{"id":34920,"date":"2026-02-03T01:02:00","date_gmt":"2026-02-03T06:02:00","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?p=34920"},"modified":"2026-04-02T02:18:27","modified_gmt":"2026-04-02T06:18:27","slug":"agentic-ai-for-mlr-the-highest-impact-area-of-content","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/agentic-ai-for-mlr-the-highest-impact-area-of-content\/","title":{"rendered":"<span style=\"font-weight: 500;\">MLR\uc744 \uc704\ud55c \uc5d0\uc774\uc804\ud2f1 AI: \ucee8\ud150\uce20 \ubd84\uc57c\uc5d0\uc11c \uac00\uc7a5 \uc601\ud5a5\ub825 \uc788\ub294 \ud575\uc2ec \uc601\uc5ed<\/span>"},"content":{"rendered":"<style>\n.blog-wrap blockquote {\n    border-left: 3px solid #f7981d;\n}\n.blog-single-content img {\nborder: none;\npadding: 0;\n}\n<\/style>\n<div class=\"blog-wrap row\" style=\"word-break: keep-all;\">\n<div style=\"padding: 0 15px;\">\n<p>\uc81c\uc57d \ubc14\uc774\uc624 \ubd84\uc57c\uc5d0 AI\uac00 \ub110\ub9ac \ubcf4\uae09\ub418\uba74\uc11c \ud655\uc778\ub41c \ud575\uc2ec \ud559\uc2b5 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. AI\ub97c \uace0\ubd80\uac00 \uac00\uce58 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ub9de\uac8c \ud65c\uc6a9\ud558\uc600\uc744 \ub54c \uc0dd\uc0b0\uc131 \uc99d\ub300 \uc774\uc0c1\uc758 \uc804\ub7b5\uc801 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ucee8\ud150\uce20 \uacf5\uae09\ub9dd \ub0b4\uc5d0\uc11c MLR \ub9ac\ubdf0\ub294 \uc774\ub7ec\ud55c \uc804\ub7b5\uc801 \uac00\uce58\uac00 \uac00\uc7a5 \ub192\uac8c \uc2e4\ud604\ub418\ub294 \uc601\uc5ed\uc785\ub2c8\ub2e4.<\/p>\n<blockquote>\n<p style=\"font-weight: 600; margin: 0; padding: 18px 0; color: #333;\">\u201c\uc81c\uc57d \uc0b0\uc5c5\uc758 \uadfc\uac04\uc740 MLR\uc785\ub2c8\ub2e4. MLR \ud300\uc758 \uac80\ud1a0 \uc5c6\uc774\ub294 \ucee8\ud150\uce20\uc758 \uc678\ubd80 \ubc30\ud3ec \uc790\uccb4\uac00 \ubd88\uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\u201d<br \/>\n    <span style=\"display: block; font-size: 18px; margin-top: 24px;\">\uc218\uc11d \ubd80\uc0ac\uc7a5 \uacb8 \uaddc\uc81c \uc6b4\uc601 \ub514\ub809\ud130<\/span><\/p>\n<\/blockquote>\n<p>\uc5c5\uacc4\uac00 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c \uc784\ud329\ud2b8 \uc788\ub294 \uc790\ub8cc\ub97c \uac08\uad6c\ud568\uc5d0 \ub530\ub77c \ucee8\ud150\uce20 \ubc1c\ud589\ub7c9\uc740 \uacc4\uc18d \ub298\uc5b4\ub098\uace0 \uc788\uc9c0\ub9cc, MLR \uc778\ub825\uc740 \uc815\uccb4\ub418\uac70\ub098 \uc624\ud788\ub824 \uc904\uc5b4\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee8\ud150\uce20 \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc758 \ud575\uc2ec\uc778 MLR \uac80\ud1a0\ub294 AI \ucd5c\uc801\ud654\uc640 \uc131\uacfc \ucc3d\ucd9c\uc774 \uac00\uc7a5 \ud655\uc2e4\ud55c \uc601\uc5ed\uc785\ub2c8\ub2e4. AI\ub97c \ud1b5\ud574 HCP\uc640 \ud658\uc790\uc5d0\uac8c \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uc815\ud655\ud55c \uce58\ub8cc \uc815\ubcf4\ub97c \ub354 \ube60\ub974\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p>\ub354\ubd88\uc5b4, MLR\uc5d0 AI\ub97c \uc801\uc6a9\ud558\uba74 \ud504\ub85c\uc138\uc2a4\uac00 \uad6c\uc870\uc801\uc73c\ub85c \uac1c\uc120\ub418\uc5b4, \uc219\ub828\ub41c \uc804\ubb38\uac00\ub4e4\uc774 \uc778\uac04\uc758 \ud310\ub2e8\uc774 \ud544\uc218\uc801\uc778 \uc804\ub7b5\uc801 \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ube44\uc988\ub2c8\uc2a4 \ud6a8\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub294 \ub2e8\uc21c\ud788 \uac80\ud1a0 \uc2dc\uac04\uc744 \uc904\uc774\ub294 \uc9c0\ub984\uae38\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uace0\ud488\uc9c8\uc758 \ucee8\ud150\uce20\ub97c \uc720\uc9c0\ud558\uba74\uc11c \ud504\ub85c\uc138\uc2a4\uc758 \uc2e4\uc9c8\uc801\uc778 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uc870\ub825\uc790 \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p>\ud55c \uc81c\uc57d \ud68c\uc0ac\uc758 \uaddc\uc81c \uc6b4\uc601 \ub514\ub809\ud130 \uacb8 \uc218\uc11d \ubd80\uc0ac\uc7a5\uc774 \uc5b8\uae09\ud588\ub4ef\uc774, &#8220;\uc81c\uc57d \uc0b0\uc5c5\uc758 \uadfc\uac04\uc740 MLR\uc785\ub2c8\ub2e4. MLR \ud300\uc758 \uac80\ud1a0 \uc5c6\uc774\ub294 \ucee8\ud150\uce20\uc758 \uc678\ubd80 \ubc30\ud3ec \uc790\uccb4\uac00 \ubd88\uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.&#8221; \ub9ce\uc740 \uc81c\uc57d \ubc14\uc774\uc624 \uae30\uc5c5\uc774 MLR \ud504\ub85c\uc138\uc2a4\ub97c \uc704\ud574 Veeva Vault\ub97c \uc120\ud0dd\ud558\uace0 \uc788\uc73c\uba70, \ub530\ub77c\uc11c \uc81c\uc57d \uc5c5\uacc4 \ud2b9\ud654 \uc5d0\uc774\uc804\ud2f1 AI \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\ub294 Veeva\uc5d0\uac8c\ub3c4 \uc774 \uc601\uc5ed\uc740 \ucd5c\uc6b0\uc120 \uc21c\uc704\uc785\ub2c8\ub2e4.<\/p>\n<h2 style=\"font-size: 24px; font-weight: 500; margin-bottom: 2.4rem;\">\uc5d0\uc774\uc804\ud2f1 AI\ub97c \ud65c\uc6a9\ud55c MLR \ud601\uc2e0<\/h2>\n<p>Vault Platform\uc5d0 \ub124\uc774\ud2f0\ube0c\ub85c \uad6c\ucd95\ub41c <a href=\"\/products\/veeva-ai-for-promomats\/\">Veeva AI for PromoMats<\/a>\ub294 \uc0ac\uc6a9\uc790\uc758 \ud575\uc2ec \ud504\ub85c\uc138\uc2a4\uc5d0 \uc9c0\ub2a5\ud615 AI \uc5d0\uc774\uc804\ud2b8\ub97c \uc9c1\uc811 \ub3c4\uc785\ud558\uc5ec \ud488\uc9c8 \uc810\uac80, \ubb38\uc11c \uc778\uc0ac\uc774\ud2b8 \uc81c\uacf5, \uac80\ud1a0\uc790 \uc9c0\uc6d0 \uc5c5\ubb34\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. \ud2b9\ud788 <a href=\"\/resources\/veeva-ai-for-promomats-quick-check-agent-and-content-agent\/\">Quick Check Agent\uc640 Content Agent<\/a>\ub294 MLR \uac80\ud1a0 \uacfc\uc815\uc744 \uac04\uc18c\ud654\ud558\uc5ec, \uac1c\uc778\ud654\ub418\uace0 \uc601\ud5a5\ub825 \uc788\uc73c\uba70 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ucee8\ud150\uce20\ub97c \ub354 \ube60\ub974\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\uc728\uc801\uc73c\ub85c \ub2e4\ub2e8\uacc4 \ud504\ub85c\uc138\uc2a4\ub97c \uad00\ub9ac\ud558\ub294 \uc5d0\uc774\uc804\ud2f1 AI\ub294 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ucee8\ud150\uce20 \uacf5\uae09\ub9dd\uc744 \uc7ac\uc124\uacc4\ud560 \ud544\uc694 \uc5c6\uc774, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uc0ac\uc804 \uc810\uac80\uacfc \ub9ac\uc2a4\ud06c \uc2dd\ubcc4\uc744 \uc218\ud589\ud558\ub294 \ub370 \ub3c5\ubcf4\uc801\uc778 \uc5ed\ub7c9\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4. \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ucd5c\uc885\uc801\uc778 \ubc29\ud5a5 \uc124\uc815\uc740 \uc5ec\uc804\ud788 \uc778\uac04\uc758 \uc8fc\ub3c4\ud558\uc5d0 \ucca0\uc800\ud788 \uad00\ub9ac\ub429\ub2c8\ub2e4. <\/p>\n<p>\ucee4\uba38\uc15c \ucee8\ud150\uce20 \ud50c\ub7ab\ud3fc\uc5d0 \uae4a\uc774 \ub0b4\uc7a5\ub41c AI \uc5d0\uc774\uc804\ud2b8\ub294 \ub4f1\uae09\ubcc4 \uac80\ud1a0, \ucee8\ud150\uce20 \uc7ac\uc0ac\uc6a9, \ud074\ub808\uc784 \uad00\ub9ac \ubc0f \uc218\uc9d1\uacfc \uac19\uc740 \uae30\uc220 \ubc0f <a href=\"\/kr\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/\">\ud504\ub85c\uc138\uc2a4 \uac1c\uc120 \uc0ac\ud56d<\/a>\uacfc \uc870\ud654\ub97c \uc774\ub8e8\uc5b4 \uc791\ub3d9\ud558\uba70, \uc774\ub97c \ud1b5\ud574 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \ub354 \ube60\ub978 \uc2b9\uc778 \uc2dc\uac04 \ub0b4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc790\uc0b0\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"\/kr\/products\/crm-suite\/\">Quick Check Agent\uc640 Content Agent<\/a>\ub294 \ucee8\ud150\uce20 \uc6b4\uc601 \uc804\ubc18\uc744 \uc7ac\uc815\ube44\ud558\uae30 \uc704\ud574 PromoMats \ub0b4\uc5d0\uc11c \ud611\uc5c5\ud558\uac8c \ub420 \uc218\ub9ce\uc740 Veeva AI \uc5d0\uc774\uc804\ud2b8\uc758 \uccab \uc2dc\uc791\uc785\ub2c8\ub2e4. \uc774\uc5b4\uc11c \ub3c4\uc785\ub420 \uc5d0\uc774\uc804\ud2f1 MLR\uc740 \ucee8\ud150\uce20 \uc2b9\uc778\uc744 \uc704\ud55c \ucd5c\ub2e8 \uacbd\ub85c\ub97c \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c AI \uc5d0\uc774\uc804\ud2b8\ub4e4\uc740 \ud1b5\ud569\uc801\uc73c\ub85c MLR \ud300\uc744 \ub3c4\uc6b8 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ub9c8\ucf00\ud305 \ud300\uacfc \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108\uac00 \uac80\ud1a0\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \ucee8\ud150\uce20\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uac8c \ud558\uc5ec \uaddc\uc815\uc744 \uc900\uc218\ud55c \ucee8\ud150\uce20\uc758 \ubc30\ud3ec\ub97c \uac00\uc18d\ud654\ud569\ub2c8\ub2e4.<\/p>\n<h2 style=\"font-size: 24px; font-weight: 500; margin-bottom: 2.4rem;\">MLR \ud504\ub808\uc784\uc6cc\ud06c \ub0b4\uc5d0\uc11c AI\ub97c \ud14c\uc2a4\ud2b8\ud558\uace0 \ud559\uc2b5\ud558\uba70 \ub2e8\uacc4\uc801\uc73c\ub85c \ud655\uc7a5\ud558\uc2ed\uc2dc\uc624.<\/h2>\n<p>\ub370\uc774\ud130\uc640 \ucee8\ud150\uce20, \uadf8\ub9ac\uace0 \uc774\uc81c\ub294 AI \uc5d0\uc774\uc804\ud2b8\uac00 PromoMats \ubc0f <a href=\"\/kr\/products\/crm-suite\/\">Veeva Vault CRM<\/a>\uacfc \uac19\uc740 \ud575\uc2ec \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ub0b4\uc5d0\uc11c \uc791\ub3d9\ud558\uba70, \uc0b0\uc5c5 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\ub825 \uc788\ub294 \ucee8\ud150\uce20\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacf5\uc720 \uc778\ud504\ub77c\ub294 \ub514\uc9c0\ud138 \uc790\uc0b0\uacfc \uba54\ud0c0\ub370\uc774\ud130\uac00 \uc870\uc9c1 \uc804\uccb4\ub85c \ud750\ub974\ub294 \uc6d0\ud65c\ud55c \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud64d\ubcf4\uc6a9 \ucee8\ud150\uce20\uac00 \uc2b9\uc778\ub418\uba74 \ud574\ub2f9 \ubb38\uc11c\ub294 \ubc30\ud3ec\ub97c \uc704\ud574 Vault CRM\uc5d0\uc11c \uc989\uc2dc \uc0ac\uc6a9 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \uae4a\uc774 \ub0b4\uc7a5\ub41c AI \uc5d0\uc774\uc804\ud2b8\ub294 \ube44\uc988\ub2c8\uc2a4 \uaddc\uce59\uacfc \ub85c\uc9c1\uc744 \uc774\ud574\ud558\uace0, \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ud2b9\ud654 \ud504\ub86c\ud504\ud2b8\ub97c \uc0ac\uc6a9\ud558\uba70, \ub370\uc774\ud130\uc640 \ubb38\uc11c\uc5d0 \uc548\uc804\ud558\uac8c \uc811\uadfc\ud569\ub2c8\ub2e4. <\/p>\n<p>\uc774\ub7ec\ud55c \ud1a0\ub300\ub97c \ubc14\ud0d5\uc73c\ub85c, \uc81c\uc57d \ubc14\uc774\uc624 \uae30\uc5c5\uc740 &#8216;<a href=\"\/blog\/from-pilot-to-impact-focus-on-people-and-processes-to-deliver-ai-value\/\">\ud14c\uc2a4\ud2b8, \ud559\uc2b5, \ud655\uc7a5(Test, Learn, Scale)<\/a>&#8216; \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \uace0\ubd80\uac00\uac00\uce58 AI \uc0ac\uc6a9 \uc608\uc2dc \ubc1c\uad74\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<ol>\n<li>\ud22c\uc790 \ubc0f \ud504\ub85c\uc81d\ud2b8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uae30 \uc704\ud574 \uac01 \uc0ac\uc6a9 \uc608\uc2dc\ubcc4\ub85c \uc2e4\uc9c8\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\uc640 \ubcc0\ud654\uc5d0 \ub530\ub978 \uc601\ud5a5\ub3c4\ub97c \uc815\ub7c9\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li>\ud2b9\uc815 \uc18c\uc218 \uc778\uc6d0\uc744 \ub300\uc0c1\uc73c\ub85c \ud504\ub85c\uc138\uc2a4\ub97c \uc7ac\uc124\uacc4\ud558\uace0 \ub3c4\uc785\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n<li>\ud655\ubcf4\ub41c \uc2dc\uac04\uc744 \ucee8\ud150\uce20 \ubaa8\ub378 \uc804\ubc18\uc758 \uace0\ubd80\uac00\uac00\uce58 \uacfc\uc5c5\uc5d0 \uc7ac\ubc30\uce58\ud569\ub2c8\ub2e4.<\/li>\n<li>ROI\ub97c \uce21\uc815\ud558\uace0 \ud504\ub85c\uc138\uc2a4 \ub610\ub294 \ucc44\ud0dd \uacfc\uc815\uc758 \uc7a5\uc560\ubb3c\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4.<\/li>\n<li>\ud655\uc7a5:\n<ul>\n<li>\uc5b8\uc5b4 \ubc0f \uc9c0\uc5ed\ubcc4 \uaddc\uc815\uc744 \uace0\ub824\ud558\uc5ec \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc \ub610\ub294 \uce58\ub8cc \uc601\uc5ed\uc73c\ub85c \ud655\ub300\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucd94\uac00\ub85c \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc0ac\uc6a9 \uc608\uc2dc \ubc0f AI \uc5d0\uc774\uc804\ud2b8\ub85c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc5c5\uacc4\uc758 \ud575\uc2ec \ud559\uc2b5 \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c AI \ud22c\uc790\ub97c \uc9c0\uc6d0\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n<\/ol>\n<h3 style=\"font-size: 24px; font-weight: 500; margin-bottom: 2.4rem; color: #333;\">AI \ud655\uc7a5 \uc804 \uc131\uacf5\uc744 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive mw-700\" alt=\"\" src=\"\/wp-content\/uploads\/2026\/02\/in-blog-agentic-ai-for-mlr-image-1.png\"><\/p>\n<p>MLR \uc601\uc5ed\uc758 AI \ub3c4\uc785 \ucd08\uae30 \ub2e8\uacc4\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uac00\uc774\ub4dc\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e0\ub8b0\ud560 \ub9cc\ud55c KPI\ub4e4\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac80\ud1a0\uc790\uc758 \uc2e0\ub8b0\ub3c4\uc640 \uac19\uc740 \ub2e8\uae30\uc801\uc778 \uc815\uc131\uc801 \uc694\uc18c\ub97c \uce21\uc815\ud568\uacfc \ub3d9\uc2dc\uc5d0, \uc2dc\uac04 \uc808\uac10 \ud6a8\uacfc\uc640 \uac19\uc740 \uc7a5\uae30\uc801\uc778 \uc815\ub7c9\uc801 \uacb0\uacfc\ub3c4 \ud568\uaed8 \uce21\uc815\ud558\uc2ed\uc2dc\uc624.<\/p>\n<h3 style=\"font-size: 24px; font-weight: 500; margin-bottom: 2.4rem; color: #333;\">KPI \uc124\uc815\uc5d0 \uc774\ub978 \uc2dc\uc810\uc774\ub780 \uc5c6\uc2b5\ub2c8\ub2e4<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive mw-600\" style=\"max-width: 600px; margin: 0 auto;\" alt=\"\" src=\"\/wp-content\/uploads\/2026\/02\/in-blog-agentic-ai-for-mlr-image-2.png\"><\/p>\n<p>\ub610\ud55c, \uc81c\uc57d \ubc14\uc774\uc624 \uae30\uc5c5\uc740 \uc5c5\uacc4\uc758 \uc778\uc0ac\uc774\ud2b8\uc640 \ud559\uc2b5 \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c AI \ud22c\uc790\ub97c \ub354\uc6b1 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uae30\uc220 \uacb0\uc815\uc5d0 \ub4e4\uc774\ub294 \ub178\ub825\ub9cc\ud07c <strong style=\"font-weight: 500;\">\uc778\ub825\uacfc \ud504\ub85c\uc138\uc2a4\uc758 AI \uc218\uc6a9\ub3c4\ub97c \ub192\uc774\uc2ed\uc2dc\uc624.<\/strong> <a href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/\" target=\"_blank\" rel=\"noopener noreferrer\">MIT<\/a>\uc758 \uc5f0\uad6c \uacb0\uacfc\ub3c4 \uc774\ub97c \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4: &#8220;\ub300\ubd80\ubd84\uc758 AI \ud504\ub85c\uc81d\ud2b8\ub294 \uacbd\uc9c1\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0, \ub9e5\ub77d\uc801 \ud559\uc2b5 \ubd80\uc871, \uadf8\ub9ac\uace0 \uc77c\uc0c1 \uc5c5\ubb34\uc640\uc758 \ubd88\uc77c\uce58\ub85c \uc778\ud574 \uc2e4\ud328\ud569\ub2c8\ub2e4.&#8221; <\/li>\n<li>\ucd5c\uc18c \ube44\uc6a9\uc73c\ub85c \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uae30 \uc704\ud574 <strong style=\"font-weight: 500;\">\ub2e8\uae30 \ubc0f \uc7a5\uae30 AI \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uad6c\ubd84\ud558\uc2ed\uc2dc\uc624.<\/strong> \ub2e8\uae30 \ud30c\uc77c\ub7ff \ud14c\uc2a4\ud2b8\ub294 \uaf2d \ud544\uc694\ud558\uc9c0\ub9cc, \uc790\uce6b \uacfc\ub3c4\ud55c \ub9ac\uc18c\uc2a4\ub97c \uc18c\ubaa8\ud558\uc5ec \uc7a5\uae30\uc801\uc778 AI \ubaa9\ud45c\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>AI \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c <strong style=\"font-weight: 500;\">\ud604\uc7ac\uc758 \uac70\ubc84\ub10c\uc2a4 \ubc0f \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ubaa8\ub378\uc744 \uc774\ud574<\/strong>\ud558\uace0 \ud544\uc694\ud55c \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\uc2ed\uc2dc\uc624. AI \ub3c4\uc785 \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uc804\ubb38\uac00\ub97c \ucc38\uc5ec\uc2dc\ucf1c \uaddc\uce59\uc744 \uc815\uc758\ud558\uace0 \ub9ac\uc2a4\ud06c\ub97c \uc644\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li><strong style=\"font-weight: 500;\">AI\uc758 ROI\ub97c \uc815\uae30\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uc2ed\uc2dc\uc624.<\/strong> \uae30\uc220\uc774 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \ud300\uc774 \ud504\ub85c\uc138\uc2a4\ub098 \ucc44\ud0dd\uc758 \uc7a5\uc560\ubb3c \uc5c6\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uce21\uc815\ud558\uace0 \uc870\uc815\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. AI\ub97c \ud1b5\ud55c \uc131\uacf5\uc801\uc778 \ubcc0\ud654\ub97c \uc704\ud574\uc11c\ub294 \ubc18\ub4dc\uc2dc \uc778\uac04\uc774 \uac1c\uc785\ud558\uc5ec \ucd5c\uc801\ud654\ud558\ub294 \uc791\uc5c5\uc774 \ubcd1\ud589\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>Veeva\ub294 AI\uac00 \uc778\uac04\uc758 \ube44\ud310\uc801 \uc0ac\uace0, \uc989 \ucee8\ud150\uce20 \uc2b9\uc778\uc5d0 \ud544\uc218\uc801\uc778 \uae4c\ub2e4\ub85c\uc6b4 \ud310\ub2e8 \ub2a5\ub825\uc740 \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc218\ub3d9\uc801\uc774\uace0 \ubc18\ubcf5\uc801\uc778 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud568\uc73c\ub85c\uc368 MLR \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uac83\uc774\ub77c \ubbff\uc2b5\ub2c8\ub2e4. \ucee8\ud150\uce20 \ud300\uc740 AI \uc5d0\uc774\uc804\ud2b8\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud574 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0 HCP\uc640 \ud658\uc790\uc5d0\uac8c \ub354\uc6b1 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\ub97c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p>\uc2e4\uc81c\ub85c 10 \uc81c\uc57d \ubc14\uc774\uc624 \uae30\uc5c5\uc758 \ucee8\ud150\uce20 \uc804\ubb38\uac00 101 \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ud55c \ucd5c\uadfc <a href=\"\/resources\/ai-in-mlr-insights-from-101-content-professionals\/\">Veeva PromoMats \uc124\ubb38\uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74, \uc751\ub2f5\uc790\ub4e4\uc740 2028 MLR \ud504\ub85c\uc138\uc2a4\uc758 <a href=\"\/resources\/ai-in-mlr-insights-from-101-content-professionals\/\">38%<\/a>\uac00 AI \uc911\uc2ec\uc73c\ub85c \uc804\ud658\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud64d\ubcf4 \ubb38\uad6c \uc2b9\uc778 \uacfc\uc815\uc5d0\uc11c AI \ub3c4\uc785\uc73c\ub85c \uae30\ub300\ub418\ub294 \uac00\uc7a5 \ud070 \uc774\uc810\uc73c\ub85c &#8216;MLR \uac80\ud1a0 \uc2dc\uac04 \ub2e8\ucd95&#8217;\uc744 \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\ubd80\uac00\uac00\uce58 \uc601\uc5ed\uc778 MLR\uc5d0 AI \uc5d0\uc774\uc804\ud2b8\ub97c \uc9d1\uc911\uc2dc\ud0a4\ub294 \uac83\uc740 \uc81c\uc57d \ubc14\uc774\uc624 \uae30\uc5c5\uc774 \uae30\uc220\uc744 \ud655\uc7a5\ud558\uace0 \uc804\ub7b5\uc801 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\uba70, \uacb0\uacfc\uc801\uc73c\ub85c \uae09\uc99d\ud558\ub294 \uc2e0\uc18d\ud558\uace0 \uc801\ubc95\ud55c \ucee8\ud150\uce20 \ubc30\ud3ec \uc218\uc694\ub97c \ucda9\uc871\ud560 \uc218 \uc788\ub294 \uba85\ud655\ud55c \uacbd\ub85c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 MLR\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\ub294 \ucee8\ud150\uce20 \ubd84\uc57c\uc5d0\uc11c AI\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc791\ub3d9\uc2dc\ud0a4\ub294 \ud575\uc2ec\uc774\uba70, Veeva\uc640 Veeva \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305\uc740 \uc774\ub7ec\ud55c \uc5ec\uc815\uc5d0\uc11c \uae30\uc5c5\ub4e4\uc744 \uc548\ub0b4\ud560 \ucd5c\uc801\uc758 \uc704\uce58\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p>\uce21\uc815 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 AI \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4, \ub178\ub825\uc744 \ud22c\uc785\ud558\uc5ec \ub3c5\ubcf4\uc801\uc778 \uc5ed\ub7c9\uc744 \uac16\ucd98 \ub2f9\uc0ac\ub294 \uc81c\uc57d \uc0b0\uc5c5\uacfc \uc885\uc0ac\uc790\ub4e4\uc774 \ub354\uc6b1 \ud6a8\uc728\uc801\uc774\uace0 \uc5f0\uacb0\ub41c \ubc29\uc2dd\uc73c\ub85c \uc5c5\ubb34\ub97c \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"\/kr\/services\/business-consulting-services\/\">Veeva \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305<\/a>\uc758 \uc2ec\uce35 \ubd84\uc11d\uc744 \ud1b5\ud574 \uadc0\uc0ac\uc758 \ud300\uc774 AI \uc5d0\uc774\uc804\ud2b8\uc758 \ud6a8\uacfc\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc900\ube44\uac00 \ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc81c\uc57d \ubc14\uc774\uc624 \ubd84\uc57c\uc5d0 AI\uac00 \ub110\ub9ac \ubcf4\uae09\ub418\uba74\uc11c \ud655\uc778\ub41c \ud575\uc2ec \ud559\uc2b5 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. AI\ub97c \uace0\ubd80\uac00 \uac00\uce58 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ub9de\uac8c \ud65c\uc6a9\ud558\uc600\uc744 \ub54c \uc0dd\uc0b0\uc131 \uc99d\ub300 \uc774\uc0c1\uc758 \uc804\ub7b5\uc801 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ucee8\ud150\uce20 \uacf5\uae09\ub9dd \ub0b4\uc5d0\uc11c MLR \ub9ac\ubdf0\ub294 \uc774\ub7ec\ud55c \uc804\ub7b5\uc801 \uac00\uce58\uac00 \uac00\uc7a5 \ub192\uac8c \uc2e4\ud604\ub418\ub294 \uc601\uc5ed\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":213,"featured_media":35060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-commercial","blog-product-content-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/34920"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/213"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=34920"}],"version-history":[{"count":50,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/34920\/revisions"}],"predecessor-version":[{"id":35059,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/34920\/revisions\/35059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/35060"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=34920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=34920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=34920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}