{"id":60807,"date":"2026-08-17T09:40:59","date_gmt":"2026-08-17T15:40:59","guid":{"rendered":"https:\/\/www.veeva.com\/la\/?page_id=60807"},"modified":"2026-09-01T12:58:43","modified_gmt":"2026-09-01T18:58:43","slug":"veeva-promomats","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/la\/products\/veeva-promomats\/","title":{"rendered":"Veeva PromoMats | Gesti\u00f3n de contenidos promocionales conforme a la normativa"},"content":{"rendered":"<style>\n<p>.veeva-2024 .customer-image-card {\ndisplay: block;\npadding: 3rem 3rem 4rem 3rem;\nmin-height: unset;\n}<\/p>\n<p>.veeva-2024 .customer-image-card  h6 {\ncolor:#F46700;\nfont-weight:500\n}<\/p>\n<p>@media (min-width:768px) {\n.veeva-2024 .customer-image-card__info {\ngap: 10px;\npadding-top: .4rem;\n}\n}\n.veeva-2024 .customer-image-card  h3 {\nfont-size: 28px;\nfont-weight: 600;\n}\n@media (min-width:768px) {\n.veeva-2024 .customer-image-card  h3 {\nfont-size: 32px;\nfont-weight: 600;\n}\n}\n.veeva-2024 .customer-image-card  p {\nfont-size: 14px;\nmargin-top:5px;\nmargin-bottom:20px;<\/p>\n<p>}\n@media (min-width:992px) {\n.veeva-2024 .customer-image-card  p {\nfont-family: Poppins;\nfont-size: 16px;\nfont-style: normal;\nfont-weight: 300;\nline-height: 140%;\npadding-bottom:40px;\n}\n}\n@media (min-width:992px) {\n.veeva-2024 .customer-image-card  .button-secondary {\nposition:absolute;\nbottom:32px;\n}\n}<\/p>\n<p>.veeva-2024 .customer-image-card .button-secondary--black {\ncolor: #01040b;\nfont-weight:500;\nfont-size: 16px;\n}<\/p>\n<p>.veeva-2024 .customer-image-card__info img {\nmax-height: 40px!important;\nmax-width: 40px!important;\npadding:2px;\n}<\/p>\n<p>.veeva-2024 .hero-customer-no-bg .hero-customer__cards {\n    display: grid;\n    gap: 20px;\n    grid-template-columns: 1fr;\n    justify-content: center;\n    margin: 0 auto 1.6rem;\n    max-width: 420px;\n    position: relative;\n    z-index:1<\/p>\n<p>}\n.veeva-2024 .hero-customer-no-bg .hero-customer__cards .customer-image-card {\n    box-shadow: 0 8.63px 33.68px 0 rgba(0, 0, 0, 0.09);\n}\n.veeva-2024 .hero-customer-no-bg .hero-customer__cards .customer-image-card:hover {\n    box-shadow: 0 8.63px 33.68px 0 rgba(0, 0, 0, 0.2);\n}<\/p>\n<p>@media (min-width: 768px) {\n    .veeva-2024 .hero-customer-no-bg .hero-customer__cards {\n        grid-template-columns: 1fr;\n        max-width:none\n    }\n}<\/p>\n<p>@media (min-width: 992px) {\n    .veeva-2024 .hero-customer-no-bg .hero-customer__cards {\n        gap:50px;\n        grid-template-columns: 1fr 1fr;\n    }\n}<\/p>\n<p>@media (min-width: 1200px) {\n    .veeva-2024 .hero-customer-no-bg .hero-customer__cards {\n        max-width:1180px\n    }\n}<\/p>\n<p>.veeva-2024 .hero-customer-no-bg .container {\nbackground:#EEF1F5;\npadding:70px 20px;\nborder-radius:40px;\nmargin-bottom:80px;\n}<\/p>\n<p>@media (min-width: 767px) {\n.veeva-2024 .hero-customer-no-bg .container {\npadding:70px;\n}\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"simple-product\">\n<section class=\"hero-left-aligned hero-left-aligned--product\">\n<div class=\"hero-left-aligned__wrapper container\">\n<div class=\"copy-container container copy-container--left\">\n<h2>Veeva PromoMats<\/h2>\n<h1>Acelera el ciclo de vida del contenido de principio a fin<\/h1>\n<p>\n\t\t\t\t\t\tPromoMats es una aplicaci\u00f3n de gesti\u00f3n de contenido regulado que soporta el ciclo de vida completo del contenido promocional. Permite la creaci\u00f3n de contenido, la revisi\u00f3n y aprobaci\u00f3n, la gesti\u00f3n de activos digitales, la gesti\u00f3n de claims y la estrategia de contenido.\n\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\tConectado con tu CRM, PromoMats proporciona una distribuci\u00f3n autom\u00e1tica del contenido promocional a trav\u00e9s de aplicaciones como CLM y Approved Email. Las APIs abiertas de Veeva permiten la integraci\u00f3n con sistemas de terceros, tales como aplicaciones de gesti\u00f3n de contenido web o de gesti\u00f3n de campa\u00f1as.<\/p>\n<p style=\"margin-bottom:20px\">\n\t\t\t\t\t\tEsta aplicaci\u00f3n incluye Digital Asset Management y Brand Portal, un repositorio central que hace que el contenido sea f\u00e1cilmente accesible para los usuarios internos, impulsando la reutilizaci\u00f3n del mismo. PromoMats genera autom\u00e1ticamente paquetes de compliance eCTD para su presentaci\u00f3n de post-marketing y validaci\u00f3n previa ante la FDA.<\/p>\n<h6 style=\"margin-top:0px;margin-bottom:20px;\">\n\t\t\t\t\t\t<span><span>Anunciado<\/span> 2011<\/span><br \/>\n\t\t\t\t\t\t<span><span>Estado<\/span> Muy maduro<\/span><br \/>\n\t\t\t\t\t\t<span><span>Clientes<\/span> 100+<\/span><br \/>\n\t\t\t\t\t<\/h6>\n<div class=\"copy-container__buttons\" style=\"margin-top:0px\">\n<p>\t\t\t\t\t\t<a style=\"font-size: 16px;\" class=\"button-tertiary button-tertiary--black\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Simple-Product-Sheet_Veeva-PromoMats.pdf?\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\tDescargar ficha del producto<br \/>\n\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t<a style=\"font-size: 16px;\" class=\"button-secondary button-secondary--black\" href=\"https:\/\/www.veeva.com\/la\/products\/ia-para-promomats\/\"><br \/>\n\t\t\t\t \t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-up-right--black.svg\" alt=\"\"><span>Mira c\u00f3mo la IA puede acelerar el MLR<\/span><br \/>\n\t\t\t\t \t\t<\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"hero-left-aligned__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/product-detail-hero-promomats-806x600@2x.png\" alt=\"Private: Veeva PromoMats | Compliant Promotional Content Management\">\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"alert-news alert-news--compact\">\n    <a class=\"alert-news__wrapper container\" href=\"https:\/\/www.veeva.com\/resources\/veeva-acquires-copli-launches-veeva-falcon-mlr-to-accelerate-content-review\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"alert-news__inner\">\n<div class=\"alert-news__copy\">\n<h6>Veeva adquiere Copli, lanza Veeva Falcon MLR para acelerar la revisi\u00f3n de contenido<\/h6>\n<\/p><\/div>\n<p>            <span class=\"alert-news__btn-desktop button-secondary\"><\/p>\n<div class=\"button-icon button-icon--white\"><\/div>\n<p>             <\/span>\n        <\/div>\n<p>    <\/a><br \/>\n<\/section>\n<section class=\"hero-customer-no-bg\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center pb-6\">\n<h3>El camino m\u00e1s r\u00e1pido hacia el contenido aprobado con IA<\/h3>\n<\/p><\/div>\n<div class=\"hero-customer__cards-wrapper\">\n<div class=\"hero-customer__cards\">\n            <a class=\"customer-image-card\" href=\"https:\/\/www.veeva.com\/la\/products\/ia-para-promomats\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"customer-image-card__info\">\n<h6>Agentes de la plataforma<\/h6>\n<h3>Vault AI en PromoMats<\/h3>\n<p>Impulsa la productividad y la velocidad con IA conversacional directamente en tu flujo de gesti\u00f3n de contenido. Los agentes verifican la calidad de los documentos, construyen la biblioteca de claims y crean agentes personalizados.<\/p>\n<div class=\"button-secondary button-secondary--black\" href=\"https:\/\/www.veeva.com\/la\/products\/ia-para-promomats\/\" target=\"_self\">\n    \t\t\t\t\t<img decoding=\"async\" style=\"margin-right:12px;\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-up-right--black.svg\" alt=\"\" \/><br \/>\n    \t\t\t\t\tM\u00e1s informaci\u00f3n\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>            <\/a><\/p>\n<p>            <a class=\"customer-image-card\" href=\"https:\/\/copli.io\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"customer-image-card__info\">\n<h6>Agentic MLR<sup>&trade;<\/sup><\/h6>\n<h3>Veeva Falcon MLR<\/h3>\n<p>Con el objetivo de lograr una reducci\u00f3n del 70% en el trabajo manual en un plazo de cinco a\u00f1os, Veeva Falcon MLR ofrece Agentic MLR\u2122, automatizando las revisiones de contenido para los equipos de marketing, agencias y MLR. <\/p>\n<div class=\"button-secondary button-secondary--black\" href=\"https:\/\/copli.io\" target=\"_blank\">\n    \t\t\t\t\t<img decoding=\"async\" style=\"margin-right:12px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/btn-arrow-upright-black.png\" alt=\"\" \/><br \/>\n    \t\t\t\t\tM\u00e1s informaci\u00f3n\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>            <\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Z Pattern Start (Overview) &#x2705; --><\/p>\n<section class=\"d-none z-pattern z-pattern-products z-pattern--light z-pattern--bg-grey section-rounded-top\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h6>Overview<\/h6>\n<h3>A Flexible, Scalable Solution<br \/> for Commercial Content<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-tertiary button-tertiary--black\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/Veeva-Product-Sheet-Commercial-Content.pdf\" target=\"_blank\" rel=\"noopener\">Download Product Sheet<\/a><br \/>\n\t\t\t\t\t<a class=\"button-secondary button-secondary--black button-secondary--icon-bg-white\" href=\"https:\/\/www.veeva.com\/resources\/veeva-promomats-product-brief\/\" target=\"_self\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-right--black.svg\" alt=\"\"><br \/>\n\t\t\t\t\t\t<span>View Features<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/product-page-image-veeva-vault-promomats-2x.png\" alt=\"\">\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n<div>\n<h4>Compliant content at scale<\/h4>\n<p>PromoMats is a regulated content management application that supports the full lifecycle of promotional content. It enables content creation, review and approval,<br \/>\n\t\t\t\t\tdigital asset management, claims management, and modular content.<\/p>\n<\/div>\n<div>\n<h4>Connected with CRM for automatic distribution<\/h4>\n<p>Connected with CRM, PromoMats provides automatic distribution of promotional content via applications like CLM and Approved Email. Veeva\u2019s Open API allows for integration with third-party systems such as web content management or campaign management applications.<\/p>\n<\/div>\n<div>\n<h4>Single source of truth for all your content<\/h4>\n<p>This application includes Brand Portal, a central repository that makes content easily accessible for internal users while enhancing content reuse. PromoMats automatically generates eCTD compliance packages for post-marketing and pre-clearance submission to the FDA.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n<section class=\"statistic-inline statistic-inline--dark section-rounded\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Impacto<\/h6>\n<h3>Transforma el ciclo de vida del contenido <\/h3>\n<\/p><\/div>\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--dark\">\n<h3>+50<sup>%<\/sup><\/h3>\n<p>de incremento promedio en la velocidad de llegada al mercado<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--dark\">\n<h3>+40<sup>%<\/sup><\/h3>\n<p>de crecimiento en la reutilizaci\u00f3n de contenido con contenido modular<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--dark\">\n<h3>+20<sup>%<\/sup><\/h3>\n<p>de reducci\u00f3n en el costo de creaci\u00f3n de contenido<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Video Player Start &#x2705; --><\/p>\n<section class=\"video-player-stacked video-player-stacked--dark\">\n<div class=\"container copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Por qu\u00e9 Veeva PromoMats <\/h6>\n<h3>Acelera el contenido compliant a escala<\/h3>\n<\/p><\/div>\n<div class=\"video-player-stacked__video container\">\n<!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.67989417989418% + 41px); height: 0; width: 100%;border-radius:25px\"><iframe src=\"https:\/\/demo.arcade.software\/7ye2uQ3DWcfzcAG7jVpV?embed&#038;embed_mobile=inline&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"PromoMats\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p><!--ARCADE EMBED END-->\n<\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>Acelera la aprobaci\u00f3n de contenido<\/h4>\n<p>Acelera la creaci\u00f3n de contenido y el tiempo de llegada al mercado con una revisi\u00f3n m\u00e9dica, legal y regulatoria (MLR) l\u00edder en la industria.<\/p>\n<\/div>\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>Asegura un contenido compliant en todos los canales<\/h4>\n<p>Publica y retira contenido f\u00e1cilmente en los canales digitales para asegurarte de que solo est\u00e9n en uso los activos aprobados.<\/p>\n<\/div>\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>Maximiza el impacto y la escala del contenido<\/h4>\n<p>Escala, reutiliza activos y mant\u00e9n la consistencia de la marca con un DAM integrado dise\u00f1ado para Ciencias de la Salud.<\/p>\n<\/div><\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!-- Logo Wall Start &#x2705; --><\/p>\n<section class=\"logo-wall-listed logo-wall-listed--light logo-wall-listed--bg-grey logo-wall-listed--floating-logos\">\n<div class=\"container copy-container copy-container--eyebrow-gradient copy-container--center\">\n<h6>\u00c9xito de los clientes<\/h6>\n<h3>Respaldado por m\u00e1s de 450 biofarmac\u00e9uticas l\u00edderes y emergentes a nivel mundial<\/h3>\n<\/p><\/div>\n<div class=\"logo-wall-listed__logos container\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/Product-Page-Customer-Logo-Avidity@2x.png\" alt=\"Avidity Biosciences\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-BauschHealth-Color-TransparentBG@2x.png\" alt=\"Bausch Health\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Biomarin-Color-TransparentBG@2x.png\" alt=\"BioMarin\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-BoehringerIngelheim-Color-TransparentBG@2x.png\" alt=\"Boehringer-Ingelheim\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Gilead-Color-TransparentBG@2x.png\" alt=\"Gilead\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Grunenthal-Color-TransparentBG@2x.png\" alt=\"Grunenthal\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-GSK-Color-TransparentBG@2x.png\" alt=\"GSK\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Idorsia-Color-TransparentBG@2x.png\" alt=\"Idorsia\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Ipsen-Color-TransparentBG@2x.png\" alt=\"Ipsen\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Jazz-Color-TransparentBG@2x.png\" alt=\"Jazz\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/customer-story-logo-Johnson-Johnson.png\" alt=\"Johnson &#038; Johnson\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-KyowaKirin-Color-TransparentBG@2x.png\" alt=\"Kyowa Kirin\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Lundbeck-Color-TransparentBG@2x.png\" alt=\"Lundbeck\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/Product-Page-Customer-Logo-Merck@2x.png\" alt=\"Merck Inc.\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Moderna-Color-TransparentBG@2x.png\" alt=\"Moderna\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-NovoNordisk-Color-TransparentBG@2x.png\" alt=\"Novo Nordisk\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Otsuka-Color-TransparentBG@2x.png\" alt=\"Otsuka\"><br \/>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-UCB-Color-TransparentBG@2x.png\" alt=\"UCB\">\n\t<\/div>\n<\/section>\n<p><!-- Quotes Start &#x2705; --><\/p>\n<section class=\"quote-tabs quote-tabs--light \">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"carousel slide carousel-fade\" data-bs-ride=\"carousel\">\n<div class=\"carousel-indicators\"><\/div>\n<div class=\"carousel-inner\">\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-single\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Desde la perspectiva del proyecto, la implementaci\u00f3n fue muy f\u00e1cil porque Vault AI Quick Check Agent se ejecuta junto a nuestro flujo de trabajo regular sin causar ninguna interrupci\u00f3n&#8221;.<\/p>\n<div class=\"quote-card__person-info-text\">\n<h5>Jason Benagh, Director Global de Operaciones de Marketing<\/h5>\n<h6>Moderna<\/h6>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t<a class=\"button-outline button-outline--black\" href=\"\/customer-stories\/moderna-pioneering-mlr-transformation-with-veeva-ai\/\" target=\"_self\" rel=\"noopener\">Ver video<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-single\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Con PromoMats, obtuvimos informaci\u00f3n crucial que nos ayud\u00f3 a identificar oportunidades para reutilizar, readaptar o retirar activos, permitiendo la personalizaci\u00f3n de contenido a escala&#8221;.<\/p>\n<div class=\"quote-card__person-info-text\">\n<h5>Francesco Iaccarino, Gerente de Operaciones Comerciales y,<br \/>Demanda de RH<\/h5>\n<h6>Angelini Pharma S.p.A.<\/h6>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t<a class=\"button-outline button-outline--black\" href=\"https:\/\/www.veeva.com\/blog\/scaling-content-excellence-angelini-pharmas-agile-journey-from-crisis-to-global-impact\/\" target=\"_self\" rel=\"noopener\">Leer Blog<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-single\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Asociarnos con Veeva nos ayuda a pasar de un enfoque de contenido est\u00e1ndar a un modelo personalizado que transforma nuestras relaciones con los clientes&#8221;.<\/p>\n<div class=\"quote-card__person-info-text\">\n<h5>Kevin Rose, Director Ejecutivo de Excelencia de Contenido<\/h5>\n<h6>Boehringer Ingelheim <\/h6>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t<a class=\"button-outline button-outline--black\" href=\"https:\/\/www.veeva.com\/resources\/modular-content-powers-omnichannel-engagement-at-speed-and-scale\/\" target=\"_self\" rel=\"noopener\">Leer comunicado de prensa<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Resources Start &#x2705; --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Recursos<\/h6>\n<h3>Explora y aprende<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/resources\/vault-ai-in-promomats\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Leer resumen de funciones<\/h6>\n<h5>Vault AI en PromoMats<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/resource-tile-veeva-ai-for-promomats-logo_340x240.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/customer-stories\/beyond-the-ai-hype-learnings-implementing-veeva-ai-for-promomats\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Leer historia de cliente<\/h6>\n<h5>M\u00e1s all\u00e1 del hype de la IA: Aprendizajes al implementar Veeva AI para PromoMats<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/03\/resource-tile-boehringer-ai-340x240-1.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/customer-stories\/modernas-7-step-guide-to-veeva-ai-for-promomats\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Leer historia de cliente<\/h6>\n<h5>7 pasos para acelerar el MLR: C\u00f3mo Moderna lanz\u00f3 Veeva AI para PromoMats<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/resource-tile-modernas-7-step-guide-to-veeva-AI-for-PromoMats-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/customer-stories\/bristol-myers-squibb-building-a-content-ecosystem-with-ai\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Ver video<\/h6>\n<h5>Bristol Myers Squibb: Construyendo un ecosistema de contenido con IA<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Resource-Video-Logo-Tile-Karen-Patel-BMS-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/customer-stories\/bi-salix-scaling-content-strategy-for-personalized-engagement\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Ver video<\/h6>\n<h5>Boehringer Ingelheim y Salix Pharmaceuticals: Escalando la estrategia de contenido para un engagement personalizado<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/resource-tile-boehringer-ingelheim-salix-340x240-2@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/resources\/5-ai-and-process-innovations-transforming-mlr\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Leer infograf\u00eda<\/h6>\n<h5>5 innovaciones de IA y de procesos que transforman el MLR<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/5-AI-and-Process-Innovations-Transforming-MLR.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/resources\/building-a-compliant-content-foundation-for-the-future\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Leer libro blanco<\/h6>\n<h5>Construyendo una base de contenido compliant para el futuro<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/12\/Building-a-Compliant-Content-Foundation-for-the-Future.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/resources\/veeva-promomats-product-brief\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Leer resumen de funciones<\/h6>\n<h5>Resumen de funciones de Veeva PromoMats<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2014\/05\/Vault-PromoMats-Product-Brief.jpg\" alt=\"\"><\/div>\n<p><\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- CTA Start &#x2705; --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"--footer-fix-color: transparent; --footer-fix-color-desktop: transparent;\">\n<div class=\"container copy-container copy-container--center\">\n<h3>\u00bfTe interesa saber m\u00e1s?<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/contact-us\/\" target=\"_self\" rel=\"noopener\">Cont\u00e1ctanos<\/a><br \/>\n\t\t\t<a class=\"button-tertiary button-tertiary--white\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/Veeva-Product-Sheet-Commercial-Content.pdf\" target=\"_blank\" rel=\"noopener\">Descargar ficha del producto<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veeva PromoMats is the leading solution for compliant promotional materials and digital asset management in the life sciences industry.<\/p>\n","protected":false},"author":359,"featured_media":82114,"parent":20394,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"class_list":["post-60807","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Veeva PromoMats Acelera el ciclo de vida del contenido de principio a fin PromoMats es una aplicaci\u00f3n de gesti\u00f3n de contenido regulado que soporta el ciclo de vida completo del contenido promocional. 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