Veeva CRM Approved Email
Stay connected with customers and extend face-to-face conversations
without compromising compliance.
Benefits

Improve Productivity
Increase the frequency and quality of your reach and strengthen hybrid engagement strategies.
Engage with HCPs Anytime, Anywhere
Deliver the information that your customers need and value, when and how they want it. Learn more about the power of rep-sent email.
Get Messages to More Customers
Achieve 92% higher click through rates compared to the average for mass emails.
Features
Quick Start Templates
In addition to a simple drag-and-drop editor for building responsive HTML email templates, Approved Email customers also can use a collection of compliant starter email templates, including:
- General introduction email and new product announcements
- Conference invitation, “Sorry I missed you," and post-event thank you notes
- Post-call and survey follow-up emails

Real-time Metrics
Quickly access details on all Approved Email activity and effectiveness.
- See a comprehensive view of customer behavior across channels
- Monitor email sends, open rates, and clicks directly within Veeva CRM
- Get actionable insights for brand teams about content and message effectiveness

Integrated Multichannel Compliance
Approved Email is powered by Veeva Vault for multichannel content management, enabling a single source of compliant materials and ensuring that only approved content can be sent to HCPs.
- Push updates to the field with a single click, ensuring the latest approved messaging
- Set expiration dates for key content pieces
- Configure free text on or off and control downloads from emails

Resources for CRM Approved Email



