Veeva CRM Approved Email

Personalize HCP Communication
with Compliant Email

Stay connected with customers and extend face-to-face
conversations with personalized emails.

Announced 2013
Status Very Mature

Compliant emails

Veeva CRM Approved Email is an add-on application within CRM that allows users to send compliant emails to HCPs in a unified experience. Users can quickly assemble an email selecting approved templates, content fragments (links in the email), and optional personalization such as a personal greeting.

Email automation

Approved Emails can be scheduled and sent on behalf of field users by the home office or suggested by next best action engines.

Real-time metrics

Approved Email activity (such as sends, opens, and click-throughs) is automatically captured and recorded in CRM, providing insight about content and engagement effectiveness.

Why CRM Approved Email

Stay connected and compliant

  • Improve productivity

    Increase the frequency and quality of your reach and strengthen hybrid engagement strategies.
  • Convenient, personalized interactions

    Deliver information customers value between in-person and digital interactions with compliant emails.
  • Reach more customers

    Achieve 92% higher click-through rates compared to the average for mass emails.

Engage with HCPs


more HCP interaction with Approved Email


open rate with Approved Email


higher open rates than industry average

Laboratorios-Almirall Bausch-Health Biogen Boehringer-Ingelheim Chiesi G1 Galapagos Galderma Gilead Grunenthal Horizon
Ipsen LEO Lundbeck OctaPharma Otsuka Pfizer Regeneron Shionogi UCB Upsher-Smith


Explore and learn

Empower reps to create better customer experiences
Read article
Deliver relevant and timely content and track every interaction
Watch demo
AstraZeneca enhances event strategy with Approved Email
Learn how

Interested in learning more about how Veeva can help?