{"id":65721,"date":"2026-01-22T21:17:57","date_gmt":"2026-01-22T21:17:57","guid":{"rendered":"https:\/\/www.veeva.com\/medtech\/?page_id=65721"},"modified":"2026-02-02T17:25:33","modified_gmt":"2026-02-02T17:25:33","slug":"maps2026","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/medtech\/maps2026\/","title":{"rendered":"Unifying MedTech Medical Affairs"},"content":{"rendered":"<style>\n    .veeva-2024 #hero.hero-centered--image {\n        --mobile-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/2026_MAPS_banner_3000x900.png);\n        --desktop-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/2026_MAPS_banner_3000x900.png);\n    }<\/p>\n<p>    .veeva-2024 .hero-centered {\n        padding: 60px 0 70px 0;\n    }<\/p>\n<p>    @media (min-width:1200px) {\n        .veeva-2024 .statistic-inline--light {\n            margin: 80px 0 90px 0;\n        }\n    }<\/p>\n<p>    @media (min-width:1200px) {\n        .veeva-2024 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.glyphicon {\n        top: 10px;\n        right: 10px;\n    }<\/p>\n<p>    .form-shadow {\n        background-color: #fff !important;\n        border: 1px solid #eee !important;\n        box-shadow: 1px 1px 11px #888 !important;\n        padding: 20px !important;\n        border-radius: 16px !important;\n    }<\/p>\n<p>    .veeva-2024 .modal-btn-close {\n        float: right;\n        margin-bottom: 10px;\n    }<\/p>\n<p>    .veeva-2024 .resource-chip {\n        background: #eef1f5;\n        color: #01040b;\n        margin-bottom: 15px;\n    }<\/p>\n<p>    @media (min-width:991px) {\n        .veeva-2024 .article-card {\n            padding: 36px 24px 26px 24px;\n        }\n    }<\/p>\n<p>    .veeva-2024 .hero-contained--footer-fix {\n        min-height: 300px;\n    }<\/p>\n<p>    .statistic-inline--dark h3 {\n        color: #ffffff;\n    }<\/p>\n<p>    .veeva-2024 .hero-contained--gradient {\n        --mobile-image: url(\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/homepage-hero-mobile.jpg);\n        --desktop-image: url(\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/homepage-hero-desktop.jpg);\n        background-image: var(--mobile-image);\n        background-position: 50%;\n        background-size: cover;\n    }<\/p>\n<p>    @media (min-width: 768px) {\n        .veeva-2024 .accordion-drawer--bg-grey h6.accordion-speaker__title {\n            font-size: 16px !important;\n            line-height: 1.4 !important;\n            font-weight: 400 !important;\n        }\n    }<\/p>\n<p>    .veeva-2024 p {\n        font-weight: 400 !important;\n    }<\/p>\n<p>    @media (min-width: 768px) {\n        .veeva-2024 .hero-contained.hero-contained--footer-fix {\n            padding: 100px 0;\n        }\n    }\n<\/style>\n<p><main class=\"veeva-2024\"><br \/>\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n                <img decoding=\"async\" style=\"max-width:320px;width:100%;margin-bottom:20px\" class=\"\"\n                    src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Denver_2026_Logo_White_Box-1.png\" alt=\"\"><\/p>\n<h1>Unifying MedTech Medical Affairs<\/h1>\n<p style=\"margin-bottom:25px;font-size:22px !important;font-weight:600 !important\">Join Veeva MedTech at MAPS 2026 Americas Annual Meeting<\/p>\n<p style=\"margin-bottom:25px;font-size:22px !important\">March 22 &#8211; 25, 2026 | Denver<\/p>\n<div class=\"copy-container__buttons\">\n                    <a class=\"button-primary button-primary--gradient\" href=\"\" data-bs-toggle=\"modal\"\n                        data-bs-target=\"#registration\">Book a Meeting <\/a>\n                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Statistic - inline, light --><\/p>\n<section class=\"statistic-inline statistic-inline--light\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h3>Maximize Medical Impact<\/h3>\n<p style=\"max-width:790px;\">Hear about the latest innovations, best practices, and connect with industry leaders and fellow medtech peers who are maximizing medical impact. Our team of experts will be on hand at booth #215 to answer any questions you have about Veeva\u2019s end-to-end medical solutions for medtech.<\/p>\n<\/p><\/div>\n<p>            <!-- Card Block - Article --><\/p>\n<div class=\"card-block-article d-none\">\n<div class=\"container\">\n<div class=\"card-block-article__cards\">\n                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/medical-crm\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Vault CRM for Medical\n                            <\/p><\/div>\n<h5>Stakeholder Engagement<\/h5>\n<p>Evolve your scientific engagement.<\/p>\n<p>                        <\/a><br \/>\n                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/vault-medical\/vault-medcomms\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva MedComms\n                            <\/p><\/div>\n<h5>Scientific Communications<\/h5>\n<p>Centralize and scale medical content.<\/p>\n<p>                        <\/a><br \/>\n                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/vault-medical\/vault-medinquiry\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva MedInquiry\n                            <\/p><\/div>\n<h5>Inquiry Management<\/h5>\n<p>Streamline medical inquiry management.<\/p>\n<p>                        <\/a><\/p>\n<p>                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/veeva-link\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva Link Key People\n                            <\/p><\/div>\n<h5>Deep Data on KOLs<\/h5>\n<p>Identify experts and understand their activities.<\/p>\n<p>                        <\/a><br \/>\n                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/veeva-medical-insights\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva Medical Insights\n                            <\/p><\/div>\n<h5>Medical Insights<\/h5>\n<p>Accelerate insights from capture to action.<\/p>\n<p>                        <\/a><\/p>\n<p>                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/medtech\/products\/commercial\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva MedTech\n                            <\/p><\/div>\n<h5>Modernized MedTech<\/h5>\n<p>Unify the total product lifecycle.<\/p>\n<p>                        <\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Accordion, Background Grey --><\/p>\n<section class=\"accordion-block accordion-block--bg-grey section-rounded\">\n<div class=\"container\">\n            <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mb-7\">\n<h3>Interactive Workshops<\/h3>\n<\/p><\/div>\n<div class=\"accordion-block__wrapper\">\n<div class=\"accordion-block__section accordion-block__section--active\">\n<div class=\"accordion-block__section-content\">\n                        <!-- accordion --><\/p>\n<div class=\"accordion accordion-block__drawers\">\n                            <!-- accordion item 1 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--bg-grey\">\n<h2 class=\"accordion-drawer__header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                        aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Unlocking Impact: Driving Integrated Commercial-Medical Strategies in MedTech<br \/>\n                                                <span style=\"\">(with Dexcom, Teleflex)<\/span><br \/>\n                                            <\/h6>\n<h6 class=\"accordion-button__subtitle\">\n                                                <span class=\"date\"> Tuesday, March 24 <span> 1:30 p.m.<\/span><\/span><br \/>\n                                            <\/h6>\n<\/p><\/div>\n<p>                                        <span class=\"arrow-toggle-button\"><br \/>\n                                            <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                                        <\/span><br \/>\n                                    <\/button><br \/>\n                                <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<h5>Abstract<\/h5>\n<p>\n                                                This interactive workshop will guide MedTech Medical Affairs professionals through building seamless, integrated operations. Attendees will explore how to develop a robust operating model for collaboration, achieve a 360-degree customer view, and align medical and commercial messaging while upholding integrity. Participants will identify practical solutions to overcome common challenges and enhance Medical Affairs\u2019 strategic contribution to commercial teams.\n                                            <\/p>\n<\/p><\/div>\n<div class=\"accordion-body__info\">\n<div class=\"accordion-body__speakers\">\n                                                <!-- speaker item, modal --><\/p>\n<div class=\"accordion-speaker\">\n                                                    <!-- \n                                                \n\n<div class=\"avatar-thumbnail accordion-speaker__image\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Anthony-billinger-veeva.png\" alt=\"\"><\/div>\n\n\n --><\/p>\n<div class=\"accordion-speaker__info\">\n<h5>Speakers<\/h5>\n<h6 class=\"accordion-speaker__title\">\n                                                            <span style=\"color:#111; font-weight:500;\">Keri Leone<\/span> &#8211; Sr. Director, Global Medical Affairs, Dexcom, Inc.<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Michelle Fox<\/span> &#8211; Chief Medical Officer, Teleflex<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Marceline Treneff<\/span> &#8211; Director Medical Strategy, Veeva MedTech<br \/>\n                                                        <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                            <!-- accordion item 2 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--bg-grey\">\n<h2 class=\"accordion-drawer__header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                        aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Who Is Who in the MedTech Zoo: Mapping Medical Affairs Roles to Clarify Value, Impact, and Future Direction<br \/>\n                                                <span>(with Medtronic)<\/span><br \/>\n                                            <\/h6>\n<h6 class=\"accordion-button__subtitle\">\n                                                <span class=\"date\"> Tuesday, March 24 <span>8:00 a.m.<\/span><\/span><br \/>\n                                            <\/h6>\n<\/p><\/div>\n<p>                                        <span class=\"arrow-toggle-button\"><br \/>\n                                            <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                                        <\/span><br \/>\n                                    <\/button><br \/>\n                                <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<h5>Abstract<\/h5>\n<p>\n                                                This session dives into a central question: Should Medical Affairs in MedTech move toward a more standardized model to enhance clarity, value, and impact\u2014or does its current diversity reflect necessary adaptability to different business models and innovation cycles? In this dynamic 90-minute debate, expert panelists will present opposing viewpoints: one advocating for standardization and core focus, the other championing flexibility and expanded mandates.\n                                            <\/p>\n<\/p><\/div>\n<div class=\"accordion-body__info\">\n<div class=\"accordion-body__speakers\">\n                                                <!-- speaker item, modal --><\/p>\n<div class=\"accordion-speaker\">\n                                                    <!-- \n                                                \n\n<div class=\"avatar-thumbnail accordion-speaker__image\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Anthony-billinger-veeva.png\" alt=\"\"><\/div>\n\n\n --><\/p>\n<div class=\"accordion-speaker__info\">\n<h5>Speakers<\/h5>\n<h6 class=\"accordion-speaker__title\">\n                                                            <span style=\"color:#111; font-weight:500;\">Kerry Tomlin<\/span> &#8211; Vice President, Clinical Research &#038; Medical Affairs, Medtronic <br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Ramona Galantonu<\/span> &#8211; Global Director Medical Strategy, Veeva MedTech<br \/>\n                                                        <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                            <!-- accordion item 3 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--bg-grey d-none\">\n<h2 class=\"accordion-drawer__header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                        aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Who Is Who in the MedTech Zoo: Mapping<br \/>\n                                                Medical Affairs Roles to Clarify Value, Impact, and Future Direction<br \/>\n                                                <span>(with Medtronic)<\/span><br \/>\n                                            <\/h6>\n<h6 class=\"accordion-button__subtitle\">\n                                                <span class=\"date\"> Wednesday, March 25 <span> 8:00 a.m.<\/span><\/span><br \/>\n                                            <\/h6>\n<\/p><\/div>\n<p>                                        <span class=\"arrow-toggle-button\"><br \/>\n                                            <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                                        <\/span><br \/>\n                                    <\/button><br \/>\n                                <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<h5>Abstract<\/h5>\n<p>\n                                                This session dives into a central question: Should Medical Affairs in<br \/>\n                                                MedTech move toward a more standardized model to enhance clarity, value,<br \/>\n                                                and impact\u2014or does its current diversity reflect necessary adaptability<br \/>\n                                                to different business models and innovation cycles? In this dynamic<br \/>\n                                                90-minute debate, expert panelists will present opposing viewpoints: one<br \/>\n                                                advocating for standardization and core focus, the other championing<br \/>\n                                                flexibility and expanded mandates.\n                                            <\/p>\n<\/p><\/div>\n<div class=\"accordion-body__info\">\n<div class=\"accordion-body__speakers\">\n                                                <!-- speaker item, modal --><\/p>\n<div class=\"accordion-speaker\">\n                                                    <!-- \n                                                \n\n<div class=\"avatar-thumbnail accordion-speaker__image\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Anthony-billinger-veeva.png\" alt=\"\"><\/div>\n\n\n --><\/p>\n<div class=\"accordion-speaker__info\">\n<h5>Speakers<\/h5>\n<h6 class=\"accordion-speaker__title\">\n                                                            <span style=\"color:#111; font-weight:500;\">Kerry<br \/>\n                                                                Tomlin<\/span> &#8211; Vice President, Clinical Research &#038;<br \/>\n                                                            Medical Affairs, Medtronic<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Ramona<br \/>\n                                                                Galantonu<\/span> &#8211; Global Director Medical Strategy,<br \/>\n                                                            Veeva MedTech<\/p>\n<\/h6><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                            <!-- accordion item 4 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--bg-grey d-none\">\n<h2 class=\"accordion-drawer__header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                        aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Readiness by Design: Scaling AI Adoption<br \/>\n                                                in Medical Affairs<br \/>\n                                                <span>(with Astellas and Pfizer)<\/span><br \/>\n                                            <\/h6>\n<h6 class=\"accordion-button__subtitle\">\n                                                <span class=\"date\"> Wednesday, March 25 <span> 9:45 a.m.<\/span><\/span><br \/>\n                                            <\/h6>\n<\/p><\/div>\n<p>                                        <span class=\"arrow-toggle-button\"><br \/>\n                                            <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                                        <\/span><br \/>\n                                    <\/button><br \/>\n                                <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<h5>Abstract<\/h5>\n<p>\n                                                Over the course of 90 minutes together, we\u2019ll confront a hard, but<br \/>\n                                                necessary truth: AI adoption is not a technology problem; it\u2019s a<br \/>\n                                                readiness problem.This is not a session about what AI can do. It\u2019s a<br \/>\n                                                session about what it takes to make AI successful\u2014at scale, with trust,<br \/>\n                                                and in service of driving reliable and sustainable impact. We\u2019ll tackle<br \/>\n                                                the AI adoption challenge at its roots: operational and organizational<br \/>\n                                                readiness.\n                                            <\/p>\n<p>\n                                                Attendees will return to their organizations with tools to assess their<br \/>\n                                                own readiness, close capability gaps, and design a practical plan to<br \/>\n                                                scale AI adoption and more importantly, sustain its success..\n                                            <\/p>\n<\/p><\/div>\n<div class=\"accordion-body__info\">\n<div class=\"accordion-body__speakers\">\n                                                <!-- speaker item, modal --><\/p>\n<div class=\"accordion-speaker\">\n                                                    <!-- \n                                                \n\n<div class=\"avatar-thumbnail accordion-speaker__image\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Anthony-billinger-veeva.png\" alt=\"\"><\/div>\n\n\n --><\/p>\n<div class=\"accordion-speaker__info\">\n<h5>Speakers<\/h5>\n<h6 class=\"accordion-speaker__title\">\n<p>                                                            <span style=\"color:#111; font-weight:500;\">Mary Sendi<\/span><br \/>\n                                                            &#8211; US Medical Information and Content Creation Lead,<br \/>\n                                                            Pfizer<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Sandra<br \/>\n                                                                Villatoro<\/span> &#8211; Associate Director, Global Medical<br \/>\n                                                            Communications, Contact Center Excellence, Astellas<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Brett<br \/>\n                                                                Balzer<\/span> &#8211; VP, US Vault Medical Strategy, Veeva<\/p>\n<\/h6><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Statistic - inline, light --><\/p>\n<section class=\"statistic-inline statistic-inline--dark section-rounded\"\n        style=\"margin-top: -90px;background: radial-gradient(155.15% 99.46% at 56.51% 50.08%,#030d1f 0,#1a719d 100%);\"><\/p>\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom:0\">\n<h3 class=\"\">Driving MedTech Innovation at MAPS 2026 Americas<\/h3>\n<p class=\"\">Explore more interactive workshops and view the full agenda<\/p>\n<div class=\"copy-container__buttons\">\n                    <a class=\"button-outline button-outline--white\" href=\"https:\/\/s7.goeshow.com\/maps\/global\/2026\/index.cfm\" target=\"_blank\" rel=\"noopener\"> View Agenda &#038; Register <\/a>\n                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--light section-rounded-top\" id=\"resource-block-0\"\n        style=\"padding:90px 0;margin-bottom:0;margin-top:0;\"><\/p>\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded resource-block__cards--gridded-3-up\">\n                <a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/medtech\/resources\/strengthening-relationships-with-optimized-medical-communication-and-inquiries\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Article<\/h6>\n<h5>Strengthening Relationships with Optimized Medical Communication and Inquiries<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\"\n                            src=\"https:\/\/www.veeva.com\/medtech\/wp-content\/uploads\/2025\/07\/Medtech-Industry-Benchmark-Regulatory-Infographic.png\"\n                            alt=\"\"><\/div>\n<p>                <\/a><br \/>\n                <a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/medtech\/resources\/driving-modernization-with-a-connected-medical-affairs-ecosystem\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Article<\/h6>\n<h5>Driving Modernization with a Connected Medical Affairs Ecosystem<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\"\n                            src=\"https:\/\/www.veeva.com\/medtech\/wp-content\/uploads\/2025\/01\/Driving-Modernization-with-a-Connected-Medical-Affairs-Ecosystem.png\"\n                            alt=\"\"><\/div>\n<p>                <\/a><br \/>\n                <a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/medtech\/resources\/driving-better-kol-interactions\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Customer Story<\/h6>\n<h5>Driving Better KOL Interactions<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\"\n                            src=\"https:\/\/www.veeva.com\/medtech\/wp-content\/uploads\/2025\/07\/MedTech-2025-Clinical-Benchmark-Infographic-1.png\"\n                            alt=\"\"><\/div>\n<p>                <\/a>\n            <\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--gradient-orange hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Meet with Veeva MedTech Experts <\/h3>\n<p>Schedule a demo or connect with a solution expert on a topic of your choice \u2013 book time in advance.<\/p>\n<div class=\"copy-container__buttons\">\n                <a class=\"button-primary button-primary--gradient\" href=\"\" data-bs-toggle=\"modal\"\n                    data-bs-target=\"#registration\"> Meet our Product Experts <\/a>\n            <\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"registration\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n            <button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n                <span class=\"icon ready\" data-icon=\"close\"\n                    style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/close.svg');\"><\/span><br \/>\n            <\/button><\/p>\n<div class=\"modal-content modal-content--white form-shadow\">\n<div class=\"modal-body\">\n                    <form id=\"mktoForm_2901\"><\/form><div id=\"mktoForm_2901_thankyou\" style=\"text-align:center;display:none;\"><\/p>\n<h3>Thank you!<\/h3>\n<p><\/div><div id=\"mktoForm_2901_fallback\" style=\"display:none;\"><p class=\"veeva-form-error\">This form is temporarily unavailable and we are working to correct the issue. Please email us directly at <a href=\"mailto:contact@veeva.com\" target=\"_blank\" rel=\"noopener noreferrer\">contact@veeva.com<\/a>. We apologize for the inconvenience.<\/p><\/div>\n                <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unifying MedTech Medical Affairs Join Veeva MedTech at MAPS 2026 Americas Annual Meeting March 22 &#8211; 25, 2026 | Denver Book a Meeting Maximize Medical Impact Hear about the latest innovations, best practices, and connect with industry leaders and fellow medtech peers who are maximizing medical impact. Our team of experts will be on hand [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":65777,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-65721","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/pages\/65721"}],"collection":[{"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/comments?post=65721"}],"version-history":[{"count":28,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/pages\/65721\/revisions"}],"predecessor-version":[{"id":65804,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/pages\/65721\/revisions\/65804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/media\/65777"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/media?parent=65721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}