DATA & ANALYTICS
Connected Data and Real-Time Intelligence to Power Commercial Excellence
Build the right data foundation for precision engagement and advanced analytics.
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Data Is Foundational
to Commercial
Success
to Commercial
Success
91%
of pharma companies view customer
data as a strategic asset
data as a strategic asset
Commercial Excellence
Requires
Accurate
Reference Data
Requires
Accurate
Reference Data
13%
of HCPs moved last year, and 6%
changed specialty
changed specialty
Real-Time Customer
Intelligence
Deepens Relationships
Intelligence
Deepens Relationships
88%
of MSLs improved scientific
engagement with external experts
engagement with external experts

Measuring the Impact of Real-Time Customer Intelligence
Learn how to quickly identify the right experts and understand their scientific activities.
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“When you have clean, fast data, you can have better analytics. This is how we are driving more precision engagement.”
Elodie Privat, Sales Analytics and Operations Lead, Novartis Gene Therapies
Pharma Leaders Use Real-Time Customer Data to Drive Commercial Excellence

Novartis is using connected data and analytics to drive precision engagement
Watch the Story

Alnylam reaches a broader HCP audience using integrated customer data
Read the Story

Shionogi Europe accelerates speed-to-market with business insights
Read the Story
Data & Analytics
Connecting sales, medical, and marketing with a common data architecture.
Veeva Link Key People
Real-time customer intelligence to enable meaningful interactions with medical and scientific experts.
Veeva OpenData
Fast, connected customer reference data across the complete healthcare ecosystem.
Veeva Link Scientific Awareness
A real-time dashboard to measure HCP awareness and sentiment about different therapies.
Commercial Analytics
Insights and analytics to inform your strategy across channels.

If you would like more information, please contact us.