Omnichannel Boost

Connect your full marketing plan to new patient starts and health outcomes.

Bayer on omnichannel marketing best practices.
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Measure and Optimize Omnichannel Marketing

Omnichannel Boost provides a complete view of HCP and patient engagement with your brand, across field and promotional channels.

Improve customer engagement

Actionable data allows you to improve sequential messaging, delivered with optimal frequency, across channels.

Connect DTC and HCP marketing performance

Holistic view across DTC and HCP marketing channels provides insights to improve channel synergies and increase ROI.

Optimize omnichannel marketing

Maximize new patient starts with ongoing optimizations across channels, partners, and tactics.

Industry Insights

Insights into new trends and strategies in DTC and HCP marketing.
2022 Trends in Health Advertising Insights into new trends and strategies in DTC and HCP marketing.
Nick Lucente, Sr. Director, Oncology Digital Marketing at Bayer discusses how to execute omnichannel marketing.
Bayer: Putting Omnichannel Marketing into Practice Nick Lucente, Sr. Director, Oncology Digital Marketing at Bayer discusses how to execute omnichannel marketing.
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Healthcare professional media drives digital engagement and influences priority HCPs to write more prescriptions.
Case Study: Understand the Effectiveness of Your HCP Digital Marketing Campaigns Healthcare professional media drives digital engagement and influences priority HCPs to write more prescriptions.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?