{"id":32491,"date":"2025-03-04T23:39:30","date_gmt":"2025-03-05T04:39:30","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=32491"},"modified":"2026-03-19T03:41:31","modified_gmt":"2026-03-19T07:41:31","slug":"veeva-crm-pulse-improves-segmentation-and-targeting-with-brick-level-hcp-access-data-for-21-countries","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/veeva-crm-pulse-improves-segmentation-and-targeting-with-brick-level-hcp-access-data-for-21-countries\/","title":{"rendered":"Veeva CRM Pulse, 21\uac1c \uad6d\uac00\uc5d0\uc11c \uc815\ubc00\ud55c HCP \uc811\uadfc \ub370\uc774\ud130\ub85c \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305 \uac1c\uc120"},"content":{"rendered":"<p align=\"center\"><i>\ubd84\uae30\ubcc4\ub85c \uc81c\uacf5\ub418\ub294 CRM Pulse\ub294 5\uc5b5 \uac74 \uc774\uc0c1\uc758 Veeva CRM \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc0dd\uc131\ub418\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc644\uc804\ud558\uace0 \uc2dc\uae30\uc801\uc808\ud558\uba70 \uc815\ud655\ud55c HCP \uc811\uadfc \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/i><\/p>\n<p style=\"margin-bottom: 20px;\"><strong>PLEASANTON, CA \u2014 2025\ub144 3\uc6d4 4\uc77c \u2014 <\/strong> <a href=\"\/kr\/\">Veeva Systems<\/a> (NYSE: VEEV)\ub294 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc744 \uc704\ud55c \ub370\uc774\ud130 \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc778 <a href=\"\/products\/pulse\/\">Veeva CRM Pulse<\/a>\ub97c \ubc1c\ud45c\ud588\ub2e4. Veeva CRM Pulse \ub294 \ubd84\uae30\ubcc4 \uc758\ub8cc \uc804\ubb38\uac00(HCP) \uc5d1\uc138\uc2a4 \ubc0f \uba40\ud2f0\ucc44\ub110 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\uba70, HCP \uc811\uadfc \ub370\uc774\ud130\ub97c \uc138\ubd84\ud654, \ud0c0\uac9f\ud305 \ubc0f \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uacc4\ud68d\uc758 \uae30\ucd08\ub85c \ud65c\uc6a9\ud558\uc5ec \ucee4\uba38\uc15c \uc6b4\uc601 \ubc0f \ub370\uc774\ud130 \ubd84\uc11d \ud300\uc5d0 \uc989\uac01\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<p style=\"margin-bottom: 20px;\">Pulse\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ucc28\ubcc4\ud654\ub41c HCP \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud55c\ub2e4:<\/p>\n<ul>\n<li><strong>\uc9c4\uc815\ud55c \uc0b0\uc5c5 \ub370\uc774\ud130:<\/strong> \uc804\uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \uc0ac\uc6a9 \uc911\uc778 Veeva\uc758 \uc120\ub3c4\uc801\uc778 CRM Suite\uc758 \uc0ac\uc6a9 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c Pulse\ub294 \uac00\uc7a5 \uc644\uc804\ud558\uace0 \uc2dc\uae30\uc801\uc808\ud558\uba70 \uc815\ud655\ud55c HCP \uc811\uadfc \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud55c\ub2e4.\n<\/li>\n<li><strong>\ube44\uad50\ud560 \uc218 \uc5c6\ub294 \ub370\uc774\ud130 \ucee4\ubc84\ub9ac\uc9c0:<\/strong> 21\uac1c \uad6d\uac00, 102\uac1c \uc804\ubb38 \ubd84\uc57c\uc5d0 \uac78\uccd0 300\ub9cc \uba85 \uc774\uc0c1\uc758 HCP\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4 \ubc0f \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud55c\ub2e4.\n<\/li>\n<li><strong>\ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \uace0\ub824\ud55c \uc9d1\uacc4:<\/strong> HCP \uc9c0\ud45c\ub294 \uad6d\uac00, \uc804\ubb38 \ubd84\uc57c \ubc0f \uc138\ubd80 \ud56d\ubaa9\uc73c\ub85c \uc138\ubd84\ud654 \ubc0f \uc9d1\uacc4\ub418\uc5b4 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \uc900\uc218\ud55c\ub2e4.\n<\/li>\n<\/ul>\n<p>Veeva Data Cloud \ubd80\uc0ac\uc7a5\uc778 Peter Stark\ub294 \u201cPulse\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305\uc744 \ud06c\uac8c \uac1c\uc120\ud560 \uc218 \uc788\ub294 \ud68d\uae30\uc801\uc778 \ub370\uc774\ud130 \uc81c\ud488\u201d\uc774\ub77c\uba70, \u201c\ucd08\uae30 \ub3c4\uc785 \uace0\uac1d\ub4e4\uacfc \ud611\ub825\ud558\uc5ec CRM Pulse \ub370\uc774\ud130\uc758 \uac00\uce58\ub97c \ucee4\uba38\uc15c \uc6b4\uc601\uc5d0 \uc81c\uacf5\ud558\uae30\ub97c \uae30\ub300\ud55c\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>\n<p style=\"margin-bottom: 20px;\">Pulse\ub294 \ud604\uc7ac Veeva\uc758 CRM \uace0\uac1d (Veeva CRM \ubc0f Vault CRM)\uc5d0\uac8c \ub77c\uc774\uc120\uc2a4\ub85c \uc81c\uacf5\ub418\uba70, 2024\ub144 \ubd84\uae30\ubcc4 \ub370\uc774\ud130\ub294 \ud55c\uad6d, \ubbf8\uad6d, \uce90\ub098\ub2e4, \ub3c5\uc77c, \uc601\uad6d, \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544, \uc2a4\ud398\uc778, \ud3ec\ub974\ud22c\uac08, \uc624\uc2a4\ud2b8\ub9ac\uc544, \uc2a4\uc704\uc2a4, \ub124\ub35c\ub780\ub4dc, \ubca8\uae30\uc5d0, \uc544\uc77c\ub79c\ub4dc, \ud5dd\uac00\ub9ac, \ube0c\ub77c\uc9c8, \uba55\uc2dc\ucf54, \ud638\uc8fc, \ub274\uc9c8\ub79c\ub4dc, \ub300\ub9cc, \uc2f1\uac00\ud3ec\ub974\ub97c \ud3ec\ud568\ud55c\ub2e4. 2025\ub144 \ubd84\uae30\ubcc4 \ub370\uc774\ud130\ub294 4\uc6d4\ubd80\ud130 \uc81c\uacf5\ub418\uba70, \uc544\uc2dc\uc544\uc640 \uc720\ub7fd\uc758 \ucd94\uac00 \uad6d\uac00\ub4e4\uc758 \ub370\uc774\ud130\ub294 \ub0b4\ub144\uc5d0 \uc81c\uacf5\ub420 \uc608\uc815\uc774\ub2e4.<\/p>\n<p style=\"margin-bottom: 20px;\">Veeva CRM Pulse\ub294 <a href=\"\/products\/data-cloud\/\">Veeva Data Cloud<\/a>\uc758 \uc77c\ubd80\ub85c, <a href=\"\/products\/opendata\/\">Veeva OpenData<\/a>, <a href=\"\/products\/veeva-link\/overview\/\">Veeva Link<\/a>, <a href=\"\/products\/veeva-compass\/\">Veeva Compass<\/a>\uc640 \ud568\uaed8 \uc81c\uacf5\ub41c\ub2e4. \uc790\uc138\ud55c \uc0ac\ud56d\uc740 <a href=\"\/products\/pulse\/\">veeva.com\/Pulse<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p><strong><\/p>\n<p><strong>\ube44\ubc14 \uc2dc\uc2a4\ud15c\uc988 \uc18c\uac1c<\/strong><br \/>\n\ube44\ubc14 \uc2dc\uc2a4\ud15c\uc988\ub294 \uae00\ub85c\ubc8c \uc81c\uc57d \ubc0f \uc0dd\uba85\uacfc\ud559 \uc5c5\uacc4\ub97c \uc704\ud55c \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubd80\ubb38\uc758 \uc120\ub3c4 \uae30\uc5c5\uc774\ub2e4. \ud601\uc2e0, \uc6b0\uc218\ud55c \uc81c\ud488 \uac1c\ubc1c, \uace0\uac1d \uc131\uacf5\uc744 \ubaa9\ud45c\ub85c \ud558\uba70, \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc81c\uc57d\ud68c\uc0ac\uc640 \uc2e0\uc0dd \ubc14\uc774\uc624\ud14c\ud06c \uae30\uc5c5\uc744 \ud3ec\ud568\ud55c 1000\uc5ec \uac1c \uace0\uac1d\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4. <a href=\"\/kr\/pbc\/\">\uacf5\uc775\uae30\uc5c5(Public Benefit Corporation)<\/a>\uc73c\ub85c\uc11c \uace0\uac1d, \uc9c1\uc6d0, \uc8fc\uc8fc \ubc0f \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc744 \ud3ec\ud568\ud574 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc774\uc775\uc744 \uade0\ud615 \uc788\uac8c \uc870\uc815\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"\/kr\/\">http:\/\/veeva.com\/kr<\/a> \uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p><strong>\ube44\ubc14\uc758 \ubbf8\ub798\uc608\uce21\uc9c4\uc220<\/strong><br \/>\n\ubcf8 \ubcf4\ub3c4\uc790\ub8cc\uc5d0\ub294 \ube44\ubc14\uc758 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uacb0\uacfc \ub610\ub294 \ud61c\ud0dd\uc5d0 \uad00\ud55c \ubbf8\ub798\uc608\uce21\uc9c4\uc220\uc774 \ud3ec\ud568\ub3fc \uc788\ub2e4. \uc774\ub7ec\ud55c \uc9c4\uc220\uc740 \ud68c\uc0ac\uc758 \ud604\uc7ac \uae30\ub300\uce58\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uac83\uc774\ub2e4. \uc2e4\uc81c \uacb0\uacfc\ub294 \uc774 \ubcf4\ub3c4\uc790\ub8cc\uc5d0 \uae30\uc220\ub41c \ub0b4\uc6a9\uacfc \uc2e4\uc9c8\uc801\uc73c\ub85c \ub2e4\ub97c \uc218 \uc788\uc73c\uba70, \ud68c\uc0ac\ub294 \uc774\ub7ec\ud55c \uc9c4\uc220\uc744 \uc5c5\ub370\uc774\ud2b8\ud560 \uc758\ubb34\uac00 \uc5c6\ub2e4. 2024\ub144 10\uc6d4 31\uc77c\uc790\ub85c \ub9c8\uac10\ub41c \ubd84\uae30\uc5d0 \ub300\ud574 \uc81c\ucd9c\ub41c 10-Q \uc591\uc2dd\uc5d0 \uacf5\uac1c\ub418\uc5b4 \uc788\ub294 \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc744 \ud3ec\ud568\ud574 \ud68c\uc0ac\uc758 \uc2e4\uc801\uc5d0 \ubd80\uc815\uc801 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc218\ub9ce\uc740 \uc704\ud5d8\uc774 \uc874\uc7ac\ud558\uba70, \uc774\ub294 <a href=\"https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/0001393052\/000139305224000075\/veev-20241031.htm\" rel=\"noopener\" target=\"_blank\">\uc5ec\uae30<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4(\ud68c\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc704\ud5d8\uc5d0 \ub300\ud55c \uc694\uc57d\uc740 36\uacfc 37\ud398\uc774\uc9c0\uc5d0\uc11c \ud655\uc778\uc774 \uac00\ub2a5\ud558\ub2e4). \uc774\ud6c4 \ubbf8\uad6d \uc99d\uad8c\uac70\ub798\uc704\uc6d0\ud68c(SEC)\uc5d0 \uc81c\ucd9c\ud560 \uc11c\ub958\uc5d0 \uacf5\uac1c\ub41c \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc740 <a href=\"https:\/\/www.sec.gov\/\" rel=\"noopener\" target=\"_blank\">https:\/\/www.sec.gov\/<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p><center><\/p>\n<p>###<\/p>\n<p><\/center><\/p>\n<p><strong>Contact:<\/strong> <\/p>\n<p>\uc9c0\ud64d\uc724 \uc774\uc0ac <br \/>\nVeeva Systems Korea <br \/>\n<a href=\"mailto:hongyoun.ji@veeva.com\">hongyoun.ji@veeva.com<\/a>\n<\/p>\n<p><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubd84\uae30\ubcc4\ub85c \uc81c\uacf5\ub418\ub294 CRM Pulse\ub294 5\uc5b5 \uac74 \uc774\uc0c1\uc758 Veeva CRM \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc0dd\uc131\ub418\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc644\uc804\ud558\uace0 \uc2dc\uae30\uc801\uc808\ud558\uba70 \uc815\ud655\ud55c HCP \uc811\uadfc \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n","protected":false},"featured_media":32492,"parent":0,"template":"","class_list":["post-32491","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-commercial","resource-type-news-press-release","resource-type-press-release","resource-product-crm"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\ubd84\uae30\ubcc4\ub85c \uc81c\uacf5\ub418\ub294 CRM Pulse\ub294 5\uc5b5 \uac74 \uc774\uc0c1\uc758 Veeva CRM \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc0dd\uc131\ub418\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc644\uc804\ud558\uace0 \uc2dc\uae30\uc801\uc808\ud558\uba70 \uc815\ud655\ud55c HCP \uc811\uadfc \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud55c\ub2e4.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, 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