-in-HCP-Engagement_Blog-Graphics-3.png\" alt=\"\" class=\"mb-20\" style=\"max-width: 100%;\"  \/><\/p>\n<div class=\"clearfix\"><\/div>\n<p><a id=\"Remote-Signature-Capture\" class=\"scrolldown\"><\/a><\/p>\n<h2>4. \uc6d0\uaca9 \uc11c\uba85 \ucea1\ucc98<\/h2>\n<p> \uc11c\uba85\uacfc \uad00\ub828\ub41c \uae30\uc874 \ud504\ub85c\uc138\uc2a4\ub294 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \ud544\uc694\ud55c \ub3c4\uc6c0\uc744 \uc5bb\uc9c0 \ubabb\ud558\uac8c \ud558\ub294 \ub9c8\ucc30\uc744 \ubc1c\uc0dd\uc2dc\ud0ac \uc218 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \ud658\uc790\uc758 \uce58\ub8cc\uac00 \uc9c0\uc5f0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \ud604\uc7a5 \ud300\uc740 \uc9c1\uc811 \uc11c\uba85\uc744 \ubc1b\uc544\uc57c \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \uc804\ud654\ub97c \ud1b5\ud574 \uc0d8\ud50c\uc774\ub098 \uc758\ud559\uc801 \uc9c8\uc758\ub97c \uc694\uccad\ud558\ub354\ub77c\ub3c4 \ub2f4\ub2f9\uc790\uc758 \ub2e4\uc74c \uc0ac\ubb34\uc2e4 \ubc29\ubb38 \uc804\uae4c\uc9c0\ub294 \uc751\ub2f5\uc744 \ubc1b\uc744 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\ub294 \ucd5c\uadfc CRM Engage \uc758 \uc11c\uba85 \ucea1\ucc98 \uae30\ub2a5\uc744 \ud655\uc7a5\ud558\uc5ec \uc774\ub7ec\ud55c \uc0c1\ud669\uc744 \ud574\uacb0\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/crmhelp.veeva.com\/doc\/Content\/CRM_topics\/Multichannel\/Engage\/EngageMeeting\/Sign.htm\" target=\"_blank\" rel=\"noopener noreferrer\">\uc6d0\uaca9 \uc11c\uba85<\/a> \uae30\ub2a5\uc740 \ub2f4\ub2f9\uc790\uac00 \uba54\uc2dc\uc9d5 \uc571 \ub610\ub294 \ud14d\uc2a4\ud2b8 \ucc44\ub110\uc744 \ud1b5\ud574 QR \ucf54\ub4dc \ub610\ub294 \ub9c1\ud06c\ub97c \uc0dd\uc131\ud558\uc5ec \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc5d0\uac8c \ubcf4\ub0b4\uace0, \uc774\ud6c4 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \uc11c\uba85\uc744 \uc644\ub8cc\ud558\uc5ec \ubcf4\ub2e4 \uc2e0\uc18d\ud55c \uc751\ub2f5 \ubc0f \uc11c\ube44\uc2a4 \uc9c0\uc6d0\uc744 \uac00\ub2a5\ucf00 \ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/01\/How-to-Eliminate-5-Friction-Points-in-HCP-Engagement_Blog-Graphics-4.png\" alt=\"\" class=\"mb-20\" style=\"max-width: 100%;\"  \/><\/p>\n<div class=\"clearfix\"><\/div>\n<p><a id=\"Compliant-Chat\" class=\"scrolldown\"><\/a><\/p>\n<h2>5. \uaddc\uc815 \uc900\uc218 \ucc44\ud305<\/h2>\n<p> \ud604\uc7ac \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \ud658\uc790\ub97c \uc704\ud574 \uc57d\ubb3c\uc744 \ucc98\ubc29\ud558\ub294 \ub3c4\uc911\uc5d0 \uac11\uc790\uae30 \uc9c8\ubb38\uc774 \uc0dd\uae34\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ud569\ub2c8\uae4c?<\/p>\n<p> \uc6b0\ub9ac\ub294 CRM Engage \uc758 \uc124\uacc4 \uc5f0\uad6c \uc911 \ub9ce\uc740 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc5d0\uac8c \uc9c8\ubb38\uc744 \ub358\uc84c\uc2b5\ub2c8\ub2e4. \ub180\ub78d\uac8c\ub3c4 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \ub300\ub2f5\uc740 \u201c\ub2e4\ub978 \uc57d\ubb3c\uc744 \ucc98\ubc29\ud568\u201d\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \uc81c\uc57d\uc0ac \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc804\ud654\ud558\uac70\ub098 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \ubc29\ubc95\ub3c4 \uace0\ub824\ud560 \uc218 \uc788\uc9c0\ub9cc, \ub3c4\uc6c0\uc774 \ud544\uc694\ud560 \ub54c \uc801\uc2dc\uc5d0 \ud574\ub2f9 \ub2f4\ub2f9\uc790\uc640 \uc5f0\ub77d\ud560 \uc218 \uc788\ub2e4\uace0 \ubcf4\uc7a5\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \uc77c\ubd80 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\ub294 \ubb38\uc790 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc9c0\ub9cc, \ud5c8\uac00\ub418\uc9c0 \uc54a\uc740 \ucc44\ub110\uc744 \ud1b5\ud574 \ubb38\uc790 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uba74 \ucd94\uc801\uc131 \ubd80\uc871\uc73c\ub85c \uc778\ud574 \uaddc\uc815 \uc900\uc218 \uc704\ud5d8\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc5b4 \ub9ce\uc740 \uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\ub4e4\uc774 \uc774\ub7ec\ud55c \ubc29\uc2dd\uc744 \uad8c\uc7a5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \uc774\ub7ec\ud55c \ud53c\ub4dc\ubc31\uc740 \uaddc\uc815 \uc900\uc218\ub97c \uc704\ud574 \ubaa8\ub4e0 \uc0c1\ud638 \uad50\ub958\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uae30\ub85d\ud558\ub294 CRM Engage \uc5d0 <a href=\"https:\/\/crmhelp.veeva.com\/doc\/Content\/CRM_topics\/Multichannel\/Engage\/EngageMeeting\/ConnectOverview.htm\" target=\"_blank\" rel=\"noopener noreferrer\">\uaddc\uc815 \uc900\uc218 \ucc44\ud305 \uae30\ub2a5<\/a>\uc744 \ud1b5\ud569\ud55c \ud070 \uc774\uc720\uc785\ub2c8\ub2e4. \ub610\ud55c \ub2f9\uc0ac\uc758 \ucc44\ud305 \uae30\ub2a5\uc740 Veeva CRM <a href=\"https:\/\/crmhelp.veeva.com\/doc\/Content\/CRM_topics\/General\/ApprovedNotes\/Overview.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Approved Notes<\/a> \uae30\ub2a5\uacfc \uc5f0\ub3d9\ub418\ubbc0\ub85c \uaddc\uc815 \uc900\uc218 \ud300\uc740 \uc790\uc720 \ud14d\uc2a4\ud2b8 \ud544\ub4dc\ub97c \ubcf4\ub2e4 \uc798 \uac10\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ud300\uc774 \ucc28\ub2e8\ub41c \ub2e8\uc5b4 \ubaa9\ub85d\uc744 \uc815\uc758\ud558\uba74 \ub2f4\ub2f9\uc790\uac00 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0\uc11c \ucc28\ub2e8\ub41c \ub2e8\uc5b4\ub97c \ud558\ub098 \uc774\uc0c1 \uc0ac\uc6a9\ud560 \ub54c \uc54c\ub9bc\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \ub610\ud55c \ub2f4\ub2f9\uc790\ub294 CRM Engage \uc758 \uae30\ubcf8 \uc81c\uacf5 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucc44\ud305\uc73c\ub85c \ucee8\ud150\uce20\ub97c \uc804\uc1a1\ud558\uace0 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc758 \uc0d8\ud50c \uc694\uccad\uc5d0 \ud68c\uc2e0\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ud604\uc7a5 \ud300\uc740 \ucd94\uc801\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \ubcf4\ub2e4 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud658\uc790\uac00 \uc801\ub2f9\ud55c \uce58\ub8cc\ub97c \ubc1b\ub3c4\ub85d \ud558\ub290\ub0d0\uc640 \uc801\ud569\ud55c \uce58\ub8cc\ub97c \ubc1b\ub3c4\ub85d \ud558\ub290\ub0d0 \uc0ac\uc774\uc758 \ucc28\uc774\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/01\/How-to-Eliminate-5-Friction-Points-in-HCP-Engagement_Blog-Graphics-5.png\" alt=\"\" class=\"mb-20\" style=\"max-width: 100%;\"  \/><\/p>\n<p> \ud604\uc7ac CRM Engage \ub97c \uc0ac\uc6a9 \uc911\uc774\uc2dc\ub77c\uba74 \uc774 \ubaa8\ub4e0 \uae30\ub2a5\uc744 \uc9c0\uae08 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p> \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc640 \uc81c\uc57d\uc0ac \uac04\uc758 \uad00\uacc4\ub97c \ub354\uc6b1 \uae4a\uac8c \ub9cc\ub4e4\uace0, \uc774\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uac00 \ucd5c\uc2e0\uc758 \uce58\ub8cc\ubc95\uc744 \ud65c\uc6a9\ud558\uc5ec \ud658\uc790\uc758 \uc0b6\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HCP \ucc38\uc5ec \uc194\ub8e8\uc158\uc740 \uc810\uc810 \ub354 \uc778\uac04 \uc911\uc2ec\uc801\uc73c\ub85c \ubcc0\ud574\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc38\uc5ec \uc804\ub7b5\uc758 \uc218\uc900\uc744 \ub192\uc774\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":277,"featured_media":30736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-commercial","blog-product-content-management","blog-product-omnichannel-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/30735"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/277"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=30735"}],"version-history":[{"count":5,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/30735\/revisions"}],"predecessor-version":[{"id":32391,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/30735\/revisions\/32391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/30736"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=30735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=30735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=30735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}