to Commercial
Success
data as a strategic asset
Requires
Accurate
Reference Data
changed specialty
Intelligence
Deepens Relationships
engagement with external experts

Measuring the Impact of Real-Time Customer Intelligence
Learn how to quickly identify the right experts and understand their scientific activities.
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Elodie Privat, Sales Analytics and Operations Lead, Novartis Gene Therapies
Pharma Leaders Use Real-Time Customer Data to Drive Commercial Excellence



Data & Analytics
Connecting sales, medical, and marketing with a common data architecture.
Real-time customer intelligence to enable meaningful interactions with medical and scientific experts.
Fast, connected customer reference data across the complete healthcare ecosystem.
A real-time dashboard to measure HCP awareness and sentiment about different therapies.
Insights and analytics to inform your strategy across channels.
Clean and standardized master data management for a consolidated view of the customer.

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