{"id":31664,"date":"2023-12-07T00:00:54","date_gmt":"2023-12-07T05:00:54","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?p=31664"},"modified":"2024-01-30T23:50:43","modified_gmt":"2024-01-31T04:50:43","slug":"connected-data-coordinated-engagement-8-commercial-life-sciences-predictions-for-2024","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/connected-data-coordinated-engagement-8-commercial-life-sciences-predictions-for-2024\/","title":{"rendered":"2024\ub144 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5 Commercial \ubd84\uc57c\uc758 8\uac00\uc9c0 \uc804\ub9dd: \ub370\uc774\ud130 \uc5f0\uacb0\uc131\uacfc \uc815\uad50\ud558\uac8c \uc870\uc728\ub41c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8"},"content":{"rendered":"<style>\n\t.blog-single-content {\n\t\tword-break: keep-all;\n\t}\n\t.blog-single-content hr {\n\t\tmargin: 10px 0 15px 0;\n\t}<\/p>\n<p>\t.blog-single-content img {\n\t\tpadding: 0 20px;\n\t\tmargin: 44px 0 0;\n\t}\n<\/style>\n<div class=\"blog-wrap\" style=\"position:relative;\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<p class=\"hero-blog-copy\">\n\t\t\t\t\ub370\uc774\ud130, \uae30\uc220 \ubc0f \uc758\ub8cc \uc601\uc5ed\uc740 2024\ub144 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc0c8\ub86d\uace0 \uc911\uc694\ud55c \ubc29\uc2dd\uc73c\ub85c \uad50\ucc28\ud560 \uac83\uc785\ub2c8\ub2e4. AI\ub85c\ubd80\ud130, \uace0\uae09\ud654\ub41c \ubd84\uc11d, \uc804\ubb38 \uc758\uc57d\ud488\uc758 \uc9c0\uc18d\uc801\uc778 \uc99d\uac00, \uadf8\ub9ac\uace0 \uc774\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc815\ubc00\uc131\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc0dd\uba85 \uacfc\ud559 \uae30\uc5c5\uc740 \uc18d\ub3c4\uc640 \ubbfc\ucca9\uc131\uc73c\ub85c \uacbd\uc7c1\ud558\uae30 \uc704\ud574 \uae30\ubcf8\uc801\uc778 \ud544\uc694 \uc0ac\ud56d\uc5d0 \uc911\uc810\uc744 \ub458 \uac83\uc785\ub2c8\ub2e4. Veeva\uc758 \uc804\ubb38\uac00\ub4e4\uc774 \ud5a5\ud6c4 1\ub144 \ub3d9\uc548 \uc5c5\uacc4\uc758 Commercial \ud300\uc5d0\uac8c \uc9c0\uce68\uc774 \ub418\uc5b4\uc904 8\uac00\uc9c0 \uc804\ub9dd\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t<\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"1\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Paul-Shawah.png\" alt=\"Paul Shawah\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>\u2013Paul Shawah, Commercial \uc804\ub7b5 \ucd1d\uad04 EVP<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc0dd\uc131\ud615 AI\uc758 \uc7a5\uc810\uc740 \uc815\ud655\ud55c \uace0\uac1d \ub370\uc774\ud130\ub77c\ub294 \uc624\ub798\ub41c \uacfc\uc81c\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uad00\uc810\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\ubaa8\ub4e0 \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c \uc57d 60%\uc5d0 \ub2ec\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc0dd\uc131\ud615 AI\uc758 \uc0ac\uc6a9\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc73c\uba70, 20%\ub294 \uc774\ubbf8 \uc774 \uae30\uc220\uc5d0 \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\uc57d\ubc14\uc774\uc624 \uae30\uc5c5\ub4e4\uc774 AI\uc5d0 \ub300\ud55c \ud65c\uc6a9 \uc0ac\ub840\uc640 \ud22c\uc790\ub97c \uace0\ub824\ud568\uc5d0 \ub530\ub77c, \uae30\ubcf8\uc801\uc778 \uc694\uad6c \uc0ac\ud56d \uc989 \uace0\uac1d \ub370\uc774\ud130 \uc815\ub9ac\uc5d0 \ub300\ud55c \uc911\uc694\uc131\uc774 \ub354\uc6b1 \uba85\ud655\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc218\ub144 \ub3d9\uc548 \uc81c\uc57d\ubc14\uc774\uc624 \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc218\ub9ce\uc740 \uace0\uac1d \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud655\ubcf4\ud574 \uc654\uc73c\ub098, \uc774\ub294 \uacb0\uacfc\uc801\uc73c\ub85c \uc11c\ub85c \ub2e8\uc808(\uc0ac\uc77c\ub85c\ud654)\ub418\uace0 \uc911\ubcf5\ub418\uba70 \ubd80\uc815\ud655\ud55c \ub370\uc774\ud130\ub85c \uad6c\uc131\ub41c \ubcf5\uc7a1\ud55c \ub370\uc774\ud130 \ub369\uc5b4\ub9ac\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \ub300\uc0c1 \ubaa9\ub85d\uc740 \ub9c8\ucf00\ud305 \ub300\uc0c1 \ubaa9\ub85d\uacfc\ub294 \ub2e4\ub978 \ud575\uc2ec HCP(Healthcare Professional) \uc18d\uc131\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc5b4 \ucc44\ub110 \uac04 \uc6b0\uc218\ud55c \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \ud6e8\uc52c \ubcf5\uc7a1\ud558\uba70, HCP\uc5d0 \ub300\ud55c \uacf5\ud1b5\ub41c \uc815\uc758\ub97c \uae30\ubc18\uc73c\ub85c \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4 \ubc0f \uc720\uc9c0\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ud568\uaed8 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcf5\ud569\uc801\uc778 \uc694\uc18c\ub4e4\uc740 AI \uae30\uc220\uc744 \uc758\ubbf8\uc788\uac8c \ud65c\uc6a9\ud558\ub294 \ub370 \uc7a5\uc560\ubb3c\uc774 \ub429\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\tAI \ubaa8\ub378\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub824\uba74 <a href=\"https:\/\/www.veeva.com\/kr\/products\/data-cloud\/\">\uc815\ud655\ud560 \ubfd0 \uc544\ub2c8\ub77c, \uc798 \uc870\uc728\ub41c \uace0\uac1d \ub370\uc774\ud130<\/a>\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc815\ud655\ud55c \ub370\uc774\ud130\uc5d0 \ub300\ud55c, \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uae30\ubcf8 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uc7a5\ub2e8\uae30\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc804\ub7b5\uc5d0\uc11c AI\ub97c \ubcf4\ub2e4 \uc758\ubbf8 \uc788\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uae38\uc744 \uc5f4\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"2\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Dan-Rizzo.png\" alt=\"Dan Rizzo\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>\u2013Dan Rizzo, \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \ucd1d\uad04<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc804\ubb38 \uc758\uc57d\ud488\uc744 \uc81c\uacf5\ud558\ub294 \uc81c\uc57d\ubc14\uc774\uc624 \uae30\uc5c5\ub4e4\uc740 \uc758\ub8cc\uc9c4\uc758 \ub2c8\uc988\uc5d0 \uc801\uc2dc\uc5d0 \ub300\uc751\ud574\uc57c \ud569\ub2c8\ub2e4. <\/h2>\n<p>\n\t\t\t\uc758\ub8cc\uc9c4 \uc989 HCP\uc640\uc758 \ub300\uba74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 \ud32c\ub370\ubbf9 \uc774\uc804 \uc218\uc900\uc73c\ub85c \ub3cc\uc544\uc624\uace0 \uc788\uc9c0\ub9cc \uc758\ub8cc\uc9c4\uc5d0 \ub300\ud55c \uc811\uadfc\uc740 \ub354\uc6b1 \uc120\ud0dd\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.veeva.com\/pharma-biotech-field-trends\/\">\uae30\uc874\uc758 \ud478\uc2dc(Push) \ubaa8\ub378\uc740 \uacfc\uc5f0 HCP\uc774 \ud544\uc694\ub85c \ud560 \ub54c \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc744\uae4c\uc694?<\/a> \uc804\ubb38 \uc758\uc57d\ud488\uc758 \ubcf5\uc7a1\uc131\uacfc \uc815\ubc00\uc131\uc73c\ub85c \uc778\ud574 \uc81c\uc57d\ubc14\uc774\uc624 \uae30\uc5c5\ub4e4\uc740 \uc11c\ube44\uc2a4 \uc911\uc2ec \ubaa8\ub378\ub85c\uc758 \uc804\ud658\uc5d0 \ub300\ud55c \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc640 HCP\uacfc\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 \uc57d\ud488\uc758 \ud6a8\ub2a5\ubcf4\ub2e4\ub294 \ud658\uae09 \uc9c0\uc6d0\uc73c\ub85c\ubd80\ud130\uc5d0\uc11c \uce58\ub8cc\uae30\uad00 \uc778\uc99d\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uce58\ub8cc \uc7a5\ubcbd\uc744 \uc81c\uac70\ud558\ub294 \ub370 \ub354\uc6b1 \uc911\uc810\uc744 \ub450\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\tHCP\uac00 \ud544\uc694\ud55c \uc2dc\uc810\uc5d0 \uc628\ub514\ub9e8\ub4dc \uad50\uc721 \ubc0f \ub9ac\uc18c\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \ucee4\uba38\uc15c \ubc0f \uba54\ub514\uceec \ud300 \uac04\uc758 \ub354\uc6b1 \uae34\ubc00\ud55c \ud611\ub825\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc758\uc57d\ud488\uc758 \ud504\ub85c\ubaa8\uc158\uc5d0\uc11c \uc11c\ube44\uc2a4 \uc911\uc2ec\uc73c\ub85c \ucd08\uc810\uc774 \uc804\ud658\ub428\uc5d0 \ub530\ub77c, \ud544\ub4dc \uc601\uc5c5 \ud300\uc740 HCP\uc640 \ub2f4\ub2f9\uc790\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uc778\ubc14\uc6b4\ub4dc \uae30\ub2a5\uc73c\ub85c \uc9c1\uc811\uc801\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ub298\ub9ac\uace0 \uc815\ub7c9\uc801 \ud310\ub9e4 \ubc0f \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube48\ub3c4\uc758 \uce21\uc815\ubcf4\ub2e4 \uc751\ub2f5\uc131\uacfc \uace0\uac1d \uac00\uce58\ub97c \uc6b0\uc120\uc2dc\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc774\ub7ec\ud55c \uc11c\ube44\uc2a4 \ubaa8\ub378\uc744 \uc55e\uc11c \ub3c4\uc785\ud55c \uae30\uc5c5\ub4e4\uc740 \uc9c1\uc811\uc801\uc778 \ubc29\ubb38\uc744 \uc904\uc774\uc9c0 \uc54a\uace0\ub3c4 <a href=\"https:\/\/www.veeva.com\/pharma-biotech-field-trends\/\">HCP\uc640\uc758 \ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ub450 \ubc30 \uc774\uc0c1 \uc99d\uac00<\/a>\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc774 \uc131\uacf5\ud558\ub824\uba74 \uacbd\uc601\uc9c4\uc758 \ud6c4\uc6d0, \ud604\uc7a5 \uad50\uc721\uc5d0 \ub300\ud55c \ud22c\uc790, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uae30\uc220, \uad00\uacc4 \ucc99\ub3c4\uc758 \uac15\uc810\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc778\uc13c\ud2f0\ube0c \uc7ac\uc870\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"3\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Asaf-Evenhaim.png\" alt=\"Asaf Evenhaim\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>\u2013Asaf Evenhaim, Crossix CEO<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \ub9c8\ucf00\ud305 \ubd84\uc11d\uc5d0 \ub300\ud55c \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\uc81c\uc57d\ubc14\uc774\uc624 \uc5c5\uacc4\ub294 \ud56d\uc0c1 <a href=\"https:\/\/www.veeva.com\/products\/privacy-by-design\/\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uace0\ub824<\/a>\ud574\uc57c \ud588\uc9c0\ub9cc, \ucd5c\uadfc \ub514\uc9c0\ud138 \uad11\uace0\uc2dc\uc7a5\uc5d0\uc11c \ub298\uc5b4\ub098\ub294 \uc0c8\ub85c\uc6b4 \uaddc\uc81c\ub4e4\uc744 \uc900\uc218\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, 2024\ub144 \uc774\ud6c4\uc5d0\ub3c4 \uc368\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc8fc\uc18c \uc9c0\uc815\ud615 \ubbf8\ub514\uc5b4\uc758 \uae09\uaca9\ud55c \ubcc0\ud654\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba74\uc11c \uc704\ud5d8\uc774 \ub192\uc544\uc9c8 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\ud5ec\uc2a4\ucf00\uc5b4 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub9c8\ucf00\ud305 \ubc0f \ubbf8\ub514\uc5b4 \uce21\uc815\uc774 \ub354\uc6b1 \uc5b4\ub824\uc6cc\uc9c0\uba74\uc11c \uc555\ubc15\uc744 \ubc1b\uc744 \uac83\uc785\ub2c8\ub2e4. \ud300\ub4e4\uc740 2024\ub144 \ub0b4\ub0b4 \uc774\ub7ec\ud55c \uc7a5\uc560\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud55c \ud0c0\uac9f\ud305 \ubc0f \uce21\uc815 \uc635\uc158\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\ube0c\ub79c\ub4dc\uc758 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uce21\uc815, <a href=\"https:\/\/www.veeva.com\/products\/first-party-connect\/\">\uc9c1\uc811 \ubbf8\ub514\uc5b4 \ud53c\ub4dc<\/a> \ubc0f \uc8fc\uc18c \uc9c0\uc815 \uc194\ub8e8\uc158 \ub4f1\uc5d0 \ud22c\uc790\ud558\ub294 \ub9c8\ucf00\ud305 \ubd84\uc11d \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uc5ec \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uad11\uace0 \uae30\uc220\uc5d0 \ub300\ube44\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \uac1c\ubc1c\ud558\uace0 \uc2dc\uc7a5\uc5d0 \uc120\ubcf4\uc774\uae30 \uc704\ud574\uc11c\ub294 \uc81c\ud488, \uc778\uc7ac \ubc0f \uc7a5\uae30 \ub9ac\ub4dc \ud0c0\uc784\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \ud22c\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uc9c0 \ubabb\ud558\ub294 \uae30\uc5c5\uc740 \ubbf8\ub514\uc5b4 \ud22c\uc790\ub97c \ubcf4\uac74 \uacb0\uacfc\uc640 \uc815\ud655\ud558\uac8c \uc5f0\uacb0\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"4\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Pete-Stark.png\" alt=\"Pete Stark\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>\u2013Peter Stark, \uc0c1\uc5c5 \uc804\ub7b5 \ucd1d\uad04 EVP<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\ucd5c\uc2e0 \uce58\ub8cc\ubc95\uc740 \ub370\uc774\ud130 \ud63c\ud569(data mixing)\uc5d0 \uc788\uc5b4 \uaddc\uc81c \uc900\uc218 \ubc0f \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc811\uadfc \ubc29\uc2dd\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\ud601\uc2e0\uc801\uc774\uace0 \ubcf5\uc7a1\ud55c \uce58\ub8cc\ubc95\uc740 \ud604\ub300 \uc758\ud559\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\uc73c\uba70 <a href=\"https:\/\/www.veeva.com\/customer-stories\/karuna-therapeutics-mapping-complex-journeys-to-prepare-for-launch\/\">\uc815\ud655\ud558\uace0 \uc2dc\uc758 \uc801\uc808\ud55c \ud658\uc790 \ub370\uc774\ud130<\/a>\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc720\uc804\uc790 \uac8c\ub188 \ub370\uc774\ud130\uc640 \uc2e4\ud5d8\uc2e4 \ub370\uc774\ud130\ub294 \uce58\ub8cc \uacfc\uc815\uc5d0\uc11c \uc9c8\ubcd1 \uc9c4\ud589\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \ucd94\uac00\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub370\uc774\ud130\uac00 \ud658\uc790 \ub370\uc774\ud130\uc640 \ud63c\ud569\ub418\uba74 HIPAA \uc704\ubc18\uc73c\ub85c \uaddc\uc815\ub418\ub294 \ud658\uc790 \uc7ac\uc2dd\ubcc4\uc744 \ud3ec\ud568\ud558\uc5ec \uc2ec\uac01\ud55c \ud658\uc790 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubc0f \uaddc\uc81c \uc900\uc218 \uc704\ud5d8\uc744 \uc57c\uae30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \uadf9\ubcf5\ud558\ub824\uba74 \uae30\uc5c5\uc740 <a href=\"https:\/\/www.veeva.com\/products\/veeva-compass-patient-data\/\">\uc758\ub8cc \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc5f0\uacb0<\/a>\ud560 \ub54c \uc704\ud5d8\uc744 \ucd5c\uc18c\ud654\ud558\uba74\uc11c \ub370\uc774\ud130 \ud488\uc9c8\uc744 \ub192\uc5ec\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574, \uae30\uc5c5\uc740 \ud658\uacbd\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\ub294 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\uc758 \uc0ac\uc6a9\uc744 \ud53c\ud558\uace0, \uac1c\uc778 \uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uace0 \uc788\ub294 \uc194\ub8e8\uc158 \uc81c\uacf5\uc5c5\uccb4\ub97c \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\uc120\uc740 \ub370\uc774\ud130 \ud63c\ud569\uc5d0 \ub300\ud55c \uc7a5\uc560\ubb3c\uc744 \uc81c\uac70\ud558\uace0 \ud658\uc790\uc5d0\uac8c \uc0c1\ub2f9\ud55c \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"5\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Pooja-Ojala.png\" alt=\"Pooja Ojala\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>\u2013Pooja Ojala, \ucee4\uba38\uc15c \ucee8\ud150\uce20 \ucd1d\uad04<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc5d0\uc11c \uae30\uc220\uc5d0 \uc815\ud1b5\ud55c(tech-savvy) \ub9c8\ucf00\ud305 \ubc0f \uba54\ub514\uceec \ub9ac\ub354\uc758 \ubd80\uc0c1\uc740 \uc81c\uc57d\ubc14\uc774\uc624 \ubaa8\ub378\uc744 \ud63c\ub780\uc2a4\ub7fd\uac8c \ub9cc\ub4e4 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\uae30\uc220\uacfc \ub370\uc774\ud130\ub294 \uc81c\uc57d\ubc14\uc774\uc624 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c <a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-4q22\/\">\ucee8\ud150\uce20 \uc81c\uc791 \ubc0f \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825<\/a>\uc744 \uc774\uc804 \uc5b4\ub5a4 \uc2dc\uae30\ubcf4\ub2e4\ub3c4 \ub354\uc6b1 \ub9ce\uc774 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \uc81c\uc57d\ubc14\uc774\uc624 \uae30\uc5c5\uc740 \uc804\ud1b5\uc801\uc778 \ub300\ud589\uc0ac \uc911\uc2ec \uc0ac\uace0 \ubc29\uc2dd\uc5d0\uc11c \ud0c8\ud53c\ud558\uc5ec \uac04\uc18c\ud654\ud55c \ucea0\ud398\uc778 \uc2e4\ud589\uc73c\ub85c \uc131\uacfc\ub97c \uac00\uc18d\ud654\ud558\ub294 \ubbfc\ucca9\ud55c \uc6b4\uc601 \ubaa8\ub378\ub85c \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ucd5c\uace0 \ub514\uc9c0\ud138 \ucc45\uc784\uc790(CDO)\ub85c\ubd80\ud130 \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790(CMO)\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub5a0\uc624\ub974\ub294 \ub9ac\ub354\ub4e4\uc5d0 \uc758\ud574 \uc120\ub3c4\ub418\uba70, \uc0ac\ub78c, \ud504\ub85c\uc138\uc2a4, \uae30\uc220\uc744 \ud558\ub098\ub85c \uacb0\ud569\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc740 \ub300\ud589\uc0ac\uc5d0 \uc758\uc874\ud558\uae30\ubcf4\ub2e4 \uc2a4\uc2a4\ub85c \ub354 \ub9ce\uc740 \uc77c\uc744 \ud558\uae30 \uc704\ud574 \uc0ac\uace0\ubc29\uc2dd\uc744 \uc804\ud658\ud558\uace0 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc740 \ub354 \uad11\ubc94\uc704\ud55c \uc804\ub7b5\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc704\ud574 \ub300\ud589\uc0ac\ub97c \ud65c\uc6a9\ud558\uc9c0\ub9cc, \ub2e4\uc591\ud558\uac8c \ud30c\uc0dd\ub420 \uc218 \uc788\ub294 \ucee8\ud150\uce20 \uc790\uc0b0\uc744 \uc0dd\uc131\ud558\uace0 \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \uac1c\uc778\ud654\ub41c \ucee8\ud150\uce20\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc5d0 \ub370 \ub300\ud55c \ucc45\uc784\uc774 \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc774\ub7ec\ud55c \uc6b4\uc601 \ubaa8\ub378\uc740 \ub610\ud55c \uba54\ub514\uceec\uacfc \ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed\uc744 \uc5f0\uacb0\uc774\ub77c\ub294 \ub610 \ub2e4\ub978 \uacfc\uc81c\ub3c4 \ud574\uacb0\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\uc5c5\uc740 \ucee8\ud150\uce20 \uc804\ub7b5\uc758 \ucd94\uac00 \uc870\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\uace0 <a href=\"https:\/\/www.veeva.com\/resources\/transforming-your-medical-content-for-omnichannel-success\/\">HCP\ub97c \uc704\ud55c \ubcf4\ub2e4 \uad00\ub828\uc131 \ub192\uc740 \uacbd\ud5d8<\/a>\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"6\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Alexis-Cohen.png\" alt=\"Alexis Cohen\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>\u2013Alexis Cohen, \ucee4\uba38\uc15c \ucee8\ud150\uce20 \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \ucd1d\uad04<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\ub9c8\ucf00\ud305 \ud300\uc774 \uc2e4\uc2dc\uac04 \uc601\uc5c5 \ub2f4\ub2f9\uc790 \ud53c\ub4dc\ubc31\uacfc \ucee8\ud150\uce20 \ud65c\uc6a9 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \ucee8\ud150\uce20\uc640 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. <\/h2>\n<p>\n\t\t\t\uc81c\uc57d\ubc14\uc774\uc624 \uae30\uc5c5\ub4e4\uc740 MLR \uac1c\uc120, \ubaa8\ub4c8\ud615 \ucf58\ud150\uce20 \ub3c4\uc785, \uadf8\ub9ac\uace0 \uc678\ubd80 \uc5d0\uc774\uc804\uc2dc \ubc0f \ub0b4\ubd80 \ubaa8\ub378\uc744 \ud65c\uc6a9\ud558\uc5ec \ub300\uaddc\ubaa8 \ucee8\ud150\uce20\ub97c \uc2e0\uc18d\ud558\uac8c \uc81c\uc791\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ub192\uc774\ub294 \ub370 \uc0c1\ub2f9\ud55c \uc131\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc804\ub144\ub3c4\uc5d0 \ube44\ud574 20% \ub354 \ub9ce\uc740 \ucee8\ud150\uce20\ub97c \uc0dd\uc131\ud588\uc9c0\ub9cc <a href=\"https:\/\/www.veeva.com\/pharma-biotech-field-trends\/\">\uc5ec\uc804\ud788 77% \uc758 \ucee8\ud150\uce20\ub4e4\uc774 \ud604\uc7a5 \ub2f4\ub2f9\uc790\ub4e4\uc5d0\uac8c \uc0ac\uc6a9\uc774 \ub418\uc9c0 \uc54a\ub294 \ubb38\uc81c\uc810<\/a>\uc774 \ub0a8\uc544\uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \ub370\uc5d0, \uc815\ub7c9\uc801 \ub370\uc774\ud130\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc774\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \ud300\uc774 \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uc744 \ucde8\ud569\ud558\uace0 \uc774\uc5d0 \ub300\uc751\ud558\uc5ec \uc801\ud569\ud55c \ucee8\ud150\uce20\uc640 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370\uc5d0\ub294 \uc815\uc131\uc801\uc778 \ub370\uc774\ud130\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\ucee8\ud150\uce20\uc758 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uc2e4\uc2dc\uac04 \ud53c\ub4dc\ubc31\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ubcf4\ub2e4 \uc138\ubc00\ud55c \uc218\uc900\uc758 \ucee8\ud150\uce20 \ubd84\uc11d\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uc9c1\uad00\uacfc \ucee8\ud150\uce20 \ud65c\uc6a9 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud560 \uc218 \uc788\ub2e4\uba74, \uc5b4\ub5a4 \ucee8\ud150\uce20\uac00 \uc0ac\uc6a9\ub418\ub294\uc9c0, \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc0ac\uc6a9\ub418\ub294\uc9c0, \uace0\uac1d\uc5d0\uac8c \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ud3ec\ucc29\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\uc740, \ud604\uc7a5 \uac00\uce58\uac00 \ub192\uace0 HCP \ucc38\uc5ec\uc5d0 \uce21\uc815 \uac00\ub2a5\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ucee8\ud150\uce20 \uac1c\ubc1c\uc744 \ubcf4\ub2e4 \uc190\uc27d\uace0 \ube60\ub974\uac8c \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"7\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Brian-Mahoney.png\" alt=\"Brian Mahoney\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>\u2013Brian Mahoney, \uae00\ub85c\ubc8c \ucee4\uba38\uc15c \uc560\ub110\ub9ac\ud2f1\uc2a4 \ucd1d\uad04<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uba54\ub514\uceec \ubc0f \uc784\uc0c1 \ub370\uc774\ud130 \uc5f0\uacb0\uc744 \ud1b5\ud55c \uace0\uae09 \ubd84\uc11d\uc758 \ud65c\uc6a9\uc774 \uc2dc\uc7a5\ucd9c\uc2dc \uc18d\ub3c4 \ud5a5\uc0c1\uc758 \ud575\uc2ec \ucc28\ubcc4\ud654 \uc694\uc18c\uac00 \ub429\ub2c8\ub2e4. <\/h2>\n<p>\n\t\t\t\uba54\ub514\uceec \ubc0f \uc784\uc0c1 \ub370\uc774\ud130 \uc5f0\uacb0\uc744 \ud1b5\ud55c \uace0\uae09 \ubd84\uc11d\uc758 \ud65c\uc6a9\uc774 \uc2dc\uc7a5\ucd9c\uc2dc \uc18d\ub3c4 \ud5a5\uc0c1\uc758 \ud575\uc2ec \ucc28\ubcc4\ud654 \uc694\uc18c\uac00 \ub429\ub2c8\ub2e4.<br \/>\n\t\t\t\ucee4\uba38\uc15c \ud300\uc740 \uc0ac\uc5c5 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud574 \uc218\ub144 \ub3d9\uc548 \uace0\uae09 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud574 \uc628 \ub370 \ubc18\ud574, \uc784\uc0c1 \ubc0f \uba54\ub514\uceec \ud300 \uc544\uc9c1 \ucd08\uae30 \ub2e8\uacc4\uc758 \ubd84\uc11d \uc218\uc900\uc5d0 \uba38\ubb3c\ub7ec \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144\uc5d0\ub294 \uacbd\uc7c1 \ubc0f <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.bcg.com\/publications\/2023\/navigating-inflation-reduction-act-impact-on-drug-pricing-innovation\">\uc778\ud50c\ub808\uc774\uc158 \uac10\uc18c\ubc95<\/a>\uacfc \uac19\uc740 \uc678\ubd80 \uc555\ub825\uc73c\ub85c \uc778\ud574 \uc5f0\uad6c\uac1c\ubc1c \uc601\uc5ed\uc758 \uc18d\ub3c4\uc640 \ubbfc\ucca9\uc131 \ud5a5\uc0c1\uc5d0 \ub300\ud55c \uc694\uad6c\uac00 \ub192\uc544\uc9c0\uba74\uc11c \uc774\ub7ec\ud55c \uc0c1\ud669\uc774 \ub2ec\ub77c\uc9c8 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc784\uc0c1 \ubc0f \uba54\ub514\uceec \ud300\uc740 \uace0\uae09 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\ud5d8\uae30\uad00 \uc120\uc815, \ud658\uc790 \ub4f1\ub85d \uc9c0\uc6d0, \uce58\ub8cc \uae30\uc900 \uaca9\ucc28 \uc2dd\ubcc4 \ub4f1\uc758 \uc791\uc5c5\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc81c\uc57d\ubc14\uc774\uc624 \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\ub294 \ub370\uc5d0 \uc788\uc5b4 \ucee4\uba38\uc15c \ud300\ubcf4\ub2e4 \ud070 \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc81c\ud488 \uc2dc\uc7a5\uc744 \uc815\uc758\ud558\uace0 \uce58\ub8cc \ub300\uc0c1 \ud658\uc790\ub97c \uc2dd\ubcc4\ud558\uba70 \uc758\ub8cc \uc11c\ube44\uc2a4 \uc81c\uacf5\uc790\uc640 \ud611\ub825\ud558\uace0 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ube60\ub974\uac8c \uc6c0\uc9c1\uc77c \uc218 \uc788\ub294 \uae30\uc5c5\uc774 \uc2b9\ub9ac\ud560 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d, \ud658\uc790, KOL \ubc0f \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \uc804\ubc18\uc5d0 \uac78\uce5c \uacf5\ud1b5 \uc544\ud0a4\ud14d\ucc98\ub97c \uae30\ubc18\uc73c\ub85c, \uc815\ud655\ud558\uace0 \uc5f0\uacb0\ub41c \ub370\uc774\ud130\uac00 \ud544\uc218\uc801\uc778 \uc694\uc18c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"8\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Christoph-Bug.png\" alt=\"Christoph Bug\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>\u2013Christoph Bug, \uae00\ub85c\ubc8c \uba54\ub514\uceec \ucd1d\uad04<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\ud65c\ub3d9\uc5d0\uc11c \uacb0\uacfc\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub370\uc774\ud130\ub294 \uba54\ub514\uceec \ud300\uc758 \ucd5c\ub300 \uad00\uc2ec\uc0ac\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\uba54\ub514\uceec \ubd80\uc11c\uac00 \uc77c\uad00\uc801\uc73c\ub85c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \uc5b4\ub824\uc6c0\uc774 \uc788\uc744 \uacbd\uc6b0, \uc870\uc9c1 \ub0b4\uc5d0\uc11c\uc758 \uc804\ub7b5\uc801 \uc5ed\ud560\uacfc \uc601\ud5a5\ub825\uc5d0 \uc81c\ud55c\uc774 \uc788\uc744 \uc218 \ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \ubcf5\uc7a1\ud574\uc9d0\uc5d0 \ub530\ub77c \uac15\ub825\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc744 \uac16\ucd94\uc9c0 \ubabb\ud55c \uba54\ub514\uceec \ud300\uc740 \uace0\uae09 \uc790\ub3d9\ud654 \ubc0f AI\uc640 \uac19\uc740 \ud575\uc2ec \uae30\uc220\uc744 \ud65c\uc6a9\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uac8c \ub429\ub2c8\ub2e4. 2024\ub144\uc5d0 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/medicalaffairs.org\/medical-affairs-metrics-benchmarking\/\">\uba54\ub514\uceec \ud300\uc740 \uc870\uc9c1\uc744 \ubc1c\uc804\uc2dc\ud0a4\uace0 \uc601\ud5a5\ub825\uc744 \ub354 \uc798 \uce21\uc815<\/a>\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\uc5d0 \uc9d1\uc911\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uba54\ub514\uceec \ud300\uc774 \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574\uc11c\ub294 \uacac\uace0\ud55c \ubd84\uc11d \uae30\ubc18\uc5d0 \ud544\uc218\uc801\uc778 \ub370\uc774\ud130 \uc815\ub9ac, \uad6c\uc131, \ud1b5\ud569 \ubc0f \ubcf4\uace0\uc5d0 \ub300\ud55c \uad6c\uc870\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc5c5\ubb34 \ubc29\uc2dd\uc744 \uc704\ud574\uc11c\ub294, <a href=\"https:\/\/www.veeva.com\/customer-stories\/ucb-making-medicals-vision-a-reality\/\">\ud604\uc7ac\uc758 \uc5c5\ubb34\uc5d0 \ub300\ud55c \uad50\uc721<\/a> \ubfd0 \uc544\ub2c8\ub77c, \ub370\uc774\ud130, \ubd84\uc11d, \ud504\ub85c\uc138\uc2a4 \ubc0f \ubcc0\uacbd \uad00\ub9ac \ub2f4\ub2f9\uc790\ub97c \ud3ec\ud568\ud55c \uba54\ub514\uceec \uc870\uc9c1 \uc804\uccb4\uac00 \ube44\uc988\ub2c8\uc2a4 \ud1b5\ucc30\ub825\uc744 \uac16\ucd94\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub370\uc774\ud130 \ud488\uc9c8\uc774 \ud5a5\uc0c1\ub418\uace0 AI \uae30\ubc18 \ud1b5\ucc30\ub825\uc774 \ud5a5\uc0c1\ub418\uba70 \uacb0\uacfc\uc801\uc73c\ub85c \uba54\ub514\uceec \ud300\uc774 \ubbf8\uce58\ub294 \uc601\ud5a5\ub825\uc774 \ub354 \ucee4\uc9c8 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div class=\"col-xs-12 text-center\">\n<p><em>\ucd5c\uc2e0 <a href=\"https:\/\/www.veeva.com\/pharma-biotech-field-trends\/\">Veeva Pulse Field Trends Report<\/a>\uc5d0\uc11c \ucee4\uba38\uc15c \uc0b0\uc5c5 \ub3d9\ud5a5\uc744 \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ub370\uc774\ud130, \uae30\uc220 \ubc0f \uc758\ub8cc \uc601\uc5ed\uc740 2024\ub144 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc0c8\ub86d\uace0 \uc911\uc694\ud55c \ubc29\uc2dd\uc73c\ub85c \uad50\ucc28\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":285,"featured_media":31659,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-commercial","blog-product-clincal","blog-product-data","blog-product-content-management","blog-product-marketing-analytics","blog-product-master-data-management","blog-product-omnichannel-crm","blog-product-quality","blog-product-regulatory","blog-product-safety"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/31664"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/285"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=31664"}],"version-history":[{"count":5,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/31664\/revisions"}],"predecessor-version":[{"id":31673,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/31664\/revisions\/31673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/31659"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=31664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=31664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=31664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}