Trusted Pharmaceutical
Customer Reference Data

Get accurate data faster for better customer engagement.

New industry-wide research on life sciences priorities, drivers, and progress towards accurate, quality data.
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Veeva OpenData

Access the industry’s most comprehensive and accurate customer reference data to support pharmaceutical commercial sales execution, compliance, and business analytics.


Boost Sales Productivity

Get verified customer reference data to improve sales rep productivity and drive intelligent engagement with healthcare providers.

Streamline Compliance

Quickly confirm specialty data, prescriptive authority, and sample eligibility to stay compliant with privacy laws and regulations.

Improve Planning

See relationships between healthcare providers and organizations to improve targeting, eliminate territory coverage gaps, and create account-based selling plans.


Comprehensive Customer Reference Data

Get accurate customer reference data for precise targeting, enhanced productivity, and deeper marketing penetration.

  • Access 16+ million profiles for healthcare professionals (HCPs) and healthcare organizations (HCOs) across the world.
  • See demographics, licenses, affiliations, contact preferences, email addresses, and more.
  • Centralize data from authoritative sources, such as the American Medical Association, American Hospital Association, Centers for Medicare and Medicaid Services, and U.S. state license boards.
Comprehensive Customer Reference Data

Designed For Compliance

Stay compliant with real-time access to healthcare provider specialty and eligibility data.

  • Minimize the risk of off-label promotions by accessing accurate prescriber specialty and state license data.
  • Use unique HCP and HCO identifiers to navigate complex healthcare networks, trace visibility to cross-border engagement, and track aggregate spend.
  • Comply with privacy laws and regulations including GDPR, PDMA, DEA, CCOA, Ohio TDDD, and more.
Designed For Compliance

Responsive Data Stewardship

Free up valuable resources by letting Veeva data stewards maintain high-quality data on your behalf.

  • Get continuous, automatic data updates from a global staff of expert data stewards.
  • Enjoy industry-leading data change request (DCR) response times.
  • Improve data quality with services to identify duplicate, inactive, outdated, and incomplete records.
Responsive Data Stewardship

Integrated with Veeva CRM

Integrate directly with Veeva CRM and allow your field team to target the right physicians and opportunities in real-time.

  • See data up to 60% faster and with 50% few clicks by delivering records directly into Veeva CRM.
  • Submit data change requests (DCRs) from Veeva CRM or Veeva Network.
  • Bring together multiple sources of data in one trusted system.
Integrated with Veeva CRM

Worldwide Availability

Veeva OpenData is available worldwide.


Veeva OpenData Countries

United States China Germany United Kingdom
France Italy Brazil Canada
Spain Australia Mexico Netherlands
Switzerland Turkey Poland Sweden
Belgium Argentina Austria Norway
Ireland Denmark Colombia Chile
Finland Czech Republic Portugal Hungary
Monaco Slovakia Luxembourg Bulgaria
Cyprus Andorra

Data Partner Coverage

Region Partners
Russia and the Commonwealth of Independent States Proxima
Middle East Reptor
Europe ApureBase, Aqurance
Africa Medpages
New Zealand Medidata NZ

Resources for OpenData

See key findings from the 2020 North America Customer Reference Data Survey.
Infographic See key findings from the 2020 North America Customer Reference Data Survey.
Read key findings on the impact and importance of customer reference data.
Report Read key findings on the impact and importance of customer reference data.
Veeva OpenData Customer Reference Data Product Brief
Product Brief Veeva OpenData Customer Reference Data Product Brief
The Rise of Customer Reference Data
Blog The Rise of Customer Reference Data