Precision Healthcare Marketing, at Scale

Better plan, activate, and evaluate your DTC and HCP marketing campaigns.

COVID-19’s impact on health and media behaviors.
See the trends

Improve Marketing Effectiveness with Veeva Crossix

Leverage modern, privacy-safe solutions across the marketing cycle – from segmentation and targeting to measurement and optimization.

Plan Based on Data-driven Insights

Leverage the industry’s most comprehensive network of connected health
and non-health data to gain a holistic view of your target patients and HCPs.

Activate Precise Patient and HCP Media Campaigns

Reach your target health audiences more effectively across media channels.

Measure and Optimize

Evaluate audience quality, health behavior and sales impact to improve marketing performance.

Audience Solutions

Privacy-safe targeting of consumer and HCP audiences.

DIFA Measurement & Optimization

The leading SaaS platform for measuring and optimizing healthcare marketing.

Insights

Make more strategic decisions with deeper knowledge of patient and HCP targets.

Crossix Data Platform

The Crossix Data Platform combines technology, privacy-safe processes, and continually expanding health data sets.

Crossix Technology was Purpose-built to Protect Privacy

Discover how a distributed analytics approach exceeds HIPAA requirements while delivering actionable insights for health brands.

Discover now

Resources

Case Study Measuring and Optimizing DTC Advertising for a Rare Disease Therapy
Case Study Comprehensive, Real-time Measurement of Digital Non-personal Promotion
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles
Article Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles
Blog Ashley Slavik, Chief Privacy Officer & Lead Data Counsel, discusses how pharma marketers can ensure their measurement approach is NAI-compliant.