Drive Smarter Customer
Engagement with
Artificial Intelligence

Veeva Andi

Embedded AI in Veeva CRM to drive next-best action suggestions.

Benefits

Better Execution

Get predictive insights and recommendations directly in your team’s daily workflow.

Greater Speed and Agility

Build and scale your AI program to accelerate intelligent engagement.

Optimized HCP Experiences

Drive personalized experiences with insights based on each HCP’s individual customer journey.

Features

Customer Journeys Reflect Brand Strategy

Use Veeva CRM Journeys to align brand strategy with execution.

  • Define your strategy based on brand-specific segmentation and targeting
  • Journeys allow for brand, field, and region-specific data science initiatives
  • Easily update brand journeys to refine insights
Customer Journeys Reflect Brand Strategy

Next Best Action Suggestions for Reps

Get actionable suggestions right in your field team's hands.

  • Embedded AI next-best actions directly within Veeva CRM
  • Include field feedback for continuous learning over time
  • Generate intelligent suggestions across channels
Next Best Action Suggestions for Reps

Control Your AI With an Open and Easy User Interface

Enable and modify any Veeva Andi inputs to deploy changes quickly.

  • Easily enable brand-specific configurations
  • Control and own your AI directly
  • Tailor Veeva Andi to address changing business requirements
Control Your AI With an Open and Easy User Interface

Inform individual customer insights.

  • Derive HCP traits based on historical and predicted behavior
  • Suggest actions tailored to HCP’s profile and traits
  • Deliver suggestions that focus on high-impact opportunities
Personalize HCP Engagement

Unify data sources to drive real-time engagement.

  • Derive better insights, including formulary wins, patient events, HCP activity, and more
  • Deploy rapidly using pre-built data schemas
  • Identify insights to help reps bring unique value to HCPs
Use Industry Standard Data

Resources for Andi

Take control of your AI with Veeva Andi
Product Brief Take control of your AI with Veeva Andi
How to Prepare Your Organization for AI
White Paper How to Prepare Your Organization for AI
Can AI Increase Sales Performance?
Article Can AI Increase Sales Performance?