Crossix Audience Segments
Veeva Crossix only uses demographic attributes, such as age, gender, education level, and residential setting, in order to create health-related audience segments. Veeva Crossix does not use identifiable health information, as defined under HIPAA or relevant US State Privacy Laws, in order to create its audience segments.
How Veeva Crossix Audience Segments work:
- Veeva Crossix defines the target audience, i.e., treating a health condition.
- Veeva Crossix builds a predictive model that identifies consumer and behavioral attributes of the target audience. The model does not include any identifiable health information.
- The model yields propensity scores that can be used to segment media audiences.
- Media is served to the desired audience segments.