Marketing Analytics

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Marketing Performance

Measure the impact of DTC advertising on health outcomes.

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75 %

of new patient starts are influenced by coordinated DTC and HCP advertising

33 %

of digital impressions are on streaming TV and online video

10 x

higher audience quality with custom-built audience segments

Source: Veeva Crossix

Patient marketing in rare disease

Rare disease marketers from Alexion Pharmaceuticals, Amgen, and Teva Pharmaceuticals share their experiences on successfully engaging and educating rare disease patient populations for better health outcomes.

Learn from industry experts

“Crossix provides us with early audience quality data and gross conversion data so we can continuously optimize and improve results.”

Jay Aiyar
Associate Director, Omnichannel Analytics, Takeda
Tips & Insights

Data-driven marketing at scale

Sanofi: Omnichannel excellence across HCP and DTC marketing

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CMI Media Group: Drive ROI and reduce media waste with health audience targeting

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Takeda: Combining top-down and bottom-up marketing measurement

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Marketing analytics solutions

Better target, measure, and optimize your DTC campaigns.

Crossix Consumer Digital

Measures and enables optimization of DTC digital media and websites.

Crossix TV

Measures and enables optimization of direct-to-consumer national linear TV.

Crossix Prime Segments

Custom-built segments to reach an advertiser’s most qualified audience.

Crossix Reach Segments

Reach a targeted, yet broad audience of health consumers.

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your marketing investment?

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