Improve Direct-to-Consumer Marketing Performance

Measure the impact of DTC advertising on health outcomes
Speak to an Expert
Synchronization improves
of new patients starts are influenced by coordinated DTC and HCP advertising
Increased use
of video
of digital impressions are on streaming TV and online video
Rise in multicultural
from 2020 to 2022
More precise
higher audience quality with custom-built audience segments

Source: Veeva Crossix

Trends in HCP and DTC marketing

Through the first half of 2023, Veeva Crossix data showed health brands diversifying their media mix to reach patients and HCPs in more targeted ways.

See infographic
"Crossix provides us with early audience quality data and gross conversion data so we can continuously optimize and improve results.”

Jay Aiyar, Associate Director, Omnichannel Analytics, Takeda

Data-driven marketing at scale

Bayer: Leveraging patient marketing data to drive HCP engagement Read article

Havas: Best practices for 2024 biopharma campaign success Read article

Takeda: Combining top-down and bottom-up marketing measurement Read article

Marketing analytics solutions

Better target, measure, and optimize your DTC campaigns

Crossix Consumer Digital

Measures and enables optimization of DTC digital media and websites

Crossix TV

Measures and enables optimization of direct-to-consumer national linear TV

Crossix Prime Segments

Custom-built segments to reach an advertiser’s most qualified audience

Crossix Reach Segments

Reach a targeted, yet broad audience of health consumers

Ready to maximize the impact of your marketing investment?