{"id":32446,"date":"2024-12-13T20:39:03","date_gmt":"2024-12-14T01:39:03","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?p=32446"},"modified":"2025-01-14T23:02:53","modified_gmt":"2025-01-15T04:02:53","slug":"2025-commercial-predictions-adapting-to-new-science-adopting-standards-and-ai","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/2025-commercial-predictions-adapting-to-new-science-adopting-standards-and-ai\/","title":{"rendered":"2025\ub144 \ucee4\uba38\uc15c \ubd84\uc57c \uc804\ub9dd \ubcf4\uace0\uc11c: \ud601\uc2e0\uc801\uc778 \uacfc\ud559\uc5d0 \uc801\uc751\ud558\uace0, \ud45c\uc900\uacfc AI\ub97c \ucc44\ud0dd\ud558\ub2e4"},"content":{"rendered":"<style>\n\t.blog-single-content hr {\n\t\tmargin: 10px 0 15px 0;\n\t}<\/p>\n<p>\t.blog-single-content img {\n\t\tpadding: 0 20px;\n\t\tmargin: 44px 0 0;\n\t}\n<\/style>\n<div class=\"blog-wrap\" style=\"position:relative;\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<p class=\"hero-blog-copy\">\n\t\t\t\t\ud601\uc2e0\uc801\uc778 \uacfc\ud559\uc758 \ubc1c\uc804\uc740 HCP(Healthcare Professional)\ub4e4\uc758 \uad50\uc721\uc5d0 \ub300\ud55c \uc694\uad6c\ub97c \uc2ec\ud654\uc2dc\ud0a4\uace0 \uc788\uc73c\uba70, \uc774\ub4e4\uc740 \ube60\ub974\uace0 \uc989\uc2dc \uc811\uadfc\ud560 \uc218 \uc788\ub294 \uacfc\ud559\uc801 \uc815\ubcf4\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uacb0\ub41c \ud300\uacfc \uac04\uc18c\ud654\ub41c \ud504\ub85c\uc138\uc2a4, \uacf5\ud1b5 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub354 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc778 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c, \uc804\ub7b5\uc801 AI \ud65c\uc6a9\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uac00\uc18d\ud558\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc785\ub2c8\ub2e4. Veeva\uc758 \ucee4\uba38\uc15c \uc804\ubb38\uac00\ub4e4\uc774 \uc81c\uc2dc\ud558\ub294 2025\ub144\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc804\ub9dd\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t<\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"1\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/matt-farrell-circle.png\" alt=\"Matt Farrell\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>&mdash; Matt Farrell, Commercial \uc804\ub7b5 EVP<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc0c8\ub85c\uc6b4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubaa8\ub378\uc740 \ub2e8\uc21c\ud568\uc73c\ub85c \ubcf5\uc7a1\uc131\uc744 \ud574\uacb0\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\uc81c\uc57d\ubc14\uc774\uc624\uc0ac\ub294 20\ub144 \uc774\uc0c1 \uace0\uac1d \uc911\uc2ec(Customer-centricty)\uc744 \ucd94\uad6c\ud574 \uc654\uc9c0\ub9cc, \uc774\ub97c \ub2ec\uc131\ud588\ub2e4\uace0 \ub9d0\ud558\ub294 \uae30\uc5c5\uc740 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc15c \ud300\uc774 \uc790\uccb4 \uae30\ub2a5 \ub0b4\uc5d0\uc11c \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud568\uc5d0 \ub530\ub77c \uc2dc\uc2a4\ud15c \ubc0f \ub370\uc774\ud130\uc640\uc758 \ub2e8\uc808\uc740 \uc810\uc810 \ub354 \uc2ec\ud654\ub418\uc5c8\uc73c\uba70, \ud558\ub098\uc758 \uae30\uc5c5\uc73c\ub85c\uc11c \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\ub294 \uac83\uc774 \ub354\uc6b1 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ub3d9\uc2dc\uc5d0 \uce58\ub8cc\uc758 \ubcf5\uc7a1\uc131 \uc99d\uac00, \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc120\ud638\ub3c4\uc758 \uc9c4\ud654, HCP \uc811\uadfc \ubc29\uc2dd\uc758 \ubcc0\ud654\ub85c \uc778\ud574 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/pharma-biotech-field-trends\/\">\ud1b5\ud569\ub41c \uc811\uadfc \ubc29\uc2dd\uc758 \ud544\uc694\uc131<\/a>\uc774 \uac08\uc218\ub85d \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc774\ub7ec\ud55c \ubcf5\uc7a1\uc131 \uc99d\uac00\uc5d0 \ub300\uc751\ud558\uc5ec \ucee4\uba38\uc15c \uc870\uc9c1\uc740 \ub2e8\uc21c\ud654\ub420 \uac83\uc785\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0\uc11c \ubcf5\uc7a1\ud55c \ud1b5\ud569\uacfc \uc5f0\uacb0\ub418\uc5b4 \uc788\ub294 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uc5c6\uc560\uba74 \ud300\uc740 \ub354\uc6b1 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c HCP \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ucee4\uba38\uc15c \ud300 \uc804\ubc18\uc5d0\uc11c <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"\/kr\/products\/crm-suite\/\">\uace0\uac1d\uc5d0 \ub300\ud55c \ub2e8\uc77c \ubdf0<\/a>\ub97c \uad6c\ucd95\ud558\uba74 \uc5c5\ubb34 \ub9c8\ucc30\uc744 \uc904\uc77c \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac01 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \ud611\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\ubaa8\ub4e0 \ucee4\uba38\uc15c \ud300\uc774 \ub2e8\uc77c \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc6b4\uc601\ub418\ubbc0\ub85c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \uc138\uc77c\uc988 \ub2f4\ub2f9\uc790\uc758 Approved email \uc804\uc220\uc744 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud558\uace0, HCP\uac00 \uc120\ud638\ud558\ub294 \ucc44\ub110\ub85c \uba54\uc2dc\uc9c0\ub97c \ud0c0\uac9f\ud305\ud558\uba70, HCP \ubb38\uc758\ub97c \ucee8\ud0dd(\uace0\uac1d) \uc13c\ud130\ub85c \ub77c\uc6b0\ud305\ud558\uc5ec \uc989\uac01\uc801\uc778 \ud300 \uac04 \ud611\uc5c5\uc744 \ud1b5\ud55c \uc2e0\uc18d\ud558\uace0 \uc815\ud655\ud55c \ub300\uc751\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc774\ub807\uac8c \ub2e8\uc21c\ud654\ub418\uace0 \ud1b5\ud569\ub41c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubaa8\ub378\uc740 \uc9c4\uc815\ud55c \uace0\uac1d \uc911\uc2ec\uacfc \ubcf4\ub2e4 \ud601\uc2e0\uc801\uc778 \ucee4\uba38\uc15c \uc6b4\uc601\uc744 \uc704\ud55c \ud1a0\ub300\ub97c \ub9c8\ub828\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"2\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Dan-Rizzo.png\" alt=\"Dan Rizzo\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>&mdash; Dan Rizzo, \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \ucd1d\uad04 \ubd80\uc0ac\uc7a5<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\ucee4\uba38\uc15c\uacfc \uba54\ub514\uceec\uc774 \uc735\ud569\ud558\uc5ec \ubcf5\uc7a1\ud55c \uc758\uc57d\ud488\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\tR&#038;D \ud30c\uc774\ud504\ub77c\uc778\uc758 \uc18d\ub3c4\uc640 \ud601\uc2e0\uc740 \ud658\uc790\ub4e4\uc5d0\uac8c \ud070 \ub3c4\uc6c0\uc774 \ub418\uc9c0\ub9cc, \uc804\ub840 \uc5c6\uc774 \ub9ce\uc740 \uc0c8\ub86d\uace0 \ubcf5\uc7a1\ud55c \uce58\ub8cc\ubc95\uc5d0 \ub300\ud574 HCP\ub97c \uc2e0\uc18d\ud558\uac8c \uad50\uc721\ud574\uc57c \ud558\ub294 \uc0c8\ub85c\uc6b4 \uacfc\uc81c\ub97c \uc548\uaca8\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uac1c\ubc1c \uc911\uc778 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/industries\/life-sciences\/our-insights\/accelerating-clinical-trials-to-improve-biopharma-r-and-d-productivity\">\uac1c\ubcc4 \uc758\uc57d\ud488\uc758 \uc218<\/a>\uac00 2012\ub144\uc5d0\uc11c 2022\ub144 \uc0ac\uc774\uc5d0 \uac70\uc758 \ub450 \ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc81c\uc57d \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \uc788\ub294 \uac70\uc758 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/phrma.org\/resource-center\/Topics\/Innovation\/Innovation-in-the-Biopharmaceutical-Pipeline\">70%\uc758 \uc758\uc57d\ud488<\/a>\uc774 \uc7a0\uc7ac\uc801\uc73c\ub85c \ud574\ub2f9 \uc601\uc5ed \ub0b4 \ucd5c\ucd08\uc758 \uce58\ub8cc\uc81c\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc81c\uc57d\ubc14\uc774\uc624\uc0ac\ub294 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \uc758\uc57d\ud488 \ucd9c\uc2dc\uc5d0 \ub300\ud55c HCP\uc758 \uc815\ubcf4 \ubc0f \uc9c0\uc6d0\uc5d0 \ub300\ud55c \ubcf5\ud569\uc801\uc778 \uc694\uad6c \ucda9\uc871\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ucabd\uc73c\ub85c \uc804\ud658\ud560 \uac83\uc785\ub2c8\ub2e4. <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-pulse-field-trends-report-2q24\/\">\uacfc\ud559\uacfc \uc11c\ube44\uc2a4<\/a>\uc758 \ucc28\ubcc4\ud654\uac00 \uac00\uc7a5 \uc911\uc694\ud574\uc9c8 \uac83\uc774\uba70, \uae30\uc5c5\ub4e4\uc740 \ucee4\uba38\uc15c\uacfc \uba54\ub514\uceec \uc804\ubc18\uc5d0\uc11c \uc804\ud1b5\uc801\uc73c\ub85c \ubd84\ub9ac\ub418\uc5b4 \uc788\ub358 \uc9c1\ubb34\ub4e4\uc744 \uc5f0\uacb0\ud560 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uc778\uc13c\ud2f0\ube0c\ub294 \ud658\uc790 \uc9c0\uc6d0\uc5d0 \ub300\ud55c \ubcf4\uc0c1, HCP\uc5d0 \ub300\ud55c \ud559\uc220 \uc815\ubcf4 \ubc0f \uc790\ub8cc \uc81c\uacf5, \uce58\ub8cc \uc2dc\uc791\uc758 \uc7a5\ubcbd \uc81c\uac70\ub85c \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uacf5\ub3d9\uc758 \uc131\uacf5\uc744 \uc704\ud574 \ucee4\uba38\uc15c\uacfc \uba54\ub514\uceec \ubd80\ubb38 \ubaa8\ub450\uc5d0\uc11c \uc9c0\uc9c0\ud558\ub294 \ubaa8\ub378\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"3\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/12\/Pete-Stark.png\" alt=\"Peter Stark\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>&mdash; Peter Stark, Compass \ubc0f OpenData \ucd1d\uad04 EVP<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc0c8\ub85c\uc6b4 \uc6b4\uc601 \ub370\uc774\ud130 \ud45c\uc900\uc774 \uc5c5\uacc4 \uc804\ubc18\uc758 \ud6a8\uc728\uc131\uc744 \ucd09\uc9c4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\uc6b4\uc601 \ub370\uc774\ud130 \uc18c\uc2a4\ub294 \ub3d9\uc77c\ud55c \uc815\ubcf4\ub97c \uc124\uba85\ud558\ub294 \ub370 \uc11c\ub85c \ub2e4\ub978 \uc774\ub984\uacfc \ud615\uc2dd\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc81c\uc57d\ubc14\uc774\uc624\uc0ac\uac00 \uacc4\uc18d\ud574\uc11c \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ucd94\uac00\ud568\uc5d0 \ub530\ub77c, \uc774\ub294 \uc5c4\uccad\ub09c \ube44\ud6a8\uc728\uc131\uacfc \ub0ad\ube44\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub610\ud55c \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \ud504\ub85c\uc138\uc2a4\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uac04\ub2e8\ud55c <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"\/kr\/cda\/\">\uac1c\ubc29\ud615 \ub370\uc774\ud130 \ud45c\uc900<\/a> \uc138\ud2b8\ub294 \uacf5\ud1b5\ub41c \uc774\ud574\uc640 \uc0c1\ud638 \uc6b4\uc6a9\uc131\uc744 \uac00\uc838\uc62c \uac83\uc785\ub2c8\ub2e4. \uc774\ub984, \ub370\uc774\ud130 \uc720\ud615 \ubc0f \uc815\uc758\uc5d0 \ub300\ud55c \uc77c\uad00\ub41c \uad6c\uc870\ub97c \ud1b5\ud574 \uc81c\uc57d\ubc14\uc774\uc624\uc0ac\ub294 \uc2dc\uc791 \ub2e8\uacc4\uc5d0\uc11c \ubd84\ub958 \uccb4\uacc4\uc5d0 \ub300\ud574 \ub17c\uc758\ud560 \ud544\uc694\uac00 \uc5c6\uc73c\uba70 \uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\uc5d0 \ube60\ub974\uac8c \uc811\uadfc\ud558\uc5ec \uace0\uac1d\uacfc\ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc778\uac8c\uc774\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc774\ub294 AI \ubc0f \uace0\uae09 \ubd84\uc11d \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ub300\uaddc\ubaa8\ub85c \ubc30\ud3ec\ud558\ub294 \uae30\uc5c5\uc5d0 \ud2b9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \uc6b4\uc601 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc774 \uad11\ubc94\uc704\ud558\uac8c \ucc44\ud0dd\ub418\uba74 \ud1b5\ud569\uc744 \ub354 \ube60\ub974\uace0, \uc720\uc9c0 \uad00\ub9ac\ud558\uae30 \uc27d\uace0, \ub354 \uc815\ud655\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc5c5\uacc4\ub97c \ubc1c\uc804\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"5\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Pooja-Ojala.png\" alt=\"Pooja Lal\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>&mdash; Pooja Lal, Commercial  \ucee8\ud150\uce20 \ubd80\uc0ac\uc7a5<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>MLR \ucee8\ud150\uce20 \uac80\ud1a0\uac00 AI\uc758 \ucd08\uae30 \uc2b9\uc790\ub85c \ubd80\uc0c1\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\ucee8\ud150\uce20 \uc81c\uc791, \uc704\uc0dd \ubc0f \ud488\uc9c8 \uc810\uac80\uc744 \uc704\ud55c AI \uc0ac\uc6a9 \ucf00\uc774\uc2a4\uac00 \ub298\uc5b4\ub0a8\uc5d0 \ub530\ub77c <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/resources\/higher-content-volumes-make-benchmarking-vital\/\">\ucee8\ud150\uce20\uc758 \uc591<\/a>\uc774 \uae30\ub85d\uc801\uc73c\ub85c \uc99d\uac00\ud558\uba74\uc11c \uad00\ub828 \uba54\uc2dc\uc9c0\ub97c \uc2dc\uc7a5\uc5d0 \uc804\ub2ec\ud558\ub294 \uac83\uc774 \ub354\uc6b1 \uc5b4\ub824\uc6cc\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c MLR(Medical Legal Regulatory Review) \uac80\ud1a0\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 AI \ud22c\uc790\uc5d0 \uc9d1\uc911\ud558\ub294 \ucee8\ud150\uce20 \ud300\uacfc \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108\uac00 \uac00\uc7a5 \uba3c\uc800 ROI\ub97c \uc2e4\ud604\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uac80\ud1a0 \uc8fc\uae30\uc640 \uc791\uc5c5 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud568\uc73c\ub85c\uc368 AI \uae30\ubc18 MLR \ud300\uc740 \ucee4\uba38\uc15c \ucee8\ud150\uce20\uc758 \uc591\uc774 \uc99d\uac00\ud568\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ucee4\uba38\uc15c \ucee8\ud150\uce20\uc758 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \uc815\ud655\uc131\uc774 \ub354 \ube60\ub974\uac8c \uc2e4\ud604\ub418\ub3c4\ub85d \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud6a8\uc728\uc131\uc740 MLR \uac80\ud1a0\ub97c \ucee8\ud150\uce20 \uc8fc\uae30\uc758 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc5d0\uc11c \ub2a5\ub3d9\uc801 \uc5ed\ud560\ub85c \uc804\ud658\ud558\uc5ec \ucee8\ud150\uce20 \uc0dd\uc131 \uc5d4\uc9c4\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uacfc \uc785\ub825\uc744 \ub298\ub9ac\uace0 \uc7ac\uc791\uc5c5\uc744 \uac10\uc18c\uc2dc\ud0b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\ud45c\uc900 \ubd84\ub958 \uccb4\uacc4\ub97c \uc0ac\uc6a9\ud574 \ucee8\ud150\uce20\ub97c \ubd84\ub958\ud558\uace0 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc81c\uac70\ud558\uba70 \ud638\uc2a4\ud305 \ub41c \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378\uc744 \ud65c\uc6a9\ud558\uc5ec \ucee8\ud150\uce20 \uacf5\uae09\ub9dd\uc758 \ubcf5\uc7a1\uc131\uc744 \ud574\uc18c\ud558\ub294 \uc870\uc9c1\uc740 \ub354\uc6b1 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc6c0\uc9c1\uc774\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ucee8\ud150\uce20 \uc591\ubcf4\ub2e4 \ucee8\ud150\uce20 \ud488\uc9c8\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ucee8\ud150\uce20 \ubc0f MLR \ud300\uc740 AI\uc758 \uac00\uce58\ub97c \uc785\uc99d\ud558\ub294 \uc120\uad6c\uc801\uc778 \ucee4\uba38\uc15c \ub9ac\ub354\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"6\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Brian-Mahoney.png\" alt=\"Brian Mahoney\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>&mdash; Brian Mahoney, \ubd84\uc11d, \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \ubd80\uc0ac\uc7a5<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uace0\uae09 \ubd84\uc11d\uc5d0\uc11c\ub294 \uc0ac\ub78c\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 AI\uac00 \uc2b9\ub9ac\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\ucee4\uba38\uc15c \uc870\uc9c1\uc740 \uace0\uae09 \ubd84\uc11d\uc744 \uc704\ud55c AI \uc0ac\uc6a9 \ucf00\uc774\uc2a4\ub97c \uace0\ub824\ud558\ub294 \uacfc\uc815\uc5d0\uc11c AI\uc758 \ud55c\uacc4\uc5d0\ub3c4 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, AI\ub85c \uc0dd\uc131\ud55c \u201c\ub125\uc2a4\ud2b8 \ubca0\uc2a4\ud2b8 \uc561\uc158\u201d\uc740 \ub2f4\ub2f9\uc790\uc758 \uc601\uc5c5 \ud65c\ub3d9(call) \uacc4\ud68d\ubd80\ud130 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-pulse-field-trends-report-1q24\/\">\uae4c\ub2e4\ub85c\uc6b4 HCP \uc811\uadfc<\/a> \ubc0f \uc778\uc13c\ud2f0\ube0c \ubcf4\uc0c1 \uacc4\ud68d\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc27d\uac8c \uc124\uba85\ud560 \uc218 \uc5c6\ub294 \uad11\ubc94\uc704\ud55c \ubcc0\uc218\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uad8c\uc7a5\ub41c \ub125\uc2a4\ud2b8 \ubca0\uc2a4\ud2b8 \uc561\uc158\uc774 \ub2f4\ub2f9\uc790\uac00 \uc2e4\ud589\ud560 \uc218 \uc5c6\uac70\ub098 \uc2e4\ud589\ud558\uc9c0 \uc54a\uc73c\ub824\ub294 \uc870\uce58\uc778 \uacbd\uc6b0, AI\ub294 \uc2dc\uc2a4\ud15c\uc5d0 \ub354 \ub9ce\uc740 \ud63c\ub780\ub9cc \uac00\uc911\ud560 \ubfd0\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uacb0\uacfc\uc801\uc73c\ub85c \ucd08\uae30 \ub9ac\ub354\ub4e4\uc740 \uc2e0\uc911\ud558\uac8c \uc120\ud0dd\ud55c \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\uc11c \ucd5c\uace0\uc758 ROI\ub97c \uc5bb\uae30 \uc704\ud574 \uc778\ub825\uc5d0 \ub300\ud55c \ud22c\uc790\uc5d0 \uc9d1\uc911\ud560 \uac83\uc785\ub2c8\ub2e4. <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/services\/analytics\/\">\uace0\uae09 \ubd84\uc11d<\/a>\uc758 AI \uc0ac\uc6a9 \ucf00\uc774\uc2a4\ub294 \uae30\uc5c5\uc774 \uc0ac\uc804\uc5d0 \ubb38\uc81c\ub97c \uc815\uc758\ud558\uace0 \ub370\uc774\ud130\ub97c \uad6c\uc870\ud654\ud558\uba70 \uc778\uc0ac\uc774\ud2b8\uc5d0 \ub530\ub77c \ud589\ub3d9\ud558\ub3c4\ub85d \uc0ac\uc6a9\uc790\ub97c \uad50\uc721\ud558\ub294 \ub370 \uc2dc\uac04\uc744 \ud22c\uc790\ud560 \ub54c \uac00\uc7a5 \uc131\uacf5\uc801\uc77c \uac83\uc785\ub2c8\ub2e4. \ucd08\uae30 \ub9ac\ub354\ub4e4\uc740 \uc9c0\uc2dd\uacfc \uae30\uc220 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \ubcc0\ud654 \uad00\ub9ac \ubb38\ud654\ub97c \uad6c\ucd95\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uadf8\ub7ec\ub098 \ub2e8\uc808\ub41c \uc2dc\uc2a4\ud15c\uc5d0 \uace0\uc815\ub418\uc5b4 \uc788\uac70\ub098 \ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uad6c\uc640\uc758 \ubcf5\uc7a1\ud55c \ud1b5\ud569\uc774 \ud544\uc694\ud55c AI \ub3c4\uad6c\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ub2a6\ucd94\uace0 \uc0ac\uc6a9\uc790 \ucc44\ud0dd\uc744 \ubc29\ud574\ud569\ub2c8\ub2e4. \ub0b4\ube44\uac8c\uc774\uc158 \uc571\uc774 \uc6b4\uc804\uc790\uc5d0\uac8c \uc2e4\uc2dc\uac04\uc73c\ub85c \uad50\ud1b5 \uc0c1\ud669\uc744 \uc548\ub0b4\ud558\ub294 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, AI\uac00 \uc758\uc0ac \uacb0\uc815\uc744 \uac15\ud654\ud558\uace0 \uc0ac\uc6a9\uc790\uc758 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \ud3ec\ud568\ub418\uc5b4 \uc788\uc744 \ub54c \ube44\ub85c\uc18c AI\uac00 \ub354 \ub110\ub9ac \uc0ac\uc6a9\ub420 \uac83\uc774\uba70 \uc7a5\uae30\uc801\uc778 ROI\ub97c \uc704\ud55c \ubc1c\ud310\uc744 \ub9c8\ub828\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"7\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Christoph-Bug.png\" alt=\"Christoph Bug\" style=\"border:none;max-width:250px;\"><\/p>\n<p><strong>&mdash; Christoph Bug, \uae00\ub85c\ubc8c \uba54\ub514\uceec \ubd80\uc0ac\uc7a5<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc0c8\ub85c\uc6b4 \ub9ac\ub354\ub294 \uba54\ub514\uceec\uc744 \ud65c\ub3d9 \uc8fc\ub3c4\ud615\uc5d0\uc11c \uacb0\uacfc \uc8fc\ub3c4\ud615\uc73c\ub85c \uc804\ud658\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\ud601\uc2e0\uc801\uc774\uace0 \ubcf5\uc7a1\ud55c \uc758\uc57d\ud488\uc740 \ud559\uc220\uc801 \uad50\ub958\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \uc99d\uac00\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc758\ud559\ubd80\uac00 \ucd9c\uc2dc \uc804\ud6c4\uc5d0 HCP\uc640 KOL\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucc38\uc5ec\uc2dc\ud0a4\uba74 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-pulse-field-trends-report-2q24\/\">\uce58\ub8cc\uc81c \ucc44\ud0dd\ub960\uc774 \ud5a5\uc0c1<\/a>\ub418\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \uc99d\uac00\ud558\ub294 \uace0\uac1d \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \uc81c\uc57d\ubc14\uc774\uc624\uc0ac\ub294 \ud22c\uc790\ub97c \uc804\ud658\ud558\uc5ec \ud559\uc220\uc801 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud55c \uc790\uc6d0\uc744 \ub298\ub9b4 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uadf8\ub7ec\ub098 \uba85\ud655\ud558\uace0 \uc815\ub7c9\uc801\uc774\uba70 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uc131\uacf5 \ucc99\ub3c4\uac00 \uc5c6\ub2e4\uba74 \uc758\ud559\ubd80\ub294 \uadf8 \ud6a8\uacfc\ub97c \uc81c\ud55c\ud558\uace0 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/resources\/measuring-the-impact-of-medical-affairs\/\">\uc758\ub8cc\uc801 \uc601\ud5a5\uc744 \uc785\uc99d<\/a>\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ud130 \uc8fc\ub3c4 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc8fc\uc778\uc758\uc2dd\uc744 \uac16\uace0 \uae30\uc874 \ubaa8\ub378\uc5d0 \ub3c4\uc804\ud558\ub294 \uba54\ub514\uceec \ub9ac\ub354\uac00 \ud65c\ub3d9 \uc8fc\ub3c4\ud615(activity-led)\uc5d0\uc11c \uacb0\uacfc \uc8fc\ub3c4\ud615(outcome-led)\uc73c\ub85c \uac00\uc7a5 \uba3c\uc800 \uc9c4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \ucd08\uae30 \uc911\uc810 \uc601\uc5ed\uc740 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/medicalaffairs.org\/identifying-quantifying-unmet-medical-needs\/\">\ubbf8\ucda9\uc871 \uc758\ub8cc \uc218\uc694<\/a>, \uc784\uc0c1 \uc9c4\ub8cc \ubcc0\ud654 \ubc0f \ud658\uc790 \uacb0\uacfc \uac1c\uc120\uc744 \ud30c\uc545\ud558\uace0 \uc815\ub7c9\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc62c\ubc14\ub978 \uc0ac\uace0\ubc29\uc2dd\uc744 \uac00\uc9c4 \ub9ac\ub354\ub97c \uc720\uce58\ud558\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \ubcf4\ub2e4 \ube44\uc804\ud1b5\uc801\uc778 \uce21\uc815 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ud655\ubcf4\uc5d0 \ud544\uc694\ud55c \uc790\uc6d0\uc744 \ud3ec\ud568\ud574 \uc758\ud559\ubd80\uc5d0 \ub300\ud55c \ud22c\uc790\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uacb0\uacfc \uc911\uc2ec\uc758 \ub9ac\ub354\ub294 \uc8fc\ub3c4\uad8c\uc744 \uc7a1\uace0 <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/resources\/measuring-the-impact-of-medical-affairs-operational-effectiveness\/\">\uc790\uc2e0\uc758 \uc8fc\uc7a5\uc744 \ud3bc\uce58\uba70<\/a> \ud589\ub3d9\uc744 \ucde8\ud574\uc57c \ud569\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uac04\uc18c\ud654\ub41c \ud504\ub85c\uc138\uc2a4, \uacf5\ud1b5 \ub370\uc774\ud130, \uc804\ub7b5\uc801 AI\ub97c \ud65c\uc6a9\ud55c \uc5f0\uacb0\ub41c \ucee4\uba38\uc15c \ud300\uc740 \ud5a5\ud6c4 HCP\ub4e4\uc5d0\uac8c \ub354 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":285,"featured_media":32450,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-commercial","blog-area-medical","blog-product-content-management","blog-product-data-2","blog-product-omnichannel-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/32446"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/285"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=32446"}],"version-history":[{"count":6,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/32446\/revisions"}],"predecessor-version":[{"id":32457,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/32446\/revisions\/32457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/32450"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=32446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=32446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=32446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}