{"id":35070,"date":"2026-02-05T20:41:23","date_gmt":"2026-02-06T01:41:23","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?p=35070"},"modified":"2026-04-07T01:54:44","modified_gmt":"2026-04-07T05:54:44","slug":"5-insights-on-data-foundations-from-top-pharma-leaders","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/5-insights-on-data-foundations-from-top-pharma-leaders\/","title":{"rendered":"<span style=\"font-weight: 500;\">\uc0c1\uc704 \uc81c\uc57d\uc0ac \ub9ac\ub354\ub4e4\uc774 \uc804\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uad6c\ucd95\uc5d0 \uad00\ud55c \uc778\uc0ac\uc774\ud2b8 5\uac00\uc9c0<\/span>"},"content":{"rendered":"<style>\n.blog-single-content {\nword-break: keep-all;\n}\n.blog-single-content img {\nborder: none;\nwidth: 65px;\n    height: 65px;\n    padding: 0;\n}\n.content-pull-quote {\n    background: rgba(238, 241, 245, .5);\n        border-radius: 40px;\n        padding: 4.8rem;\n}\n.content-pull-quote__person {\n    display: flex;\n    flex-direction: row;\n    gap: .8rem;\n    margin-top: 2.4rem;\n}\n.content-pull-quote>p {\nmargin-top: 0;\n        font-size: 24px;\n    font-weight: 500;\ncolor: #333;\n}\n.content-pull-quote__author h6 {\ncolor: #333;\nmargin-bottom: 0;\n    text-transform: none;\n}\n.content-pull-quote__author p {\n        font-size: 14px;\nmargin-top: 5px;\nmargin-bottom: 0;\n    color: #333;\n    }\n<\/style>\n<p>\uc81c\uc57d \uc0b0\uc5c5\uc758 AI \ub3c4\uc785\uc774 \uc2e4\ud5d8 \ub2e8\uacc4\ub97c \ub118\uc5b4 \uc2e4\ud589 \ub2e8\uacc4\ub85c \uc811\uc5b4\ub4e4\uba74\uc11c, \uadf8 \uc57c\uc2ec\ucc2c \uaddc\ubaa8\ub294 \ub204\uad6c\ub3c4 \ubd80\uc815\ud560 \uc218 \uc5c6\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \ubc1c\ud45c\ub41c <a href=\"\/resources\/the-state-of-data-analytics-and-ai-in-commercial-biopharma\/\">\uc81c\uc57d \ubc14\uc774\uc624 \ucee4\uba38\uc15c \ubd84\uc57c\uc758 \ub370\uc774\ud130, \ubd84\uc11d \ubc0f AI \ud604\ud669<\/a> \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ub9ac\ub354\uc758 86%\uac00 AI\ub97c \ud1b5\ud574 5% \uc774\uc0c1\uc758 \ub9e4\ucd9c \uc99d\ub300\ub97c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub370\uc774\ud130 \uae30\ubc18\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc5d0 \ud544\uc694\ud55c \ubb34\uacb0\uc131\uacfc \uc5f0\uacb0\uc131\uc744 \uac16\ucd94\uc9c0 \ubabb\ud55c \ud0d3\uc5d0, \ub9ac\ub354\uc758 89%\ub294 \ucd94\uc9c4 \uc911\uc778 AI \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \ud655\uc7a5\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc \ud3ec\ubd80\uc640 \ud604\uc2e4 \uc0ac\uc774\uc758 \uac04\uadf9\uc740 \uc810\ucc28 \ubc8c\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac04\uadf9\uc744 \uc881\ud788\uae30 \uc704\ud574 \ub9ac\ub354\ub4e4\uc740 \ub370\uc774\ud130 \ud488\uc9c8\uc744 \ub2e8\uc21c\ud788 \ubd80\uc218\uc801\uc778 \uc720\uc9c0\ubcf4\uc218 \uc791\uc5c5 \uc815\ub3c4\ub85c \ucde8\uae09\ud558\ub294 \uac83\uc744 \uba48\ucd94\uace0, \uc804\ub7b5\uc801 \ud575\uc2ec \uacfc\uc81c\ub85c \ub2e4\ub8e8\uae30 \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>Bayer, Boehringer Ingelheim, GSK, Orion Pharma<\/strong>\uc758 \ub370\uc774\ud130 \ub9ac\ub354\ub4e4\uc774 \uc81c\uc57d \uc5c5\uacc4\uc758 AI\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub97c \ud604\uc2e4\ub85c \ubc14\uafb8\uae30 \uc704\ud55c \ub85c\ub4dc\ub9f5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub2e8\uc21c\ud788 \ud30c\uc77c\ub7ff \ud504\ub85c\uc81d\ud2b8\uc5d0 \uba38\ubb3c\uc9c0 \uc54a\uace0, \uc2e4\uc81c \uc6b4\uc601 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p>\ud655\uc7a5 \uac00\ub2a5\ud55c AI\ub97c \uc704\ud55c \uae30\ubc18 \uad6c\ucd95\uc5d0 \ub300\ud574 \uc774\ub4e4\uc774 \uc804\ud558\ub294 \ub2e4\uc12f \uac00\uc9c0 \uc804\ub7b5\uc801 \uc778\uc0ac\uc774\ud2b8\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 style=\"font-size: 24px; font-weight: 500; margin-bottom: 2.4rem; color: #333;\">1. \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uad00\uc810\uc744 &#8216;\ube44\uc6a9&#8217;\uc5d0\uc11c &#8216;\uac00\uce58&#8217;\ub85c \uc804\ud658\ud558\uc2ed\uc2dc\uc624 <\/h2>\n<p>\uc624\ub7ab\ub3d9\uc548 \ub808\ud37c\ub7f0\uc2a4 \ub370\uc774\ud130\uc640 \ub9c8\uc2a4\ud130 \ub370\uc774\ud130 \uad00\ub9ac(MDM)\ub294 \ubc18\ub4dc\uc2dc \ud544\uc694\ud558\uc9c0\ub9cc \uc804\ub7b5\uc801\uc774\uc9c0\ub294 \uc54a\uc740 \ubd80\uc218\uc801\uc778 \ube44\uc6a9\uc73c\ub85c\ub9cc \uc5ec\uaca8\uc838 \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc2dd\uc740 \ud22c\uc790\uc758 \uac78\ub9bc\ub3cc\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c <strong>\ub9ac\ub354\uc758 53%\uac00 \uc608\uc0b0 \uc81c\uc57d\uc744 \ub0ae\uc740 \ub370\uc774\ud130 \ud488\uc9c8\uc758 \uc8fc\uc694 \uc6d0\uc778\uc73c\ub85c \uaf3d\uace0 \uc788\uc73c\uba70<\/strong>, \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uaca9\ucc28\ub294 AI \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \ud655\uc7a5\ub418\ub294 \uac83\uc744 \uac00\ub85c\ub9c9\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>Orion Pharma<\/strong>\uc758 \uc804 \uae00\ub85c\ubc8c \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc45\uc784\uc790\uc778 \ub77c\ud30c\uc5d8\ub808 \ud1a0\ub974\ud2f0(Raffaele Torti)\ub294 \ub370\uc774\ud130\uac00 AI\uc640 \uac19\uc740 \ube44\uc988\ub2c8\uc2a4 \uc6b0\uc120\uc21c\uc704\ub97c \uc2e4\ud604\ud558\ub294 \uc804\ub7b5\uc801 \uc870\ub825\uc790\uac00 \ub420 \uac83\uc784\uc744 \ud655\uc2e0\ud588\uc2b5\ub2c8\ub2e4. \uc804\uc0ac\uc801\uc778 \uacf5\uac10\uc744 \uc5bb\uae30 \uc704\ud574 \uadf8\ub294 \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4 \ub300\uc2e0, \ud0c4\ud0c4\ud558\uac8c \uad6c\ucd95\ub41c \ub370\uc774\ud130 \uae30\ubc18\uc774 \uc5b4\ub5bb\uac8c \uc2dc\uc7a5\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\uace0 \ud0c0\uac9f\ud305 \uc7a0\uc7ac\ub825\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \ud655\uc7a5\ud558\uc5ec \uc870\uc9c1\uc5d0 \uc774\uc775\uc744 \uc8fc\ub294\uc9c0 \uc785\uc99d\ud558\ub294 \ub370 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n<div class=\"content-pull-quote\">\n<p>\u201c\ud575\uc2ec\uc740 \ubaa8\ub4e0 \uc7a0\uc7ac \ub9ac\ub4dc\ub97c \uc644\ubcbd\ud558\uac8c \ud30c\uc545\ud588\uc744 \ub54c \uc5bb\uc744 \uc218 \uc788\ub294 \ud6a8\uacfc\ub97c \uc9c1\uc811 \uc785\uc99d\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud0c0\uac9f \ub9ac\uc2a4\ud2b8\ub97c \ud655\uc7a5\ud568\uc73c\ub85c\uc368, \ucd5c\uc18c 10% \uc774\uc0c1\uc758 \ub9e4\ucd9c \uc99d\ub300 \ud6a8\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<div class=\"content-pull-quote__person\">\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/Raffaele-Torti-Circle-320x320-1.png\" alt=\"\"><\/p>\n<div class=\"content-pull-quote__author\">\n<h6>\ub77c\ud30c\uc5d8\ub808 \ud1a0\ub974\ud2f0(Raffaele Torti)<\/h6>\n<p>Orion Pharma \uc804 \uae00\ub85c\ubc8c \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc45\uc784\uc790<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2 style=\"font-size: 24px; font-weight: 500; margin-top:3.4rem; margin-bottom: 2.4rem; color: #333;\">2. \ub370\uc774\ud130 \uc2dc\uc2a4\ud15c\uc744 \uc7ac\uc810\uac80\ud558\uace0 \uc801\uc808\ud558\uac8c \uc870\uc815\ud558\uc2ed\uc2dc\uc624<\/h2>\n<p>\ub370\uc774\ud130 \uc804\ub7b5\uc744 \uc7ac\ud3c9\uac00\ud558\uace0, \ucc28\uc138\ub300 CRM\uc744 \uc120\uc815\ud558\uba70, AI\ub97c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\uc7a5\ud574\uc57c \ud558\ub294 \uc9c0\uae08\uc774 \ubc14\ub85c \uae30\uc874 \uc2dc\uc2a4\ud15c\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \uc7ac\uac80\ud1a0\ud560 \ucd5c\uc801\uc758 \uc2dc\uae30\uc785\ub2c8\ub2e4. <\/p>\n<p>\uc9c0\ub09c\ud574 <strong>Boehringer Ingelheim<\/strong>\uc740 \uc804\uc0ac\uc801\uc778 <a href=\"\/kr\/products\/opendata\/\">OpenData<\/a>\ub3c4\uc785\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc \ubc0f \ub370\uc774\ud130 \ubd80\ubb38 \ucd1d\uad04\uc778 \uc54c\ub809\uc0b0\ub354 \uc6b8\ub9ac\ud788(Alexander Ullrich)\ub294 <a href=\"\/kr\/products\/crm-suite\/\">Vault CRM<\/a>\uc73c\ub85c\uc758 \uc774\uc804\uacfc \uac19\uc740 \ub300\uaddc\ubaa8 \uc778\ud504\ub77c \uc804\ud658 \uc2dc \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\uae30 \uc704\ud574\uc11c\ub294 \ud1b5\ud569\ub41c \ub370\uc774\ud130 \uc804\ub7b5\uc774 \ud544\uc218\uc801\uc774\ub77c\uace0 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<div class=\"content-pull-quote\">\n<p>\u201c\uc6b0\ub9ac\uc5d0\uac8c \ud575\uc2ec \ub3d9\ub825\uc740 \uace7 \ub2e4\uac00\uc62c CRM \ub9c8\uc774\uadf8\ub808\uc774\uc158\uc744 \uac04\uc18c\ud654\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uace0\uac1d MDM\uc744 \uba3c\uc800 \uc81c\ub300\ub85c \uad6c\ucd95\ud574\uc57c \ud55c\ub2e4\ub294 \uc810\uc744 \uc54c\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c Vault \ub9c8\uc774\uadf8\ub808\uc774\uc158 \uc774\uc804\uc5d0 \ub2e8\uc77c \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uccb4\ub97c \uc120\uc815\ud574 \ub3c4\uc785\ud558\ub294 \uac83\uc774 \ud504\ub85c\uc81d\ud2b8\uc758 \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\uae30 \uc704\ud55c \ucd5c\uc6b0\uc120 \uacfc\uc81c\uc600\uc2b5\ub2c8\ub2e4.\u201d <\/p>\n<div class=\"content-pull-quote__person\">\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/Alexander-Ullrich-Circle-320x320-1.png\" alt=\"\"><\/p>\n<div class=\"content-pull-quote__author\">\n<h6>\uc54c\ub809\uc0b0\ub354 \uc6b8\ub9ac\ud788(Alexander Ullrich)<\/h6>\n<p>Boehringer Ingelheim \ud50c\ub7ab\ud3fc \ubc0f \ub370\uc774\ud130(\uc758\ud559\ubd80) \ubd80\ubb38 \ucd1d\uad04<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2 style=\"font-size: 24px; font-weight: 500; margin-top:3.4rem; margin-bottom: 2.4rem; color: #333;\">3. \uc18d\ub3c4\uc640 \uc815\ud655\uc131\uc73c\ub85c \ud544\ub4dc \ud300\uc758 \uc2e0\ub8b0\ub97c \ud655\ubcf4\ud558\uc2ed\uc2dc\uc624<\/h2>\n<p>\uae00\ub85c\ubc8c \ub370\uc774\ud130 \uc804\ub7b5\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \uac01 \uc9c0\uc5ed \uc2dc\uc7a5\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uc798 \uc218\uc6a9\ub418\ub294\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \ud544\ub4dc \ud300\uc774 \ub370\uc774\ud130\ub97c \uc2e0\ub8b0\ud558\uc9c0 \ubabb\ud560 \uacbd\uc6b0 Vault CRM\ubcf4\ub2e4\ub294 \ubcf8\uc778\uc758 \uc9c1\uad00\uc5d0 \ub354 \uc758\uc874\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>GSK, Bayer<\/strong>, \uadf8\ub9ac\uace0 <strong>Boehringer Ingelheim<\/strong>\uc758 \ub9ac\ub354\ub4e4\uc740 \uc131\uacf5\uc758 \uc9c4\uc815\ud55c \ucc99\ub3c4\uac00 \ub85c\uceec \ud300\uc758 \uc2e0\ub8b0\ub77c\uace0 \uc785\uc99d\ud569\ub2c8\ub2e4. GSK Nordics\uc758 \uc5d0\ub9ac\uce74 \ud734\uc9d5(Erika Husing)\uc774 \uc18c\uc18d\ub41c \ud300\uc758 \uacbd\uc6b0, \ub370\uc774\ud130 \uc815\ud655\ub3c4\uc640 \ucd5c\uc2e0\uc131\uc744 \ubcf4\uc7a5\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub85c \ub370\uc774\ud130 \ubcc0\uacbd \uc694\uccad(DCRs) \ucc98\ub9ac \uc2dc\uac04\uc744 \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uacfc\uac70\uc758 \ub808\uac70\uc2dc \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc778\ud574 \uacaa\uc5c8\ub358 \ubd88\ub9cc\uc744 \ud574\uc18c\ud558\uace0 \ud604\uc7a5\uc758 \uc2e0\ub8b0\ub97c \ud68c\ubcf5\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p>\n<div class=\"content-pull-quote\">\n<p>\u201c\uc6b0\ub9ac \ud300\uc774 \uac70\ub454 \uc131\uacf5\uc740 DCR \ucc98\ub9ac \uc2dc\uac04\uc744 \ud68d\uae30\uc801\uc73c\ub85c \ub2e8\ucd95\ud588\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc2a4\uc6e8\ub374\uc758 \uacbd\uc6b0 \ucc98\ub9ac \uc2dc\uac04\uc774 \uc57d 2\uc2dc\uac04 \uc815\ub3c4\uc778\ub370, \ud544\ub4dc \ud300\uc774 \uc774\uc804\uc758 \ub808\uac70\uc2dc \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud560 \ub54c \uacaa\uc5c8\ub358 \uc0c1\ud669\uacfc \ube44\uad50\ud558\uba74 \ub180\ub77c\uc6b8 \uc815\ub3c4\ub85c \uac1c\uc120\ub41c \uc218\uce58\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\u201d<\/p>\n<div class=\"content-pull-quote__person\">\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/Erika-Husing-Circle-320x320-1.png\" alt=\"\"><\/p>\n<div class=\"content-pull-quote__author\">\n<h6>\uc5d0\ub9ac\uce74 \ud734\uc9d5(Erika Husing)<\/h6>\n<p>GSK \ucee4\uba38\uc15c \uc6b4\uc601<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2 style=\"font-size: 24px; font-weight: 500; margin-top:3.4rem; margin-bottom: 2.4rem; color: #333;\">4.  \ud654\ub824\ud55c AI \ub3c4\uc785\uc5d0 \uc55e\uc11c, \ud0c4\ud0c4\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc744 \uba3c\uc800 \ub9c8\ub828\ud558\uc2ed\uc2dc\uc624<\/h2>\n<p>\uc5c5\uacc4\uac00 \uc55e\ub2e4\ud22c\uc5b4 AI \ud30c\uc77c\ub7ff \ud504\ub85c\uc81d\ud2b8\ub97c \uc3df\uc544\ub0b4\uace0 \uc788\ub294 \uac00\uc6b4\ub370, <strong>Bayer<\/strong>\uc758 \ube44\uc988\ub2c8\uc2a4 \ucf00\uc774\ud37c\ube4c\ub9ac\ud2f0 \ub9ac\ub4dc\uc778 \ud558\ub9ac \ud06c\ub9ac\uc288\ub098 \uc774\uc608\ub974(Hari Krishna Iyer)\ub294 \uc815\ubc18\ub300\uc758 \ud589\ubcf4\uac00 \uc131\uacf5\uc758 \uc5f4\uc1e0\uc600\ub2e4\uace0 \ubc1d\ud799\ub2c8\ub2e4. \ubc14\ub85c \uc18c\uc704 &#8220;\uc9c0\ub8e8\ud55c&#8221; \uae30\ucd08 \uc791\uc5c5\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n<p>Bayer\ub294 \ud604\uc7ac\uc758 AI \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uae30 \ud6e8\uc52c \uc804\uc778 \uc218\ub144 \uc804\ubd80\ud130, \uc624\ub85c\uc9c0 &#8220;\uae30\ubcf8\uc744 \ubc14\ub85c \uc138\uc6b0\uae30 \uc704\ud574&#8221; \ub370\uc774\ud130 \uc5ec\uc815\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uace0\uae09 \ubd84\uc11d \ub2e8\uacc4\ub85c \uace7\uc7a5 \ub6f0\uc5b4\ub118\uace0 \uc2f6\uc740 \uc720\ud639\uc744 \ubfcc\ub9ac\uce58\uace0 \uae00\ub85c\ubc8c \ud45c\uc900\ud654\uc5d0 \uc9d1\uc911\ud55c \uacb0\uacfc, \ud604\uc7ac\ub294 \ud601\uc2e0\uc744 \uc704\ud55c \uace0\uc18d \ubc1c\ud310 \uc5ed\ud560\uc744 \ud558\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uad50\ud6c8\uc740 \uba85\ud655\ud569\ub2c8\ub2e4. \ubbf8\ub798\uc5d0 AI\uc758 &#8216;\uc18d\ub3c4&#8217;\ub97c \uc6d0\ud55c\ub2e4\uba74, \uc9c0\uae08 \ub370\uc774\ud130\uc758 &#8216;\uc548\uc815\uc131&#8217;\uc744 \ud655\ubcf4\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<div class=\"content-pull-quote\">\n<p>\u201c\uc6b0\ub9ac\ub294 \uae30\ubcf8\uc744 \ubc14\ub85c \uc138\uc6b0\uae30 \uc704\ud574 \uc774\ubbf8 2~3\ub144 \uc804\ubd80\ud130 \uc774 \uc5ec\uc815\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. AI \uc804\ub7b5\uc740 \uadf8\ubcf4\ub2e4 \ud6e8\uc52c \ub098\uc911\uc5d0 \uc218\ub9bd\ub418\uc5c8\uc8e0. \ud558\uc9c0\ub9cc \uacb0\uacfc\uc801\uc73c\ub85c \uadf8\uac83\uc774 \ud070 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc57c\ub9d0\ub85c AI\ub97c \uc9c0\ud0f1\ud558\ub294 \ud575\uc2ec \uadfc\uac04\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\u201d <\/p>\n<div class=\"content-pull-quote__person\">\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/Hari-Krishna-Circle-320x320-1.png\" alt=\"\"><\/p>\n<div class=\"content-pull-quote__author\">\n<h6>\ud558\ub9ac \ud06c\ub9ac\uc288\ub098 \uc774\uc608\ub974(Hari Krishna Iyer)<\/h6>\n<p>\ube44\uc988\ub2c8\uc2a4 \ucf00\uc774\ud37c\ube4c\ub9ac\ud2f0 \ub9ac\ub4dc(Business Capability Lead), Bayer<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2 style=\"font-size: 24px; font-weight: 500; margin-top:3.4rem; margin-bottom: 2.4rem; color: #333;\">5. \ub370\uc774\ud130 \ud488\uc9c8\uc744 \uac1d\uad00\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uc2ed\uc2dc\uc624<\/h2>\n<p>\ub808\ud37c\ub7f0\uc2a4 \ub370\uc774\ud130\ub294 \uc9c0\ub09c \uba87 \ub144\uac04 \ube44\uc57d\uc801\uc73c\ub85c \ubc1c\uc804\ud558\uba70, \uc804\uc0ac\uc801 \ucc28\uc6d0\uc758 AI \ud655\uc7a5\uc5d0 \ud544\uc218\uc801\uc778 \uace0\ud488\uc9c8\uc758 \uae30\ucd08 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc815\uae30\uc801\uc778 \ub370\uc774\ud130 \ud3c9\uac00\ub97c \uc2e4\uc2dc\ud558\uba74, \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \ub2ec\uc131\uc744 \uac00\ub85c\ub9c9\ub294 \ub370\uc774\ud130 \uc0c1\uc758 \ubcd1\ubaa9 \ud604\uc0c1\uc744 \uba85\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>Boehringer Ingelheim<\/strong>\uc758 \uc548\ub4dc\ub808\uc544\uc2a4 \ud574\ud074(Andreas Hackl)\uc774 \uc5b8\uae09\ud588\ub4ef, \ub370\uc774\ud130 \ud3c9\uac00\ub294 \ud300\uc774 \ubcf4\uc720\ud55c \ud604\uc7ac \ub370\uc774\ud130\uc640 \ubca4\ub354\uc0ac\uc758 \uae30\uc220\uc801 \ubc1c\uc804 \uc218\uc900\uc744 \ud568\uaed8 \uac80\ud1a0\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8 \ud6c4 \ud300\uc740 \uc774\ub7ec\ud55c \uac1c\uc120\uc774 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c\uc0ac\ud56d\uc5d0 \uc5b4\ub5bb\uac8c \ubd80\ud569\ud558\ub294\uc9c0 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, OpenData\ub294 AI\uc5d0 \uc989\uc2dc \ud65c\uc6a9 \uac00\ub2a5\ud55c \uc218\uc900\uc758 \ub370\uc774\ud130 \ud488\uc9c8, \ucee4\ubc84\ub9ac\uc9c0, \uc77c\uad00\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc5d0\uc774\uc804\ud2f1 \ub370\uc774\ud130 \ud050\ub808\uc774\uc158(agentic data curation)\uacfc \uac19\uc740 \uae30\uc220\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud22c\uc790\ud574 \uc654\uc2b5\ub2c8\ub2e4. <\/p>\n<div class=\"content-pull-quote\">\n<p>\u201c\uc6b0\ub9ac\ub294 5\ub144 \uc804 OpenData\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \ud3c9\uac00\ub97c \uc9c4\ud589\ud588\uc5c8\uace0, \ub2f9\uc2dc\uc5d0\ub294 \ud488\uc9c8\uc774 \ucda9\ubd84\ud558\uc9c0 \uc54a\ub2e4\ub294 \uacb0\uacfc\uac00 \ub098\uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ubc88\uc5d0 \ub2e4\uc2dc \ud3c9\uac00\ud574 \ubcf4\ub2c8, \ub370\uc774\ud130 \ud488\uc9c8\uc774 \uc815\ub9d0 \ud6cc\ub96d\ud574\uc84c\ub2e4\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<div class=\"content-pull-quote__person\">\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/Andreas-Hackl-Circle-320x320-1.png\" alt=\"\"><\/p>\n<div class=\"content-pull-quote__author\">\n<h6>\uc548\ub4dc\ub808\uc544\uc2a4 \ud574\ud074(Andreas Hackl)<\/h6>\n<p>CRM \ub370\uc774\ud130 \ubc0f \ud504\ub85c\uc138\uc2a4 \ub9ac\ub4dc, Boehringer Ingelheim<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2 style=\"font-size: 24px; font-weight: 500; margin-top:3.4rem; margin-bottom: 2.4rem; color: #333;\">\ub370\uc774\ud130 \uae30\ubc18\uc744 \uac16\ucd98 \uae30\uc5c5\ub9cc\uc774 \ubbf8\ub798\uc758 \uae30\ud68c\ub97c \ub204\ub9b4 \uac83\uc785\ub2c8\ub2e4<\/h2>\n<p>\uc774\uc81c &#8216;\uc801\ub2f9\ud788 \uc4f8 \ub9cc\ud55c&#8217; \ub370\uc774\ud130\uc758 \uc2dc\ub300\ub294 \ub05d\ub0ac\uc2b5\ub2c8\ub2e4. \ubd80\uc2e4\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc740 \ub2e8\uc21c\ud788 \uae30\uc220\uc801\uc778 \uc7a5\uc560\ubb3c\uc774 \uc544\ub2c8\ub77c, \uc57c\uc2ec\ucc2c AI \ud3ec\ubd80\ub97c \uac00\ub85c\ub9c9\ub294 \uc804\ub7b5\uc801 \ubd80\ucc44\uc785\ub2c8\ub2e4. 2026\ub144\uc744 \uc9c0\ub098\uba70 \uc120\ub450 \uae30\uc5c5\uacfc \ub4a4\ucc98\uc9c4 \uae30\uc5c5\uc744 \uac00\ub974\ub294 \uacb0\uc815\uc801 \uae30\uc900\uc740 \ubc14\ub85c \ub370\uc774\ud130 \ubb34\uacb0\uc131\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub0b4\uc77c\uc758 \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud558\uace0 \uc2f6\ub2e4\uba74, \ubc14\ub85c \uc624\ub298 \ub370\uc774\ud130 \ud45c\uc900\ud654\uc5d0 \uc9d1\uc911\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>GSK, Bayer, \uadf8\ub9ac\uace0 Boehringer Ingelheim\uc758 \ub9ac\ub354\ub4e4\uc774 \uc81c\uc2dc\ud55c \ub85c\ub4dc\ub9f5\uc740 \uba85\ud655\ud569\ub2c8\ub2e4. \uacfc\uac70\uc758 \uc624\ub958\ub97c \uc218\uc815\ud558\ub294 \ub370 \uae09\uae09\ud558\uae30\ubcf4\ub2e4, \ub370\uc774\ud130\uac00 \uc804\ub7b5\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4 \uc804\ub7b5\uc744 \uac00\uc18d\ud654\ud558\ub294 \ubbf8\ub798\ub97c \uc124\uacc4\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc120\uad6c\uc801\uc778 \ud300\ub4e4\uacfc \ud30c\ud2b8\ub108\ub85c\uc11c \ud568\uaed8\ud558\uac8c \ub41c \uac83\uc744 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \ubaa9\uaca9\ud558\uace0 \uc788\ub294 \uc2e4\uc9c8\uc801\uc778 \uc9c4\uc804\uc740 \ubc14\uc774\uc624 \uc81c\uc57d \ubd84\uc57c\uc5d0 \uac78\ub9de\uc740 \uc2e0\ub8b0\ub3c4 \ub192\uc740 \uace0\ud488\uc9c8 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac\uac00 \uacc4\uc18d\ud574\uc11c \uc815\uc9c4\ud560 \uc218 \uc788\ub294 \uc6d0\ub3d9\ub825\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p><a href=\"\/eu\/resources\/veeva-opendata-scaling-ai-with-a-trusted-data-foundation\/\">OpenData<\/a>\uac00 \ubc14\uc774\uc624 \uc81c\uc57d \ub9ac\ub354\ub4e4\uc774 AI\ub97c \uc704\ud55c \ub354 \uae68\ub057\ud558\uace0 \ube60\ub978 \uae30\ubc18\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<p>\uadc0\uc0ac\uc758 \ub370\uc774\ud130 \ud488\uc9c8\uc744 \ubca4\uce58\ub9c8\ud0b9\ud560 \uc900\ube44\uac00 \ub418\uc168\ub2e4\uba74, <a href=\"https:\/\/www.linkedin.com\/in\/sebastian-wurst\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ubb34\ub8cc \ub370\uc774\ud130 \ud3c9\uac00<\/a>\ub97c \ud1b5\ud574 \uad6c\uccb4\uc801\uc778 \uac1c\uc120 \uae30\ud68c\ub97c \ud655\uc778\ud574 \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc81c\uc57d \uc0b0\uc5c5\uc758 AI \ub3c4\uc785\uc774 \uc2e4\ud5d8 \ub2e8\uacc4\ub97c \ub118\uc5b4 \uc2e4\ud589 \ub2e8\uacc4\ub85c \uc811\uc5b4\ub4e4\uba74\uc11c, \uadf8 \uc57c\uc2ec\ucc2c \uaddc\ubaa8\ub294 \ub204\uad6c\ub3c4 \ubd80\uc815\ud560 \uc218 \uc5c6\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \ubc1c\ud45c\ub41c \uc81c\uc57d \ubc14\uc774\uc624 \ucee4\uba38\uc15c \ubd84\uc57c\uc758 \ub370\uc774\ud130, \ubd84\uc11d \ubc0f AI \ud604\ud669 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ub9ac\ub354\uc758 86%\uac00 AI\ub97c \ud1b5\ud574 5% \uc774\uc0c1\uc758 \ub9e4\ucd9c \uc99d\ub300\ub97c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub370\uc774\ud130 \uae30\ubc18\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc5d0 \ud544\uc694\ud55c \ubb34\uacb0\uc131\uacfc \uc5f0\uacb0\uc131\uc744 \uac16\ucd94\uc9c0 \ubabb\ud55c \ud0d3\uc5d0, \ub9ac\ub354\uc758 89%\ub294 \ucd94\uc9c4 \uc911\uc778 AI \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \ud655\uc7a5\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":304,"featured_media":35093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-commercial","blog-area-data","blog-product-data","blog-product-data-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/35070"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/users\/304"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/comments?post=35070"}],"version-history":[{"count":26,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/35070\/revisions"}],"predecessor-version":[{"id":35153,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/posts\/35070\/revisions\/35153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/35093"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=35070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/categories?post=35070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/tags?post=35070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}