Veeva Crossix 1st Party Connect
With direct feed integrations, marketers will have continuous, comprehensive metrics to measure and optimize their media investments across channels.
Measure Traditional and Non-traditional Media Channels
Veeva Crossix has established relationships with more than 30 brands, across digital and mass media channels.
Eliminates Dependence on Third-party Cookies
Improve media measurement by capturing data on the exposed audience more completely and holistically, across browsers and devices.
Channels We Measure
Digital
Connected TV
OTT
Linear TV
Digital Audio
Radio
Applications
Endemic
Out of Home
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Best Practices for Cross-Screen Measurement
Industry leaders discuss changes in the industry and how pharma marketers are adapting.
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles
Sarah Caldwell, General Manager, Crossix Analytics, discusses the future of digital marketing in PM360.
Trends in Health Advertising
Read our report to learn new insights across DTC marketing campaigns.
Guide to Digital Video for Health Marketers
An introduction to online video content delivery platforms for ad campaigns.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.