Measure and Optimize Omnichannel Marketing
Omnichannel Boost provides a complete view of HCP and patient engagement with your brand, across field and promotional channels.
Improve customer engagement
Actionable data allows you to improve sequential messaging, delivered with optimal frequency, across channels.
Connect DTC and HCP marketing performance
Holistic view across DTC and HCP marketing channels provides insights to improve channel synergies and increase ROI.
Optimize omnichannel marketing
Maximize new patient starts with ongoing optimizations across channels, partners, and tactics.
Industry Insights
Trends in Health Advertising
Read our report to learn new insights across DTC marketing campaigns.
Bayer: Putting Omnichannel Marketing into Practice
Nick Lucente, Sr. Director, Oncology Digital Marketing at Bayer discusses how to execute omnichannel marketing.
A Data-Driven Approach to Omnichannel Marketing
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Bringing Patient Data into Your Omnichannel Strategy
Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.
Crossix DIFA is a core part of the connected data ecosystem
DIFA Data Stream
Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more
Veeva CRM Boost
Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more