Veeva OpenData

Reliable, complete customer reference data is critical to your commercial success, supporting essential activities like sales execution, compliance, and business analytics.

With Veeva OpenData, you gain access to approximately 16 million healthcare professionals (HCPs), healthcare organizations (HCOs), and their affiliations worldwide, covering all specialties and classes of trade. Detailed customer profiles are delivered without delay to Veeva CRM, so commercial teams can connect on all engagement channels. Designed with a global view, Veeva OpenData provides a consistent standard of quality and service worldwide. Now it is possible to harmonize customer engagement and deliver compliant interactions in every market.

  • Better sales execution: Get real-time access right from anywhere to detailed HCP, HCO, and affiliations reference data and improve rep productivity and CRM adoption with faster responses to data change requests (DCRs).
  • Streamlined compliance: Immediate sample eligibility confirmation keeps reps productive and compliant, while accurate specialties minimize the risk of off-label promotion. Use a single, global identifier to accurately track and report aggregate spend.
  • Better planning outcomes: Accurate demographic data helps you eliminate sales coverage gaps, improve targeting, and eliminate incentive compensation errors.
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Read how Veeva is working to eliminate data restrictions for life sciences.


Integrated With Veeva CRM
Veeva OpenData delivers customer records quickly to Veeva CRM. Data Change Requests (DCRs) are submitted directly from Veeva CRM, and the majority of data change requests are processed in less than a day - 90% faster than the industry average.1

Complete HCP, HCO, and affiliations data are provided, enabling more precise targeting, better commercial productivity, and deeper market penetration.

Accurate prescriber specialty and state license data enable compliance with government programs like DEA, OIG LEIE, and more. HCP targets are cross-verified and enhanced routinely to help ensure PDMA compliance. Perform NPI lookups with ease and accuracy.

Veeva OpenData HCP and HCO global identifiers help you navigate complex healthcare networks, trace visibility to cross-border engagement, and track aggregate spend.

Veeva OpenData Customer Data combines information from authoritative public and local sources, such as the AMA Physician Masterfile, American Hospital Association, NPI database, and U.S. state license boards.

A global staff of expert data stewards follows rigorous quality procedures leveraging web and phone research techniques, to update customer information continuously with precision.

With the Veeva OpenData Partner Program, you can bring together multiple sources of customer data without the headache of three-party agreements.

1 Veeva Systems, 2016

Worldwide Availability

Veeva OpenData spans 42 major countries worldwide, covering more than 87% of global healthcare expenditure.


Veeva OpenData is currently available in: Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Japan, Kazakhstan, Kyrgyzstan, Luxembourg, Mexico, Moldova, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Slovakia, Spain, Sweden, Switzerland, Tajikistan, Turkey, Turkmenistan, Ukraine, United Kingdom, United States, and Uzbekistan.

1. European Life Sciences Survey Veeva Systems, 2016

Demos & Videos

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