Roche Diagnostics’ Approach to Omnichannel Marketing Excellence

Perspectives from Andreas Schneider, Head of Global Digital Marketing at Roche Diagnostics Solutions

Learn how Roche Diagnostics’ transformed its marketing approach to ensure relevant content reaches their audiences in an era of always-on messaging and cluttered inboxes. The article outlines current and near-future challenges and opportunities associated with digital overload and the difficulty in reaching patients and physicians meaningfully.

Download article to learn how Roche Diagnostics to unify customer engagement, intelligence, and content management worldwide.