Precision Healthcare Marketing, at Scale

Better plan, activate, and evaluate your DTC and HCP marketing campaigns.

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Improve Marketing Effectiveness with Veeva Crossix

Leverage modern, privacy-safe solutions across the marketing cycle – from segmentation and targeting to measurement and optimization.

Plan Based on
Data-driven Insights

Leverage the industry’s most comprehensive
network of connected health and non-health
data to gain a holistic view of your target
patients. Learn more

Activate Precise Patient
Media Campaigns

Reach your target health audiences more effectively across media channels. Learn more

Measure and Optimize

Evaluate audience quality, health behavior and sales impact to improve marketing performance. Learn more

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Read our report on life sciences direct-to-consumer and HCP Advertising.
2021 Trends in Digital Advertising Read our report on life sciences direct-to-consumer and HCP Advertising.
Four key optimization strategies to ensure a strong campaign launch and continuous improved performance.
The Ins and Outs of Campaign Optimizations Four key optimization strategies to ensure a strong campaign launch and continuous improved performance.
Learn how to use data to transform the world of health and wellness.
Using Data for Better Health Outcomes Learn how to use data to transform the world of health and wellness.
Sarah Caldwell discusses the future of digital marketing in PM360.
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles Sarah Caldwell discusses the future of digital marketing in PM360.
Sarah Caldwell, general manager, Crossix Analytics, discusses the evolving relationship between patients and doctors and how patient needs will continue to change in 2021.
Health Consumerism is on the Rise Sarah Caldwell, general manager, Crossix Analytics, discusses the evolving relationship between patients and doctors and how patient needs will continue to change in 2021.
An introduction to online video content delivery platforms for ad campaigns
Guide to Digital Video for Health Marketers An introduction to online video content delivery platforms for ad campaigns

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?