Demos


The Evolution of Medical Affairs: Creating a Competitive Advantage

Among life sciences’ greatest struggles is navigating a complex stakeholder network to deliver specialized data throughout a drug’s life—all while encountering challenges of access. Scientific expertise and peer-to-peer credibility with healthcare stakeholders mean medical affairs is uniquely positioned to address these problems for the industry. Watch now for best practices on improving engagement to create competitive advantage, from Robert Groebel, vice president of global medical strategy.