Websites. When you visit
our websites, we collect your information to help us
understand how you interact with us, to provide you with
relevant information and services, and to help us to ensure
our websites are working as designed. This includes
processing personal information as necessary to analyze,
improve and optimize the delivery and use of our websites
and their security.
Events and Marketing. When
you register to attend a Veeva-sponsored event or subscribe
to our publications and newsletters, we collect your
information to:
- provide you with the experience and information you’ve
registered for or subscribed to;
- inform you of other events or information we believe you
may be interested in;
- analyze, improve and promote our events, campaigns, products and services;
- personalize your content and experiences; and
- enable our suppliers, who are also participating in
the Veeva-sponsored event, to contact you about
their related products and services.
Representatives of
Customers, Suppliers and Prospective Customers and
Suppliers. If you are a representative of a
Veeva customer, supplier or prospective customer or
supplier, we collect information about you to allow us
to provide you with information about us, the products,
services and events we offer, and how we may work
together. We also use your information to communicate with you to support, facilitate and advance our relationship.
Our Products. As part
of our data products,
we collect personal information about healthcare organizations, healthcare providers, and other related industry professionals and stakeholders (collectively, “Healthcare Professionals”) to facilitate our life sciences customers’ communication with them. This enables our life sciences customers to provide up-to-date scientific, medical information and promotional materials to Healthcare Professionals and to engage with Healthcare Professionals in context of drug development and better patient care.
As part of our healthcare
marketing and analytic products, we collect
personal information to help health brands communicate
more effectively with consumers and to measure the
impact of healthcare marketing. Relevant health
communications enable consumers to make more informed
choices about their health care.
The most effective way to deliver relevant communications
to the right consumers starts with a deep understanding
of the intended audience. We do this by using data and
analytics to understand the demographic and consumer
characteristics – e.g., age, gender, lifestyle,
geography, etc. – most relevant to certain health
conditions. More specifically, we use personal
information to create “Audience Segments” – groupings of
individuals based on non-medical demographic
characteristics. Our customers use these Audience
Segments to deliver tailored advertising to relevant
consumers. You can find out more about our Audience Segments
here.
While some of our Audience Segments target health
and health-related conditions, these segments are based
on demographic characteristics alone and do not contain
identifiable consumer health information or purport to
reveal or infer that any given individual has a specific
medical condition or diagnosis.
To make our Audience Segments available for tailored
advertising in digital environments, we may ask our
partners to identify devices or browsers of users with
specific demographic and consumer attributes, and the
users of these identified devices or browsers may
receive tailored advertising in their web browsers,
within mobile applications, and on connected TVs.
Tailored advertising does not include using your
interactions with us or information that you provide to
us to select advertisements to show you.
To help our customers measure the impact of their
marketing campaigns, we connect pseudonymized media
exposure data (information that we are unable link back
to you) with health information that has been
de-identified in accordance with the Health Insurance
Portability and Accountability Act’s (HIPAA’s)
de-identification standards. We report only aggregated
insights to our customers; we never report person- or
device-level information.
Automated Processing. We do not make decisions about you which have legal or
similarly significant effects on you, based solely on the automated processing,
including profiling, of your data.