Veeva CRM Events Management

Accelerate End-to-End
Pharma Event Management

Improve event execution and gain more insight into speaker
programs, advisory boards, strategic meetings, and more.

Announced 2015
Status Mature
Customers 100+

Veeva CRM Events Management is an application for managing the end-to-end event lifecycle and related information, including content, attendees, speakers, and expenses. CRM Events Management supports multiple field-initiated event types, such as speaker programs, advisory boards, roundtables, and other fee-for-service engagements.

Users can create event requests, identify compliant content, determine budget and expenses, identify speakers and attendees, and initiate approval workflows.

CRM Events Management works seamlessly with Veeva Commercial Cloud products, including: Approved Email for attendee invitations, PromoMats or MedComms for approved content, Engage for virtual event content sharing, and CRM or OpenData to reconcile attendees for transparency reporting.

All events activity is automatically captured in CRM.

Why CRM Events Management

End-to-end visibility and compliance

  • Optimize customer engagement

    CRM Events Management is embedded in Veeva CRM for a 360° view of the HCP across all channels.
  • Simplify the events tech stack

    One system supports the entire events lifecycle, from speaker nomination to attendee reconciliation.
  • Stay agile and compliant

    Configurable guardrails and monitoring help tailor the event lifecycle for your business needs.

Exceed the
likely outcome


events run on CRM Events Management per year


countries using CRM Events Management


savings in event expenses

  • Bayer BioMarin Boehringer-Ingelheim GSK Jazz Neurocrine Novo-Nordisk OctaPharma PharmaEssentia Regeneron Xeris


Explore and learn

GSK enhances global events strategy and visibility
Watch customer video
How to unify pharma events management
Read the eBook
Sobi’s approach to immersive virtual, live, and hybrid Events
Watch customer video
How to uplevel your events metrics
Watch video
More than 100 biopharmas use Veeva CRM Events Management
Read press release
How to plan your live, virtual, and hybrid events
View interactive infographic

Interested in learning more about how Veeva can help?