Veeva Crossix

Precision Healthcare
Marketing, at Scale

Better plan, activate, and evaluate your
DTC and HCP marketing campaigns.

Improve Marketing Effectiveness with Veeva Crossix

Leverage modern, privacy-safe solutions across the marketing cycle – from segmentation and targeting to measurement and optimization.

Plan Based on
Data-driven Insights

Leverage the industry’s most comprehensive
network of connected health and non-health
data to gain a holistic view of your target
patients. Learn more

Activate Media Campaigns

Reach patients and HCPs across media channels. Learn more

Measure and Optimize

Evaluate audience quality, health behavior and sales impact to improve marketing performance. Learn more

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Veeva Crossix data dives into the latest trends in the HCP and DTC media landscape.
Trends in HCP and DTC Marketing Veeva Crossix data dives into the latest trends in the HCP and DTC media landscape.
Learn how Bayer partnered with Veeva Crossix to leverage patient marketing data to drive HCP engagement.
Bayer Leverages Patient Marketing Data For HCP Engagement Learn how Bayer partnered with Veeva Crossix to leverage patient marketing data to drive HCP engagement.
Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
2023 Trends in HCP Omnichannel Engagement Report Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
Synchronizing digital marketing and field engagement can maximize business impact. Hear from Pfizer on what it takes to lay the groundwork for success.
3 Steps for More Effective HCP Marketing Synchronizing digital marketing and field engagement can maximize business impact. Hear from Pfizer on what it takes to lay the groundwork for success.
Bill Veltre, Bristol Myers Squibb, shares four tips for setting cross-functional teams up for success to achieve omnichannel excellence.
Bristol Myers Squibb: Achieving Scalable Omnichannel Marketing Bill Veltre, Bristol Myers Squibb, shares four tips for setting cross-functional teams up for success to achieve omnichannel excellence.
Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
Press Release: Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?