Demos


The Evolution of Medical Affairs: Stakeholder Engagement

Traditionally, medical teams focused on engaging a core set of key opinion leaders—largely scientific luminaries with a consistent profile. Publications, academic affiliations, and internal knowledge were the main sources of information used to find and categorize these thought leaders. Today, the range of stakeholders has expanded to include a wide array of external experts, like payers, health authorities, and patient advocacy groups. Check out the latest segment from Robert Groebel, vice president of global medical strategy, for new ways of identifying all relevant stakeholders.