Crossix Prime Segments

Reach Your Most Qualified
Audience in a Privacy-Safe Way

Deliver targeted advertising to patient populations
with a higher likelihood to start on therapy.

Announced 2023
Status Early
Customers 11-50

Veeva Crossix Prime Segments are custom-built segments to reach an advertiser’s most qualified audience in a privacy-safe, HIPAA-compliant way. Prime Segments reach a highly targeted, narrow audience and are designed to be used in conjunction with Veeva Crossix Reach Segments.

Why Crossix Prime Segments

Reach highly qualified health audiences

  • Engage your most valuable patients

    Prime Segments are smaller in scale and deliver an audience 10x more qualified than scale segments.
  • Reach patients where they are

    Activate across all major digital publishers, walled gardens, targeted TV, and programmatic platforms.
  • Improve the patient experience

    Deliver tailored content across channels and devices to custom-developed audience segments.
  • Bayer Gilead Indivior Novo-Nordisk Pfizer UCB


Explore and learn

A guide to audience targeting for health brands
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Audience targeting in a changing digital landscape
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CMI: Strategies for using health audience segments
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Addressable TV campaign increases new patient starts and adherence
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UCB’s approach to rare disease marketing
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Digital audio trends to guide your DTC pharma advertising strategy
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Interested in learning more about how Veeva can help?