Veeva Crossix TV

Measure and Optimize
Linear TV Campaigns

Understand if your TV campaigns are reaching a qualified
audience and their impact on health outcomes.

Announced 2019 Status Mature Customers11-50
Veeva Crossix TV | Linear TV Campaign Measurement
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Overview

Fast and frequent data to
improve linear TV performance

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Veeva Crossix TV is the leading analytics platform for measuring and optimizing direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Campaigns can be filtered by daypart, originator type, and network.

Crossix TV also provides competitor analysis of other brands running TV advertising.

Why Crossix TV

Gain more value from your TV investments

Validate your TV spend

Understand TV campaign performance and the corresponding impact on health outcomes.

Improve media efficiency by 15%

Optimize linear TV investments to reach a higher quality health audience.

Access performance data faster

Weekly match-back health data at the network level is delivered through Data Stream.

Better synchronize sales and marketing

Optimize consumer TV campaigns to drive patients to field-engaged HCPs with Veeva CRM Boost.

Customer Success

Biopharma companies extracting
valuable TV campaign insights

Acadia Alkermes Apellis Bayer Boehringer-Ingelheim Gilead Horizon Idorsia Intra-Cellular Neurocrine UCB

"Being able to see all of the omnichannel touchpoints with Crossix is extremely valuable."

Bill Veltre, Director, Omnichannel Experience, Strategy & Planning
Bristol Myers Squibb
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“We’re working very closely with Veeva Crossix and getting a lot of valuable insights about our HCP and DTC campaigns.”

Nick Lucente, Senior Director, Oncology Digital Marketing
Bayer
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“The need to be measurable is just going to become stronger, and partnering with Crossix can really pull that through for us as marketers.”

Mamta Chhabra, Global Marketing Lead, Rare Disease
UCB
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Resources

Explore and Learn

Learn core requirements
5 things to look for in a marketing analytics partner
Learn about TV attribution
Advances in linear TV measurement
Learn from industry experts
Best practices for cross-screen measurement
Read case study
Optimizing mass media DTC campaign performance
View infographic
Trends in HCP and DTC marketing
Read report
2022 trends: multicultural campaigns up 66%, streaming video up 15%

Interested in learning more?

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