Precision Healthcare Marketing, at Scale

Better plan, activate, and evaluate your DTC and HCP marketing campaigns.

What's driving DTC and HCP campaign effectiveness? Get insights from the 2022 Trends in Health Advertising.
Read the Report

Improve Marketing Effectiveness with Veeva Crossix

Leverage modern, privacy-safe solutions across the marketing cycle – from segmentation and targeting to measurement and optimization.

Plan Based on
Data-driven Insights

Leverage the industry’s most comprehensive
network of connected health and non-health
data to gain a holistic view of your target
patients. Learn more

Activate Precise Patient
Media Campaigns

Reach your target health audiences more effectively across media channels. Learn more

Measure and Optimize

Evaluate audience quality, health behavior and sales impact to improve marketing performance. Learn more

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
A Guide to Audience Targeting for Health Brands To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Read our report to learn new insights across DTC and HCP marketing campaigns.
2022 Trends in Health Advertising Read our report to learn new insights across DTC and HCP marketing campaigns.
Learn why privacy experts turn to the Network Advertising Initiative (NAI) to protect privacy in digital advertising.
NAI Guidelines for Marketers Help Protect Patient Privacy Learn why privacy experts turn to the Network Advertising Initiative (NAI) to protect privacy in digital advertising.
Eric Solis, Takeda, and Mark Schulman, Veeva Systems share insights into the setbacks in non-Covid-related healthcare by key patient groups due to Covid-19.
How pharma and HCPs can support backlogged pandemic patients Eric Solis, Takeda, and Mark Schulman, Veeva Systems share insights into the setbacks in non-Covid-related healthcare by key patient groups due to Covid-19.
An introduction to online video content delivery platforms for ad campaigns
Guide to Digital Video for Health Marketers An introduction to online video content delivery platforms for ad campaigns

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?