Customer Stories

Sanofi Pasteur MSD’s Digital Transformation Deepens Customer Engagement

Sanofi Pasteur MSD deployed innovative cloud technology from Veeva to all of its markets as it prepared to launch three new products. The company’s goal was to gain richer customer insights, greater cross-channel visibility and coordination, and improved interactions through new digital channels. With each step forward, Sanofi Pasteur MSD experienced significant improvements in operational efficiency, compliance, and, most notably, customer engagement. As a result of Veeva cloud technology, the company digitally transformed its commercial operations and shifted from a predominantly paper-driven, single-channel commercial model to a globally harmonized multichannel organization.

Download File Here (PDF, 67KB)