{"id":66583,"date":"2026-05-07T14:35:45","date_gmt":"2026-05-07T14:35:45","guid":{"rendered":"https:\/\/www.veeva.com\/medtech\/?page_id=66583"},"modified":"2026-05-28T19:02:02","modified_gmt":"2026-05-28T19:02:02","slug":"drive-operational-efficiency-to-speed-patient-access","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/medtech\/drive-operational-efficiency-to-speed-patient-access\/","title":{"rendered":"Drive Operational Efficiency to Speed Patient Access"},"content":{"rendered":"<style>\n    .veeva-2024 #hero.hero-centered--image {\n        --mobile-image: url(https:\/\/www.veeva.com\/medtech\/wp-content\/uploads\/2023\/08\/MedTech_banners_Products.png);\n        --desktop-image: url(https:\/\/www.veeva.com\/medtech\/wp-content\/uploads\/2023\/08\/MedTech_banners_Products.png);\n    }<\/p>\n<p>    .veeva-2024 .hero-centered {\n        padding: 60px 0 70px 0;\n    }<\/p>\n<p>    @media (min-width:1200px) {\n        .veeva-2024 .statistic-inline--light {\n          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{\n        --mobile-image: url(\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/homepage-hero-mobile.jpg);\n        --desktop-image: url(\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/homepage-hero-desktop.jpg);\n        background-image: var(--mobile-image);\n        background-position: 50%;\n        background-size: cover;\n    }<\/p>\n<p>    @media (min-width: 768px) {\n        .veeva-2024 .accordion-drawer--bg-grey h6.accordion-speaker__title {\n            font-size: 16px !important;\n            line-height: 1.4 !important;\n            font-weight: 400 !important;\n        }\n    }<\/p>\n<p>    .veeva-2024 p {\n        font-weight: 400 !important;\n    }<\/p>\n<p>    @media (min-width: 768px) {\n        .veeva-2024 .hero-contained.hero-contained--footer-fix {\n            padding: 100px 0;\n        }\n    }\n<\/style>\n<p><main class=\"veeva-2024\"><br \/>\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h1>Join Veeva MedTech at European Medical Device Summit (Generis)<\/h1>\n<p style=\"margin-bottom:25px;font-size:22px !important\">9 &#8211; 10 June, 2026 | D\u00fcsseldorf, Germany<\/p>\n<div class=\"copy-container__buttons\">\n                    <a class=\"button-primary button-primary--gradient\" href=\"\" data-bs-toggle=\"modal\"\n                        data-bs-target=\"#registration\">Book a Meeting <\/a>\n                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Statistic - inline, light --><\/p>\n<section class=\"statistic-inline statistic-inline--light\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h3>Drive Operational Efficiency to Speed Patient Access<\/h3>\n<p style=\"max-width:790px;\">Join us to explore the latest innovations, share best practices, and connect with industry leaders streamlining global operations at scale. Our team of experts will be at booth #19 to discuss how our Regulatory, Quality, Clinical, Commercial and AI solutions can drive greater efficiency across the product lifecycle. Plus, don&#8217;t miss the chance to hear directly from our speakers in the sessions featured below.<\/p>\n<\/p><\/div>\n<p>            <!-- Card Block - Article --><\/p>\n<div class=\"card-block-article d-none\">\n<div class=\"container\">\n<div class=\"card-block-article__cards\">\n                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/medical-crm\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Vault CRM for Medical\n                            <\/p><\/div>\n<h5>Stakeholder Engagement<\/h5>\n<p>Evolve your scientific engagement.<\/p>\n<p>                        <\/a><\/p>\n<p>                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/vault-medical\/vault-medcomms\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva MedComms\n                            <\/p><\/div>\n<h5>Scientific Communications<\/h5>\n<p>Centralize and scale medical content.<\/p>\n<p>                        <\/a><\/p>\n<p>                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/vault-medical\/vault-medinquiry\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva MedInquiry\n                            <\/p><\/div>\n<h5>Inquiry Management<\/h5>\n<p>Streamline medical inquiry management.<\/p>\n<p>                        <\/a><\/p>\n<p>                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/veeva-link\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva Link Key People\n                            <\/p><\/div>\n<h5>Deep Data on KOLs<\/h5>\n<p>Identify experts and understand their activities.<\/p>\n<p>                        <\/a><\/p>\n<p>                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/products\/veeva-medical-insights\/\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva Medical Insights\n                            <\/p><\/div>\n<h5>Medical Insights<\/h5>\n<p>Accelerate insights from capture to action.<\/p>\n<p>                        <\/a><\/p>\n<p>                        <a class=\"article-card\" href=\"https:\/\/www.veeva.com\/medtech\/products\/commercial\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-chip\" style=\"background: #eef1f5;color: #01040b;\">\n<div class=\"resource-chip__icon\">\n                                    <span class=\"icon\" data-icon=\"veeva\"><\/span>\n                                <\/div>\n<p>                                Veeva MedTech\n                            <\/p><\/div>\n<h5>Modernized MedTech<\/h5>\n<p>Unify the total product lifecycle.<\/p>\n<p>                        <\/a>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Accordion, Background Grey --><\/p>\n<section class=\"accordion-block accordion-block--bg-grey section-rounded\">\n<div class=\"container\">\n            <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mb-7\">\n<h3>Interactive Sessions<\/h3>\n<\/p><\/div>\n<div class=\"accordion-block__wrapper\">\n<div class=\"accordion-block__section accordion-block__section--active\">\n<div class=\"accordion-block__section-content\">\n                        <!-- accordion --><\/p>\n<div class=\"accordion accordion-block__drawers\">\n                            <!-- accordion item 1 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--bg-grey\">\n<h2 class=\"accordion-drawer__header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Building the AI Foundation for Medtech ROI and Scale<\/h6>\n<h6 class=\"accordion-button__subtitle\">\n                                                <span class=\"date\"> Tuesday, 9 June <span> 12:40<\/span><\/span><br \/>\n                                            <\/h6>\n<\/p><\/div>\n<p>                                        <span class=\"arrow-toggle-button\"><br \/>\n                                            <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                                        <\/span><br \/>\n                                    <\/button><br \/>\n                                <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<h5>Abstract<\/h5>\n<p>While medtechs aim to use AI to drive efficiency, fragmented data and workflows often prevent success. This session examines the foundational architecture for data, processes, and systems needed to bridge the gap, focusing on the distinction between software that manages processes and the clean data &#8220;rails&#8221; required for AI. By addressing these structural silos now, leaders can build the foundation for AI readiness.<\/p>\n<\/p><\/div>\n<div class=\"accordion-body__info\">\n<div class=\"accordion-body__speakers\">\n                                                <!-- speaker item, modal --><\/p>\n<div class=\"accordion-speaker\">\n                                                    <!-- \n                                                    \n\n<div class=\"avatar-thumbnail accordion-speaker__image\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Anthony-billinger-veeva.png\" alt=\"\"><\/div>\n\n --><\/p>\n<div class=\"accordion-speaker__info\">\n<h5>Speakers<\/h5>\n<h6 class=\"accordion-speaker__title\">\n                                                            <span style=\"color:#111; font-weight:500;\">Charl\u00e8ne Boumard<\/span> &#8211; Senior Director, Regulatory Strategy,<br \/>\n                                                            Veeva MedTech<br \/> <span style=\"color:#111; font-weight:500;\">Adam Cargill<\/span> &#8211; VP, Regulatory Strategy, Veeva MedTech<br \/>\n                                                        <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                            <!-- accordion item 2 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--bg-grey\">\n<h2 class=\"accordion-drawer__header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"false\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">The Unified Medtech Enterprise: Bridging Quality, Regulatory, Commercial and Clinical for the Next Era of Innovation<\/h6>\n<h6 class=\"accordion-button__subtitle\">\n                                                <span class=\"date\"> Tuesday, 9 June <span> 17:05-17:35<\/span><\/span><br \/>\n                                            <\/h6>\n<\/p><\/div>\n<p>                                        <span class=\"arrow-toggle-button\"><br \/>\n                                            <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                                        <\/span><br \/>\n                                    <\/button><br \/>\n                                <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<h5>Abstract<\/h5>\n<p>\n                                                Increasing EU MDR\/IVDR requirements and digital health demands make fragmented systems an operational liability\u2014creating redundancies and slowing time-to-market.<br \/>\nIndustry leaders discuss moving away from disconnected systems toward a unified digital infrastructure. Learn how a single source of truth connects clinical, quality, and regulatory domains to streamline execution and maintain continuous compliance from trials through post-market surveillance.<\/p>\n<\/p><\/div>\n<div class=\"accordion-body__info\">\n<div class=\"accordion-body__speakers\">\n                                                <!-- speaker item, modal --><\/p>\n<div class=\"accordion-speaker\">\n                                                    <!-- \n                                                    \n\n<div class=\"avatar-thumbnail accordion-speaker__image\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Anthony-billinger-veeva.png\" alt=\"\"><\/div>\n\n --><\/p>\n<div class=\"accordion-speaker__info\">\n<h5>Speakers<\/h5>\n<h6 class=\"accordion-speaker__title\">\n                                                            <span style=\"color:#111; font-weight:500;\">Annemien Pullen<\/span> &#8211; VP MedTech Strategy, Europe, Veeva MedTech <br \/>\n                                                        <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                            <!-- accordion item 3 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--bg-grey\">\n<h2 class=\"accordion-drawer__header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"false\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Women in Leadership<\/h6>\n<h6 class=\"accordion-button__subtitle\">\n                                                <span class=\"date\"> Wednesday, 10 June <span> 11:50-12:45<\/span><\/span><br \/>\n                                            <\/h6>\n<\/p><\/div>\n<p>                                        <span class=\"arrow-toggle-button\"><br \/>\n                                            <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                                        <\/span><br \/>\n                                    <\/button><br \/>\n                                <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<h5>Abstract<\/h5>\n<p>\n                                                Join us for an inspiring session as leaders from BD, Bayer, Permobil, Siemens, and Align Technology share the pivotal lessons and barriers that shaped their careers. This panel explores how these trailblazers are empowering the next generation of talent and redefining leadership in a digital-first world. From the best advice they\u2019ve received to the wisdom they\u2019re passing on, discover how women are leading with purpose to scale global impact.\n                                            <\/p>\n<\/p><\/div>\n<div class=\"accordion-body__info\">\n<div class=\"accordion-body__speakers\">\n                                                <!-- speaker item, modal --><\/p>\n<div class=\"accordion-speaker\">\n                                                    <!-- \n                                                    \n\n<div class=\"avatar-thumbnail accordion-speaker__image\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Anthony-billinger-veeva.png\" alt=\"\"><\/div>\n\n --><\/p>\n<div class=\"accordion-speaker__info\">\n<h5>Speakers<\/h5>\n<h6 class=\"accordion-speaker__title\">\n                                                            <span style=\"color:#111; font-weight:500;\">Orit Eden<\/span> &#8211; Senior Director, Algorithms R&#038;D, Align Technology<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Hortense Allison<\/span> &#8211; VP and Head, Regulatory Medical Devices and Digital, Bayer<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Frederique Pedretti<\/span> &#8211; Abel, Worldwide VP, Quality Management, Pharmaceutical Systems, BD<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Anna-Karin Wahlstr\u00f6m<\/span> &#8211; VP, Quality and Regulatory Affairs, Permobil <br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Rebecca Fahrig, Ph.D.<\/span> &#8211; VP, Innovation, Advanced Therapies, Siemens Healthineers<br \/>\n                                                            <span style=\"color:#111; font-weight:500;\">Amra Racic<\/span> &#8211; Global VP, Government and Policy Strategy, Veeva MedTech<br \/>\n                                                        <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Statistic - inline, light --><\/p>\n<section class=\"statistic-inline statistic-inline--dark section-rounded\"\n        style=\"margin-top: -90px;background: radial-gradient(155.15% 99.46% at 56.51% 50.08%,#030d1f 0,#1a719d 100%);\"><\/p>\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom:0\">\n<h3 class=\"\">Driving the Next Era of Innovation at European Medical Device Summit <\/h3>\n<p class=\"\">Explore the full agenda and networking possibilities<\/p>\n<div class=\"copy-container__buttons\">\n                    <a class=\"button-outline button-outline--white\" href=\"https:\/\/emdsummit.com\/programme\" target=\"_blank\" rel=\"noopener\"> View Agenda &#038; Register <\/a>\n                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--light section-rounded-top\" id=\"resource-block-0\"\n        style=\"padding:90px 0;margin-bottom:0;margin-top:0;\"><\/p>\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded resource-block__cards--gridded-3-up\">\n                <a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/medtech\/resources\/alcon-and-grail-unlocking-innovation-and-efficiency-through-strategic-partnerships\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Customer Stories<\/h6>\n<h5>Alcon and GRAIL: Unlocking Innovation and Efficiency through Strategic Partnerships<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\"\n                            src=\"https:\/\/www.veeva.com\/medtech\/wp-content\/uploads\/2025\/09\/Alcon-Grail-Article.png\"\n                            alt=\"\"><\/div>\n<p>                <\/a><br \/>\n                <a id=\"\" target=\"_self\" rel=\"noopener\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/medtech\/resources\/thermo-fisher-quality-management-video\/\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Customer Stories<\/h6>\n<h5>Thermo Fisher Scientific Simplifies Quality Management to Improve Efficiency<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\"\n                            src=\"https:\/\/www.veeva.com\/medtech\/wp-content\/uploads\/2025\/08\/resource-tile-medtech-thermo-fisher-scientific-simplifies-quality-340x240_v3.png\"\n                            alt=\"\"><\/div>\n<p>                <\/a><br \/>\n                <a id=\"\" class=\"resource-card resource-card--light\"\n                    href=\"https:\/\/www.veeva.com\/medtech\/resources\/how-cytiva-unified-medtech-and-biotech-regulatory-divisions-with-veeva-rim\/\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Customer Stories<\/h6>\n<h5>How Cytiva Unified Medtech and Biotech Regulatory Divisions with Veeva RIM<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\"\n                            src=\"https:\/\/www.veeva.com\/medtech\/wp-content\/uploads\/2026\/02\/Cytiva-case-study.png\" alt=\"\">\n                    <\/div>\n<p>                <\/a>\n            <\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--gradient-orange hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Meet with Veeva MedTech Experts <\/h3>\n<p>Schedule a demo or connect with a solution expert on a topic of your choice \u2013 book time in advance.<\/p>\n<div class=\"copy-container__buttons\">\n                <a class=\"button-primary button-primary--gradient\" href=\"\" data-bs-toggle=\"modal\"\n                    data-bs-target=\"#registration\"> Meet our Product Experts <\/a>\n            <\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"registration\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n            <button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n                <span class=\"icon ready\" data-icon=\"close\"\n                    style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/close.svg');\"><\/span><br \/>\n            <\/button><\/p>\n<div class=\"modal-content modal-content--white form-shadow\">\n<div class=\"modal-body\">\n                    <form id=\"mktoForm_3275\"><\/form><div id=\"mktoForm_3275_thankyou\"  style=\"text-align:center;display:none;\"><\/p>\n<h3>Thank you!<\/h3>\n<p><\/div>\n                <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Veeva MedTech at European Medical Device Summit (Generis) 9 &#8211; 10 June, 2026 | D\u00fcsseldorf, Germany Book a Meeting Drive Operational Efficiency to Speed Patient Access Join us to explore the latest innovations, share best practices, and connect with industry leaders streamlining global operations at scale. Our team of experts will be at booth [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-66583","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/pages\/66583"}],"collection":[{"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/comments?post=66583"}],"version-history":[{"count":13,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/pages\/66583\/revisions"}],"predecessor-version":[{"id":66800,"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/pages\/66583\/revisions\/66800"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/medtech\/wp-json\/wp\/v2\/media?parent=66583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}