Crossix Prime Segments
Reach Your Most Qualified
Audience in a Privacy-Safe Way
Deliver targeted advertising to patient populations
with a higher likelihood to start on therapy.
Announced 2023
Status Early
Customers 11-50
Veeva Crossix Prime Segments are custom-built segments to reach an advertiser’s most qualified audience in a privacy-safe, HIPAA-compliant way. Prime Segments reach a highly targeted, narrow audience and are designed to be used in conjunction with Veeva Crossix Reach Segments.
Why Crossix Prime Segments
Reach highly qualified health audiences
Engage your most valuable patients
Prime Segments are smaller in scale and deliver an audience 10x more qualified than scale segments.Reach patients where they are
Activate across all major digital publishers, walled gardens, targeted TV, and programmatic platforms.Improve the patient experience
Deliver tailored content across channels and devices to custom-developed audience segments.
