{"id":31834,"date":"2024-02-14T00:43:18","date_gmt":"2024-02-14T05:43:18","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?p=31834"},"modified":"2024-04-24T00:44:01","modified_gmt":"2024-04-24T04:44:01","slug":"5-priorities-for-medical-affairs-in-2024","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/5-priorities-for-medical-affairs-in-2024\/","title":{"rendered":"2024\ub144 \uba54\ub514\uceec \ud300\uc758 5\uac00\uc9c0 \uc6b0\uc120\uc21c\uc704"},"content":{"rendered":"

\uacfc\uac70 5\ub144\uac04 \ub4f1\ub85d \uc784\uc0c1\uc2dc\ud5d8\uc740 \uc57d 65% \uc99d\uac00<\/a>\ud558\uc5ec \uac70\uc758 50\ub9cc \uac74\uc5d0 \uc774\ub974\ub800\ub2e4. \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ud3ec\ud568\ub41c \ubd84\uc790\uac00 \ub354 \ub9ce\uc544\uc9c0\uace0(\uadf8 \uc911 \uc0c1\ub2f9\uc218\uac00 \uc2e0\uc57d), HCP\ub4e4\uc774 \ubcf4\ub2e4 \ubcf5\uc7a1\ud574\uc9c4 \uc784\uc0c1 \ud658\uacbd\uc744 \ud0d0\uc0c9\ud558\uace0 \uc788\ub2e4. \uc774\uc5d0 \ub530\ub77c HCP\ub4e4\uc774 \uc815\ud655\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \uba54\ub514\uceec \ub2f4\ub2f9\uc790\ub4e4\uc758 \uc555\ubc15\ub3c4 \ucee4\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

\uba54\ub514\uceec \ud300\uc740 \uc5f0\uacb0\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc758\uc0ac \uacb0\uc815<\/a> \uc744 \ub0b4\ub9ac\uba74 HCP\ub4e4\uacfc \ub354 \uc6d0\ud65c\ud558\uac8c \uc18c\ud1b5\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc0c1\ub2f9\ud55c \uae30\uc5ec\ub97c \ud558\uba70, \uc601\uc5c5 \ubc0f R&D\uc640 \uac15\ub825\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc9c0\uc9c0\ud560 \uc218 \uc788\ub2e4. \uc774\ucc98\ub7fc \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uace0 2024\ub144 \uc774\ud6c4\ub97c \uc704\ud574 \ub2e4\uc74c \ubd84\uc57c\ub97c \uc6b0\uc120 \uc21c\uc704\uc5d0 \ub450\uba74 \uba54\ub514\uceec \ubd80\uc11c\ub294 \uacc4\uc18d\ud574\uc11c \ub9ac\ub354\uc2ed \uc9c0\uc704\ub97c \uac15\ud654\ud558\uace0 \ubc1c\uc804\uc2dc\ud0ac \uc218 \uc788\ub2e4.<\/p>\n

1. \uc870\uc9c1 \uc804\ubc18\uc5d0 \uac78\uce5c \uc758\ud559\uc801 \ud1b5\ucc30\ub825 \uacf5\uac1c<\/h2>\n

\uba54\ub514\uceec \ud300\uc740 \ud604\uc7a5\uc5d0\uc11c \uc5bb\uc740 \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4 \ubd84\uc57c\uc5d0 \ud06c\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \uacf5\uc720\ud560 \uc218 \uc788\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc740 R&D \uc784\uc0c1\uc2dc\ud5d8 \uae30\uad00 \uc120\uc815, \uc784\uc0c1\uc2dc\ud5d8 \uc124\uacc4, \ucd9c\ud310\ubb3c \uc5f0\uad6c, \uc2e4\uc99d\uc758\ub8cc \uc99d\uac70, \uc784\uc0c1\uc2dc\ud5d8 \uc5f0\uad6c\uc790 \uc120\uc815 \ub4f1\uc5d0 \ud65c\uc6a9\ub420 \uc218 \uc788\ub2e4. \ucee4\uba38\uc15c \ud300\uc740 \uc774 \uc815\ubcf4\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \ud575\uc2ec \uc758\uacac \ub9ac\ub354(KOL)\uc640 \ub354 \ub9ce\uc740 \uc18c\ud1b5\uc744 \ud560\uc9c0 \uacb0\uc815\ud558\uace0, \uc911\uc694\ud55c \uacfc\ud559 \uba54\uc2dc\uc9c0\uc758 \ube48\ud2c8\uc744 \ud30c\uc545\ud560 \uc218 \uc788\ub2e4.<\/p>\n

2. \ub192\uc740 \uac00\uc2dc\uc131\uc744 \uc704\ud55c \uba54\ub514\uceec\uc758 \uac00\uce58 \uce21\uc815<\/h2>\n

\ucd9c\uc2dc \uc804 MSL\uc758 KOL\uacfc\uc758 \uc9c8\ubcd1 \uc0c1\ud0dc \uad50\uc721\uc740 \uce58\ub8cc \ucc44\ud0dd\ub960\uc774 1.5\ubc30\ub098 \uc99d\uac00<\/a>\ud558\ub294 \uacb0\uacfc\ub97c \ub0b3\ub294\ub2e4. \uc784\uc0c1 \ud658\uacbd\uc774 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9c0\uba74\uc11c, \ud604\uc7a5 \uba54\ub514\uceec \ud300\uc774 KOL \ubc0f \uae30\ud0c0 \uc0c8\ub85c\uc6b4 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uacfc \uc5b4\ub5bb\uac8c \uc18c\ud1b5\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc774\ub2e4.<\/p>\n

\uc870\uc9c1 \uc804\ubc18\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uace0 \uc774\ub97c \ub2e4\ub978 \ud1b5\ucc30\ub825\uacfc \uc5f0\uacb0\ud558\uba74, \uba54\ub514\uceec \ud300\uc774 \ube44\uc988\ub2c8\uc2a4, \uace0\uac1d, \ud658\uc790\ub4e4\uc5d0\uac8c \uc5b4\ub5a4 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0 \uc785\uc99d\ud560 \uc218 \uc788\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud5e4\ub4dc\uce74\uc6b4\ud2b8 \uc218 \ubc0f \ud5e4\ub4dc\uce74\uc6b4\ud2b8 \uad00\ub828 \uc608\uc0b0 \ub4f1\uc5d0 \uc801\uc808\ud55c \uc608\uc0b0\uc744 \ud655\ubcf4\ud558\uace0 \uc804\ub7b5\uc801 \ub9ac\ub354\uc2ed \ud68c\uc758\uc5d0 \ucc38\uc5ec\ud560 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n

3. \uc758\ubbf8 \uc788\ub294 \uba54\uc2dc\uc9c0\ub85c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uae30<\/h2>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uacc4\uc18d\ud574\uc11c \uac1c\uc778\uc801\uc774\uace0 \uc804\ubb38\uc801\uc778 \ucee8\ud150\uce20\ub97c \ubc1b\uc544\ub4e4\uc774\uace0 \uc774\ub97c \ube44\uad50\ud558\uba70 \uace0\uac1d \uacbd\ud5d8\uc744 \uc313\uc544\uac04\ub2e4. HCP\ub4e4\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub2e4. \uba54\ub514\uceec \ud300\uc740 \uc815\ud655\ud558\uace0 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc5b4\ub824\uc6c0\uc744 \uadf9\ubcf5\ud574 \ub098\uac08 \uc218 \uc788\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubaa8\ub378<\/a>\uc740 \uba54\ub514\uceec \ud300\uc774 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uace0 \uc608\uce21\ud558\uc5ec \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \ucd5c\uace0\uc758 \ucee8\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4. \uc774\ub294 \uce58\ub8cc \ubd84\uc57c\uc640 \uad00\uc2ec\uc0ac\uc5d0 \ubd80\ud569\ud558\ub294 \ub0b4\uc6a9\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \ub610\ud55c, \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc5bb\uc740 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub294 \uac83\uc740 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uace0, \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud55c\ub2e4.<\/p>\n

4. \ud1b5\ud569 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \ud658\uc790\uc758 \uc694\uad6c\uc0ac\ud56d\uc744 \ud30c\uc545\ud558\ub77c<\/h2>\n

\ud32c\ub370\ubbf9 \uae30\uac04\uc5d0\ub294 \uc758\ub8cc\uacc4\uc5d0\uc11c \uce58\ub8cc \uacc4\ud68d\ubd80\ud130 \ubc31\uc2e0 \ub4f1 \ub2e4\uc591\ud55c \ubb38\uc81c\uc5d0 \ub300\ud55c \uc804\ubb38\uac00\uc758 \uc870\uc5b8\uc744 \uc758\uc874\ud588\ub2e4. \uadf8 \uacb0\uacfc, \uba54\ub514\uceec \ud300\uc740 \uc0b0\uc5c5 \ub0b4\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uacfc\ud559\uc801 \ubaa9\uc18c\ub9ac\uac00 \ub418\uc5c8\ub2e4. \uc774\uc81c \uba54\ub514\uceec \ud300\uc740 \uac74\uac15 \ud3c9\ub4f1\uacfc \uac19\uc740 \uc0ac\ud68c\uc801 \ubb38\uc81c\ub97c \uacc4\uc18d\ud574\uc11c \uc870\uc5b8\ud558\uace0 \uad50\uc721\ud558\uba70 \uc774\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

\ub370\uc774\ud130\ub294 \ud658\uc790\uc758 \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c\uc0ac\ud56d\uc744 \uc2dd\ubcc4\ud558\uace0 \uc591\uc801\ud654\ud560 \uc218 \uc788\uc73c\uba70, \uacb0\uacfc\uac00 \uac00\uc7a5 \ub098\uc060 \uac00\ub2a5\uc131\uc774 \ud06c\uace0 \uc2e0\uaddc \uce58\ub8cc\uc5d0 \ud61c\ud0dd\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \ud658\uc790\ub97c \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4. \uc6b0\uc120\uc21c\uc704\uac00 \ub192\uc740 \uc9c0\uc5ed\uc744 \uc774\ud574\ud558\uba74 \uba54\ub514\uceec \ud300\uc740 \uc758\ub8cc \uc790\uc6d0\uc744 \ub354 \uc798 \ubd84\ubc30\ud560 \uc218 \uc788\uc5b4 \ud658\uc790\uc5d0 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4. \uc774 \uc791\uc5c5\uc740 \uacfc\ud559\uc801 \ud65c\ub3d9, \uccad\uad6c, \uc2ec\uc9c0\uc5b4 \uc778\uad6c \uc870\uc0ac \ub370\uc774\ud130\uc640 \uac19\uc740 \uc801\uc808\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\uc5d0 \uc811\uadfc\ud558\uace0 \ud1b5\ud569\ud558\ub294 \uac83\uc744 \ud544\uc694\ub85c \ud55c\ub2e4<\/p>\n

5. \ud5a5\uc0c1\ub41c \ub2e4\ubd80\uc11c \ud611\uc5c5\uc744 \uc704\ud55c \uae30\uc220 \ud6a8\uc728\ud654<\/h2>\n

\uba54\ub514\uceec \ud300\uc740 \ud5ec\uc2a4\ucf00\uc5b4 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc758 \ud1b5\ucc30\ub825\uacfc \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc, \uc774 \uc815\ubcf4\uac00 \ub2e4\ub978 \ud300\uc5d0 \uac00\uce58\ub97c \ub354\ud558\ub824\uba74 \uacf5\uc720\ub418\uc5b4\uc57c \ud55c\ub2e4. \uba54\ub514\uceec \ud300\uc774 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uc0ac\uc6a9\uc744 \ud655\ub300\ud558\uba74\uc11c, \ub2e4\ub978 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc2dc\uc2a4\ud15c\uacfc \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ub420\uc9c0 \uace0\ub824\ud574\uc57c \ud55c\ub2e4.<\/p>\n

R&D\uc640 \ucee4\uba38\uc15c \uac04\uc758 \ud575\uc2ec \ub9c1\ud06c\ub85c\uc11c \uba54\ub514\uceec\uc744 \uc911\uc2ec\uc73c\ub85c \ud1b5\ud569\ub41c \uae30\uc220 \uc778\ud504\ub77c\ub97c \uad6c\ucd95\ud558\uba74 \ubaa8\ub450\uac00 \ub3d9\uc77c\ud55c \uc815\ubcf4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \ud68c\uc0ac \uc804\ubc18\uc5d0 \uac78\uccd0 \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc640 \uad50\ub958\ud558\ub294 HCP\uc5d0\uac8c \uc5f0\uacb0\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \uba54\ub514\uceec \uc0ac\uc5c5\ubd80\uac00 \ub3c4\uc785\ud558\ub294 \uc5b4\ub5a0\ud55c \uc0c8\ub85c\uc6b4 \uae30\uc220\ub3c4 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \uae00\ub85c\ubc8c \ubc0f \ub85c\uceec \ubaa8\ub378\uc744 \ub2e8\uc21c\ud654\ud558\uace0 \ud6a8\uc728\ud654\ud574\uc57c \ud55c\ub2e4<\/p>\n

\uc774 \ub2e4\uc12f \uac00\uc9c0 \ud575\uc2ec \ubd84\uc57c\uc5d0 \ud5cc\uc2e0\ud558\uace0 \uad00\ub828 \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uba74 \uba54\ub514\uceec \uc0ac\uc5c5\ubd80\ub294 \ubbf8\ub798\uc5d0 \ub300\ube44\ud55c \uc870\uc9c1\uc774 \ub418\uc5b4 \ub0b4\ubd80 \ubc0f \uc678\ubd80 \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \ud30c\uae09\ub825 \uc788\ub294 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4.<\/p>\n

Veeva Medical Business Consulting<\/a>\uc774 \uc5b4\ub5bb\uac8c \uc870\uc9c1\uc758 \uc131\uacf5\uc744 \uc704\ud574 \uc774\ub7ec\ud55c \ubd84\uc57c\ub97c \uc6b0\uc120 \uc21c\uc704\uc5d0 \ub530\ub77c \uc0c1\uc138\ud55c \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uc790.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uacfc\uac70 5\ub144\uac04 \ub4f1\ub85d \uc784\uc0c1\uc2dc\ud5d8\uc740 \uc57d 65% \uc99d\uac00\ud558\uc5ec \uac70\uc758 50\ub9cc \uac74\uc5d0 \uc774\ub974\ub800\ub2e4. \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ud3ec\ud568\ub41c \ubd84\uc790\uac00 \ub354 \ub9ce\uc544\uc9c0\uace0(\uadf8 \uc911 \uc0c1\ub2f9\uc218\uac00 \uc2e0\uc57d), HCP\ub4e4\uc774 \ubcf4\ub2e4 \ubcf5\uc7a1\ud574\uc9c4 \uc784\uc0c1 \ud658\uacbd\uc744 \ud0d0\uc0c9\ud558\uace0 \uc788\ub2e4. \uc774\uc5d0 \ub530\ub77c HCP\ub4e4\uc774 \uc815\ud655\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \uba54\ub514\uceec \ub2f4\ub2f9\uc790\ub4e4\uc758 \uc555\ubc15\ub3c4 \ucee4\uc9c0\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":286,"featured_media":31835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-commercial","blog-product-content-management","blog-product-data-2","blog-product-omnichannel-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/31834"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/286"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=31834"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/31834\/revisions"}],"predecessor-version":[{"id":31894,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/31834\/revisions\/31894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/31835"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=31834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=31834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=31834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}