DATA & ANALYTICS

Identify, Segment, and
Target the Right HCPs

Find and reach more providers with the right data foundation

Missed KOLs

30%

have no recorded interaction with MSLs

Shifting HCPs

mergers and acquisitions in 2022 alone

Limited visibility

81%

of pharmas have moderate to no visibility into HCP/HCO relationships

Improve segmentation and targeting with connected data

Learn how one top pharma leveraged four connected data sets to develop a unified HCP target list.

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"When you have clean, fast data, you can have better analytics. This is how we are driving more precision engagement."

Elodie Privat, Sales Analytics and Operations Lead, Novartis Gene Therapies

GSK: Powering medical teams with real-time data to identify and profile the right experts Watch the story

Shionogi: Enabling the field with real-time customer data Watch the story

Paratek: The value of data-driven KOL identification Watch the story

Prioritize the right HCPs with connected customer, patient, prescriber, and KOL data.

Veeva Link

Deep data on key people and key accounts to enable more impactful engagements

Veeva Compass

Complete suite of modern patient, prescriber, and national data

Global reference data of healthcare professionals, healthcare organizations, and affiliations

Insights and analytics to inform your strategy across channels

Veeva Network

Global master data management platform and customer master application

Veeva Nitro

Integrated data warehouse for commercial data analytics and data science applications