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Veeva OpenData

Access real-time customer reference data across the complete healthcare ecosystem to support commercial sales execution, compliance, and business analytics.


Enable Precision Engagement

Access verified customer reference data to drive personalized, compliant engagement with healthcare providers and other key people in the healthcare ecosystem.

Increase Commercial Agility

Power commercial operations with unlimited access to the complete OpenData universe, unrestricted data usage, and constant innovation.

Improve Sales Execution

Boost rep productivity with insights embedded in Veeva CRM and real-time updates that reflect the constantly changing healthcare landscape.

Build a Connected Customer Data Foundation

David Anderew

"With OpenData, we have a solid customer data foundation that we can trust."

David Andrew, Alnylam Pharmaceuticals

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Koen Janssens

"The main benefit of OpenData is that our teams are now all pulling information from the same source. We are speaking the same language."

Koen Janssens, Norgine

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Elie Dubrulle

“Veeva OpenData is key to our digital transformation.”

Elie Dubrulle, Bayer

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Complete Healthcare Ecosystem

Get accurate customer reference data to connect with increasingly complex healthcare landscapes.

  • Access 16+ million profiles for healthcare professionals (HCPs) and healthcare organizations (HCOs) across the world.
  • Extend your reach to key people such as scientific experts and digital influencers.
  • Improve targeting with the richest, most accurate relationship data in the industry.
  • See demographics, email data, licenses, affiliations, and more.
Complete Healthcare Ecosystem

Responsive Data Stewardship

Free up valuable resources by letting Veeva data stewards maintain high-quality data on your behalf.

  • Get continuous, automatic data updates from a global team of expert data stewards that speak 20+ languages.
  • Enjoy industry-leading data change request (DCR) response times.
  • Use Research Services to identify your most relevant customers.
  • Master data quality with services to identify duplicate, inactive, outdated, and incomplete records.
Responsive Data Stewardship

Embedded Insights

Empower your field team with real-time access to the complete OpenData universe seamlessly integrated with Veeva CRM, so they can target the right physicians and opportunities.

  • Get real-time data 60% faster and with 50% fewer clicks, directly from your CRM.
  • Bring together multiple sources of data in one trusted system.
Embedded Insights

Receive proactive data updates that accurately reflect the ever-changing landscape.

  • Submit data change requests (DCRs) and track how they are processed directly from within Veeva CRM or Veeva Network.
  • Get your DRCs resolved 90% faster than the industry average.
  • Improved user experience and adoption of CRM.
Real-time Updates

Stay compliant with real-time access to accurate data.

  • Minimize the risk of off-label promotions.
  • Master privacy, consent, and GDPR compliance.
  • Report aggregate spend with a single, global customer identifier and national identifiers.
Designed For Compliance

Global Availability

Veeva OpenData is available in more than 65 countries.


Resources for OpenData

Re-imagine your customer data with Veeva OpenData
Video Re-imagine your customer data with Veeva OpenData
See key findings from our recent EU Customer Reference Data Survey
Report See key findings from our recent EU Customer Reference Data Survey
Download the Veeva OpenData Customer Reference Data Product Brief
Product Brief Download the Veeva OpenData Customer Reference Data Product Brief
Hear how Novartis gains a 360 degree view of HCPs with OpenData
Customer Story Hear how Novartis gains a 360 degree view of HCPs with OpenData