Achieve Commercial Excellence in Sales,
Marketing, and Medical

Whether you are an emerging biotech or a top 20 pharma, commercial excellence is about sales, medical, and marketing working together in a customer-centric, coordinated, and compliant way to get your products to the patients that need them.

To achieve commercial excellence, you need software, data, and consulting that all work together. You can then build a complete picture of the customer, shape strategy based on real-time rep feedback and engagement insights, and drive coordinated conversations with that customer.

Life sciences companies need to evolve their models to thrive in a shifting landscape. By connecting their technology, content, and data across sales, medical, and marketing, organizations can deliver consistent, personalized experiences across all channels and drive effective omnichannel customer engagement.

The shift to precision medicines impacts everything pharma companies do, from how they go to market, to which data sets they need. Physical access is also declining as medicines become more complex, while access to MSLs and reps with scientific expertise has growing importance. The focus on scientific experts, thought leaders, and reimbursement results in a wider ecosystem than just the healthcare professionals.

For many life sciences companies, digital engagement has strengthened existing relationships with healthcare professionals and expanded access to those who were previously difficult to reach. But an inadequate omnichannel strategy and plan could limit your sales potential and negatively impact the HCP experience.

Whether you’re scaling an existing initiative or seeking a new digital strategy for your organization, it is always challenging to know where to start.

Benchmarking can help you to understand how you compare against your peers and where you can improve. Through its Quarterly Pulse Field Trends Report, Veeva provides unique insights into global, European, and country-specific trends for omnichannel field engagement, with an exclusive view into when, where, and how field teams and healthcare professionals (HCPs) interact.

Once you’ve defined your new approach and what change needs to happen, the next step is to operationalize. From the outset, key initiatives for commercial organizations range from setting up the right governance structure to determining content for distinct customer segments across multiple channels.

Learn how to operationalize the digital-first approach in our Digital Excellence Guide.

Veeva technology is core to omnichannel customer engagement in life sciences and empowers all aspects of orchestration.

Veeva has a unique value proposition to support the life sciences industry through software, data, and consulting. Our offering spans all these components, which work together to help life sciences companies deepen relationships through digital excellence, insights, and user experience.

You can read more about Veeva Commercial Cloud, attend Veeva Commercial Summit, or contact your Veeva account team for more information.