Veeva Vault CRM Campaign Manager
Synchronize Sales and Marketing for Greater Impact
Deliver more customer-centric experiences with visibility and coordination across all engagement channels.
Announced 2023 Status Early Customers 1-10
Overview
Ensure each interaction builds on the previous one
Veeva Vault CRM Campaign Manager is an application for life sciences marketers to create and execute campaigns for HCPs using both non-personal and field channels.
Campaign Manager enables both single-action and multi-action campaigns. Campaigns include creating or importing target lists, using personalized content templates, and defining campaign actions. Campaigns are executed across channels, such as marketing emails, field emails, or field suggestions.
Campaign Manager lives within Vault CRM, allowing field teams to see all customer interactions in one place. This lets them directly participate in marketing campaigns, like suggesting changes to targets or approving emails to influential customers.
