DIGITAL ENGAGEMENT

Adapt to New Commercial Models with Personalized HCP Engagement

Help field teams deliver higher-quality interactions across all channels

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HCP access
is back

higher vs. 2021 across specialties

More virtual
engagement

+50%

of accessible HCPs use video

Respond at the
moment of need

30%

of conversations are started by HCPs when an inbound channel is available

Pharma event
impact

91%

of HCPs consider speaker programs a very effective channel

Discover key insights on field engagement activities worldwide.

Deliver better support at the moment of need

HCPs value fast, relevant field interactions, but the in-person model often falls short. Hear from actual HCPs about how they want to engage with biopharma.

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"When I think about digital engagement, I believe we have the opportunity to provide HCPs a compliant, customer-centric, and ‘single source’ touchpoint within life sciences."

Dave Yates, Global Product Director, GSK